INTRODUCTION

A printer is a device that accepts text and graphic output from a computer
and transfers the information to paper, usually to standard size sheets of paper.
Printers vary in size, speed, sophistication, and cost. In general, more expensive
printers are used for higher-resolution color printing.

Personal computer printers can be distinguished as impact or non-

impact printers. Early impact printers worked something like an automatic
typewriter, with a key striking an inked impression on paper for each
printed character. The dot-matrix printer was a popular low-cost personal
computer printer. It's an impact printer that strikes the paper a line at a time. The
best-known non-impact printers are the inkjet printer, of which several makes of
low-cost color printers are an example, and the laser printer. The inkjet sprays
ink from an ink cartridge at very close range to the paper as it rolls by. The laser
printer uses a laser beam reflected from a mirror to attract ink (called toner ) to
selected paper areas as a sheet rolls over a drum.

The four printer qualities of most interest to most users are:

 Color: Color is important for users who need to print pages for

presentations or maps and other pages where color is part of the information.
Color printers can also be set to print only in black-and-white. Color printers
are more expensive to operate since they use two ink cartridges (one color
and one black ink) that need to be replaced after a certain number of pages.
Users who don't have a specific need for color and who print a lot of pages
will find a black-and-white printer cheaper to operate.
 Resolution: Printer resolution (the sharpness of text and images on
paper) is usually measured in dots per inch (dpi). Most inexpensive printers
provide sufficient resolution for most purposes at 600 dpi.
 Speed: If you do much printing, the speed of the printer becomes
important. Inexpensive printers print only about 3 to 6 sheets per minute.
Color printing is slower. More expensive printers are much faster.

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 Memory: Most printers come with a small amount of memory (for
example, one megabyte) that can be expanded by the user. Having more than
the minimum amount of memory is helpful and faster when printing out
pages with large images or tables with lines around them (which the printer
treats as a large image).

Printer I/O Interfaces

The most common I/O interface for printers has been the parallel
Centronics  interface with a 36- pin plug. In the future, however, new printers
and computers are likely to use a serial interface, especially Universal Serial
Bus or FireWire with a smaller and less cumbersome plug.

Printer Languages
Printer languages are commands from the computer to the printer to tell
the printer how to format the document being printed. These commands manage
font size, graphics, compression of data sent to the printer, color, etc. The two
most popular printer languages are Postscript and Printer Control Language.

Postscript is a printer language that uses English phrases and

programmatic constructions to describe the appearance of a printed page to the
printer. This printer language was developed by Adobe in 1985. It introduced
new features such as outline fonts and vector graphics. Printers now come from
the factory with or can be loaded with Postscript support. Postscript is not
restricted to printers. It can be used with any device that creates an image using
dots such as screen displays, slide recorders, and image setters.

PCL (Printer Command Language) is an escape code language used to

send commands to the printer for printing documents. Escape code language is
so-called because the escape key begins the command sequence followed by a
series of code numbers. Hewlett Packard originally devised PCL for dot matrix
and inkjet printers. Since its introduction, it has become an industry standard.
Other manufacturers who sell HP clones have copied it. Some of these clones
are very good, but there are small differences in the way they print a page
compared to real HP printers. In 1984, the original HP Laserjet printer was

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introduced using PCL. PCL helped change the appearance of low-cost printer
documents from poor to exceptional quality.

Fonts
A font is a set of characters of a specific style and size within an
overall typeface design. Printers use resident fonts and soft fonts to print
documents. Resident fonts are built into the hardware of a printer. They are also
called internal fonts or built-in fonts. All printers come with one or more
resident fonts. Additional fonts can be added by inserting a font cartridge into
the printer or installing soft fonts to the hard drive. Resident fonts cannot be
erased unlike soft fonts. Soft fonts are installed onto the hard drive and then sent
to the computer's memory when a document is printed that uses the particular
soft font. Soft fonts can be purchased in stores or downloaded from the Internet.

There are two types of fonts used by the printer and screen
display, bitmap fonts and outline fonts. Bitmap fonts are digital representations
of fonts that are not scalable. This means they have a set size or a limited set of
sizes. For example, if a document using a bitmap font sized to 24 point is sent to
the printer and there is not a bitmap font of that size, the computer will try to
guess the right size. This results in the text looking stretched-out or squashed.
Jagged edges are also a problem with bitmap fonts. Outline fonts are
mathematical descriptions of the font that are sent to the printer. The printer
then rasterizes (see raster graphics) or converts them to the dots that are printed
on the paper. Because they are mathematical, they are scalable. This means the
size of the font can be changed without losing the sharpness or resolution of the
printed text. TrueType and Type 1 fonts are outline fonts. Outline fonts are used
with Postscript and PCL printer languages.

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 COMPANY PROFILE

The Hewlett-Packard Company (NYSE: HPQ, NASDAQ: HPQ),

commonly known as HP, is one of the world's largest information technology
corporations. Headquartered in Palo Alto, California, United States, it has a
global presence in the fields of computing, printing, and digital imaging, and
also provides software and services.

Company history
HP was founded on January 1, 1939 as a manufacturer of test and
measurement instruments, by Bill Hewlett and Dave Packard, with a US$538
investment.They had both graduated from Stanford University in 1934. The
company originated in a garage there while they were still fellows at Stanford.
(so their story was more "academic gowns to riches" than rags to riches).

Their first product was a precision audio oscillator, the Model 200A.
Their innovation was the use of a small night-light bulb as a temperature
dependent resistor in a critical portion of the circuit. This allowed them to sell
the Model 200A for $54.40 when competitors were selling less stable oscillators
for over $200. The Model 200 series of generators continued until at least 1972
as the 200AB, still tube-based but improved in design through the years. At 33
years, it was perhaps the longest-selling basic electronic design of all time.

Focus
The company was originally rather unfocused, working on a wide range
of electronic products for industry and even agriculture. Eventually they elected
to focus on high-quality electronic test and measurement equipment.
Throughout the 1940s to well into the 1990s the company focused on making
signal generators, voltmeters, oscilloscopes, counters, and other test equipment.
Their distinguishing feature was pushing the limits of measurement range and

4
accuracy. For instance, almost every HP voltmeter or signal generator has one
or more extra clicks of its knobs than its competitors. HP volt- or ammeters
would measure down and up an extra 10 to 100 times the units of other meters.
Although there were good reasons why competing meters stopped at 1 volt full
scale, HP engineers figured out ways of extending the range of their equipment
by a considerable amount. They also focused on extreme accuracy and stability,
leading to a wide range of very accurate, precise, and stable frequency counters,
voltmeters, thermometers, and time standards.

The sixties and seventies

HP is recognized as the symbolic founder of Silicon Valley, although it
did not actively investigate semiconductor devices until a few years after the
"Traitorous Eight" had abandoned William Shockley to create Fairchild
Semiconductor in 1957. Hewlett-Packard's HP Associates division, established
around 1960, developed semiconductor devices primarily for internal use.
Instruments and calculators were some of the products using these devices.
HP is acknowledged by Wired magazine as the producer of the world's first
personal computer, in 1968, the Hewlett-Packard 9100A. HP called it a desktop
calculator because, as Bill Hewlett said, "If we had called it a computer, it
would have been rejected by our customers' computer gurus because it didn't
look like an IBM. We therefore decided to call it a calculator, and all such
nonsense disappeared." An engineering triumph at the time, the logic circuit
was produced without any integrated circuits; the assembly of the CPU having
been entirely executed in discrete components. With CRT readout, magnetic
card storage, and printer the price was around $5000.

The company earned global respect for a variety of products. They

introduced the world's first handheld scientific electronic calculator in 1972 (the
HP-35), the first handheld programmable in 1974 (the HP-65), the first

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alphanumeric, programmable, expandable in 1979 (the HP-41C), and the first
symbolic and graphing calculator HP-28C. Like their scientific and business
calculators, their oscilloscopes, logic analyzers, and other measurement
instruments have a reputation for sturdiness and usability (the latter products are
now part of spin-off Agilent's product line). The company's design philosophy
in this period was summarized as "design for the guy at the next bench".

The eighties and beyond

In 1984, HP introduced both inkjet and laser printers for the desktop.
Along with its scanner product line, these have later been developed into
successful multifunction products, the most significant being single-unit
printer/scanner/copier/fax machines. The print mechanisms in HP's
tremendously popular LaserJet line of laser printers depend almost entirely on
Canon's components (print engines), which in turn use technology developed by
Xerox. HP develops the hardware, firmware, and software that convert data into
dots for the mechanism to print.

In the 1990s, HP expanded their computer product line, which initially

had been targeted at university, research, and business customers, to reach
consumers. Later in the decade HP opened hpshopping.com as an independent
subsidiary to sell online, direct to consumers; the store was rebranded "HP
Home & Home Office Store" in 2005. HP also grew through acquisitions,
buying Apollo Computer in 1989, Convex Computer in 1995, and Compaq in
2002. Compaq itself had bought Tandem Computers in 1997 (which had been
started by ex-HP employees), and Digital Equipment Corporation in 1998.
Following this strategy HP became a major player in desktops, laptops, and
servers for many different markets.

6
 PRODUCT PROFILE

HP started out in a one-car garage making electronic testing equipment

for manufacturing facilities. Nowadays, the company has established itself as
one of the most trusted brands for office computing equipment. Now it is most
known for its lineup of printers, laptops, and desktop computers. The best HP
printer can help you with a variety of projects. Whether you need an affordable
inkjet for use at home or at college, an all-in-one machine for your office, or
even a printer you can take with you on business trips, HP has you covered. The
company even has a line of printers specifically designed for printing photos
from your smartphone and social media profiles.

Most Popular: HP OfficeJet 3830

The HP OfficeJet 3830 is the perfect choice for those looking for a printer
to use in a professional or home office. It has print, copy, scan, and fax
capabilities to keep you connected and productive. The OfficeJet 3830 can print
via a wired or wireless connection using Wi-Fi or Wireless Direct for printing
without an internet connection. When used with the HP Smart app, this printer
allows you to print directly from your smartphone or tablet. It also is compatible
with AirPrint for use with Apple tablets and phones.

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 The OfficeJet 3830 has an optional quiet mode to keep noise to
reduce disruptions office settings and the compact size of this printer allows it
to be placed wherever it's most convenient. This printer comes with the option
to enroll in HP's Instant Ink service or Amazon's Dash Replenishment so you
never run out of ink. It is also backed by a 1-year limited hardware warranty
with 24/7 web support.

Best All-in-One: HP OfficeJet Pro 9015

The powerful, versatile OfficeJet Pro 9015 is the best HP printer for
office professionals, telecommuters, and small business owners. This unit
features copy, fax, scan, and print capabilities for top-notch performance no
matter the project. The OfficeJet Pro 9015 is also equipped with double-
sided copy and scan functions with a 35-page capacity automatic document
feeder to tackle multi-page documents quickly and easily. 

The printer loading tray has a 250-sheet capacity and a 22 page-per-

minute output speed so you spend less time waiting for things to print, and more
time working. This printer allows you to sync to Quickbooks, Google Drive,
and other business-oriented applications to streamline your workday. It has a
self-healing Wi-Fi connection that features a three-stage reconnection protocol
to keep you connected to all your devices and networks. The OfficeJet Pro9015

8
also has encryption and password protection options to keep your information
safe and secure. The OfficeJet Pro 9015 is compatible with Amazon Alexa and
Google Assistant for voice-activated controls. 

Best Portable: OfficeJet 250

The HP OfficeJet 250 portable printer is an excellent choice for mobile

professionals, telecommuters, and students alike. Its lightweight and compact
design is tailor-made for storing in a backpack, travel bag, or even in the car for
quality printing on-the-go. This printer has both Bluetooth and Wi-Fi Direct
printing capabilities for printing from smartphones and tablets with or without
an internet connection. The integrated lithium-ion battery and AC power
adapter give you multiple power options for printing no matter where you are. 
The OfficeJet 250 has a 2.65-inch color touchscreen for easy and simple
controls when you need to print, scan, or copy documents and pictures. It also
has a 10-page capacity automatic document feeder that works with the copy and
scan functions to quickly take on multi-page documents. This printer sets up in
minutes with the HP Smart app so you can start working right away. The
OfficeJet 250 prints up to 10 pages per minute to quickly produce documents
and photos.

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Best for Mobile Devices: HP Tango X Smart Home Printer

HP has engineered the Tango X Smart Home printer to be the best choice
for anyone needing a printer optimized for smartphones and tablets. The Tango
X is compatible with Amazon Alexa, Microsoft Cortana, and Google Assistant
for voice-activated controls and hands-free printing no matter where you are.
This printer allows you to use your tablet or smartphone camera to scan photos,
documents, and more via the HP Smart app. It also is compatible with multiple
cloud server programs to print from Apple and Android devices. 
The Tango X uses dual-band Wi-Fi for reliable connectivity and quick
setup. The Tango X prints beautifully and has a sleek and modern design that
will complement any office decor. This printer gives you the option to enroll in
HP's Instant Ink to automatically order ink when cartridges are low so you’ll
never run out again.

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 OBJECTIVES OF THE STUDY

 To provide the computing solutions with an easy at affordable price.

 To work as a catalyst to bring about institutional improvement in
streaming the functions of PC business.
 To mobilize various types of resources viz. domestic and international.
 To strive for up gradation of skill in PC sector for efficient and effective
growth of the company.
 To maximize the rate of return through efficient operations and
introduction of innovative environment friendly Laptops and Printers and
services in PC sector.

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 RESEARCH METHODOLOGY

Facts information or premises systematically collected and formally

presented for the purchase of drawings interferences. May be called data. A
methodology includes sources of data collection of data and analysis of data it
seems appropriate analysis of data it seems appropriate at this juncture to
explain the difference between research methods and research methods and
research methodology research method. May be understood as all those
techniques that are used for conduction of research methodology is way to
systematically solve the research problem.

Sources of Data

The data were collected from both primary and secondary sources. The
primary data were collected from the sample respondents with questionnaire.
Secondary data were collected from magazines, and periodicals.

Collection of Data

The study uses both primary and secondary data collection of data is the
first step in the satiation treatment of a problem. The data regarding the price,
quality, satisfaction etc., before collecting the data pilot study was conducted
and the necessary corrections were made in schedule. After identifying and
designing the research problem and determining the specific information for the
research can collect through primary data and secondary data.

Primary Data

The Primary data in many project is collected thought proper

questionnaire, interview.

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Secondary data

Secondary data those data which are collected from some earlier research
work I are in printed booklets and company websites.

Sampling

Sampling means where only a few units of population under study are
considered for analysis is called sampling.

Sample Unit

The Sample unit existing HP Printer.

Sample Size

The sample size taken for the survey is 100 respondents.

Sample Technique

Sampling technique used in the survey won probability convenience

sampling technique.

Tools used for analysis

The data analysis in this study is the percentage analysis method.

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 DATA ANALYSIS AND INTERPRETATION

Data Analysis

This is an attempt to organize and summaries data in order to increase

results. Usefulness in such a manner that enables the researcher to relate critical
points which the study objectives. Sometimes these organizing and
summarizing of data requires the use of summary statically measures.

Such as percentage averages and dispersions since most marketing data

are collected through the use of samples, the reliability of the summary
estimates is required to be determined. In this survey the collected data are
analyzed and interpreted by the percentage analysis method.

Percentage analysis method

Percentage method to a special kind of Ratio percentage is used in

making comparison between two or more series of data percentage to describe
relationship.

No. Of Respondents
Percentage = ———————————— x 100
Total respondents

Research design

A Marketing research design specifies the procedure for encoding and

controlling the research project. The choice of particular research design would
follow from the problem. As such there is no single best design. However, any
marketing research study must explicitly sate its plan about collection and
analysis of data.

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 TABLE-1

RESPONDENTS USAGE OF PRINTER

No. of
S.No. Particulars Percentage
Respondents

1. Yes 64 80

2. No 16 20

Total 80 100%

Source: Primary Data

Among the 100 Respondents

 80% of the respondents are using Printer.
 20% of the respondents are not using Printer.

15
 CHART-1

90
80
80

70

60

50

40
Percentage

30
20
20

10

0
Yes No

RESPONDENTS USAGE OF PRINTER

Particulars

16
 TABLE-2

RESPONDENTS PREFER ABOUT THE TYPE OF PRINTER

No. of
S.No. Particulars Percentage
Respondents

1. Inkjet Printer 40 50

2. Laser Printer 30 37

3. Dot Matrix Printer 10 13

Total 80 100%

Source: Primary Data

Among the 80 Respondents

 50% of the respondents are using Inkjet Printer.
 37% of the respondents are using Laser Printer.
 13% of the respondents are using Dot Matrix Printer.

17
 CHART-2

RESPONDENTS PREFER ABOUT THE TYPE OF PRINTER

60

50
50

40 37
Percentage

30

20
13
10

0
Inkjet Printer Laser Printer Dot Matrix Printer

Particulars

18
 TABLE-3

RESPONDENTS PREFERENCE IN BRAND OF PRINTER

No. of
S.No. Particulars Percentage
Respondents
1 Brother 10 13

2 HP 40 50

3 Canon 10 13

4 Epson 20 26

Total 80 100%

Source: Primary Data

Among 80 Respondents
 13% of respondents prefer in Brother.
 50% of respondents prefer in HP.
 13% of respondents prefer in Canon.
 26% of respondents prefer in Epson.

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 CHART-3

RESPONDENTS PREFERENCE IN BRAND OF PRINTER

100

90

80

70

60

Percentage
50
50

40

30 26

20
13 13
10

0
Brother HP Canon Epson

Particulars

20
 TABLE-4

RESPONDENTS REASON FOR PREFERENCE OF HP PRINTER

No. of
S.No. Particulars Percentage
Respondents
1 Printing Speed 20 25

2 Advanced Model 20 25

3 Reasonable Price 10 12

4 Good Quality 30 38

Total 80 100%

Source: Primary Data

Among 80 Respondents
 25% of respondents preference the HP Printer for printing speed.
 25% of respondents preference the HP Printer for advanced model.
 12% of respondents preference the HP Printer for reasonable price.
 38% of respondents preference the HP Printer for good quality.

21
 CHART-4

RESPONDENTS REASON FOR PREFERENCE OF HP PRINTER

100

90

80

70

Percentage
60

50

40 38

30 25 25
20
12
10

0
Printing Speed Advanced Model Reasonable Price Good Quality

Particulars

22
 TABLE - 5

RESPONDENTS OPINION ABOUT THE USAGE COLOURS IN

HP PRINTER
No. of
S. No Particulars Percentage
Respondents

1 Black Only 20 26

2 Colours Only 10 12

3 Black and Colours 50 62

Total 80 100%

Source: Primary Data

Among the 80 Respondents

 26% of respondents are using black colour only.
 12% of respondents are using colours only.
 62% of respondents are using both black and colours.

23
 CHART - 5

RESPONDENTS OPINION ABOUT THE USAGE COLOURS IN

HP PRINTER

100

90

80
Percentage

70
62
60

50

40

30 26

20
12
10

0
Black Only Colours Only Black and Colours

Particulars

24
 TABLE - 6

RESPONDENTS OPINION ABOUT THE PURPOSE OF

HP PRINTER
No. of
S. No Particulars Percentage
Respondents

1 Business Use 30 37

2 Home Use 10 13

3 Educational Use 40 50

Total 80 100%

Source: Primary Data

Among the 80 Respondents

 37% of respondents are preference for business use.
 13% of respondents are preference for home use.
 50% of respondents are preference for educational use.

25
 CHART - 6

RESPONDENTS OPINION ABOUT THE PURPOSE OF

HP PRINTER

100

90

80
Percentage

70

60
50
50

40 37

30

20
13
10

0
Business Use Home Use Educational Use

Particulars

26
 TABLE - 7

RESPONDENTS USING THE VARIETY OF PAPER

No. of
S. No Particulars Percentage
Respondents

1 Normal Paper 40 50

2 Chart Paper 10 12

3 Photo Paper 30 38

Total 80 100%

Source: Primary Data

Among the 40 Respondents

 50% of respondents are consuming normal paper.
 12% of respondents are consuming chart paper.
 38% of respondents are consuming photo paper.

27
 CHART - 7

RESPONDENTS USING THE VARIETY OF PAPER

100

90

80
Percentage

70

60
50
50

40 38

30

20
12
10

0
Normal Paper Chart Paper Photo Paper

Particulars

28
 TABLE - 8

PURCHASING POINT OF HP PRINTER

No. of
S. No Particulars Percentage
Respondents

1 Showroom 40 50

2 Online 30 38

3 Wholesaler 10 12

Total 80 100%

Source: Primary Data

Among the 80 Respondents

 50% of respondents are bought HP Printer from showroom.
 38% of respondents are bought HP Printer from online.
 12% of respondents are bought HP Printer from wholesaler.

29
 CHART - 8

PURCHASING POINT OF HP PRINTER

100

90

80
Percentage

70

60
50
50

40 38

30

20
12
10

0
Showroom Online Wholesaler

Particulars

30
 TABLE – 9

RESPONDENTS GET THE KNOWLEDGE ABOUT

HP PRINTER
No. of
S. No. Particulars Percentage
Respondents
1 Television 15 37

2 Newspaper 15 37

3 Magazine 5 13

4 Other Media 5 13

Total 60 100%

Source: Primary Data

Among 40 Respondents
 37% of respondents are getting knowledge from television.
 37% of respondents are getting knowledge from newspaper.
 13% of respondents are getting knowledge from magazine.
 13% of respondents are getting knowledge from other media.

31
 CHART – 9

100

90

80

70

60

50

40 37 37

30

20
13 13
10

0
Television Newspaper Magazine Other Media

RESPONDENTS GET THE KNOWLEDGE ABOUT

HP PRINTER

Percentage

Particulars

32
 TABLE-10

RESPONDENTS OPINION ABOUT THE PRICE LEVEL OF

HP PRINTER
No. of
S.No. Particulars Percentage
Respondents
1 Low 10 13

2 Reasonable 50 62

3 High 20 25

Total 80 100%

Source: Primary Data

Among 80 Respondents
 13% of respondents say that the HP price is low.
 62% of respondents say that the HP price is reasonable.
 25% of respondents say that the HP price is high.

33
 CHART-10

100

90

80

70
62
60

50

40

30 25
20
13
10

0
Low Reasonable High

RESPONDENTS OPINION ABOUT THE PRICE LEVEL OF

HP PRINTER

Percentage

Particulars

34
 TABLE-11

RESPONDENTS OPINION ABOUT THE HP PRINTER EASILY

AVAILABILITY IN YOUR AREA
No. of
S.No. Particulars Percentage
Respondents
1 Easily available 60 75

2 Optimum 20 25

3 Rare 0 0

Total 80 100%

Source: Primary Data

Among the 80 Respondents

 75% of the respondents say that HP easily available in our area.
 25% of the respondents say that HP optimum available in our area.

35
 CHART-11

100

90

80 75
70

60

50
Percentage

40

30 25
20

10
0
0
Easily available Optimum Rare

RESPONDENTS OPINION ABOUT THE HP PRINTER EASILY

AVAILABILITY IN YOUR AREA

Particulars

36
 TABLE-12

RESPONDENTS OPINION ABOUT THE QUALITY LEVEL OF

HP PRINTER
No. of
S.No. Particulars Percentage
Respondents
1 Highly Satisfied 40 50

2 Satisfied 30 38

3 Better 10 12

Total 80 100%

Source: Primary Data

Among 80 Respondents
 50% of respondents say that the HP quality is highly satisfied.
 38% of respondents say that the HP quality is satisfied.
 12% of respondents say that the HP quality is better.

37
 CHART-12

RESPONDENTS OPINION ABOUT THE QUALITY LEVEL OF

HP PRINTER

100

90

80

70

Percentage
60
50
50

40 38

30

20
12
10

0
Highly Satisfied Satisfied Better

Particulars

38
 TABLE-13

RESPONDENTS OPINION ABOUT THE USING PERIOD OF

HP PRINTER
No. of
S.No. Particulars Percentage
Respondents
1 2 Years 20 25

2 2-5 Years 36 45

3 Above 5 Years 24 30

Total 80 100%

Source: Primary Data

Among 80 Respondents
 25% of respondents are using HP Printer for 2 years.
 45% of respondents are using HP Printer for 2-5 years.
 30% of respondents are using HP Printer for above 5 years.

39
 CHART-13

RESPONDENTS OPINION ABOUT THE USING PERIOD OF

HP PRINTER

100

90

80

70

Percentage
60

50 45
40
30
30 25
20

10

0
2 Years 2-5 Years Above 5 Years

Particulars

40
 TABLE-14

RESPONDENTS OPINION ABOUT THE PRINTING SPEED OF

HP PRINTER
No. of
S.No. Particulars Percentage
Respondents
1 Good 24 30

2 Excellent 24 30

3 Better 32 40

Total 80 100%

Source: Primary Data

Among the 80 Respondents

 30% of the respondents say that printing speed is good.
 30% of the respondents say that printing speed is excellent.
 40% of the respondents say that printing speed is better.

41
 CHART-14

100

90

80

70

60

50
40
Percentage

40
30 30
30

20

10

0
Good Excellent Better

RESPONDENTS OPINION ABOUT THE PRINTING SPEED OF

HP PRINTER

Particulars

42
 TABLE-15

RESPONDENTS OPINION ABOUT EXPECTING IMPROVEMENT

FROM HP PRINTER
No. of
S.No. Particulars Percentage
Respondents
1 Yes 20 25

2 No 60 75

Total 80 100%

Source: Primary Data

Among 80 Respondents
 25% of respondents expecting improvement from HP printer.
 75% of respondents not expecting improvement from HP printer.

43
 CHART-15

100

90

80 75
70

60

50

40

30 25
20

10

0
Yes No

RESPONDENTS OPINION ABOUT EXPECTING IMPROVEMENT

FROM HP PRINTER

Percentage

Particulars

44
 TABLE-16

RESPONDENTS OPINION ABOUT EXPECTING KIND OF CHANGES

FROM HP PRINTER
No. of
S.No. Particulars Percentage
Respondents
1 Scanner 24 30

2 Rate 32 40

3 Printing quality 24 30

Total 80 100%

Source: Primary Data

Among 80 Respondents
 30% of respondents are expecting changes for scanner.
 40% of respondents are expecting changes for rate.
 30% of respondents are expecting changes for printing quality.

45
 CHART-16

100

90

80

70

60

50
40
40
30 30
30

20

10

0
Scanner Rate Printing quality

RESPONDENTS OPINION ABOUT EXPECTING KIND OF CHANGES

FROM HP PRINTER

Percentage

Particulars

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 TABLE-17

RESPONDENT SATISFACTION LEVEL OF THE HP PRINTER

S.No. Particulars No. of Respondents Percentage

1. Satisfied 76 95

2. Not Satisfied 4 5

Total 80 100%

Source: Primary Data

Among 80 Respondents
 95% of the respondents are satisfied in the HP Printer.
 5% of the respondents are not satisfied in the HP Printer.

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 CHART – 17

RESPONDENT SATISFACTION LEVEL OF THE HP PRINTER

100 95
90

80

70

60

Percentage
50

40

30

20

10 5
0
Satisfied Not Satisfied

Particulars

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 FINDINGS

 80% of the respondents are printer

 50% of the respondents are using type of printer.
 50% of respondents prefer in HP printer.
 38% of respondents preference the HP Printer for good quality.
 62% of respondents are using black & colour.
 50% of respondents are preference for educational use.
 50% of respondents are consuming normal paper.
 50% of respondents are bought HP Printer from showroom.
 37% of respondents are getting knowledge from television.
 37% of respondents are getting knowledge from newspaper.
 62% of respondents say that the HP price is reasonable.
 75% of the respondents say that HP easily available in our area.
 50% of respondents say that the HP quality is highly satisfied.
 45% of respondents are using HP Printer for 2-5 years.
 50% of the respondents say that HP spare easily available in our area.
 40% of the respondents say that HP printing speed is better.
 75% of respondents not expecting improvement from HP.
 40% of respondents are expecting changes for rate.
 95% of the respondents are satisfied in the HP Printer.

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 SUGGESTIONS

 There are only very few exclusive dealers for HP Printers in Cumbum
town, therefore having exclusive dealership can be helpful for the
company.
 Majority of the HP Printers dealers depend solely on company
advertisement for making sales which mainly consist of hoardings and
bill boards. Encouraging the dealers to advertise the HP Printers in
collaboration with the company by word of mouth and Point-of-purchase
displays etc. can make positive differences in the sales.
 Dealer meets, trade allowances and push money can be good promotional
techniques to boost the morale of the dealers.
 Having a separate website where the HP Printers dealers can enter using a
separate user name and password thereby creating a platform for them to
interact among each other and the company alike can be a cost effective
way to maintain the dealer‘s morale.

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 LIMITATIONS

 The study has been completed during a short period of time so it was not
possible to study the problems well in detail.
 The employee has low awareness level about the initiatives and practices
by which there is difficulty in collecting the information from employee.
 There are inabilities to gather information from all the hierarchy levels of
organization. Sample size has been taken 100 for trainees.
 No response for some of questions.
 The scope of analysis was restricted as the questionnaire was distributed
only few departments.

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 CONCLUSION

The Indian I.T. market currently appears to be at a crossroads, where I.T.

marketers are attempting to change the customer perceptions of their brands in
the specific buying motivations appear to be replacing generalities. This
meanwhile, is quite unlike the west where buyers consider, aesthetics, comfort
and safety, not necessarily in that order.

Before finalizing a purchase. “It’s smarter to think about emotions and

attitudes if marketers are to do a better job of marrying what are HP offers to
the consumers image of the offerings. The mindset of the Indian Consumer is
such that he is delighted if he buys the pen, a little cheaper than his neighbour.
Things are, however, a slowly changing and customers at the upper end of
market are now ready pay more for more. I hope that this approach will soon
enter the new era, may be not with the same intensity.”

Success will largely will determine to the extent a company can

differentiate itself in terms of intangibles that grow with the product”. In 1973
HP becomes the first US company to institute the flexible working hours or flex
time. Under the program, HP employees can begin work at any time during a
two hour period and leave after completing an 8 hr workday. The purpose, as
explained by Bill, is “to gain more time for family leisure, conduct personal
business, avoid traffic jams or to satisfy other individual needs.”

52
 BIBLIOGRAPHY
 Ackerman, D. and Gerard J. Tellis, (2001) “Can culture affect price? A
cross-cultural study of shopping and retail prices,” Journal of Retailing,
77, 57-82.
 Hofstede, G. (1980) Culture’s Consequences. CA: Sage Publications.
 Hofstede, Geert, (1984) “Cultural dimensions in management and
planning,” Asia Pacific Journal of Management, 1 (2), 81-99.
 Kale, Sudhir and Jawn Barnes, (1992) “Understanding the domain of
cross-national buyer-seller interactions,” Journal of International
Business Studies, 23, 101-132.
 Kotler, P. (1997) Marketing management: analysis, planning,
implementation, and control, London: Prentice Hall.

Websites used
1. www.thehindu.com
2. www.google.com
4. www.wikipedia.com
5. www.newsindia.com

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A MARKET SURVEY ON CONSUMER USAGE AND SATISFACTION
REGARDING HP PRINTER IN CUMBUM TOWN

QUESTIONNAIRE

1. Do you use printer in your home or office?

A) Yes B) No
2. If yes, which type of Printer do you use?
A) Inkjet B) Laser C) Dot Matrix
3. If Printer, which brand do you use?
A) Brother B) HP C) Epson D) Canon
4. If HP, what is the reason for this selection?
A) Printing speed B) Advanced Model
C) Reasonable price D) Good Quality
5. Which colour are using in HP printer?
A) Black only B) Colours only C) Both Black & Colour
6. What is the purpose of buying HP Printer?
A) Business Use B) Home Use C) Education Use
7. What is the range of paper do you use in HP printer?
A) Normal Paper B) Chart Paper C) Photo Paper
8. Where did you purchase the HP Printer?
A) Showroom B) Online C) Wholesaler
9. How did you know about the HP Printer?
A) Television B) News paper
C) Magazine D) Media
10. What is your opinion about the price?
A) Low B) Reasonable C) High
11. What is the opinion about the availability of the HP Printer?
A) Easily Available B) Optimum C) Rare

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12. What is your opinion about the quality of the HP Printer?
A) Highly Satisfied B) Satisfied C) Better
13. How many years do you use this HP Printer?
A) 2 years B) 2-5 years C) About 5 years
14. What is the preference about the availability of the spares in your HP
Printer?
A) Optimum B) Easily Available C) Rare
15. How do you feel about the working speed of the HP Printer?
A) Good B) Excellent C) Better
16. Do you want any improvement of this HP Printer?
A) Yes B) No
17. If yes what any kind of change in HP Printer?
A) Scanner B) Rate C) Printing speed
18. Are you satisfied the overall of HP Printer?
A) Yes B) No

55