Your Modern Business Guide To Data Analysis Methods and Techniques
Your Modern Business Guide To Data Analysis Methods and Techniques
the digital insights available to our business is one of the primary drivers of
success.
Despite the colossal volume of data we create every day, a mere 0.5% is actually
analyzed and used for data discovery, improvement, and intelligence. While that may
not seem like much, considering the amount of digital information we have at our
fingertips, half a percent still accounts for a huge amount of data.
With so much data and so little time, knowing how to collect, curate, organize, and
make sense of all of this potentially business-boosting information can be a
minefield � but online data analysis is the solution.
To help you understand the potential of analysis, the meaning, and how you can use
it to enhance your business practices, we will answer a host of important
analytical questions. Not only will we explore data analysis methods and
techniques, but we�ll also look at different types of data analysis while
demonstrating how to perform analysis in the real world with a 15-step blueprint
for success.
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What Is Data Analysis?
Data analysis is a process that relies on methods and techniques to taking raw
data, mining for insights that are relevant to the business�s primary goals, and
drilling down into this information to transform metrics, facts, and figures into
initiatives for improvement.
There are various methods for data analysis, largely based on two core areas:
quantitative data analysis methods and data analysis methods in qualitative
research.
To explain the key differences between qualitative and quantitative data, here�s a
video for your viewing pleasure: