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Comparison Between Analytical Tools: Google Analytics

Google Analytics focuses on page views and uses JavaScript to track visitor information. It can create funnels but does not track users across devices. Mixpanel allows custom events and experiments, tracks users with a distinct ID, and has good customer support. Amplitude can alias users, set incremental properties, and has fast processing. Kissmetrics only tracks user properties and has slow processing.

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33 views

Comparison Between Analytical Tools: Google Analytics

Google Analytics focuses on page views and uses JavaScript to track visitor information. It can create funnels but does not track users across devices. Mixpanel allows custom events and experiments, tracks users with a distinct ID, and has good customer support. Amplitude can alias users, set incremental properties, and has fast processing. Kissmetrics only tracks user properties and has slow processing.

Uploaded by

John
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Comparison between Analytical Tools

Google Analytics:
• Google Analytics focuses on tracking page views and it does so by the help of
JavaScript code snippets which is placed onto your website. It tracks visitor
information and the pages they view during their visit.

• Google Analytics real time reports tend to get updated quickly for smaller
websites but for larger ones the data processing takes more time than
usual. We can say that Google Analytics real time reports lag and takes upto
24 hours to process the entire data.

• Funnel is a best way to visually measure how visitors/users move through a


series of events/page views. Google Analytics doesn’t provide any
such functionality but it does allow you to create funnel for any page which
needs deep understanding.

• Many industries tend to track users instead of just limiting themselves to page
views and events. This gives them a deeper understanding of how they can
monitor a user and how they move through the conversion funnel to end up a
happy customer. To determine a unique user, Google Analytics uses the
browser cookies to store a unique client id. This is limited to the users visiting
from a single browser and fails to track the same user across multiple devices.

• In Google Analytics there is no such feature for setting incremental properties


however you can use advanced segments to count customers who have
purchased more than a certain number of times.

• Google Analytics doesn’t provide features to get in touch with your customers
in any way like automatically triggering emails and push notifications.
Mixpanel:
• For SaaS companies who want a complete view of their users’ journeys, from
prospect to power user, Mixpanel is a great tool custom events are events that
you create yourself and these can be based on a combination of multiple events
which you are already tracking and making it easy for yourself to create new
KPIs without adding additional tracking. You can only create custom events in
Mixpanel.

• You can create product experiments, tweak messaging, and personalize your
product to different user segments.

• In Mixpanel properties can be stored according to event properties, user


properties and super properties. With Mixpanel properties you can slice and
dice, filter, segment or divide your data to get actionable insights.

• Mixpanel provide a manual way to set incremental properties and hence keep
record of customers showing more interest in your product.

• On the very first user interaction, Mixpanel assigns a unique id known as


Mixpanel distinct id. So all the interactions of this user before the signup will
be recorded under distinct id

• Retentions reports can be setup on the basis of events and properties.

• Provide powerful javascript query language (JQL) to create reports instead of


complex SQL.

• Mixpanel has excellent customer support and provides real assistance every
step of the way. That is from setting up the first account to understanding and
using reports.
Amplitude:
• In Amplitude you can alias every time a user visits your site and if you have
any historic data you can alias to users later on.

• Amplitude provide a manual way to set incremental properties and hence keep
record of customers showing more interest in your product.

• There are two types of properties in Amplitude – User properties and event
properties. User properties reflect the current state of user and are attributes of
user. Whereas, event properties reflect the state at which the event was
triggered and are associated to a particular event.

• Amplitude also allows you to build custom events using other events and
properties.

• Retentions reports can be setup on the basis of events and properties.

• Data processing is fast as compared to other analytics tools.

• Each report is results in a chart which is displayed on a dashboard. The chart


when clicked display detailed and allow editing.

Kissmetrics:

• Using Kissmetrics you get a certain edge and you can alias every time a user
visits your site.

• Kissmetrics provides only user type properties.With Kissmetrics properties you


can only get more information about each user. You can use it to segment
people into different groups and understand where they came from and what
they did.
• Data processing is slow as compared to others tools.

• Retentions reports can be setup on the basis of only events

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