West Bengal Govt Project Report For Banana Powder Processing
West Bengal Govt Project Report For Banana Powder Processing
West Bengal Govt Project Report For Banana Powder Processing
Conctent
Foreword 3
Introduction 4
Status of Agriculture and Value Addition to Agriculture in India
Status of Banana Production: Global, India, West Bengal
Developments in banana trade
Value Addition in Banana
Market for Banana and processed banana products
SWOT
Study Objective
Technical and Financial Analysis of Banana Powder 17
Raw Material Availability
Market Opportunities
Product & its uses
Process of Manufacturing
Project component and cost
Projected Profitability
Breakeven Analysis
Internal Rate of Return
Assumptions
Source of Processing Technology
List of suppliers of machinery / companies
Technical and Financial Analysis of Banana Chips 33
Raw Material Availability
Market Opportunities
Product & its uses
Process of Manufacturing
Project component and cost
Projected Profitability
Breakeven Analysis
Internal Rate of Return
Assumptions
Source of Processing Technology
List of suppliers of machinery / companies
Compliance with FSSA & Regulations for commencement of 47
New Business, Tax Incentives provided by Ministry of MSME,
Administrative procedure, Competitors
Annexure A : List of sources 57
INTRODUCTION 1
Feasibility Study of Banana Processing: Unit in West Bengal
INTRODUCTION 2
Feasibility Study of Banana Processing: Unit in West Bengal
FOREWORD
The last three decades witnessed India making significant strides in the Agriculture
and Food processing Sector. The success achieved by the country was the result of the
Indian farmer matching domestic demand and creating surplus with corresponding
increase in the yield despite structural barriers. Though India is now the world’s
third largest agricultural producer by value, it still has a long way to go before it
realizes its full potential leaving a huge scope for value addition in agriculture.
According to the FAIDA –III report, the domestic demand for food is expected to grow
at 4 per cent per annum in the next 15 to 20 years and the growth will be much
higher (5 to 6 per cent) across high value food items, such as animal products and
fruits and vegetables (6 to 8 per cent)1.
India is the largest producer of banana in the world and about 90% of banana produced
is consumed domestically as fresh fruit. Merely 5% is consumed in processed form
providing a good potential for future processing. About 2.5% is only processed purely
as banana products and the rest as an ingredient in other foods. About 17 varieties
of products could be made from banana. The primary product of banana in market
is “fried chips and candy” which constitute around 31%, rest as banana puree 9%,
banana pulp 3%, banana beer 3%, banana wafers 3%, banana powder 6% and others2 .
Being a highly perishable in nature, value addition of banana into figs, flour, powder,
banana chips, synthetic and natural flavoring to energy drinks could help cater the
changing tastes and rising demand for value added ready-to-eat products. With
different levels of processing (viz. primary, secondary, tertiary levels) including
drying procedure or frying procedure, the nutritional value of banana can help serve
multiple nutritional needs.
This report focuses on the techno economic feasibility of setting up banana processing
industry in districts of West Bengal and provides a roadmap for its execution to
prospective MSM (Micro , small & medium) sector entrepreneurs. It also highlights
the market opportunity using Banana as the content for processing. The report looks
at approvals in setting up of processing industry and provides the technical and
financial analysis including key parameters viz. IRR and NPV.
1
FAIDA 3, 2013 : Indian as an Agriculture & high Value Food Power house a new vision for 2030
2
Rashmi SB, Jyothsna V (2011) Rural entrepreneurship: exploring the opportunities from waste products of
bananas plant in Karnataka. International Journal of Research in Computer Application & Management 1: 105-
107.
FOREWORD 3
Feasibility Study of Banana Processing: Unit in West Bengal
SECTION 1. INTRODUCTION
1.1. Status of Agriculture and Value Addition to Agriculture in India
Agriculture plays a critical role in Indian economy. Food grain production estimated
for the current year is 263 million tonnes compared to 255.36 million tonnes in
2012-13. With agriculture export likely to cross USD 45 billion higher from USD 41
billion in 2012-13, Agricultural GDP growth for the current year is estimated at 4.6
percent compared to 4.0 percent in the last four years. (Interim Budget 2014-15).
India accounts for only about 2.4 % of the world’s geographical area and 4 % of its
water resources, but has to support about 17 % of the world’s human population and
15 % of the livestock3.
The experience from BRICS countries indicates that a one percentage growth in
agriculture is at least two to three times more effective in reducing poverty than the
same growth emanating from non-agriculture sectors.
India’s food production index is the highest among the BRIC (i.e. Brazil, Russia,
India, and China) countries and the Philippines4. The Philippines rising food retail
sales and innovations in processed foods and fruits have gained attention in recent
years. Moving hand in hand with the country’s food production, value addition to
agriculture (as a percentage of GDP) is also found to be the highest among these
identified countries. As per the World Bank’s World Development Indicators, India’s
value addition to agriculture is above 17 percent and has held this level since 2010.
Table: 1
3
Report on State of Indian Agriculture 2012-13 , GOI
4
http://www.euromonitor.com/frozen-processed-food-in-the-philippines/report
INTRODUCTION 4
Feasibility Study of Banana Processing: Unit in West Bengal
Source: data.worldbank.org/indicator/EA.PRD.AGRI.KD/countries
Banana is grown in more than 130 countries. FAO 2012 estimates report the production
of these countries collectively stands at 105.32 million tons of banana and plantain6
with 5.14 million Ha of land under cultivation to achieve this level of production. In
2009, world production of bananas reached an estimated 97.3 million metric tonnes
(mmt), grown on 4.9 million hectares. The 2009 crop represented an increase in
production of 49 percent from the 65.1 mmt recorded in 2000. The top five banana-
producing countries of India, the Philippines, China, Ecuador, and Brazil accounted
for 61 percent of global banana production in 2009, up from 56 percent in 2000. In
addition, there were noticeable production increases in India and the Philippines.
5
Annual Report 2012-13 , Ministry of Food processing Industries
6
The difference between the two terms “plantain” and “banana”, used here, is based purely on how the fruits
are consumed. Plantains are typically eaten cooked and are usually large, angular and starchy, in contrast to
bananas, which are typically eaten raw and are usually smaller, more rounded and sugary.
INTRODUCTION 5
Feasibility Study of Banana Processing: Unit in West Bengal
India is the largest producer of banana in the world accounting for 37.2 per cent
of world’s banana production with an annual production of about 248.69 lacs MT/
year(NHB Advance Estimates 2012-13) and the crop occupying about 7.21 lacs
hectares of agricultural area (NHB Advance Estimates 2012-13). It accounts for 32
per cent of the total fruit production (NHB Advance Estimates 2012-13).
Among the banana growing states in India, Gujarat is the leading producer with an
annual production of 45.23 MT(NHB Advance Estimates 2012-13) followed by Tamil
Nadu, Maharashtra, Andhra Pradesh, Karnataka and West Bengal. Fruit cultivation
occurs along the major river Basins viz., Gangetic plains of Bihar, around Godavari
river basin in Andhra Pradesh, around Tapti River in Maharashtra and Cauvery delta
regions of Tamil Nadu; where Water/rainfall is plentiful.
Important banana varieties cultivated in different states of India are given below:
INTRODUCTION 6
Feasibility Study of Banana Processing: Unit in West Bengal
Agriculture plays a significant role in the West Bengal economy contributing 12.9%
of state GSDP7 (2012-13, Gross State Domestic Product). West Bengal’s production of
Banana contributes 4% to India’s annual production8 in 2012-13. West Bengal is one
of the largest Banana producing states in India with an annual production estimated
to be 10.77 lacs MT/year. Hoogly, Nadia and North 24 Parganas regions in West
Bengal produce Dwarf Cavendish, Champa, Mortman, Rasthali, Amrit Sagar, Giant
Governor and Lacatan varieties of banana.
Source: http://www.wbagrimarketingboard.gov.in/
The primary survey conducted in the different districts of West Bengal with
approximately 150 farmers in each district revealed the following statistics with
respect to Variety grown , average yield , highest and lowest price across the districts.
7
Report Credit Analysis & Research Limited [CARE], 2013
8
NHB advance estimates 2012-13
INTRODUCTION 7
Feasibility Study of Banana Processing: Unit in West Bengal
In 2012 the volume of global banana exports reached a record high of 16.5 million
tonnes, 1.1 million tonnes (or 7.3 percent) above 2011 level9. The increase is primarily
explained by the growth of exports from Latin America and the Caribbean from 12.5
to 13.0 million tonnes, despite the poor performance of Ecuador.
9
Banana Market Review and Banana Statistics 2012-2013, Market and Policy Analyses of Raw Materials, Horticulture
and Tropical (RAMHOT) Products Team, Food and Agriculture Organization of the United Nations, Rome, 2014
INTRODUCTION 8
Feasibility Study of Banana Processing: Unit in West Bengal
With the remarkable growth rates in both 2011 and 2012, the Philippines reached
the peak of its export performance in 2012 at 2.6 million tonnes, corresponding to
93.9 percent of all exports from Asia11. Whereas the contribution of India remains at
a meager 0.0054 million tonnes only, leaving a huge unexplored market for Indian
Banana export.
With Developing countries on the other hand will continue to register an increase
in demand for the fruit, with imports predicted to rise 2.5% to 2.33 million tonnes,
driven largely by China. If the recession bottoms out by the end of 2009, then the
demand for bananas will increase by up to 7.8% and tropical fruits by about 2% in
2010, FAO said.
The major destinations of India’s banana were UAE, Saudi Arbia, Iran, Kuwait and
Bharain respectively.
10
Banana Market Review and Banana Statistics 2012-2013, Market and Policy Analyses of Raw Materials,
Horticulture and Tropical (RAMHOT) Products Team, Food and Agriculture Organization of the United Nations,
Rome, 2014
11
Banana Market Review and Banana Statistics 2012-2013, Market and Policy Analyses of Raw Materials,
Horticulture and Tropical (RAMHOT) Products Team, Food and Agriculture Organization of the United Nations,
Rome, 2014
INTRODUCTION 9
Feasibility Study of Banana Processing: Unit in West Bengal
With steady growth in populations and income, and rising awareness about the
positive nutritional value of the fruit, global banana and tropical fruit consumption
is likely to continue its upward trend in the next few decades the FAO report said.
Banana is a readily available fruit and comes at a price sensitive to the lower
income consumer’s daily energy needs. Processing the banana fruit to harness it
nutritive value, needs to remain keenly sensitive to the price concerns it will place
domestically on this energy source. Banana has a shelf life of 6-7 days which makes it
a highly perishable fruit crop. NRCB through a recent research estimated the losses
at around 20-24% which amounts to 3 to 4 million tonnes (valued at Rs. 3000 crores
per annum).
Being rich in iron, with required dietary fiber, potassium, vitamin’s B6 and C, banana
processed outputs will be in demand by urban consumers needing high sources of
energy in ready to eat foods. Of the different levels of processing, the ones for
powder and chips (identified in the report below) seek to conserve the nutritional
value of banana and serve multiple consumer’s nutritional needs (for bakery, energy,
nutrition, confectionary items) and keep a look out for related income / spending
sensitivities.
In terms of nutrition, Banana as fresh fruit comes at a relatively lower price, and
often serves as the poor man’s ready energy source. This fruit is rich in iron, with low
saturated fat levels, low sodium content and it provides much needed dietary fiber,
potassium, including vitamin B6, and vitamin C. We compare the nutritive value of
inputs used to create chips and report the findings in the table below.
12
IWMI, 2007: http://www.iwmi.cgiar.org/Publications/IWMI_Research_Reports/PDF/PUB119/RR119.pdf
INTRODUCTION 10
Feasibility Study of Banana Processing: Unit in West Bengal
Strengths (Ready Raw Material Availability and related input costs for Processing)
The availability of water and good soil condition makes the state a top producer
of many crops in India. Related production advantages (over the rest of India) in
vegetables and fruits ensure processors have an abundant raw material base for
processing. The growth of Agriculture sector in West Bengal for the year 2013 was
2.56% while the national growth recorded was 1.79%. 13Fruits are produced in bulk
in West Bengal and they have a high rate of export from India. Due to the geographic
location of state, it has been a major hub on the important trade route to the South
East Asia and ASEAN countries. There is a potential to develop several points in
state as hubs for cold storage, grading & sorting, processing for value additions and
packaging for products been sent to North East, and neighboring countries of Nepal,
Bhutan, Bangladesh and Myanmar14.
13
Draft Investment and Industrial Policy of West Bengal, 2013 (Govt. of West Bengal)
14
Draft Investment and Industrial Policy of West Bengal, 2013 (Govt. of West Bengal)
INTRODUCTION 11
Feasibility Study of Banana Processing: Unit in West Bengal
Local sourcing of raw material would not pose a problem for SMEs. Food Processing
Industries Survey, West Bengal, 2009 confirms West Bengal’s surplus in the vegetables
and fruits that helps ensure enough raw materials are available in the state. This
directly results in lower input costs for processing industries.
Weaknesses
The farmers are yet to develop a complete scientific outlook which causes laggardness.
This can be imparted through increased training and farmer centric workshops. In
addition to it, the overall market infrastructure, post-harvest management and value
addition sector is in the developing phase with an immense scope of improvement15.
Agriculture in West Bengal is small farmer centric with 90 per cent of the cultivators
being small and marginal farmers. Small and marginal farming communities hold 84%
of the state’s agricultural lands. Marginal operational holding (less than 1 hectare)
accounts for 88.8 percent of the total operational holdings as against 69.8 percent at
all India level . This suggests a majority of farmers work on thin margins, high costs.
More recently, reports of limited availability of skilled labor have made farming a
fairly expensive exercise. Profit margins of small farmers might welcome the fillip
from returns earned from venturing into processing. As entrepreneurs, these same
farmers have the highest probability of turning to processing to generate additional
income. (AT Kearney, 2013)
India has an excellent scope for development of several value added products like
juice, biscuit, banana powder. Also, only 2.5 % of the total produce is processed in
the country indicating an immense potential for food processing industry to grow
and flourish17.
Food processing has been receiving increased attention in the country as a solution
to micronutrient deficiency (AT Kearney, 2013). Yet a majority of states in India do
not possess high awareness levels on food quality and/ nutrition. Processed food’s
targeting mass markets across India need to recognize this constraint.
SME’s18 would benefit when they ensure their firm’s short and / medium term focus
stays zoomed in on financial viability (up to 3 years). Positioning nutrition as an SME’s
long term focus would prove beneficial. The returns for such nutrition focus would
more likely come over the medium and/ longer term (up to 50 year time frame).
15
NABARD WEST BENGAL, 2009
16
AGRO-ECONOMIC RESEARCH CENTRE VISVA-BHARATI SANTINIKETAN 2012
17
Rashmi SB, Jyothsna V (2011) Rural entrepreneurship: exploring the opportunities from waste products of
bananas plant in Karnataka. International Journal of Research in Computer Application & Management 1: 105-
107.
18
Enterprises engaged in the manufacture or production, processing or preservation of goods as specified below:
A small enterprise is an enterprise where the investment in plant and machinery is more than Rs. 25 lakh but
does not exceed Rs. 5 crore; a medium enterprise is an enterprise where the investment in plant and machinery
is more than Rs.5 crore but does not exceed Rs.10 crore.
INTRODUCTION 12
Feasibility Study of Banana Processing: Unit in West Bengal
INTRODUCTION 13
Feasibility Study of Banana Processing: Unit in West Bengal
INTRODUCTION 14
Feasibility Study of Banana Processing: Unit in West Bengal
INTRODUCTION 15
Feasibility Study of Banana Processing: Unit in West Bengal
INTRODUCTION 16
Feasibility Study of Banana Processing: Unit in West Bengal
Value addition through processing can ensure adequate return to the farmers and
avoid losses due to perishable nature of the produce. This can also enable export
of food products to the markets world over and avoid glut in the local market20.
The objective of the this profile is to present a clear plan and ground reality to
prospective entrepreneurs in MSME sector for entering into the banana processing
industry in West Bengal. The profile will guide, encourage and assist entrepreneurs
with an initial investment of around 34 lacs (plant and machinery) of the opportunities
and challenges they are likely to face in the sector. The entrepreneur is expected
to breakeven within the 2nd year of operation with the plant working for 240-280
days in a year with an operating capacity of 30% and 40% during 1st and 2nd year
respectively
The varieties which are deemed suitable for the production of banana powder are
the ones containing low sugar content. The most ideal variety to produce high
quality banana powder is Nendran, which is largely grown in the southern India but
not in West Bengal. Dwarf Cavendish (locally known as Singapori) which is available
in West Bengal can replace Nendran as there is a marginal difference between their
properties. Out of the indigenous varieties grown in West Bengal, Rasthali can also be
directly used for processing into Powder. Other materials include oil, salt, packaging
material, flavours, citric acid, label etc. that can be sourced locally.
Source: www.wbagrimarketingboard.gov.in/fruits/fruits3.htm
19
http://www.nrcb.res.in/document/vision%202050.pdf
20
West Bengal Food Processing Industry Policy 2011
BANANA POWDER 17
Feasibility Study of Banana Processing: Unit in West Bengal
BANANA POWDER 18
Feasibility Study of Banana Processing: Unit in West Bengal
The Average Price in Rs. per 100 Kg of Nendran variety of Banana in Coimbatore
Market is reflected below:
The whole sale prices for bananas are in the range of INR 900 to 1500 per quintal in
Kolkata (indicated below). A small or medium entrepreneur would require 100 kgs of
bananas to produce 15-20 kgs of banana powder which can fetch INR 400-500/Kg in
the Indian market.
For a pilot plant using 1000kg of bananas as raw material for producing banana
powder the estimated cost would be around Rs. 821364. Assuming that there would
be no cost incurred on land and building, the cost break up is as below.
BANANA POWDER 19
Feasibility Study of Banana Processing: Unit in West Bengal
For an entrepreneur to derive profitable returns on the processing plant, the location
of the plant should be decided based on the proximity to:
1. The area growing the varieties suited for powder production
Districts Rank
Kolkata 1
Darjeeling 2
Birbhum 3
Bardhaman 4
Haora 5
Hugli 6
Bankura 7
North 24-Parganas 8
KochBihar 9
Midnapore 10
Mentioned below are top districts of West Bengal in terms Road Infrastructure21:
(Unit : Km.)
Districts 31.03.2006
Surfaced Unsurfaced Total
Midnapore 2038 51 2089
Burdwan 1940 2 1942
24-Parganas (North) 1342 2 1344
Jalpaiguri 1253 3 1256
Murshidabad 1213 11 1224
24-Parganas (South) 1212 3 1215
21
Research study by Shri Sadhan Kumar Chattopadhya , Assistant Adviser in DEPR, RBI, Mumbai, 2011
22
http://nhb.gov.in/model-project-reports/Horticulture%20Crops%5Cbanana%5CBanana1.htm
23
Primary survey conducted from:
1)Saipro Biotech Private Limited, Pune (http://www.saiprobiotech.co.in/)
2) G. G. Foods, Udaipur(http://www.indiamart.com/ggfoods/)
BANANA POWDER 20
Feasibility Study of Banana Processing: Unit in West Bengal
Banana Powder can also be used in the development of value added products such
as biscuits which contain relatively less fat and more nutrients. Banana Powder is
also a good source of Dietary Fiber, Potassium and has multiple medicinal properties
which can be used as an additive in confectionary, nutritional supplements and in
baby food as well. The use of banana powder in baby food during the weaning phase
has already been a traditional practice India which can also provide Banana powder
processing SME’s an opportunity to either directly sell the product in the markets
or by association with baby food manufacturing companies. According to several
banana powder manufacturers and exporters, the maximum demand that is received
is from the Industry involved in the manufacturing of bakery/confectionery products
and baby food23.
The following figure indicates the growth in the market size of baby food around the
world:
http://marketpublishers.com/report/consumers_goods/food_beverage/confectionery_global_industry_guide.
24
html
BANANA POWDER 21
Feasibility Study of Banana Processing: Unit in West Bengal
The global confectionery market grew at a 3.2% CAGR between 2007 and 2011 and
generated USD 157,640 million in revenue by end-2011(2013 research by Market
Line). The research shows that the confectionery market will exhibit similar growth
pattern in the subsequent years with a 3% CAGR during 2011-2016 resulting in the
generation of USD 182,697 million by 2016. The confectionery market in Europe is
expected to reach more than 7,079 million kg by end-2016 from a volume of about
6,573 million kg in 2011. Similarly, Asia-Pacific confectionery market is expected to
touch 2,927 million kg by 2016-end, an increase of 12.4% since 201124.
With diverse applications and benefits, banana powder can cater to various sections
of society and demography’s at the same time making it one of the products having
highest potential in terms of market size and consumer base.
This profile will enable a small scale entrepreneur to take a calculated decision to
venture into banana processing, particularly banana powder manufacturing. In order
to derive profitable returns, a well-planned strategy will have to be employed to
market the product not only domestically but in the international markets as well.
25
AGRO-ECONOMIC RESEARCH CENTRE ,VISVA-BHARATI ,SANTINIKETAN, 2010
BANANA POWDER 22
Feasibility Study of Banana Processing: Unit in West Bengal
Source:http://www.visva-bharati.ac.in/InstitutionsCentresSchools/Contents/AERC-DETAIL/Final-Report-164.pdf
The scope for the product is immense but it would need focused effort on the part
of the entrepreneur to find buyers and traders who can get the banana powder from
the plant available in the open market. With the advent of the e-commerce websites
and their rising popularity, it would also be prudent to get the product listed on such
sites in order to reach global buyers instantly.
Banana is considered to be the most popular fruit in India and around the world,
being a rich source of energy abundantly available at a low price. Similarly, the
powdered form of Banana offers all the benefits contained in the raw fruit. It’s rich
in potassium which is essential in keeping the heart and nervous system healthy along
with keeping the bones, kidneys in good shape. Banana powder also acts as a natural
medicine as it is said to have an antacid affect along with being recommended for
children recovering from gastrointestinal problems, particularly diarrhea. It is also
known to have a very high percentage of Vitamin B6 that plays a significant role in
production of antibodies responsible for the formation a strong immune system.
b) Capacity
BANANA POWDER 23
Feasibility Study of Banana Processing: Unit in West Bengal
c) Manufacturing process:
For an entrepreneur, there exist two methods for commercial production of powder.
The first one is to make banana fruit powder (figure 1 above)26, which is relatively
costlier (Spray dried) and used for weaning food and production of milk shakes and
sausages. The other method is using raw bananas, cooking it, peel the outer skin,
chopping into pieces drying and grinding to make banana powder (figure 2 above).
27
The mass production of the powder thus obtained from the second method can
be achieved through mixing with corn and wheat flour and it is utilized for making
plenty of food products like readymade chapatti’s, s pharmacy products and bakery
items.
Spray drying is used to take input as in the liquid form (juice) while drum drying
takes input in semi-solid form (puree). The output yield obtained from spray drying
varies from 8 to 11% of the fresh fruit, while drum drying produces an output a
yield of about 13%. Banana Powder is considered to be stable for minimum 1 year
post packaging. Good quality Banana powder depends on the variety and degree of
ripeness of banana used along with the processing operation.
26
http://www.agritech.tnau.ac.in/expert_system/banana/index.html
27
Primary inputs received from: G. Ajeethan, General Secretary,Tamilnadu Banana Growers federation
BANANA POWDER 24
Feasibility Study of Banana Processing: Unit in West Bengal
2.5. ASSUMPTIONS
• The operating capacity is 30 % and 40% during 1st year and 2nd year respectively.
• Price of raw material and selling price of finished products is taken at Rs.10/
kg and Rs. 500/ kg respectively.
• Packaging cost: INR 20/Kg for Intra State transport (Prices in Tamil Nadu). It
may cost more if an entrepreneur wants distribute the finished product to
other states or countries.
• The land rates and cost of utilities are specific to Nadia region in West Bengal
and may vary according to other regions.
Land with an area of 1800 Sq Feet and building with covered area of 1260 Sq Mtr.
having the provision of production Hall, Raw Material stores, Finished Goods Store.
Assumption: The above mentioned land area is given for an entrepreneur who wants
to start the plant which is partially automated. As and when entrepreneur expands
his business the land requirement might increase
BANANA POWDER 25
Feasibility Study of Banana Processing: Unit in West Bengal
c) Utilities
Power requirement will be around 150HP/day and around 500 liters of water shall
be required every day for washing, potable and sanitation purposes. Total cost of
utilities is estimated at Rs.3,00,000 per annum.
Assumption: The staff and labor requirement may vary for an entrepreneur as per an
individual’s requirement and financial budget
BANANA POWDER 26
Feasibility Study of Banana Processing: Unit in West Bengal
a) Production Capacity
The rated production capacity of the plant is 72 M Tons / year whereas actual capacity
utilization is expected to be 30 % and 40 % during 1st year and 2nd year respectively
Selling Price Assumed at: INR 400/ kgs ( basis primary survey conducted)
d) Projected Profitability
BANANA POWDER 27
Feasibility Study of Banana Processing: Unit in West Bengal
BANANA POWDER 28
Feasibility Study of Banana Processing: Unit in West Bengal
1.
Arihant Engineering Works, 124, G N T Market, Dhar Road, Kagdipura Rd,
Chhatribagh, Indore, Madhya Pradesh 452002
http://arihantengineeringworks.tradeindia.com/
Mr. Ankit Verma (Proprietor)
Mobile : +919425082586, +919425062437
Phone : 91-731-2380535/2380537
2.
Pratham Engineering, A - 04 / 05, Bharat Compound, Near Daras Dhaba, Western
Express Highway, Kashimira, Mira Road East, National Highway 8, Kashimira,
Mira Road East, Mira Bhayandar, Maharashtra 401104
www.prathamengineering.com
Phone: 08447558703
BANANA POWDER 29
Feasibility Study of Banana Processing: Unit in West Bengal
Tamil Nadu
Maharashtra
2) Drytech India
B - 45, Girikunj Industrial Estate,
OFF Mahakali Caves Road,
Andheri (East),
Mumbai - 400 093.
Tel: +91-22-26875361 / 62 / 63 / 64
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Feasibility Study of Banana Processing: Unit in West Bengal
INTRODUCTION 31
Feasibility Study of Banana Processing: Unit in West Bengal
INTRODUCTION 32
Feasibility Study of Banana Processing: Unit in West Bengal
Value addition through processing can ensure adequate return to the farmers and
avoid losses due to perishable nature of the produce. The objective of the this
profile is to present a clear plan and ground reality to prospective entrepreneurs in
MSME sector for entering into the banana processing industry in West Bengal. This
section presents a clear picture on the economic and technical feasibility of setting
up a banana chips manufacturing unit with an investment of around 25laks Rupees.
The entrepreneur is expected to breakeven within the ……..year of operation. The
financials are projected on the assumptions that the plant will work for 365 days in
a year with an operating capacity of 60 %, 70% and 80% during 1st year, 2nd year
and 3rd year respectively.
The varieties which are deemed suitable for the production of chips are Nendran,
Dwarf Cavendish and Pachabale. Nendran is the most commonly used variety for
production of chips in southern region. On the other hand dwarf Cavendish is available
in excess in West Bengal and can replace Nendran as the properties differ marginally
(see Table 2.). Also Dwarf Cavendish, commonly known as singapori in West Bengal
would appeal to the palate of the domestic market. Other materials include oil, salt,
packaging material, flavours, citric acid, label etc. that can be sourced locally.
Banana contains about 20% sugar and reasonable amount of vitamins A, B, and C.
This is considered to be a food having rich source of energy. It is consumed in several
varieties of preparation and forms. When it is raw, it is used as vegetable or cooking
purposes. It is easily digestible, when it is ripe; the pulp gets soft, sweet and has a
pleasant aroma.
BANANA CHIPS 33
Feasibility Study of Banana Processing: Unit in West Bengal
The global economic slowdown in recent years had a relatively milder effect on
the snack foods market as the ‘eating in’ trend amplified the demand for snacks
served as appetizers at home, while fortification of snack items and new products
with exotic flavors played a bigger role in sustaining consumer interest (GIA: Global
report on Snack Foods market 2012) The industry witnessed a record number of new
product launches and brands in recent years as manufacturers sought to attract
consumers with new flavors and products with enriched nutritional profiles.
Healthy snacks are likely to enhance a greater demand for low-calorie, healthy and
fiber-rich snacks. The Indian snacks market in the year 2009-10 was estimated to be
worth Rs. 150 billion with the organized segment accounting for half of the market
share and growing at a rate of 15-20%. The share of unorganized sector on the other
hand being roughly Rs. 75 billion with growth at a rate of 7-8%.
One of the major benefits of consuming banana chips is their fiber content. Banana
chips also serve as a source of iron, an essential mineral that benefits the health.
Iron helps form hemoglobin and myoglobin, two proteins that provide tissues with
a fresh supply of oxygen. Banana chips -- like whole bananas -- boost the intake of
potassium. There exists a strong demand for banana chips as most people enjoy
eating snacks.
The main export markets for Indian bananas have mainly been Middle East countries
viz. U.A.E., Saudi Arabia, Oman, Bahrain and Qatar. Globally Grand Naine and
Cavendish varieties have the most demand. India’s contribution to the banana exports
stands at a meager 1% indicating that the major share of the banana production is
consumed domestically, which leaves a huge unexplored global market for Banana
and processed Banana products.
Globally Philippines is the major producer of Banana Chips and according to the
Bureau of Agricultural Statistics (BAS) Report in 2006, major country destinations
BANANA CHIPS 34
Feasibility Study of Banana Processing: Unit in West Bengal
of banana chip exports from Philippines have been the United States, Vietnam,
Singapore, Taiwan, China, Japan, Hongkong, Germany, France, UK, Netherlands, and
the Union of Soviet Socialist Republics. Philippines’ exported volume in 2011 was
2,046,373.58 MT for fresh bananas worth $470,957.85 million; for chips and crackers
30,141.62 MT valued at $50,575.27 million22 indicating that a huge demand exists in
these markets for Banana Chips, which could be a potential export market for India
as well.
Figure: 2 Volumes and Value of Exports of Banana Chips from Philippines Year
2007-2011
This study is focused on starting a small scale banana chip making business, selling
the product in supermarkets, clubs, hotels or retail stores etc. Proper placement
of products in the departmental stores, super markets, shopping mall etc. backed
up by publicity with an USP of being a healthy snack is the key to success. It is also
possible to have tie-up with exclusive restaurants, hotels, renowned caterers etc.
While fresh bananas are widely available, banana chips are not easily available in
many parts of the country. Making chips increases the shelf life of the product in
times of abundant harvest and provide an opportunity to increases the income levels,
perhaps if the farmers are able to find a market rather than go for distress sale. If
the entrepreneur wishes to sell direct to the end customer, then the location with
the highest traffic should be chosen. This will generally mean higher expenses in the
form of rent. If the entrepreneur wishes to sell through shops, hotels or clubs, then
the business can be started from the production site however the entrepreneur will
have to accept a lower mark-up to allow for a margin to be made for the shop owner.
BANANA CHIPS 35
Feasibility Study of Banana Processing: Unit in West Bengal
In the banana processing sector, only 3-4% of the total production is processed. The
banana processed products mainly consists of banana chips. Majority of the chips are
produced from Nendran banana, however, Robusta and Monthan banana fruits are
also being processed as chips to some extent in Maharashtra and Tamil Nadu states.
Banana chips are deep-fried and/or dried slices of bananas. They can be covered
with sugar or honey or they can be flavoured with spices (tomato, Chilli, plain salted,
Mexican, Italian etc.) or Variants of banana chips may be covered with chocolate,
cream etc.
3.3.2. Capacity
The proposed capacity of the plant is to process 100 MT / annum of banana Chips.
Good large size bananas slices are cut cross wise to give circular shape. Bigger size
fruits are preferred to produce large size slices and an attractive product. Different
varieties give products of different colour, flavour and taste. Crosswise slicing gives
uniform, circular, attractive, product and is universally adopted for commercial
production.
2. Cutting and Peeling: Using a knife, banana bunches are separated from the main
stem and individual bananas hands are separated from the bunches (looms).
Using a hand peeler, bananas are peeled and immediately sliced cross wise into
thin, round slices.
3. Immersion in salt water: Immediately after slicing the slices are placed in salt
water @ 3 to 5% of salt to the water. Added salt gets in to the slices and
improves taste arid acceptability of the product. If slices are not placed in
water, they turn Brown and later give an unacceptable dark product.
4. Frying: Keep a large shallow Frying Pan or wok over a suitable stove (with
adjustments for flame/heat control). Good edible vegetable cooking oil is used
for frying. Bring the oil to fuming hot temperature. The long spoon or ladle
used for taking out the fried chips from the wok can be either a big perforated
one, of 8 to 12 inches in diameter and with long handle or of a large diameter
wire mesh spoon with bamboo handle. The salt soaked slices are then dropped
one by one manually into the hot oil in the frying pan. Never put the slices
together in clusters into the oil as the slices being starchy stick to each other
and are difficult to separate later.
BANANA CHIPS 36
Feasibility Study of Banana Processing: Unit in West Bengal
The Banana Chips manufacturing plant is proposed to be set up in Nadia District. The
district is total 390027 sq. km. in area and holding 11th position in terms of area. It
is surrounded by Murshidabad on the North & North-West, & North 24 on the South &
South-west. The district shares international boundary with Bangladesh.
As Nadia has a good access to Bangladesh so it can enhance export and import
activities to that country. The district is majorly known for Banana production in
West Bengal.
BANANA CHIPS 37
Feasibility Study of Banana Processing: Unit in West Bengal
Around 40.89% of population of Nadia District falls in the age group of 25-59 years
implying a good source of Manpower. (Source: District Statistical Handbook, 2009)
Lead Bank - UBI Bank and following are the other banks found in the district
Nadia district is well connected through road ways, railways & waterways with other
parts of the state:
• National High way: NH 34 and it runs from NSC Bose Airport to Dalkhola in north
Bengal. At Dalkhola it meets NH-31 that goes to Siliguri.
• Blocks on the NH: The National high way-34 passes vertically throughout
the district and touches different blocks such as Haringhata, Chakdaha,
Ranaghat, Shantipur, Dhubulia, Nakashipara, kaliaganj etc.
• SH 11 connecting Murshidabad.
BANANA CHIPS 38
Feasibility Study of Banana Processing: Unit in West Bengal
West Bengal State Electricity Transmission Company Ltd. (WBSETCL) is the only
distributor of electricity in whole Nadia. Supply Stations (SS) are:
For calculation in the following section the price of raw material and selling price of
finished products is taken at Rs.11/ kg and Rs. 250/ kg respectively.
Land with an area of 170 Sq Mtr and building with covered area of 136 Sq Mtr. having
the provision of production Hall, Raw Material stores, Finished Goods Store, Office
and laboratory.
BANANA CHIPS 39
Feasibility Study of Banana Processing: Unit in West Bengal
c) Utilities
Power requirement will be 38350KWH ( 9 Rs per Unit) and around 182.5 Kiloltrs. (9rs
per KL) of water shall be required every year day for washing, potable and sanitation
purposes. Total cost of utilities is estimated at Rs. 3, 45,000 lacs.
BANANA CHIPS 40
Feasibility Study of Banana Processing: Unit in West Bengal
a) Production Capacity
The rated production capacity of the plant is 100 M Tons / year whereas actual
capacity utilization is expected to be 60 % and 70 % during 1st year and 2nd year
respectively.
Product Qty ( Metric Tons) Selling Price (Rs. /Kg) Total sales (Rs.)
Banana Chips 100 250 Rs. Per kg 2,50,00,000
BANANA CHIPS 41
Feasibility Study of Banana Processing: Unit in West Bengal
d) Projected Profitability
BANANA CHIPS 42
Feasibility Study of Banana Processing: Unit in West Bengal
b) Labh Group of Companies (Snacks Plant Division) India. Contact: M. Sen. Tel:
91-79-30070400. Options: Fresh Banana chips making machines manufacturer
d) Maruti Machines Private Limited, Plot No: 95, Road No: 8, Kathwada GIDC,
Ahmedabad, Gujarat, India. Website: http://www.marutimachines.com,
http://www.marutimacpack.com. Tel: 91-079-29701864 Options: PACKING
CHIPS
BANANA CHIPS 43
Feasibility Study of Banana Processing: Unit in West Bengal
e) Hari Om Industries, Dhebar Road (South), Atika Ind. Area, Str.No.3, Nr. Jaydev
Foundry, RAJKOT – 360 002. Options: Banana Wafer Machines, Other Food
Processing Machines
f) Gopal Desai (Partner) for banana chips / wafer plant (300 Kg. per day). http://
tinytechplants.tradeindia.com/company-information.html Ref: Supplier and
Manufacturer of technologies and tiny plants
g) M/S Sanjivan Industries Private Limited (TM) Capacity 125 k. G. per hour.
http://sanjivan.tradeindia.com/contact-us.html Options: Manufacturer of
Banana Chips Making Machine.
h) Heat and Control E2, 3rd Avenue, Anna Nagar East , Chennai 600 102, India
tel:+91 44 4210-3950/51 or +91 44 2621 2943/44, fax: +91 44 4210-3949
Tamil Nadu:
1. A-1 Chips and Exports India Pvt Ltd.
R.D.M.Chinna, Thottam,
Kalayampalayam (P.O) pachapalayam,
Coimbatore-641010
Tamil Nadu
Phone: +914222231067
[email protected]
Tamil Nadu
Phone: 09443422005
E.Mail:[email protected]
Kerala:
1. Tierra Food India Pvt. Ltd.,
Kinfra Food Processing Park,
Elamanoor, Kerala 691 524.
Phone: + 91 8943347333
BANANA CHIPS 44
Feasibility Study of Banana Processing: Unit in West Bengal
INTRODUCTION 45
Feasibility Study of Banana Processing: Unit in West Bengal
INTRODUCTION 46
Feasibility Study of Banana Processing: Unit in West Bengal
• In exercise of the powers conferred under section 92 of the Food Safety and
Standards Act, 2006, FSSAI makes it mandatory for all Food Business Operators
in the country to be registered or licensed in accordance with the procedures
laid down in the regulation.
• No person shall commence or carry on any food business except under a license.
• Any person desirous to commence or carry on any food business shall make
an application for grant of a license to the Designated Officer, along with
particulars and fees as may be specified by regulations.
• No license fee will have to be paid for the remaining period of the validity of
the earlier license or registration granted under any of the said Acts or Orders.
• A single license may be issued by the Designated Officer for one or more articles
of food and also for different establishments or premises in the same area.
• If the articles of food are manufactured, stored, sold or exhibited for sale at
different premises situated in more than one area, separate applications shall
be made and separate license shall be issued in respect of such premises not
falling within the same area.
• An appeal against the order of rejection for the grant of license shall lie to the
Commissioner of Food Safety.
• A license unless suspended or cancelled earlier shall be in force for such period
as may be specified by regulations, at the time of grant of license.
• Non-compliance with the provisions laid under the regulation by a Food Business
Operator will attract penalty
• The Licensing Authority, if it has reason to believe that the FBO has failed to
comply with all or any of the conditions of the existing registration or license
or the safety requirements given in Schedule 4, may give appropriate direction
to FBO
• License for commencing or carrying on food business, which are not covered
under Schedule 1, shall be granted by the concerned State/UT’s Licensing
Authority.
ADMINISTRATIVE PROCEDURE 47
Feasibility Study of Banana Processing: Unit in West Bengal
• The Food Business Operator shall ensure that all conditions of license and safety,
sanitary and hygienic requirements contained under different Parts depending
on nature of business are complied with at all times .
• Provided that the Licensing Authority shall ensure periodical food safety audit
and inspection of the licensed establishments through its own or agencies
authorized for this purpose by the FSSAI.
• Provided further that no person shall manufacture, import, sell, stock, exhibit
for distribution or sale any article of food which has been subjected to the
treatment of irradiation, except under a license obtained from Department
of Atomic Energy under the Atomic Energy (Control of Irradiation of Food)
Regulations, 1996.
2. Administrative procedure
• Apply in prescribed format to the West Bengal Pollution Control Board, Paribesh
Bhaban, 10A, Block-LA, Sector-III, Salt Lake City, Kolkata – 700 091 for No-
Objection Certificate (NOC). For some specified group of items, NOC’s are
provided from District Industries Centre. (Contact District Industries Centre for
details beforehand).
ADMINISTRATIVE PROCEDURE 48
Feasibility Study of Banana Processing: Unit in West Bengal
• Apply to District Industries Centre for loan under Margin Money Scheme in
scheduled format along with copy of Provisional / Temporary SSI Registration,
copy of vetted scheme, bio-data, and copy of sanction advice of WBFC / Bank
etc. in duplicate / triplicate as the case may be. Immediately contact District
Industries Centre after sanction of Bank / WBFC.
• Construction of factory shed and building (in case of own or lease hold) with
prior approval of plan from appropriate authority of the area.
• Apply to District Industries Centre for PMT / FNL SSI Registration in prescribed
format (available with DIC to be procured on production of valid Trade License/
Certificate of Enlistment). Application for PMT / FNL SSI Registration is required
to be submitted to DIC with all requisite documents positively within 6 [six]
months from date of commencement of production to avail benefits of State
Incentive Scheme.
ADMINISTRATIVE PROCEDURE 49
Feasibility Study of Banana Processing: Unit in West Bengal
• Regular linkage with all the concerned agencies like Bank / Financial Institution/
DIC/ SISI to provide feedback of information to them for guidance, if necessary.
b) 20% additional subsidy on admissible subsidy for all enterprises wholly owned by
women, SC/ST and minority community entrepreneurs.
c) These entrepreneurs will also get incentive for setting up of units in Zone A & B
as follows :
d) This incentive would be in addition to what the units get from GoI under any other
scheme.
• Subvention of 6% for all units and 7.5 % for units set up in the C and D Zone
districts for 5 years.
ADMINISTRATIVE PROCEDURE 50
Feasibility Study of Banana Processing: Unit in West Bengal
Medium Enterprise
• Zone B & C – 25% of total Term Loan Interest subject to ceiling of Rs. 175.00
Lakh per year for 5 years.
• Zone D – 25% of total Term Loan Interest subject to ceiling of Rs. 175.00 Lakh
per year for 7 years.
ELECTRICITY DUTY
• 50% waiver for 5 yrs for Zones A & B & 75% for Zones C & D.
• The units set up in any zone and wholly owned by women, SC/ST and minority
community entrepreneurs will be eligible for 100% waiver for 5 years.
Medium Enterprise
POWER SUBSIDY
For 5 years; subject to a ceiling of Rs 20 Lakh per annum for small enterprises and
Rs 30 Lakh for medium enterprises. West Bengal MSME Policy 2013-18
ADMINISTRATIVE PROCEDURE 51
Feasibility Study of Banana Processing: Unit in West Bengal
• 100% for units in Zone D, 75% for Zone C, 50% for Zone B and 25% for Zone A.
Medium Enterprise
ENTRY TAX
VAT
• Zone B & C – 80% VAT refund paid for 8 years or 75% of fixed Capital Investment
whichever reached earlier
• Zone D – 90% VAT refund paid for 8 years or 75% of fixed Capital Investment
whichever reached earlier.
CST
Total refund for 3 years from the date of commencement of commercial production.
CLUSTER DEVELOPMENT
• Support upto Rs. 5 crore for common infrastructure such as road, power etc for
each micro and small industrial cluster in Zone B and C.
• Support upto Rs. 10 crore for common infrastructure such as road, power etc
for each micro and small industrial cluster in Zone D.
SKILLED HR
ADMINISTRATIVE PROCEDURE 52
Feasibility Study of Banana Processing: Unit in West Bengal
• 50% of cost upto a maximum of Rs. 5 lakh for obtaining certification / accreditation
like ISO-9000, ISO-14000, ISO-18000, Social Accountability Standards, OEKO-
TEX etc.
• Reimbursement of 100% in 1st year & 75% in next remaining years expenditure
incurred towards Employees State Insurance (ESI) and Employees Provident
Fund (EPF) as follows: Zone B-5 yrs., Zone C-7 yrs., Zone D-9 yrs.
GI / PATENT REGISTRATION
The districts of the state have been divided into 4 Zones for differential treatment
under this Policy. Considering the needs of inclusive growth, the policy provides
additional incentives for investment in backward regions of the state.
Zone –A : Kolkata Municipal Corporation area, all Municipal areas of North 24 Parganas,
all municipal areas of South 24 Parganas, all municipal areas of Howrah.
ADMINISTRATIVE PROCEDURE 53
Feasibility Study of Banana Processing: Unit in West Bengal
• Modern /Hi-tech plant & Machinery to be installed that conform to the standard
productivity.
• Unit will have to commit to remain in production for at least 5 years from the
date of commercial production. West Bengal MSME Policy 2013-18
ADMINISTRATIVE PROCEDURE 54
Feasibility Study of Banana Processing: Unit in West Bengal
INTRODUCTION 55
Feasibility Study of Banana Processing: Unit in West Bengal
INTRODUCTION 56
Feasibility Study of Banana Processing: Unit in West Bengal
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capability-skills-and-employment-opportunities-2157-7110.1000260.pdf
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Snack Foods and Newer Trends: Dr. J. S. Pai :
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enchanting%20snack.pdf
LIST OF SOURCES 57
Feasibility Study of Banana Processing: Unit in West Bengal
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as-demand-for-jam-spreads
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PUB119/RR119.pdf
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international-markets-report-most-regions-paddle-along-sound-streams-of-
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international-markets-report-most-regions-paddle-along-sound-streams-of-
growth/
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demand-globally/
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banana-puree-banana-based-industries-banana-processing-banana-
concentrate-banana-pulp-banana-wine-banana-beer-banana-chips-wafers-
banana-powder/z,,25,0,a/index.html)
LIST OF SOURCES 58
Feasibility Study of Banana Processing: Unit in West Bengal
Notes
INTRODUCTION 59
Feasibility Study of Banana Processing: Unit in West Bengal
INTRODUCTION 60
Feasibility Study of Banana Processing: Unit in West Bengal
Notes
NOTES 61
Feasibility Study of Banana Processing: Unit in West Bengal
Notes
NOTES 62
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Notes
NOTES 63
Feasibility Study of Banana Processing: Unit in West Bengal
Notes
NOTES 64
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