Objectives of Business Communication

Objectives of Business
Communication
1. To exchange information: The main objective of
business communication is to exchange information
with internal and external parties. Internal
communication occurs within the organization through
orders, instructions, suggestions, opinions etc.
2. To develop plans: Plan is the blueprint of future courses of
actions. The plan must be formulated for attaining
organizational goals. In order to develop a plan,
management requires information. In this regard, the
objective of communication is to supply required
information to the concerned managers.
3. To implement the plan: Once a plan is prepared, it is to
be implemented. Implementation of a plan requires timely
communication with the concerned parties. Thus,
communication aims at transmitting a plan throughout the
organization for its successful implementation.
4. To facilitate policy formulation: Policies are guidelines
for performing organizational activities. Policies are also
termed as standing decisions to recurring problems. Every
organization needs to develop a set of policies to guide its
operation. Preparing policies also require information from
various sources. Therefore, the objective of communication
is to collect necessary information for policy formulation.
5. To achieve organizational goal: Collective efforts of
both managers and workers are essential for achieving
organizational goals. Communication coordinates and
synchronizes the efforts of employees at various levels to
achieve the stated goals of the organization.
6. To organize resources: Various kinds of resources are
available in an organization such as human resources,
material resources, financial resources and so on. In
organizing these resources in an effective and efficient way is
a key challenge to the managers. Communication is the
vehicle to overcome this challenge.
7. To coordinate: Coordination is a basic management
function. It involves linking the various functional
departments of large organizations. Without proper and
timely coordination, an achievement of organizational goals
is impossible. Therefore, the objective of communication is
to coordinate the functions of various departments for the
easy attainment of organizational goals.
8. To direct the subordinates: The job of a manager is to
get the things done by others. In order to get the things
done, management needs to lead, direct and control the
employees. The performance of these managerial functions
depends on effective communication with subordinates.
9. To motivate employees: A pre-requisite of employee
motivation is the satisfaction of their financial and non-
financial needs. Financial needs are fulfilled thorough
monetary returns. However, in order to satisfy non-financial
needs, management must communicate with employees on a
regular basis both formally and informally.
10.To create consciousness: Employees of an organization
must be conscious regarding their duties and
responsibilities. Communication supplies necessary
information and makes them conscious about their duties
and responsibilities.
11. To increase efficiency: In order to increase employee
efficiency, they should be provided with necessary
information and guidelines. Communication supplies such
information and guidelines for them.
12.To bring dynamism: Organizations should be dynamic to
cope with the internal and external changes. Bringing
dynamism requires finding new and better ways of doing
things. For this purpose, communication helps to seek new
ideas and suggestions from the internal and external parties.
13.To improve labor-management is relationships:
Harmonious relationship between workers and management
is a prerequisite for organizational success. In this regard,
the objective of communication is to ensure the free and
fair flow of information and to create good understanding
between them.
14.To increase job satisfaction: Communication enhances
job satisfaction level of employees. It creates a friendly
environment where employees can express themselves. As a
result, they become more satisfied with their job.
15. To convey employee reaction: Communication conveys
employees’ reactions, opinions, suggestions, and complaints
to their superiors about the plans, policies, programs and
strategies of the company.
16.To orient employee: Communication orients the new
employees with the company’s policies, rules, regulations,
procedures etc.

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Objectives of Business

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