A research by:

Team:
Mariyum ameer (GL)
Masooma Zainab
Ummay Kalsoom
Besalat Athar
Zahid Hussain

CORPORATE SOCIAL
RESPONSIBILITY-CSR
Marketing Management

Abstract
This report analyzes the activities of CSR practiced in Microsoft inc. This report
analyzes the applications of CSR based on so many activities of Microsoft.

Marketing Management
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Contents
What is CSR?................................................................................................................................................2
Introduction to Microsoft............................................................................................................................3
Highlights of Microsoft for the year 2017................................................................................................4
CSR Activities and Projects..........................................................................................................................5
Project shiksha.....................................................................................................................................5
Project shaksham................................................................................................................................5
Digigirlz program.................................................................................................................................5
Youth space project shisha..................................................................................................................5
Tiger toilet program.............................................................................................................................5
Hour of coding program......................................................................................................................5
Conclusion...................................................................................................................................................6
References...................................................................................................................................................6
https://www.microsoft.com/en-us/corporate-responsibility......................................................................6
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What is CSR?
Corporate Social Responsibility (CSR) is the companies’ strategies that conduct their business in a way
that is beneficial to both the community and environment. It covers sustainability, social influence and
integrity, and done correctly should be about core business. According to The World Business Council for
Sustainable Development in its publication “Making Good Business Sense" by Lord Holme and Richard
Watts, define CSR as Corporate Social Responsibility is the continuing commitment by business to
behave ethically and contribute to economic development while improving the quality of life of the
workforce and their families as well as of the local community and society at large
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Introduction to Microsoft
Microsoft's Mission statement, “To empower every person and every organization on the planet to
achieve more”.

Microsoft is an American multinational company founded by bill gates and Paul Allen in 1975. Microsoft
is established as a limited company in United Kingdom. Its headquarters are in Redmond, Washington
US. Microsoft today is valued at $851 billion ahead of apple at $847 billion. Being the leading developer
of personal computer-software systems and applications, it has also published books and multimedia
titles, produced hybrid tablet computer and offers email services. It is also involved in selling gaming
systems, computer accessories, and portable media players. Microsoft has operating research labs in
Cambridge England (1997); Beijing, china (1998); Sadashivanagar, Bangalore, India (2005); Santa
Barbara, California (2005); Cambridge, Massachusetts (2008); New York, America (2012) and Montréal,
Canada (2015).

In 1993, it released window NT, a landmark program that tied disparate PCs together and
offered improved reliability and network security. Microsoft moved into internet software after its
venture, Netscape communication Corp that introduced World Wide Web Navigator. Microsoft then
quickly developed its own browser, internet explorer. In 2001 Microsoft released Xbox that quickly
captured 2nd place in the video gaming market. Then in 2002 it launched Xbox live, and in 2005 it
launched Xbox 360 and in 2006 it launched a new operating system, vista.

Microsoft launched windows 7 in 2009 as the replacement of vista and then windows 8 in 2012,
offering a start screen with applications appearing as tiles on grid. In 2015 it released windows 10 and a
new web browser, Microsoft edge, replacing internet explorer. In competition with google, Microsoft
moved into cloud computing. Microsoft in 2008 made its first move with azure platform. In 2011,
Microsoft released Office 365, cloud version of portable office business software suite that comprises of
word, excel, PowerPoint, outlook and one Note, similar to google docs, followed by the purchase of
internet voice communications Company “Skype” for $8.5 billion

Gates relinquished his role as CEO of Microsoft to Steve Ballmer in 2000. He handed the title of
chief software architect to Ray Ozzie in 2006. In 2008, gates kept hold of his chairman position while
transferring the day to day operations to Ballmer, Ozzie and other managers. In 2010, Ozzie stepped
down from his position and longtime Microsoft executive Satya Nadella replaced Ballmer as CEO in 2014

Other than these achievements which comprised of window 95, Xbox 360, Xbox live, Bing
search, and window phone 7 answers many more, it is also involved in major corporate social
responsibilities (CSR) Practices at a very serious level.
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Highlights of Microsoft for the year 2017

 Microsoft is guaranteeing that their products are working to meet the needs of the customers
including the more than 1 billion people around the world with disabilities. They are
contributing to the availability of Office 365 and Windows 10, which includes the settings with a
new bar accessibility for blind and low vision users. Beta for People with ALS, and Seeing Al, a
new Eye Control feature is included in Windows 10. A free U.S. app on iOS for blind.
 Microsoft is partnering with telecommunication corporations through our Rural Air Band
Initiative to bring broadband connectivity to 2 Million People in Rural America, serve as a
catalyst to assist eliminate the rural broadband gap for the People living in the rural
communities who lack access to the economic, educational & health opportunities the internet
provides.
 61 technology companies joined Microsoft in signing the Cybersecurity Tech Accord to protect
& empower the civilians online.
 12 million youth in 54 countries were provided with computer science learning experiences to
prepare them for the jobs of tomorrow.
 $1.4 billion in software and services was donated to NGOs who are addressing important
societal issues around the world.
 $158 million was donated by our employees (including Microsoft company match) to NGOs who
serve the communities where our employees, customers, and their families live and work.
 Learners around the world have participated in 96 million Minecraft Hour of Code sessions since
2015 to gain computer science skills. Through TEALS, 1,000+ technology volunteers partnered
with teachers to bring computer science education to 13,000 students in 344 U.S. high schools.
Microsoft spent more than $3 billion with minority-, disabled-, veteran-, LGBTQ-, and woman-
owned businesses in FY18.
 100% carbon neutral operations were attained, and we surpassed our goal of sourcing 50% of
the electricity used by our datacenters from renewable energy sources by the end of 2018.
 In India, Microsoft is the partner of Smile Foundation. Smile foundation is a development
organization which helps the underprivileged children and youth through different projects
related to education, healthcare etc.
Microsoft invests over $ 25 million to expand the Skillful initiative and help American workers a
dapt to the digital world.
 Cambia Health Solutions has collaborated with Medical Teams International to transform medic
al care for more than 1 million refugees from South Sudan and Ugandan citizens.
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CSR Activities and Projects

The chief executive officer of Microsoft MR Satya Nadella’s desires and aim is to submit their prior
responsibility to general public just because to insure their intensive growth according to modern age

That’s why they initiate many CSR projects in different area of world that works for the people career
growth.

Project Shiksha
In 2012, 9246 teachers were trained in India who trained 50000 students in which 70% are able to
gained their competitive successful jobs.

Project Shaksham
Skilled development is critical for teachers to be able to incorporate technology into their coaching and
advance the learning experience for students. With a belief that Saksham enables teachers to digitize
their institutions, construct technology-enabled content fountains and roster online sessions.

Over 4228 instructors across 148 universities in India have been educated through Saksham since May
2011. These members have, further trained 1126 of their peers from which many of them are now
skilled with Office 365, OneNote Class Notebook, Sway, Office Mix among other programs.

Digigirlz program
This project is especially for the woman education perspective on 1 st April 2017. DigiGirlz, a Microsoft
YouthSpark program, gives middle and high school girls opportunities to learn about careers in
technology, connect with Microsoft employees, and participate in hands-on computer and technology
workshops.

Youth space project shisha

The eventual goal of the project is to escalate student interest in computer-science at a time when
space-based observations are composed to transform our understanding of the earth, our solar system,
and this great universe. As Stuart Martin, Chief Executive of the Satellite Applications Catapult, put it:
“The opportunity to make satellite technology accessible to everyone is exciting. These technologists of
the future will be building a new generation of digital businesses that leverages this opportunity across a
range of industries.”

Tiger toilet program

Started in 2015 in India in Utterrpardesh in which MG Foundation devotes estimates 1.25 core in this
project by times of India by giving the project name A Worm Katha.

Hour of coding program

Microsoft starts a program in India as a Microsoft hour of coding session. This CSR program starts from
after Bills and Mandala representative in India in May 2015 where they saw the potential in children
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about information technology and they started it in December 2018 by indulging around 15000
Microsoft expert according economics time.

Bills and Mandala gates foundation awarded by second best active CSR corporation according to FORBS
news.

Conclusion
Overall, we give Microsoft a ‘Doing Okay’ score mainly because it is difficult for us to judge how far
they’ve come given their lack of measureable targets. Upon reading the report, it can be said that we did
not really understand how much overall progress Microsoft has truly made. But of all the things they
reported on, we have the greatest comfort that Microsoft is making real progress on their responsible
sourcing, accessibility to technology, climate change & energy and society. Perhaps they are doing
‘pretty good.’ Actually, Microsoft is such a big name that it does not need to market its name because
every Personal computer having windows installed speaks about Microsoft itself. Conclusively, it can be
said that companies like Microsoft are leading CSR from the front in its true meanings and they must be
appreciated for this.
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References
watts, l. h. (n.d.). the world business council for sustainable development.

https://www.microsoft.com/en-us/corporate-responsibility

file:///C:/2018-Microsoft-CSR-Report-Highlights.pdf

https://www.slideshare.net/3vikasvicky/microsoft-csr-activities

https://www.microsoft.com/en-us/philanthropies

http://tedu.iift.ac.in/iift/docs/ngo/Smile%20Foundation.pdf

https://www.microsoft.com/en-in/about/empowering-educators-shik

http://mscorp.indsyntest.com/citizenship/project-jyoti.html

https://www.microsoft.com/en-in/about/empowering-educators-saksham.aspx

www.microsoft.com

Microsoft.com/youthsparkcamp

www.news18.com

www.businessinsider

www.nytimes.com

www.gatesfoundation

www.cnbc.com

www.theguardian.com

www.gatesfoundation.org

www.infoworld.comour

www.tealsk12

www.indiatoday

www.forbes.com
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