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Amazon

The document discusses a study analyzing the correlation between Amazon's annual revenue, marketing costs, and number of employees from 2007 to 2018. The researchers hypothesized that as Amazon's revenue increased, marketing costs and employee numbers would also rise. The results found a significant positive correlation between revenue and both marketing expenditures as well as employee numbers, supporting the hypothesis. As Amazon's yearly revenue drastically increased, more money was spent on marketing and more employees were hired.

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102 views1 page

Amazon

The document discusses a study analyzing the correlation between Amazon's annual revenue, marketing costs, and number of employees from 2007 to 2018. The researchers hypothesized that as Amazon's revenue increased, marketing costs and employee numbers would also rise. The results found a significant positive correlation between revenue and both marketing expenditures as well as employee numbers, supporting the hypothesis. As Amazon's yearly revenue drastically increased, more money was spent on marketing and more employees were hired.

Uploaded by

api-542748556
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Introduction Discussion

Amazon
● Amazon has, in recent years, ● The results did agree
become a monster in the with our hypothesis.
delivery and online service ● As the revenue increased
industry. By: Leah Ihlenfeldt & Ashley Wells drastically for amazon
● We are looking at comparing yearly, more employees
their revenue with marketing were hired and there
costs. We are also comparing were more expenses for
their revenue with the number
Methods marketing costs.
of employees.
● This is great for job
● We are assuming the ● Our variables are revenue, marketing costs,
opportunities and
correlation between the and number of employees from 2007-2018.
factors is significant as the amazon as a whole as
● We got the information from statista
more revenue there is, the they continue to grow
● We used the correlation method to
more likely marketing costs their company
compute our results
and number of employees will
rise.

Revenue vs. Employees Revenue vs. Marketing


expenditures

As shown in the graph on


the left, there was a
significant, positive
correlation between the
annual net revenue of
Amazon and the number
of people they employ.

The graph on the right


shows that there is also a
significant, positive
correlation between the
annual net revenue of
Amazon and the amount
of money spent on
marketing expenditures
that year.

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