Objectives Solution Benefits Quick Facts

SAP Solution Brief | PUBLIC

SAP Business Technology Platform

Turning Data into Business Value with

SAP Business Technology Platform
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 SAP Solution Brief Objectives Solution Benefits Quick Facts

The quest for impactful outcomes

in the experience economy
Top-performing businesses understand that the reactions and emotions of customers
today are as significant to their underlying success as the product or service the
customer buys. To capture and retain customers in this noisy and crowded experience
economy, organizations must stay agile and data-driven to thrive.

With digital landscapes that are enriched with intelligent technologies presents another vexing
diverse applications, analytics, and an abundance challenge, as does the struggle to quickly adapt
of data, organizations should have countless business processes to the growing pace of change
© 2020 SAP SE or an SAP affiliate company. All rights reserved.

opportunities to drive data-focused innovation, in the marketplace.

yet most still struggle to turn information into
valuable business outcomes. The crux of succeeding in the experience
economy lies in the ability to connect business
What’s standing in their way? The first culprit: processes with customer experiences and analyze
increasing volumes of information from unwieldy, those connections for deep insights that lead to
disparate sources that devour resources and confident, trusted business decisions and actions.
undermine analysis. Identifying risks and Only then can organizations drive continuous
predicting business outcomes with stand-alone innovation at every level of the organization.
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 SAP Solution Brief Objectives Solution Benefits Quick Facts

The fastest way to turn data into

valuable business outcomes
Imagine the power of understanding not only improving business outcomes, SAP has created The fastest way to turn data into
what happened with your business, but also why it an integrated platform built for business with an valuable business outcomes
happened. The ability to access, connect, and open platform that is both on-premises and
analyze both business-critical operational data cloud-native, which unifies data management, SAP Business Technology Platform
(O-data) – transactional numbers such as costs, analytics, artificial intelligence (AI), Internet of
clicks, and sales – and more intangible Things (IoT), blockchain, and application Decision-making with confidence
experience-based data (X-data) – customer development technologies. SAP Business and integrity
feedback or survey results – provides a unique Technology Platform infuses an organization’s
differentiator for companies seeking to turn business landscape with the highest levels of Connected processes and experiences
actionable data into business value. intelligence, integration, and innovation. It is the
answer for customers seeking a competitive Continuous business innovation
© 2020 SAP SE or an SAP affiliate company. All rights reserved.

Knowing that a connected, integrated data edge in today’s experience economy.

landscape offers near limitless potential for

SAP Business Technology Platform offers fast in-memory

processing, sustainable, agile services to integrate data and
extend applications, and fully embedded analytics and
intelligent technologies.
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 SAP Solution Brief Objectives Solution Benefits Quick Facts

SAP Business Technology Platform

The fastest way to turn data into
valuable business outcomes

BUSINESS NETWORK SAP Business Technology Platform

Decision-making with confidence

BUSINESS PROCESS and integrity
ACROSS ALL FUNCTIONS

EXPERIENCE MANAGEMENT Connected processes and experiences

APPLICATIONS INTELLIGENT SUITE INDUSTRY CLOUD Continuous business innovation

© 2020 SAP SE or an SAP affiliate company. All rights reserved.

SUSTAINABILITY MANAGEMENT

TECHNOLOGY BUSINESS TECHNOLOGY PLATFORM

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 SAP Solution Brief Objectives Solution Benefits Quick Facts

Decision-making with
confidence and integrity
SAP has proven – with thousands of successful analytics and predictive planning across all The fastest way to turn data into
deployments – that trusted data and insightful, systems. Imagine going from experimenting with valuable business outcomes
real-time analytics drive effective business machine learning and AI to applying these
strategy. The blend of analytics, machine learning, intelligent technologies continuously throughout SAP Business Technology Platform
and AI capabilities embedded within SAP Business your business processes. And consider how
Technology Platform, coupled with secure SAP uncovering unseen opportunities could impact Decision-making with confidence
application data, sets the stage for definitive and your organization’s top and bottom line. SAP and integrity
bold business decisions. Business Technology Platform allows your
organization to act in the moment knowing you are Connected processes and experiences
For example, Purdue University in the U.S. state of supported by compelling and justifiable data.
Indiana was looking to address America’s college Continuous business innovation
© 2020 SAP SE or an SAP affiliate company. All rights reserved.

affordability crisis. It turned to SAP for its With three weeks to put together a solution that
“Transform Purdue” initiative to help improve could pull data from across its systems and provide
operational efficiencies. By digitalizing business trusted insights to its departments and executives
processes and analyzing its data, Purdue gleaned around the globe, Topgolf Gold Coast in Queensland,
the necessary trusted insights to confidently cut Australia, quickly discovered the game-changing
waste, reduce personnel redundancies, and keep ability of SAP Business Technology Platform. With
2019 tuition costs at their 2012 rates (based on SAP, Topgolf executives now enjoy a 360-degree,
inflation-adjusted dollars).  anytime, anywhere view of the business, helping
them make confident business decisions – such as
Picture your organization moving confidently into reducing labor costs by 15% without impacting
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an uncertain future by visualizing data through guest experience – that help streamline operations.
 SAP Solution Brief Objectives Solution Benefits Quick Facts

Connected processes and experiences

The most successful companies in today’s But what does it mean for your business? In the The fastest way to turn data into
economy have one thing in common: they experience economy, you need more than one valuable business outcomes
understand how to consistently deliver exceptional great experience to earn and keep loyal
experiences to earn and keep loyal customers. customers. The ability to access and explore SAP Business Technology Platform
transactional or analytical data with customer
With massive growth driven by acquisitions feedback cannot be overstated. The insights Decision-making with confidence
resulting in a fragmented data landscape at uncovered serve up the ability to increase user and integrity
VINCI Energies, the German company adopted engagement and productivity.
the SAP platform to connect and integrate its Connected processes and experiences
system-wide processes and data. Once fully In this age of instant, on-demand services,
connected, VINCI leveraged embedded analytics customers expect to receive goods faster than Continuous business innovation
© 2020 SAP SE or an SAP affiliate company. All rights reserved.

and intelligent technologies from SAP to better ever before, placing enormous pressure on
track key metrics, fix issues immediately, and businesses. GEBHARDT Intralogistics Group is
make data-backed decisions that improved leading the way forward, using SAP Business
customer satisfaction in the blink of an eye. Technology Platform to successfully transition
from a simple supplier located in southern
SAP Business Technology Platform provides a Germany into an integrated intralogistics service
single trusted foundation that allows companies provider that allows its clients to deliver the best
to collect, integrate (through predefined content), possible customer service. Currently two years
and analyze information across their business ahead of their competitors, GEBHARDT
landscape – from multi-cloud applications, from acknowledges that its innovative services “simply
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legacy systems, from public and personal data would not be possible without SAP.”
sources, and from sensors and smart devices.
 SAP Solution Brief Objectives Solution Benefits Quick Facts

Continuous business innovation

Organizations that continuously innovate and applications are essential to power agile The fastest way to turn data into
achieve desired business outcomes have innovation. Innovation that moves at the right valuable business outcomes
something in common: they respond to changing speed for your organization is essential. Also
market conditions with ease and agility, and create essential is the flexibility of an open platform that SAP Business Technology Platform
new, connected experiences for their customers, runs efficiently, remains compliant, and avoids
partners, and workforce. vendor lock-in. SAP Business Technology Decision-making with confidence
Platform supports multiple deployment scenarios and integrity
On the hunt for innovation, Signify, the Netherlands- and seamless interoperability whether the
based company formerly known as Philips Lighting, underlying infrastructure is on-premises, a private Connected processes and experiences
teamed up with SAP to offer a new light-as-a- cloud, hybrid, or a multi-cloud setup established
service business model. Translating light usage into with any major hyperscaler. Continuous business innovation
© 2020 SAP SE or an SAP affiliate company. All rights reserved.

costs, per building, floor, and room helps users drive

operational efficiency and save energy, leading to In a bid to transform the logistics industry,
customer savings of about 40% with variable usage U.S.-based Cargill – with help from SAP – created
bills instead of fixed cost contracts. an app that keeps truck drivers safe while helping
them, as well as shipping clerks, use their time more
The ability to extend and integrate existing on- efficiently. Drivers now benefit from this innovation
premises and cloud applications – without with better maps, a heads-up on wait times prior to
disrupting core business processes – and the arriving at the plant, and the ability to get shipments
capacity to deliver engaging cloud-native where they need to be faster by remaining in their
trucks for check-in and weighing activities.
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 SAP Solution Brief Objectives Solution Benefits Quick Facts

Turning insight into action

Combined with the business semantics, content, with integrity knowing their data is secure and can
and context that SAP is renowned for, SAP Business be trusted. They can easily connect their business
Technology Platform provides a synergistic, processes and experiences for their customers,
business-focused approach that brings together employees, and partners, all of which propels
database and data management, application them to continue to innovate and compete
development and integration, analytics, and effectively in their industries and markets.
intelligent technologies. The platform reduces the
friction of using individual technologies for each SAP remains focused on helping every customer
step in the process of turning data into action while achieve success in today’s experience economy,
preventing unnecessary data movement within an empowering organizations to adapt to change by
organization’s landscape. giving them the freedom to focus on their
© 2020 SAP SE or an SAP affiliate company. All rights reserved.

business instead of concentrating on the

With SAP Business Technology Platform, technical building blocks.
customers can make confident decisions and act

SAP helps over 437,000 data-driven intelligent

enterprises thrive in the experience economy.
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 SAP Solution Brief Objectives Solution Benefits Quick Facts

Summary
SAP Business Technology Platform helps What makes SAP Business Technology
companies connect processes and experiences, Platform unique?
act with integrity and confidence, and drive the
innovation that is so essential to success in the Built for business, SAP Business Technology
experience economy. Designed with flexibility and Platform allow customers to quickly turn data to
agility in mind, the platform facilitates extending business value through SAP’s unique industry and
and building applications, and integrates and business process expertise. With an open
connects entire landscapes with the goal to deliver architected platform, partners and customers can
superior business outcomes. easily extend their IT landscapes, bridging on-
premises and cloud landscapes to build new
Objectives functionality while leveraging their existing
To achieve intelligence throughout the enterprise investments. The platform is unified in its data and
by eliminating data silos, extending and integrating processes, technology, functionalities, and user
existing applications, developing new applications, experience, which not only reduces data movement,
driving strategy with analytics and trusted data, but also preserves data integrity and reduces TCO.
and leveraging intelligent technologies for
continuous business innovation Benefits
SAP Business Technology Platform allows
© 2020 SAP SE or an SAP affiliate company. All rights reserved.

Solution organizations to make swift, bold, confident

SAP Business Technology Platform provides an decisions with integrity. It provides enterprises
integrated platform of solutions that turn data with connected business processes and
into action by bringing together database and experiences for customers, staff, and partners. It
data management, application development drives continued business innovation across the
and integration, and analytics and intelligent entire enterprise with intelligence embedded in
technologies. The platform allows companies to every interaction.
connect and manage disparate data from SAP
and third-party systems, enable new, data-driven To learn more, call your SAP representative today
innovation scenarios, and offer flexible deployment or visit us online.
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strategies with embedded business processes.
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