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Extracting Business Value From The 4 V's of Big Data

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Salim Mehenni
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195 views1 page

Extracting Business Value From The 4 V's of Big Data

Uploaded by

Salim Mehenni
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Extracting business value

from the 4 V’s of big data


90% 50,000
of today’s Every day GB/second
data we create Every is the estimated
has been created
in just the last 2.5 60 rate of global
Internet
2 years quintillion seconds 72 hours traffic
bytes of data there are: of footage by 2018
uploaded to
YouTube

216,000
Instagram posts

Volume Velocity
(...enough to fill
10 million
204,000,000
Blu-ray
emails sent
discs) Scale of data Speed of data

1 in 3
business leaders
Veracity Variety 80% of data
growth is video,
Certainty of data Diversity of data images and
don’t trust the
documents
information they use
to make decisions

90%
$3.1 trillion of generated data
is the estimated is “unstructured”
amount of money that This includes tweets, photos,
poor data quality costs customer purchase histories
the US economy per year and customer service calls

The fifth “V”?


Big data = the
ability to achieve
greater Value
through insights
from superior
analytics
Case study: A US-based aircraft engine manufacturer
now uses analytics to predict engine events that lead to
costly airline disruptions, with 97% accuracy. If this
prediction capability had been available in the previous
year, it would have saved $63 million.

Unlock the value of your big data.


Start here: ibm.co/technologyplatform
IBM, the IBM logo, and ibm.com are trademarks or registered trademarks of International Business Machines Corp., registered in
many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list
of IBM trademarks is available on the web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml.

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