Media Bias Video Exercise

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HOW TO SPOT BIAS IN THE MEDIA

https://www.youtube.com/timedtext_video?ref=player&v=vOVyK2jq4yU

BEFORE YOU WATCH


A. Try to match the words to make expressions.
a judgement bias conclusions impact pressure the way people
vote
against bias domination in positive light ratings to keep watching
assumptions bias for negative shortcuts urge
stories

1. make 10. commercial


2. preference 11. portray
3. prejudice 12. ignore
4. take 13. boost
5. make 14. powerful
6. draw 15. confirmation
7. have 16. encourage
8. world 17. obvious
9. influence 18. subtle

WHEN YOU WATCH


B. Complete the text with the expressions from exercise A. Change the form
where necessary.

BIAS – ______________ before all facts are in; a ______________ or a


______________a person, a group, an idea etc. Bias happens because our brains
are hard-wired to ______________ to use a limited amount of information to
_______________ and ______________.

 We are influenced by
 our family  our own experiences
 our communities  the media

 Results of bias
 ___________________ quickly (good or bad)
 ___________________ people, groups and ideas.
 Reasons for bias
 to influence the way people think
 to ___________________ .
 money and ___________________.
 to keep sponsors happy by ____________ them _________________ or by
_______________________
 to ___________________; it is why they often
 use stories that are exciting or scandalous
 deliberately back a popular political view
 to make the audience happy
 to ___________________the audience to keep watching

___________________ - a ___________________to be right which makes us take


out information that proves what we already think.

 How to spot bias?


Sometimes it’s obvious but bias can be subtle.
 a certain group of people or certain type of story isn’t represented as much in
the media
 a certain group of people or certain type of story is represented differently.
 the selection of the stories told
 the choice of pictures
 the choice of words.

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