Lesson 3 : Reading

Main Skill Complementary skill

Writing 4.1 Writing 4.1.1
Communicate intelligibly through print and digital media on Explain simple content from what they have read
familiar topics
Writing 4.2 Writing 4.2.3
Communicate with appropriate language, form and style Produce a plan or draft of two paragraphs or more and modify
this appropriately either in response to feedback or
independently

https://www.tomsguide.com/news/best-amazon-deals Editor’s choice

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Man Discovers Old Printing
Machine in Dirty Barn and Turns it
Apple Watch Series 3 (GPS/38mm) Into $25 Million-Dollar Business
Clothing: up to 50% off Anne Klein, Bulova, Izod, New to Texas in 20017, Dru Reiss
Headphones: deals from $10Groceries: up to 35% off Quaker, Starbucks, stumbled on an old printing machine in
a friend’s barn.
Home décor After discovering its potential by
Google searching, Reiss began
Mattresses learning about the printing business.

Tablets Reading about how the printing

Nike industry worked, Reiss wanted to get
started by using the old printing
machine that he found since he always
wanted to be an entrepreneur. So he
started on a long journey to start a
business.
Based on the reviews , list as many as vocabulary related to sales.
In 2008, his friend Roy Salinas joined
Potentially him as a partner in the business. The
two went on a 3500-mile road trip
water-resistant across the country in a rented purple
adjustable, Chevy, sleeping on friend’s floors
along the way.
washable,
Throughout the trip, the partners got
light enough their printing business in front of as
massive many decision-makers as possible,
hoping someone would give their
apparel unknown business a chance.
significant….
The company grew quickly, and
the pair eventually bought it out
from the original owners.

By 2016, “Popular Ink” was

earning $25 million in annual
sales.

Write a review about

this sales promotion.

Last week I bought these containers. I

bought small and medium size containers
as a gift to a relative. She found these very
useful and convenient. Thanked me for
this wonderful gift. Eventhough, cannot
be used in the oven, these plastic
containers are perfectly safe, not easily
fragile. I really fond of these product.
Read the blog. Circle three techniques that you find interesting. Then, answer the questions that
follow.

12 Common tricks used by stores

Stores are planned very carefully. Every detail has a purpose, and it’s all designed to make you buy
more! Here are some common psychological tricks they use.

1. Senses Stores appeal to all five senses, because senses tempt you to buy things. You can taste
food for free and touch (or try on) clothes. Smell is very important. That’s why fresh cakes and
flowers are common in stores. (In one experiment, the smell of apple pie in an electronics store sold
more fridges!)

2. Background music Stores want you to spend a long time, because if you stay longer, you’ll
probably buy more. Listening to slow background music makes people relax and spend longer in the
store!

3. Prices Products that cost $4.99 are only one cent less than $5, but customers think of them as $4.

4. Fitting rooms The fitting room is usually at the back of clothing stores, so that you pass more
product son the way there. The store hopes that you’ll be tempted to try those on too!

5. Sales and discounts People who like saving money love them, but they’re actually spending
money!

6. Displays Stores spend a lot of time and money on beautiful window displays and on putting
attractive items at the front of the store, so that you want to go inside. They often change them so
that it looks ‘new’.

7. Checkout counters Small items like chocolate bars and accessories (earrings etc.) are next to the

checkout counter. We feel tempted to buy these while we’re waiting in line as a ‘special treat’.

8. Signs ‘Sale’ and ‘discount’ signs are red, because red makes people react faster than other colors.

9. Entrances Many stores have large doors at the entrance, so that the store seems bigger than it is.

10. Getting lost Have you ever got lost in a big store? Stores are designed that way! The bathroom,
stairs, fitting room and checkout are in strange places, so that you see more products as you walk
around.

11. Double deals Stores can sell two things instead of one if they display items that belong together.
For example, they put belts on trousers, shirts next to ties, or display pasta next to pasta sauces.

12. Location of items Stores put the things that make the most profit (for them) at eye level where
you can see them easily. The cheapest items are usually on the top shelves or at the back of the
store.

________________________________ ______________________________________
1. Identify and write unfamiliar words from the text and by using a dictionary find the meaning.
A.
B.
C. DO YOU KNOW?
D.
E. A coin once sold for over
F. $40 million dollars.
Any suitable answer!
G.
The 1913 Liberty Head
H.
nickel sold for $43.7 million
I. dollars. It is a rare coin
J. made by a rogue Mint
employee.
2. Draw a suitable mind map to summarize the text passage.

Common
psychological
tricks by shops

3. Explain how these common tricks that stores use make you buy their product.

From supermarkets to department stores, retailers employ clever techniques designed

to get us to spend more.When we talk about psychological factors that influence
consumer decisions, we are referring to the workings of the mind or psyche.The forces
that create a sense of urgency and motivation may be internal (people get hungry),
environmental (you see an ad for a Big Mac), or psychological (thinking about food
makes you hungry). Music is such an effective cue to a brand’s image that it’s often
enough to hear notes streaming out of a store to realize the brand's and products'
personality. Other common tricks by shoppers heavily influence us such as display sales
prices , signs, decorated entrance and offer facilities such as chairs to sit and take rest
while shopping , fitting rooms and many more. Creative ideas by shoppers to
differentiate their shops and products definitely will awake our shopping addiction. For
example double deals, bouchers, giveaways or free samples and limited time offer.

Source from : https://courses.lumenlearning.com/clinton-marketing/chapter/reading-psychological-factor

 BONUS
READ

The 5 Most Important Money Lessons To Teach Your Kids

Laura ShinFormer Contributor Crypto & Blockchain podcast about crypto/blockchain
technology.

Ages 3-5

The Lesson: You may have to wait to buy something you want.

“This is a hard concept for people to learn of all ages,” says Kobliner. However,
the ability to delay gratification can also predict how successful one will be as a
grown-up. Kids at this age need to learn that if they really want something, they
should wait and save to buy it.

Money lessons at this age set the tone for later on. “You really can’t start too
early,” says Kobliner. Speaking of her own family, she says, “When we go into a
store, if I say, ‘We don’t have money for this,’ they’re smart — they know we
have credit cards,” So, she would say, “We’re here to buy a gift for X, and we’re
not going to buy anything for you, because we’re not here for that.” Kids then
quickly learn that going into a store doesn’t always mean you’ll buy something.

Activities For Ages 3 To 5

1. When your child is waiting in line, say, to go on the swings, discuss how
important it is to learn to wait for what he or she wants.

2. Create three jars – each labeled “Saving,” “Spending” or “Sharing.” Every time
your child receives money, whether for doing chores or from a birthday, divide
the money equally among the jars. Have him or her use the spending jar for
small purchases, like candy or stickers. Money in the sharing jar can go to
someone you know who needs it or be used to donate to a friend’s cause. The
saving jar should be for more expensive items.

3. Have your child set a goal, such as to buy a toy. Make sure it’s not so pricey
that they won’t be able to afford it for months. “Then it just gets frustrating, and
it gets hard for them to wrap their head around. It’s really more about her being
cognizant that she’s saving for a goal than, ‘Oh, I really need her to scrape
together those $10 to buy the tutu.' You want to set them up for success,” says
Kobliner. If your child does have an expensive goal, come up with a matching
program to help her reach it in a reasonable timeframe. (Kobliner says that
while an allowance is a personal choice for every family, at this age, a small
allowance could help a child save for these goals.)

Every time your child adds money to the savings jar, help her count up how
much she has, talk with her about how much she needs to reach her goal, and
when she will reach it. “All those behaviors are really fun for kids,” says Kobliner.
“And it gives them a sense of the importance of waiting and being patient and
saving.”
Ages 6-10

The Lesson: You need to make choices about how to spend money.

At this age, it’s important to explain to your child, “Money is finite and
it’s important to make wise choices, because once you spend the money
you have, you don’t have more to spend,” Kobliner says. While at this
age, you should also keep up with activities like the saving, spending and
sharing jars, and goal-setting, you should also begin to engage your child
in more adult financial decision-making.

Activities For Ages 6 To 10

1. Include your child in some financial decisions. For instance, explain,

“The reason I chose the generic grape juice rather than the brand name
is that it costs 50 cents less and tastes the same to me,” says Kobliner.
Or talk about deals, such as buying everyday staples like paper towels in
bulk to get a cheaper per-item price.

2. Give your child some money, like $2, in a supermarket and have her
make choices about what fruit to buy, within the parameters of what
you need, to give them the experience of making choices with money.

3. When you’re shopping, talk aloud about how you’re making your
financial decisions as a grown-up, asking questions like, “Is this
something we really, really need? Or can we skip it this week since we’re
going out to dinner?” “Can I borrow it?” “Would it cost less somewhere
else? Could we go to discount store and get two of these instead of
one?"

Ages 11-13

The Lesson: The sooner you save, the faster your money can grow from
compound interest.At this age, you can shift from the idea of saving for
short-term goals to long-term goals. Introduce the concept of compound
interest, when you earn interest both on your savings as well as on past
interest from your savings.

Activities For Ages 11 To 13

1. Describe compound interest using specific numbers, because research

shows this is more effective than describing it in the abstract, says
Kobliner. Explain, “If you set aside $100 every year starting at age 14,
you’d have $23,000 by age 65, but if you start at age 35, you’ll only have
$7,000 by age 65.”
2. 2. Have your child do some compound interest calculations
on Investor.gov. Here, she can see how much money she’ll earn if she
invests a certain amount and it grows by a certain interest rate. And
have her read this inspiring example of someone who used compound
interest to his advantage incredibly well.
3. Have your child set a longer-term goal for something more expensive than
the toys she may have been saving for. “Those sorts of tradeoffs, called
opportunity costs — what are the things you’re giving up to save money — is
a very useful thing to talk about. At this age, kids are trying to not save
because they want to buy stuff, but thinking of what long-term goals are and
what they’re having to give up shows that it’s a good decision,” says Kobliner.
For example, she says, if your child has a habit of buying a snack after school
every day, she may decide she’d rather put that money toward an iPod.

Ages 14-18

The Lesson: When comparing colleges, be sure to consider how much each
school would cost.

Search for the “net price calculator” on college websites to see how much
each costs when including other expenses besides tuition. But don’t let the
price tag discourage your child. Explain how much more college grads earn
than people without college degrees, making it a worthwhile investment.

Activities For Ages 14 To 18

1. Discuss how much you can contribute to your child’s college education each
year. “Every parent should start the college cost conversation by ninth grade,”
says Kobliner. “Tackling the subject early and being honest about what your
family can afford will help kids be realistic about where they may apply.”

But remember that there are many ways to finance college other than with
your own money. With your child, look into which private schools are
generous with financial aid, how much of it is in “free money” such as grants
and scholarships, how much in loans that your child will have to pay back, and
what government programs can help pay back those loans, says Kobliner.
Also, check out these eight tips on taking out student loans.

2. Have your child use this College Scorecard to compare how much each
college costs, what the employment prospects of graduates are, and how
much student loan debt could affect your child’s lifestyle after graduation if
he or she attended that college. As with any investment, analyze together
whether the money put in will pay off in the end.

3. Estimate your financial aid using the FAFSA4caster tool at fafsa.ed.gov. Also
research additional loans, scholarships, and grants — and use calculators to
estimate monthly loan payments — on studentaid.ed.gov. Find out about loan
repayment options such as Pay As You Earn, which limits your monthly
payments to just 10% of your discretionary income. For more information,
check out ibrinfo.org or finaid.org..
“Parents should absolutely make their college kids get a part-time job,”
says Kobliner, adding that research by Dr. Gary R. Pike of Indiana
University-Purdue University Indianapolis shows that students who
work 20 hours a week or less at on-campus jobs get better grades
because they’re more engaged in student life. “But limit those hours!”
she says. “Working more than 20 hours per week can hurt kids’
academic success.”

Ages 18+
The Lesson: You should use a credit card only if you can pay the
balance off in full each month.
It is all too easy to slide into credit card debt, which could give your
child the burden of paying off credit card debt at the same time as
student loans. Plus, it could affect his or her credit history, which could
make it difficult to, say, buy a car or a home, or even to get a job.
Sometimes, prospective employers check credit.
“The average household owes $7,084 in credit card debt. To reverse
the trend of spending beyond our means and racking up hundreds of
dollars a year in interest, it’s critical that parents teach their kids how
to use credit cards responsibly (or better yet—not at all!—unless they
can pay the total bill every month),” says Kobliner.

Activities For Ages 18+

1. Teach a child that if a parent cosigns on a credit card, any late
payment could also affect the parent’s credit history.
2. Together, look for a credit card that offers a low interest rate and no
annual fee using sites like Bankrate, Creditcards.com, Credit.com, or
Cardratings.com.
3. Explain that it’s important not to charge everyday items so that way
if you have a emergency expense that you can’t cover with savings,
you can charge that. However, even better is building up at least three
months’ worth of living expenses in emergency savings, though six to
nine months’ worth is ideal. Learn here how to budget money in order
to build up emergency savings.