Scribd Logo
Upload

Welcome to Scribd!

  • 44 views

    Telemarketing

    Uploaded by

    Jeanrose Masisado Raymundo
    Telemarketing involves a business initiating a phone call to propose a commercial transaction. It is a form of direct marketing that has grown due to changes in consumer behavior and traditional media becoming less effective. Plastic packaging has significantly increased over the past 50 years and is expected to double again in the next 20 years due to plastics being able to serve more markets. Plastic packaging accounts for 26% of total plastic usage. Email marketing provides low costs, speed, and ease of delivery for companies. It allows businesses to stay in contact with both domestic and international customers in a cost-effective way.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Telemarketing

    Uploaded by

    Jeanrose Masisado Raymundo
    44 views2 pages
    Telemarketing involves a business initiating a phone call to propose a commercial transaction. It is a form of direct marketing that has grown due to changes in consumer behavior and traditional media becoming less effective. Plastic packaging has significantly increased over the past 50 years and is expected to double again in the next 20 years due to plastics being able to serve more markets. Plastic packaging accounts for 26% of total plastic usage. Email marketing provides low costs, speed, and ease of delivery for companies. It allows businesses to stay in contact with both domestic and international customers in a cost-effective way.

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Telemarketing involves a business initiating a phone call to propose a commercial transaction. It is a form of direct marketing that has grown due to changes in consumer behavior and traditional media becoming less effective. Plastic packaging has significantly increased over the past 50 years and is expected to double again in the next 20 years due to plastics being able to serve more markets. Plastic packaging accounts for 26% of total plastic usage. Email marketing provides low costs, speed, and ease of delivery for companies. It allows businesses to stay in contact with both domestic and international customers in a cost-effective way.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    44 views2 pages

    Telemarketing

    Uploaded by

    Jeanrose Masisado Raymundo
    Telemarketing involves a business initiating a phone call to propose a commercial transaction. It is a form of direct marketing that has grown due to changes in consumer behavior and traditional media becoming less effective. Plastic packaging has significantly increased over the past 50 years and is expected to double again in the next 20 years due to plastics being able to serve more markets. Plastic packaging accounts for 26% of total plastic usage. Email marketing provides low costs, speed, and ease of delivery for companies. It allows businesses to stay in contact with both domestic and international customers in a cost-effective way.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 2

    TELEMARKETING

    According to the Telemarketing and the Telephone Consumer Protection Act (TCPA),
    November 2003, ‘Telemarketing is a practice where a business initiates a Geetika, Deepesh
    Tiwari, and Preeti Gupta A Study of Indian Consumers’ Perception on Telemarketing 97
    International Journal of e-Education, e Business, e-Management and e-Learning, Vol. 2, No. 2,
    April 2012 phone call in order to propose a commercial transaction.’ Hence, any marketing done
    over the telephone can be categorized under telemarketing. According to Rosette Siriban (2008),
    telemarketing is the process of marketing goods, advertising services or customer service over
    the telephone. Direct marketing has registered massive growth owing to changes in market
    behaviour and declining effectiveness of traditional media. This growth is set to continue,
    particularly in terms of telemarketing and direct response advertising.

    PACKAGING
    Plastic packaging is a significant part of the global economy; its production has increased
    by 20 times over the past 50 years and is expected to double again in the next 20 years. This has
    happened, is happening and will happen again because plastics have come able to serve more
    markets throughout the years. Plastics packaging has always been and is going to have the largest
    usage – 26% of the gross quantity of plastics used. (World Economic Forum 2016.)

    E-MAIL
    For the company cost-effectiveness is definitely the strongest advantage. Sending an e-
    mail is relatively cheap because it does not cost anything extra: it is enough that marketer has
    access to the internet. The possibility to contact and stay in touch with customers all around the
    world just adds value for the company. E-mail marketing has definitely facilitated interna- tional
    business communication. It is also beneficial to staying in touch and maintaining the customers,
    whether or not they are domestic or international. (Brennan et al. 2007, 206-207.)
    To summarize, Brassington and Pettitt (2003, 1077) declare that most mentioned benefits
    for companies are “low cost, speed and ease to delivery”. They also accentuate the endless possi-
    bilities for small companies. With a creative design and using e-mail marketing properly, it can
    be the most effective promotional tool without enormous necessity for resources. Another
    advantage is its high and quick response rate. Marketers get almost immediate results and can
    start adjusting and developing their campaign to the needed direction. (Brassington & Pettitt
    2003, 1083)

    You might also like