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Unit 14 - Assignment Brief 2

This document provides guidance for Assignment 2 of a BTEC Level 5 HND Diploma in Business course. The assignment asks students to [1] design a small business intelligence application using selected tools to analyze a dataset of customer reviews, [2] demo the application and collect user feedback, and [3] write a report re-evaluating the application based on user reviews and assessing how BI could be applied more broadly in the company. It outlines learning outcomes around demonstrating BI tools/technologies, discussing their impact on decision-making, and exploring legal issues in exploiting BI tools.

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Thanh Tai
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506 views

Unit 14 - Assignment Brief 2

This document provides guidance for Assignment 2 of a BTEC Level 5 HND Diploma in Business course. The assignment asks students to [1] design a small business intelligence application using selected tools to analyze a dataset of customer reviews, [2] demo the application and collect user feedback, and [3] write a report re-evaluating the application based on user reviews and assessing how BI could be applied more broadly in the company. It outlines learning outcomes around demonstrating BI tools/technologies, discussing their impact on decision-making, and exploring legal issues in exploiting BI tools.

Uploaded by

Thanh Tai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ASSIGNMENT 2 BRIEF

Qualification BTEC Level 5 HND Diploma in Business

Unit number Unit 14: Business Intelligence

Assignment title Discover tools and technologies for BI

Academic Year

Unit Tutor

Issue date Submission date

IV name and date

Submission Format:
Format: The submission is in the form of an individual written report. This should be written in a
concise, formal business style using single spacing and font size 12. You are required to make
use of headings, paragraphs and subsections as appropriate, and all work must be supported
with research and referenced using the Harvard referencing system. Please also provide a
bibliography using the Harvard referencing system.
Submission Students are compulsory to submit the assignment in due date and in a way requested by
the Tutors. The form of submission will be a soft copy in PDF posted on corresponding
course of http://cms.greenwich.edu.vn/ Project also needs to be submitted in zip format.
Note: The Assignment must be your own work, and not copied by or from another student or from
books etc. If you use ideas, quotes or data (such as diagrams) from books, journals or other sources, you
must reference your sources, using the Harvard style. Make sure that you know how to reference
properly, and that understand the guidelines on plagiarism. If you do not, you definitely get fail
Assignment Brief and Guidance:
Scenario: Continued from Assignment 1.

Tasks
Your next task is to demonstrate to the board of directors about the ability of applying business intelligence in the
company's current business processes.

You are having a data set extracted from the company's business database. This is a dataset of reviews written by
customers from over 20,000 records. Your task is to design and install a small application based on selected
business intelligence tools to demonstrate the application of business intelligence to the given dataset. Your
application (though it’s small and demonstrated) should be user-friendly and geared toward high-end users. You
need to demo the application and collect comments from users.

Once you get user reviews, you'll need to write a report that re-evaluates the application based on user feedback
as well as your assessment. Discuss the ability to apply business intelligence to the company itself (beside what the
demo application did). Board of directors also needs to know about the legal issues involved in exploiting user data

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for business intelligence.

Learning Outcomes and Assessment Criteria

Pass Merit Distinction

LO3 Demonstrate the use of business intelligence tools and


technologies
D3 Provide a critical review
P3 Determine, with examples, M3 Customise the design to ensure
of the design in terms of
what business intelligence is and that it is user friendly and has a
how it meets a specific user
the tools and techniques functional interface.
or business requirement
associated with it.
and identify what
customisation has been
P4 Design a business integrated into the design.
intelligence tool, application
or interface that can perform a
specific task to support problem-
solving or decision-making at an
advanced level.

LO4 Discuss the impact of business intelligence tools and technologies D4 Evaluate how
for effective decision-making purposes and the legal/regulatory organisations could use
context in which they are used business intelligence to
extend their target audience
P5 Discuss how business M4 Conduct research to identify and make them more
intelligence tools can contribute specific examples of organisations competitive within the
to effective decision-making. that have used business market, taking security
intelligence tools to enhance or legislation into consideration
P6 Explore the legal issues improve operations.
involved in the secure
exploitation of business
intelligence tools.

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