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    The Main Case Study: MB5530 Information Systems in Organisations

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    This document provides an agenda and background information for a case study presentation on Outrigger Hotels and Resorts. It discusses the company's history and operations. Outrigger was founded in 1963 and has expanded across Hawaii and other Pacific islands. It operates over 3,600 employees and $1.4 billion in properties. The hospitality market in Hawaii performs above global averages. The document outlines discussion questions for examining Outrigger's strategy, critical success factors, role of information systems, and potential IS initiatives.

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    The Main Case Study: MB5530 Information Systems in Organisations

    Uploaded by

    zexter6168
    108 views9 pages
    This document provides an agenda and background information for a case study presentation on Outrigger Hotels and Resorts. It discusses the company's history and operations. Outrigger was founded in 1963 and has expanded across Hawaii and other Pacific islands. It operates over 3,600 employees and $1.4 billion in properties. The hospitality market in Hawaii performs above global averages. The document outlines discussion questions for examining Outrigger's strategy, critical success factors, role of information systems, and potential IS initiatives.

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    5530-7-Main Case Study(1)

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    This document provides an agenda and background information for a case study presentation on Outrigger Hotels and Resorts. It discusses the company's history and operations. Outrigger was founded in 1963 and has expanded across Hawaii and other Pacific islands. It operates over 3,600 employees and $1.4 billion in properties. The hospitality market in Hawaii performs above global averages. The document outlines discussion questions for examining Outrigger's strategy, critical success factors, role of information systems, and potential IS initiatives.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    108 views9 pages

    The Main Case Study: MB5530 Information Systems in Organisations

    Uploaded by

    zexter6168
    This document provides an agenda and background information for a case study presentation on Outrigger Hotels and Resorts. It discusses the company's history and operations. Outrigger was founded in 1963 and has expanded across Hawaii and other Pacific islands. It operates over 3,600 employees and $1.4 billion in properties. The hospitality market in Hawaii performs above global averages. The document outlines discussion questions for examining Outrigger's strategy, critical success factors, role of information systems, and potential IS initiatives.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 9

    MB5530 Information

    Systems in Organisations

    Lecture 7

    The Main Case Study


    Agenda
    10:00 – 10:30 Introduction to the Outrigger Hotels and Resorts
    10:30 – 12:30 Discuss the case and prepare presentations
    Students are assigned into small groups
    Read the case (if you require)
    Divide roles to answer the questions
    Prepare a ppt slides
    Have refreshment as needed
    12:30 – 13:30 Group presentation
    13:30 – 14:00 Wrap Up
    Outrigger Hotels and Resorts 08 March 2021

    Founded in 1963 by Roy C. Kelley taking over the Outrigger Canoe Club in
    Hawaii
    Started as “Outrigger Hotels” with the mission of bringing the dream of a
    vacation in Paradise within the reach of the middle-class traveler.
    1990s - Geographical diversification strategy to and beyond neighboring
    islands.
    Diversified product portfolio adding condominium resorts
    1996 – The first international expansion to Republic of the Marshall Islands
    1999 – Changed name as Outrigger Hotels and Resorts
    Launch of OHANA Hotels of Hawaii – for budget customers
    Complexity and difficulty of managing condominiums (Marketing and
    Managing)

    Brunel University London Presentation Title 3


    08 March 2021

    Brunel University London Presentation Title 4


    08 March 2021

    Brunel University London Presentation Title 5


    Outrigger Hotels and Resorts vs Market 08 March 2021

    3,600 Employees
    A portfolio of properties exceeding U.S. $1.4 billion
    Revenues of $45 million

    Brunel University London Presentation Title 6


    Hospitality Market in Hawaii 08 March 2021

    Performance levels above the average of the global industry


    Major Customer base - U.S. Westbound traffic, Japanese Eastbound traffic
    High return rates (50% westbound, 65% east bound)
    Products – Multi-island stays, Package products, Dynamic packaging (online travel
    agencies)
    Competitors – The main competitors are local leisure focused players though the larger
    brand players have already entered.

    Brunel University London Presentation Title 7


    08 March 2021

    Brunel University London Presentation Title 8


    Discussion Questions 08 March 2021

    1. What is Outrigger Hotels and Resort’s strategic position? What are its strength and
    weaknesses (SWOT analysis)?
    2. What are the firm’s Critical Success Factors (CSF)?
    3. How well are current IS resources serving the needs of Outrigger Hotels and Resorts?
    4. What should be, in your opinion, the role of the IS function at Outrigger Hotels and
    Resorts?
    5. Can you articulate the IS vision
    6. Can you articulate the IS guidelines (technological and Organizational) for the firm?
    7. How well positioned is Outrigger Hotels and Resorts to achieve its IS vision following the
    path laid out by the guidelines (SWOT analysis of current IS)?
    8. Based on your proposed IS plan for Outrigger Hotels and Resorts, what strategic
    initiatives would you propose?
    9. What are the values created by the strategic initiatives? Does the new values justify
    required cost?

    Brunel University London Presentation Title 9

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