MySQL Enterprise Edition Sales Battle Card:

Protect Critical Data, Prevent Data Breaches and Meet Regulatory Requirements

ELEVATOR PITCH MySQL ENTERPRISE EDITION

MySQL Enterprise Edition (EE) includes a comprehensive set of
advanced features, management tools and technical support to achieve
the highest levels of MySQL security while also helping ensure that
government and industry regulations are met. MySQL EE reduces
the risk, cost, and complexity in developing, deploying and managing MySQL
business-critical MySQL applications.
COMMUNITY
EDITION
MySQL EE: CHANNEL OPPORTUNITY Advanced Management 24x7 Support
AND VALUE PROPOSITION Features Tools  Open Source,
Backed By
Free Version
Address Ensure Proper MySQL Experts
Opportunity Security & Access &  NO Support Included
Compliance Privileges For  NO Advanced Features
Your customers are probably already using MySQL Community Edition Concerns Users
 NO Management Tools
There are tens of millions of 70% of Oracle Database
®

existing users and thousands users have MySQL Community

of new MySQL Community Edition in their environment
Edition downloads every day
KEY INDICATORS/TARGET CUSTOMERS
How will they ensure an app built on MySQL Community Edition  Existing MySQL Community  Applications that manage
is secure and compliant once in production? Edition users personal data such as name,
 Development of new applications account numbers, passwords
Value Proposition and personal data.
 Oracle Database customers
 Address database security concerns with a best-in-class set of  Organizations that have existing
 Organizations that operate in third-party components for
enterprise security features
highly-regulated industries: authentication, auditing, and
 Help meet various government and industry regulations healthcare, financial services, key management
(HIPAA, SOX, GDPR, PCI, etc.) government, etc.
 Up to 90% TCO savings over competing databases
 FACTS AND FIGURES
Following a number of high-profile cyberattacks against the Global 2000,
security has become a top priority for executives. Additionally, numerous
regulatory compliance initiatives have been enacted to guard against the $8.19 million $150 $85 million MySQL
misuse of data. Average total cost Average cost per Total amount of ENTERPRISE
of data breach in record that was HIPAA fines assessed EDITION
How will your customers address these significant topics with MySQL the US lost or stolen since 2015
Per Server
Community Edition? MySQL Enterprise Edition empowers companies
(1-4 sockets)
to confidently tackle these challenges with: $100,000 27.9%
Maximum monthly Likelihood of recurring material $5,000 - 1-year
ASSESS: PREVENT: fine for PCI non- breach over the next 2 years subscription (MSRP)
MySQL Enterprise Monitor Enterprise-grade tools facilitate compliance
enables the identification the creation of a resilient
of security vulnerabilities database infrastructure and
such as weak password implement the appropriate
policies safeguards such as HELPFUL QUESTIONS TO ASK:
encryption, masking,
and firewall
How do you ensure security and How do you manage authentication/
MONITORING AUTHENTICATION, regulatory compliance for your user access to your various apps?
ENCRYPTION, MASKING MySQL Databases?
FIREWALL & HIGH AVAILABILITY
What are your data retention
AUDITING & BACKUP How do you protect your databases standards for MySQL?
against SQL injections and other
external attacks? What is your strategy to identify
DETECT: RECOVER: security loopholes?
MySQL Enterprise Recover to normal What is your encryption strategy
Audit helps identify operations, reducing to safeguard your data?
who accessed what the impact from a
information to aid in cybersecurity event What steps have you taken to avoid
the timely discovery of with Enterprise HA internal misuse of information?
cybersecurity events and Backup features

For quotes and additional info contact your Oracle VAD or MySQL Channel Manager.