COMPANY PROFILE

Surya Roshni Limited (formerly Prakash Surya Roshni Limited) is

an Indian multinational Fans, Steel, Lighting, LED and PVC Pipes manufacturing company
headquartered in Delhi, India. Surya exports its products over 44 countries and has a turnover close to
Rs4000cr. 

Amidst the journey from a subtle beginning to spearheading the technological revolution in the 21st
century, Surya has exceedingly come a long way from being just another steel tube making unit back
in 1973. Today, Surya Group has emerged into a colossal of over Rs. 4,000 Crore (US$ 600 million)
Indian manufacturing company, exporting products to over 50 countries across the globe. It has
manifested, not just a strong brand image, but also an irreplaceable mark onto the minds of customers.

In the year 1984, Surya’s lighting division was initiated with the dream of ‘Lighting Every City Every
Home’. Three decades down the line, it is appraised as one of the leading brands in the Lighting
industry. The LED technology has opened up a new frontier and is potentially acknowledged as the
future of lighting technology. At Surya, we not only understand the significance of this fact, but also
ensure that the LEDs manufactured by us are energy efficient with extremely lower maintenance cost
and comes with the facilitation of a remarkable life span. All these factors add to the advantages of
LED lighting that will ensure that the revolution in the lighting industry is propelled forward.

All the Surya LED products are specially manufactured in-house at the fully integrated plants in
Kashipur (Uttarakhand) and Gwalior (M.P), supported by Surya Technology & Innovation Centre
(STIC) at Noida – an advance state-of-the-art lighting laboratory and research centre with the specific
focus on energy-efficient lighting products such as LED and its luminaires.

With ISO 9001:2008, ISO 14001:2004 & OHSAS 18001:2007 certifications under its belt, and
products that are accredited with an international performance of safety standards, Surya stands tall on
its commitment to deliver eco-friendly and quality products. Surya is also known for being one of the
most trusted and preferred brands with various Govt. departments, institutions and international
buyers. With strong dedication and utmost quality of products, Surya has attained a CAGR
(Compound Annual Growth Rate) of 14.14% for total Lighting, Fans & Appliances in the last 5 years.

One of the potential market leaders in the Steel Tube industry in India, Surya manufactures steel pipe
products for agriculture, infrastructure, oil & gas and construction sectors, out of which the products
for oil & gas sector are approved by API (American Petroleum Institute).

Surya has carved a niche of its own by advancing in a very commendable manner in other segments
such as Fans & Home Appliances. Driving towards a bright future with government initiatives like
building smart cities across India popularity and structural shift towards LEDs, Surya is all set to rise.

Surya is one of the largest Indian Multinationals of all time, Surya has indeed come a long way since
its incorporation back in 1973. From the vision of one man who dreamt of a better tomorrow to the
colossal corporate giant having the ability of exporting products to over 50 countries and with a sales
turnover close to Rs. 4,000 crore (US $ 600 million), Surya’s achievement is indeed praiseworthy.

Mr. Jai Prakash Agarwal’s deep rooted philosophy and passion to make a change to the lives of the
people and his ideologies are the driving force that urges everyone associated with Surya to perform,
excel and touch lives with world-class products. Since the inception of Surya, it has emerged as one of
the largest conglomerates in the steel segment and second largest in the realm of lighting. We, at
Surya, have always believed in the power of transformation and have turned energy into happiness
with the promise to cater brilliance at everything.

Mr. J.P. Agarwal

Chairman
With the right associates, partners, technology and commitment, we at Surya, have shaped
every venture into a success and this fills me up with immense pride, not just for this
organization but, for everyone associated with it. It is indeed an honor to lead one of the
leading Lighting & Steel Pipe Companies in India as its Chairman.

Driven by dynamism and empowered by dedicated performance, we at Surya Group, offer

energy- efficient and environment-friendly products because it is our belief that responsible
growth also emanates from being a credible corporate.
Since our inception, our consistent efforts were directed towards the strengthening of the
corporate governance so that we can challenge our limits at every step and make our
foundation stronger than ever, envisioning a brighter future .

Mr. B. Raju

Managing Director

Responsibility is something that a man of a strong character will never be able to ignore.
Surya Roshni is a legacy that was created with passion and has been over time molded and
given a proper structure with hard work and dedication to bring it to this stature. What’s
required even more is the hard work to take this legacy forward to a new and greater heights
of success, the responsibility of which has been given to me.

Each and every one of us at Surya is driven by an ambition of making a difference to every
life we touch all across the world. We do this with not only innovation and superior
technology, but also, with the best of lighting, electrical solutions and steel pipe products that
one can get.
Our Vision
Committed towards a better tomorrow.

“To be the largest global enterprise which delivers optimized solutions to its consumers and
value to its stakeholders. To provide the best steel pipe, lighting & electrical products and
technology for markets across the world.”

Our Mission
Energizing lives and beyond.

“To be a global leader by consistently exceeding the consumer demands, upgrading

technology, making quality products, building long-term relationships with all our customers,
partners, associates, and employees.”

OBJECTIVES:

To provide quality, reliability and good value in the products we sell and services we offer.
To be sensitive and responsive to changing customer needs right from product development
stage to after-sales-service. To aim to become market leaders in whatever we take up for
marketing – whether in restricted areas for certain products or on an All-India basis for
others.

PHILOSOPHY

In pursuit for values of life, surya has always followed highest standards of corporate
governance. Today, our challenge is to continue doing this as every action of the company
and its employees is the focus of public attention and we need to reinforce our tradition of
values. To this end, we have adopted this code of business conduct and ethics to guide our
transactions with our colleagues, customers, governments, investors, regulators and society.
The essence of this code is based on the surya Core Values of fair business, pursuit for
excellence and customer delight. All concerned are requested to read and understand this
Code, uphold ethical standards in day-to-day activities, and comply with all applicable laws;
rules and regulations; and all applicable policies & procedures adopted by the Company that
govern the code of its employees. or in other related communications (oral or written), creates
or implies an employment contract or term of employment.

PRODUCT
LIGHTING

 Consumer
 LED Lamp
 LED Fitting
 LED Power Driver/Strip
 FTL Fitting
 Starter/Ballast
 Extension Cord
 Indoor Commercial Series
 Roadway Lighting Series
 Landscape Lighting Series
 Solar Lighting Series
 Accessories
 HID Lamp
 Light Sources
 High Mast & Poles

STEEL PIPES

 ERW Pipes & Hollow Section Pipes

 Spiral Welded Pipes
 Cold Rolled Strips & Sheets

PVC PIPES

 CPVC Pipes & Fittings

 uPVC Plumbing Pipes & Fittings
 uPVC Pressure Piping System

FANS

 Ceiling Fan
 Table Pedestal Wall Fan
 Domestic & Industrial Exhaust Fan

HOME APPLIANCES

 Food Preparation
 Induction Cooktop
 Sandwich Toaster/Maker
 Pop-up Toaster
 Garment Care
 Storage Water Heater
 Instant Water Heater
 Air Cooler
 Heat Convector
 Halogen Heater
 Quartz Heater

MILESTONE

 2016: Commissioning of New Steel Pipe Plant at Hindupur (A.P.)

 2015: Launch of Surya Home Appliances
 2014: Launch of Surya Fans
 2012: Surya Technology and Innovation Centre (R&D centre) for energy-efficient
LED lights went operational at Noida
 2010: Set up of Steel Pipe Plant at Gwalior (M.P)
A new world-class pipe unit started production at Bhuj (SGSTL- an Associate Company)
PVC plant became operational
 2006: Installed CFL unit at Gwalior (M.P)
 1998: Asia’s largest ribbon glass plant started with annual capacity of 400 million
GLS and 25 million FTL shells
 1994: A new modern glass plant started
 1992: Second lighting plant went commercial at Gwalior (M.P), production of
filament for GLS and FTL commenced
 1991: Production of CR Strips began
 1989: Production of HPSVL and energy-efficient 26mm FTL began
 1984: The first Lighting plant started at Kashipur
 1980: Galvanizing Plant got started
 1973: Set up of Steel plant at Bahadurgarh

ACHIEVEMENT

Steel pipe maker Surya Roshni has received the European ‘CE' certification for its products,
which is mandatory for exports to Europe. Following the certification, the company expects a
25 per cent increase in its exports to Europe, the company said.
“It is a big achievement that makes us proud,” said Mr J.P.AGARWAL, CMD, Surya Roshni,
in a statement. The company, which exports steel pipes to the UAE and European countries,
has explored into many new overseas markets such as the US, Canada, Saudi Arabia, UK,
Latin America and some African nations.

Surya Roshni exports stood at Rs 300 crore last year and accounted for less than a fifth of the
company's turnover from steel business at Rs 1,750 crore. The lighting business turnover
stood at Rs 800 crore.

SWOT Analysis

1. It has accredited quality certifications from leading agencies and has

years of successful completion of contracts on schedule
2. Established presence across two corners of India, leading to improved
customer relationship
3. Nearly three decades of experience in Lighting Industry
4. Has expanded the business both in size and range through vertical
integration, broadening nationwide marketing network, expanding the high-
quality product range and complete backward integration
5. Exporting to over 40+ countries
6. Deep pockets as its parent company earns a strong revenue
Strengths 7. Strong advertising and marketing through TVCs, sponsorships etc

1. Margins are very low due to intense competition

2. Uncertainties of external market forces also impact the business
Weaknesses Scenarios

1. To become an Integrated global energy corporation

2. Demand for green lightning is increasing
3. Increase middle class in developing economies
4. Robust growth through mergers and acquisitions
5. Strategic partnership with firms to enhance its web and mobile interface
6. Government planning to develop 100 modern cities in the country will
Opportunities boost demand

Threats 1. Acute competition from established market players and unorganized

sectors
2. Environmental and state regulations increase operational costs
 3. Increasing raw material costs

Competition

1. Philips
2. Havells
Competitors 3. GE

PEST ANALYSIS:

Political
- Surya Roshni governmental support
-It is a skilled government
- Surya Roshni reduced costs
-It has experienced political environment
-Low barriers of market entry had done by it
-Assistance provided by surya Roshni
Economic
- Surya Roshni had expanded market size
-It had a stable economy
-Economic structure also increase
-It had public investments in research and development
-Surya Roshni has a competitive market
-It has sustainable growth rates
Social
- Surya Roshni stable social structures
Technological
- Surya Roshni increasing automation
-It has a mobile technology
-It increase in development costs
CSR (CORPORATE SOCIAL RESPONSIBILITY)

With the intention of building a better and sustainable way of life for the weaker sections of
the society and raise the country’s human development index, Surya Group is actively
contributing to the social and economic development of the communities. Before CSR
(Corporate Social Responsibility) found a place in corporate lexicon, it was already textured
in Surya’s value system. With the Surya Foundation we focus on the various dimensions of
development, while aiming for the development of not only this nation but also its citizens as
a whole.

SURYA FOUNDATION

With the objective of invoking a sense of greater national consciousness and responsibility,
especially among the youth of the nation, Mr. Jaiprakash Agarwal, Chairman of the Surya
Group founded the Surya Foundation. Apart from benefiting over 40,000 children every year
by successfully conducting 1200 plus Personality Development Camps across the country,
the foundation also actively promotes:

 Naturopathy
 Yoga
 Ideal Village Project
 Peace, Harmony, and Health
 Career Foundation and Personality Development
Surya Foundation is constructively working towards building a better nation and with this
intention for the long run, various Bal Vikas Kendras have been set up to help illiterate
children and the youth. An educated youth makes an educated nation and the Surya
Foundation works tirelessly and selflessly to encourage the youth to play a constructive role.