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    Cambridge International AS & A Level: BUSINESS 9609/12

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    Jawad Nadeem

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    Cambridge International AS & A Level: BUSINESS 9609/12

    Uploaded by

    Jawad Nadeem
    108 views4 pages

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    9609_w20_qp_12

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    Copyright:

    © All Rights Reserved
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    108 views4 pages

    Cambridge International AS & A Level: BUSINESS 9609/12

    Uploaded by

    Jawad Nadeem

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 4

    Cambridge International AS & A Level

    BUSINESS 9609/12
    Paper 1 Short Answer and Essay October/November 2020

    1 hour 15 minutes

    You must answer on the enclosed answer booklet.


    * 0 2 8 3 6 1 9 7 1 9 *

    You will need: Answer booklet (enclosed)

    INSTRUCTIONS
    ● Section A: answer all questions.
    ● Section B: answer one question.
    ● Follow the instructions on the front cover of the answer booklet. If you need additional answer paper,
    ask the invigilator for a continuation booklet.

    INFORMATION
    ● The total mark for this paper is 40.
    ● The number of marks for each question or part question is shown in brackets [ ].

    This document has 4 pages. Blank pages are indicated.

    DC (DH) 190648/2
    © UCLES 2020 [Turn over
    2

    Section A (Short Answer)

    Answer all questions.

    You are advised to spend no more than 35 minutes on Section A.

    1 (a) Define the term ‘branding’. [2]

    (b) Explain two ways branding may help a business. [3]

    2 (a) Define the term ‘gross profit margin’. [2]

    (b) Explain two ways a business might improve its profit margin. [3]

    3 Explain why a business might remain a private limited company rather than change to a public
    limited company. [5]

    4 (a) Define the term ‘effectiveness’. [2]

    (b) Explain two ways a business might raise productivity levels. [3]

    Section B (Essay)

    Answer one question only.

    5 (a) Analyse how a business might satisfy the self-actualisation needs of its employees. [8]

    (b) Discuss the significance of McGregor’s leadership styles for managers in a hospital. [12]

    6 ‘Marketing is the most important factor for the success of small businesses.’

    Discuss the extent to which you agree with this view. [20]

    7 (a) Analyse how cost information can be used to monitor and improve the performance of a
    business. [8]

    (b) Discuss the importance of cash flow forecasting to a new car hire business. [12]

    © UCLES 2020 9609/12/O/N/20


    3

    BLANK PAGE

    © UCLES 2020 9609/12/O/N/20


    4

    BLANK PAGE

    Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every
    reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the
    publisher will be pleased to make amends at the earliest possible opportunity.

    To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge
    Assessment International Education Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download
    at www.cambridgeinternational.org after the live examination series.

    Cambridge Assessment International Education is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of the University of
    Cambridge Local Examinations Syndicate (UCLES), which itself is a department of the University of Cambridge.

    © UCLES 2020 9609/12/O/N/20

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