XR LAUNCH

CRITICAL PATH ANALYSIS FOR NPLs

Activity (Marketing) Procedure Responsibility Status Remarks
Pre Launch Actions to be taken
Propose NPLs Molecule Selection from already approved or New ones PM / M& BD Approved
Product Review Efficacy and safety : systematic review and meta‐analysis PM DONE
Pakaging Design layout PM DONE
PMA PM DONE
Projection to Costing for RSF PM DONE
Product RSF for Samples & Commercial Stocks PM DONE
Product Strategy Review with BUM / GM & S Product Plan (Campaign Development) PM DONE DISCUSSED WITH BUM & BM
Revised after BUM (Theme, strategy) PPT PLAN PM DONE DISCUSSED WITH BUM & BM
Marketing Plan meeting with DM PM PROCESS
Marketing Plan Approval PM PROCESS
Discussion with Design Studio (Theme) Call Agc n brief PM PROCESS DISCUSSED WITH VENDOR AND BUM
Detail Aid Development PDA / Folder / Drop Card PM DONE APPROVED
PPT / Ms Word Artwork development PM DONE APPROVED
Text Approval from BUM / GM & S / DM & S / Medical Deptt PM DONE APPROVED
Review with Design Studio Product Mascot & rest of the design PM DONE APPROVED
Finalisation of Theme with Design Studio after BUM / GM & S approval PM DONE APPROVED
Request of Purchase to Supply Chain PM DONE APPROVED
Teaser Development PM
Teaser 1 Should be launched one month before launch PM DONE
Teaser 2 Should be launched 20 days before launch PM DONE
Teaser 3 Should be launched 10 days before launch PM DONE
Dr Letter Drafting of letter (Should be launched 05 days before launch) PM DONE
Chemist letters preparations Drafting of letter PM DONE DISPATCHED
Launch G.aways selection/sharing Selection form Agency PM
G.aways Approval by BUM / GM & S / DM & S PM DONE APPROVED
Launching Souvenir for FF PM DONE APPROVED
Request of Purchase to Supply Chain PM DONE APPROVED
Other Promo Material Development PM
Badges PM DONE WILL RECEIVE ON SATURDAY
Buntings PM DONE APPROVED
Stickers PM DONE PROCESS
wobblers PM DONE APPROVED
Poster / Wall Mount PM PROCESS
Request of Purchase to Supply Chain For Detail Aid, Teaser, X-Stands printing & Giveaways PM / Supply Chain DONE RECEIVED
Order for printing Brief to agency PM / Supply Chain DONE RECEIVED
Order for Giveaways PM / Supply Chain DONE RECEIVED
Stocks & sample Ready Stock ready statement MSD / Supply Chain DONE DISPATCHED
Stock alloocation to each RD RD Wise dispatch plan PM / MSD / Supply Chain PROCESS
Target bifurcation (MKT & INSTITUTION) FF Targets allocation by each SPO / DSM / RSM PM / BUM PROCESS DISCUSSION AT BUM LEVEL
Launch plan final discussion Formally present MKT Group PROCESS READY TO PRESENT
Hotel & travelling booking In coordination with MSD & Training Deptt PM / STM DONE
Letter to FF for Dr's list & Chemists E-mail PM DONE
Discussion with Medical & Training Dept Plan for training & Dates Lock PM/STM/Medical Affairs DONE
Review of material with Training Dept Final discussion STM/PM DONE
Dispatch of chemist letters Mailing to FF & Distr MSD/Supply Chain DONE
Availability of Product at Distributions level In coordination with MSD & FF MSD/Supply Chain PROCESS
Product availability at chemist level In coordination with MSD & FF PM / SM / MSD PROCESS
Travelling & Stay information to SPOs In coordination with Training & FF PM / STM DONE
Dispatch of Promo Material to SPOs In coordination with MSD & Supply Chain MSD/Supply Chain PROCESS
FF Incentive Incentive Policy development and approval PM / BUM PROCESS
Launch Agenda
Product Training PPT PPT Product Presentation STM DONE PRESENTED IN PRE LAUNCH TRAINING
Product Manual Product Manual (MS Word) Form STM DONE DISPATCHED
Action Plan PPT & Ms Word Action Plan FF PM PROCESS
Quiz In coordination with Training Deptt PM / STM PROCESS
Training and launch of Product to SPOs Formal Launch All PROCESS
Hall Décor
Back Drop Designing Back Drop Designing PM / MSD PROCESS DISCUSSED WITH VENDOR AND BUM
Décor Balloons, Back Drop Fixation PM / MSD PROCESS
Any Other Display PM / MSD PROCESS
Sound System PM / MSD PROCESS
Launch at Customers Level
Visit to Dr's/Chem Formal Launch plan by engaging DC/BUMs/GMs/PMs/FTMs PM PROCESS