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Artificial Intelligence in Sales

The document discusses how artificial intelligence is helping boost sales performance by automating and augmenting the sales process. It provides examples of how AI is used to build pipeline, close more leads, and automate tasks. While AI reduces workload and saves time, there are also costs to implementation and risks of reduced employment and lack of creativity.

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RashmiMMudnoor
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51 views4 pages

Artificial Intelligence in Sales

The document discusses how artificial intelligence is helping boost sales performance by automating and augmenting the sales process. It provides examples of how AI is used to build pipeline, close more leads, and automate tasks. While AI reduces workload and saves time, there are also costs to implementation and risks of reduced employment and lack of creativity.

Uploaded by

RashmiMMudnoor
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Artificial Intelligence in Sales

Artificial intelligence (AI) is helping companies boost lead volume, close rate, and
overall sales performance.

That’s because this technology can automate and augment much of the sales process. As a
result, you're free to focus on matters like revenue.

It's why sales leaders expect their teams’ adoption of AI for sales to grow 155% by 2020,
according to Sales force. Sales force also found that high-performing sales teams are 5 times
more likely to use AI than others.

AI is a big deal for B2C and B2B sales.

What Is Artificial Intelligence?


Artificial intelligence the "science of making machines smart”.

With AI, we can teach machines to be like humans. We can give them the ability to see, hear,
speak, write, and move.

Our smartphone has tons of AI technology. This includes facial recognition that unlocks your
phone with your face (AI that sees). They also include voice assistants (AI that hears and
speaks). And, don't forget, predictive text (AI that writes).

Other types of artificial intelligence systems even give machines the ability to move, like you
see in self-driving cars.

Your favorite services, like Amazon and Netflix, use AI to offer product recommendations.

And email clients like Gmail even use AI to automatically write parts of emails for you.

In fact, you probably use AI every day, no matter where you work or what you do.
How Is Artificial Intelligence used in Sales?
Here are just a few of the top use cases we’ve found for artificial intelligence in sales today.

1. Build pipeline.
Artificial intelligence tools can help salespeople fill pipeline fast.

There are AI tools today that find new leads for you within your databases. Others will find
new leads that look like your current leads. And some tools even provide contact information
for people in your addressable market.

Tools to check out here include:

InsideSales.com

Seamless.ai

Lead Crunch

2. Close more leads.


There are also sales AI tools that use predictive analytics to target and rank leads based on
their likelihood to close.

This helps a sales rep prioritize sales activity and work only the most promising leads, which
increases close rates and creates more revenue opportunities. (Not to mention,
boost sales productivity...)

Some sales solutions use AI-powered bots to engage with the leads your reps don't have time
to contact.

And others make sure you engage with every lead in a personalized way, so they're more
likely to close.

Vendors to investigate here include:


Exceed.ai

Node

Hub Spot

Conversica

3. Automate and augment tasks intelligently.


AI intelligently automates some tedious sales tasks.

For instance, tools exist that automate data capture to give you back time in your day. Some
solutions provide automated playbooks to cut down on response time.

AI tools can also augment your work. One example is AI solutions that analyze sales call data
to help you scale operations.

Tools to look into here include:

Sales force

Gong.io

PROS:

 It is reduces the work load of humans and saves time by automating the
process in a company. So it helps company people to focus on other important
areas where Human intervention is required.

 Reduce human error.

 
CONS:

 High cost of implementation

 Risk of unemployment

 Lack of creativity and emotions in some required fields

CONCLUSION

If you're a salesperson, sales manager, or a marketing professional who works


on sales enablement, AI can help you increase revenue and reduce costs.

That means now is the time to get started with AI, no matter your skill or comfort level.

To do so means you build a potentially competitive advantage. To delay means you risk
getting left behind.

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