TOP 3 REASONS WHY STUDENTS ARE ADDICTED TO K-POP

A Research

Is Partial of Fulfillment of the Requirements in English 10

Represented by:

RHONA DIANNE P. VASQUEZ

10- Saturn

_____________________________

Presented to:

ARVIN C. CAFIRMA

English 10

______________________________

February 04, 2020

Salinungan National High School

San Mateo, Isabela

TABLE OF CONTENTS

Title Page

Profile

Dedication

Acknowledgement

CHAPTER I

Introduction

a. Objective of the Study

b. Significance of the Study

c. Scope of Delimitation

d. Statement of the Problem

e. Definition of Terms

CHAPTER II

Review of Related Literature

CHAPTER III

Methods of Research

CHAPTER IV

Presentation, Interpretation and Analysis

CHAPTER V

Summary of Findings, Conclusion and Recommendations

 DEDICATION

I dedicate this research project to God our Almighty father, may he guide me so that I could

work on my project properly and finish it successfully. I also dedicate this study to my family for

helping and supporting me and making me inspired, which is really overwhelming. I want to

express my gratitude to my hardworking parents, who motivates me to study well and pursue my

dreams. I willingly dedicate this project to my source of inspiration, knowledge and wisdom. To

my friends that never hesitated to help me, through them, I will be able to accomplish this study

with passion and determination. I dedicate this study to my classmates whom supported me

throughout the whole process. Without them, I won’t be able to make it. I’ll always remember

their kindness and appreciate even their simple help of efforts.

 ACKNOWLEDGEMENT

First of all, I am grateful to our powerful` and Almighty God for establishing me to complete this

research. The completion of this study could not have been possible without the expertise of

Arvin Cafirma our English teacher whom did his part as our mentor. I am extremely grateful and

indeed for his expert, sincere, valuable guidance and encouragement extended to us. I take this

opportunity to record my sincere thanks to my loving and supporting Father, Ronaldo U.

Vasquez and Mother, Rowelita P. Vasquez for their parental advice and guidance throughout the

study. I am also grateful to my friends and relatives for their increasing support and

encouragement. To my fellow students, at Salinungan National High School whom spend their

time to participate and respond to my survey questionnaires. Without all of them, none of these

would indeed be possible.

PROFILE

Name: RHONA DIANNE P. VASQUEZ

Birthdate: July 05, 2004

Birthplace: Cauayan City, Isabela

Address: Purok 1 Salinungan West, San Mateo, Isabela

Religion: Iglesia Filipina Independiente

Mother’s Name: Rowelita P. Vasquez

Father’s Name: Ronaldo U. Vasquez

_____________________________________________________________________

Hobbies: Eating, Watching Movies/Korean Dramas/KPOP, Listening to different kinds of music,

Sleeping and Reading books/Pocket or Wattpad books.

Favorites:

 Foods: Ice Cream, Chocolates, Cakes, Fries, Fried Chicken, Veggies etc.

 Song/s: BTS songs, Taylor Swift’s songs and One Direction’s songs.

 Pet: Puppy or Dog

 Fastfood chain: Mc Donalds

 Color: Purple, Violet and Black

Motto: “Don’t let your dreams remain as a dream, be a part of it”.

Ambition: I want to be a licensed and successful Civil Engineer in the near future. I also want

to discover the beauty and culture of every country in the world by traveling with the man

that I will spend forever with.

 CHAPTER I

INTRODUCTION

Once upon a time, there was a little girl who fell in love. Like all other forms of teenage love,

she fell very deeply and hard that even she, couldn’t stop her feelings anymore. But unlike all

other forms of teenage love, she fell not for another human being, but for a genre of music. She

became a fan. The songs and the artists kept her company and made her feel pleased. But what

she gained from her fandom, she was deprived of by her society. She was considered weird. She

wasn’t like the other girls her age. She listened to a different kind of music, dressed differently,

and even spoke in a different language. Eventually, she was negatively labelled, a ‘fangirl’.

The story above is the story of my life. But I’m not alone, it’s also the story of million of fans

around the world who continue to exist in a struggle between empowerment and

disempowerment. Fandom has long been a subject of interest by scholars of media and culture

because of it’s dynamic character. Scholars of fan culture (who often call themselves a-k-a ‘fans’

or ‘academic fans’) such as Henry Jenkins have made readings that regard fans as active

audiences and producers, but the Philippines still lacks such kinds of academic research. This

dearth of Filipino fan culture studies is what inspired me to do a research on Filipino fans.

Every country has their own music, it’s part of their culture whether it is used on religion or just

plain entertainment. Korean music or simple K-Pop became one of the most influential music of

today. Popular culture and politics defined K-Pop as mixture of trendy Western music, which

preys on listener’s head with repeated hooks, sometimes in English. It embraces genre fusion

with both singing and rap, and emphasizes performance and strong visuals, K-Pop music was
 defined as a musical genre originating in South Korea that is characterized by a wide variety of

audio visual elements. Today, Korean music became one of the most listened songs of teenagers

around the world. The history of Korean pop music is not very old. It can be traced back to 1885

when an American missionary, Henry Appenzeller started teaching American and British folk

songs at school. These songs were called “Changga” in Korean, and they were typically based on

a popular Western melody sung with Korean lyrics. In the late 1990s, K-Pop entered the

Japanese music market towards the turn of the 21st century. In the late 2000s, it grew from a

musical genre into a subculture among teenagers and young adults of East and Southeast Asia.

Currently, the spread of K-Pop to other regions of the world, via the Korean wave or “Hallyu”, is

seen in parts of Latin America, Northeast India, North Africa, the Middle East, Eastern Europe,

and immigrant enclaves of the Western world. K-Pop was born indirectly through the Korea

novelas in 2003, through the endless love starts the love of Filipinos to Korean music. Fandom is

a way of living. Such as daily routines like walking, eating, watching movies or television,

reading books and other usual things we do. Fandom is a habitual activity for a fan. Adoration,

idolization and other extreme feelings of fondness are some of the emotions invested in the part

of the fan towards his or her Idol.

A. OBJECTIVES OF THE STUDY

This research intends to accomplish the following:

 To identify why Filipino teenagers like K-POP

 To know why Filipino teenagers get addicted to K-POP

 To suggest some things that can be of used to promote Patriotism.

B. SIGNIFICANCE OF THE STUDY

The researcher finds this study significant for:

 The researcher believes that through this study, Filipino teenage K-Pop fans may gain

understanding of their fandom.

 The researcher believes that through this study, it could be of help to encourage fans to be

critical of the medias direct effects on their daily decision.

 The researcher believes that through this study, it could be of help to make Filipino

parents understand their children’s fascination for foreign media products.

 The researcher believes that through this study, it could be a basis for broadcast networks.

 The researcher believes that through this study, it could be of help to encourage

audiences to become critical and responsive to the media presented to them.

 The spread of K-Pop may cultivate better relationship between Filipino and Korean

nations residing in the Philippines, fostering an open society as it promotes intercultural

relativism to open critical minds of the Filipinos to foreign cultures.

C. SCOPE AND DELIMITATION

This research is focused on how influential Korean music is to Filipino teenagers. Also, this

study focuses only on K-Pop music and respondents of the Grade 8 students of Salinungan

National High School. However, the respondents are delimited to only 50 students being

surveyed. This research uses only an informal survey. The respondents have the right not to say

or write their name but the age must be specifically announced and also the suggestion on how

they wanted to promote patriotism are purely opinionated. This study, focused primarily on the

K-POP fandom among the Filipino teens, regardless of their sex or gender and socio-economic

status. The researcher focused on understanding the consumption of the fans by describing the

cultural offerings of K-Pop on the survey questionnaires, as well as the different ways of how K-

Pop provided the needs of the fans.

D. STATEMENT OF THE PROBLEM

This study intends to determine the influence of Korean music or K-Pop to Filipino Teenagers.

Specifically, this research intends to answer the following questions:

1) Why do Filipino teenagers like K-Pop?

2) Why does Filipino teenagers get addicted to K-Pop?

3) How does Korean music (K-POP) influence Filipino teenagers?

4) How can music authorities influence Filipino teenagers to patronize OPM?

E. DEFINITION OF TERMS

Addiction- The fact or condition of being addicted to a particular substance, things or activity.

Adoration- Is a feeling of great admiration and love for something or someone. It is a feeling of

deep love. It is when you look highly to someone or something.

Changga- Translated forms of American and British folk songs in Korean lyrics.

Fandom- Consists of fans (fanatic). Composed of fans characterized by a feeling of empathy and

camaraderie with others who share a common interest.

Fans- The ones who support their Idols.

Idol- A greatly loved or admired person.

K-Pop – A musical genre originating in South Korea that is characterized by a wide variety of

audiovisual elements.

Koreanovela- K-Drama for short, refers to televised Korean drama, in a miniseries format,

produced in South Korea.

Korean Wave- Also called ‘Hallyu’ refers to the sudden increase of popularity of South Korean

culture around the world.

Patriotism- Cultural attachment on one’s homeland or devotion to one’s country.

Teenagers- A person aged from 13-19 years.

Xenocentric- Refers to the preference for the products, styles, or ideas of someone else.
 CHAPTER II

REVIEW OF RELATED LITERATURE AND STUDY

A. RELATED LITERATURE

FOREIGN

 The Korean wave or also called ‘Hallyu’. The term was coined in China in mid-1999 by

Beijing journalists surprised by the fast growing popularity of Korean entertainment and

culture in China (Kim, 2007). Broadly speaking, it can be said that the popularity of

Korean pop music and television soap operas in China and Taiwan sparked the Korean

wave abroad. The Outbreak of hallyu can be traced back to 1997, when the Korean TV

Drama, What is Love All About, broadcast on state-run Chinese television, CCTV,

following an MBC-TV drama, Jealous, which was imported as the first popular cultural

product from South Korea in 1993 (Kim, 2007, p. 15). Since then, the boom of Korean

popular culture in the neighboring Asian countries has remarkably increased and

significantly penetrated them over the past years, and in the years 2000 through 2002,

according to one source, “The Korean wave moved forward to diverse parts of Asia,

including Southeast and Central Asia, and therefore this wave reached an active

penetration stage” (Hyejung, 2007)

 Ocular have served as an important bridge for the different countries to encounter Korean

culture. The appeal of Korean pop culture to Asians is especially meaningful for the

Korean government “since the country’s national image has not always been positive in

neighbouring countries” (Dooboo, 2006). Many Asian countries have been distant from

their closet neighbours in terms of cultural understanding and exchanges, and instead
 “have had a tendency to link more closely to the former colonial empires or advanced

Western countries than with neighbours sharing borders” (Ryoo, 2007).

 Rhoo wrote, “Regional cultural affinities also help explain this phenomenon in the sense

that the success of the Korean wave is closely related to the ability of South Korean

culture and media to translate Western or American culture to fit Asian taste” (2007).

“Western popular cultural artifacts will not likely succeed because of a certain non-

negotiable cultural heterogeneity,” Rhoo predicted (2007). South Korean popular culture

is much more readily relatable and accepted to Asian audiences. The cultural affinity

between South Korea and neighbouring countries in the region may thus function aa an

effective bridge of buffer between the West and Asia (Ryoo, 2007).

LOCAL

 Anchoring on the objectives of this study, the researcher reviewed related studies that are

significant to the following concepts: reasons for the fans’ active media consumption;

Filipinos as active fans: popular foreign media content in the Philippines: and the Korean

Wave in Asia and the Philippines.

B. RELATED STUDIES

FOREIGN

 Through every country in Asia had a common reaction towards the Korean wave. This is

because “each country has a different ethos, and based on this, it’s audience decode and

responds to cultural products in different ways” (Kim, 2007). For example, in Taiwan,

Daejangguem had the best reception of any Korean drama, whereas in Japan, Korea

Herald was most popular (Kim, 2007). The trend soon spread out fom the mainland to

Taiwan, Hong Kong, affecting ethnic Chinese in other Asian countries and eventually
 Japan, leading all these Asian peoples to be fascinated by not only Korean music and

drama, but also it’s films, food and fashion. Accordingly, Korean dramas in particular has

served as an important bridge for the different countries to encounter Korean culture.

 A Korea Herald article, “Roll Over Godzilla, Korea Rules” reveals how sensitive the

United States is in portraying South Korea in comparison to China and Japan: “South

Korea, historically more worried about feeding off cultural domination by China and

Japan than spreading it’s own culture abroad, is emerging as the pop culture leader of

Asia. From well-packaged television dramas to slick movies, from pop music to online

games, South Korean companies and stars are increasingly defining what the disparate

people in East Asia watch, listen to play” (Onishi, 2005)

 One American journalist noted the changed relationship between Japan and Korea

resulting from the Korean wave. “Japan, once teacher of analogue technology and

cultural products to Korea, is now being embarrassed by it’s former pupil with Koreans

rapid advancement in digital technology and cultural industry. Now, various Japanese

mass communication organizations study and prepare reports on the trend-setting Korean

IT industry” (Kang, 2010)

 The U.S media portrays the Korean wave focusing on the historical and emotional

perspective. The Japanese colonial dominance in Asia still remains a traumatic and brutal

memory, in particular for both China and Korea. This antagonistic feeling toward Japan

has revealed a long-term official ban of Japanese cultural content in Asia (Hyejung,

2005). The U.S newspaper coverage studied for this research portrays the Korean wave in

a dominant manner. It clearly depicts South Korea as the underdog compared t japan:

“The reality that South Korea had emerged as a rival hit many Japanese with full force in
 2002, when the countries were co-hosts of soccer’s World Cup and South Korea

advanced further than Japan.

LOCAL

 Anchoring on the objectives of the study, the researcher reviewed related studies that are

significant to the following concepts: reasons for the fans’ active media consumption;

Filipinos are active fans; popular foreign media content in the Philippines.

 In fact, in many regions of Asia, notably China, and Japan and almost the entire region of

South-East Asia, the popularity of K-Pop has been so extensive that authorities and

nationalist fear that it is leading to a xenocentric preference for Korean style and ideas.

We witness the gargantuan of K-Pop merchandise adorning the shelves of shops and

hundreds of thousands of Filipino teenagers and other adolescent individuals spending a

substantial amount of their money on buying such merchandise, purchasing their favorite

stars album and not to mention concert tickets, the cheapest are which are usually enough

money to buy a high technology high phone or even more essential stuff that can be of

used.
 CHAPTER III

METHODS OF RESEARCH

This chapter shows the Methods of research used in the study. The main data collection

techniques used in this research study were semi-structured interviews, participant observation,

discussion, documentation analysis and questionnaires. It also involves the survey, subject and

instrument applied in working for the data.

The researcher uses the descriptive method where the mean and the average shall be dealt to

come up with the reliable result.

The questionnaire shall be floated among the Grade 8 students of Salinungan National High

School. A random sampling shall be used to delimit the number of respondents.

 CHAPTER IV

PRESENTATION, INTERPRETATION AND ANALYSIS

Table 1. Distribution of Respondents According to Section

SECTION MALE FEMALE TOTAL

BONIFACIO 2 4 6

AGUINALDO 2 3 5

LOPEZ-JAENA 3 3 6

LUNA 2 5 7

AQUINO 2 3 5

JACINTO 1 3 4

MABINI 2 4 6

DEL PILAR 2 2 4

RIZAL 4 3 7

TOTAL 20 30 50
Table 1 shows that the 50 students were chosen to be surveyed from the selected year level

which is the Grade 8. 60% whom were Female and 40% were Male students. There’s 6 students

from Bonifacio class, 5 were from Aguinaldo, 6 from Lopez-Jaena, 7 from Luna, 5 from Aquino,

4 from Jacinto, 6 from Mabini, 4 from Del Pilar and 7 students were from th section Rizal.
 GRAPH 1
6
5
4
3
2
1
0
O O A A O I R L
CI LD EN N IN TO IN ILA ZA
FA A
- JA LU U CIN AB P RI
NI UI
N Z A Q J A M
DE
L
BO AG PE
LO

MALE FEMALE

The graph shows how are the students distributed from different sections of Grade 8 level in

which 12% of respondents were from Bonifacio class, 10% from Aguinaldo, 12% from Lopez-

Jaena, 14% from Luna, 10% from Aquino, 8% from Jacinto, 12% from Mabini, 8% from Del

Pilar and 14% from Rizal class.

Table 2. Distribution of Respondents According to Age

AGE MALE FEMALE TOTAL

12 3 4 7

13 9 10 19

14 8 12 20

15 1 2 3

16 0 0 0

17 1 0 1

TOTAL 22 28 50
As shown on the table, out of 50 student-respondents there are 7 students that ages 12, 19

students that ages 13, 19 students that ages 14, 3 students that ages 15, there’s no student-
 respondent that ages 16, and there’s only one that ages 17. Majority of the respondents (40%)

were on the age of 14 with a total of 20 students.

GRAPH 2
14

12

10

0
12 13 14 15 16 17

MALE FEMALE

The graph shows that there are 22 male students (44%) at the age bracket of 12-17 and there are

28 female students at the age bracket of 12-15. The minimum age of the student-respondents is

12 years while the maximum age is 17 years.

Table 3. Distribution of Respondents According to Responses

CHOICES A B C D E
BONIFACIO M 1 3 1 0 0
F 7 8 3 0 0

AGUINALDO M 2 1 2 0 4
F 6 6 4 0 5
LOPEZ-JAENA M 1 1 2 1 3
F 1 0 0 0 2
LUNA M 0 0 1 0 0
F 5 5 2 0 1
AQUINO M 0 1 3 1 2
F 4 3 0 0 0
JACINTO M 0 2 3 1 0
F 2 0 0 0 5
MABINI M 0 0 2 1 0
F 4 5 1 0 1
DEL PILAR M 0 1 4 1 2
F 6 4 2 2 0
RIZAL M 0 1 0 0 0
F 3 2 0 1 3
TOTAL 42 43 30 7 28

The table above shows the tallied number of Grade 8 students who chose 3 reasons (what are

their main reason to like K-Pop) out of the 5 choices.

 GRAPH 3
RIZAL

DEL PILAR

MABINI

JACINTO

AQUINO

LUNA

LOPEZ-JAENA

AGUINALDO

BONIFACIO
0 2 4 6 8 10 12

A B C D E

Majority of respondents (86%) chose choice B as (their songs are inspirational) their main reason

to like K-Pop.

LEGEND:

A. K-Pop songs make me feel better

B. K-Pop songs are Inspirational

C. Because of the Influence of friends

D. Because Pinoy songs are out of date

E. For Enjoyment

SECTION A B C D E
BONIFACIO M 0 0 1 1 4
F 5 1 5 2 0
AGUINALDO 6 M 2 1 3 1
0 F 3 2 0 3
LOPEZ-JAENA 1 M 1 3 1 4
3 F 1 1 3 0
LUNA 2 M 0 0 0 1
1 F 2 0 1 0
AQUINO 0 M 0 2 2 0
6 F 2 4 2 2
JACINTO 1 M 1 4 3 3
2 F 0 1 0 5
MABINI 2 M 4 2 1 1
0 F 0 0 2 2
DEL PILAR 0 M 3 3 3 3
1 F 0 0 3 0
RIZAL 0 M 2 2 1 1
1 F 1 1 0 0
TOTAL 31 23 36 28 32
The table shows the tallied number of Grade 8 student-respondents who picked 3 reasons (In

what way can K-Pop help them) out of the 5 choices.

GRAPH 4
9
8
7
6
5
4
3
2
1
0
I R L
CI
O
LD
O NA N A
IN
O
NT
O IN ILA ZA
FA A
- JA
E LU U I AB P RI
NI UI
N A Q J AC M L
BO PE
Z DE
AG LO

A B C D E
Choice C was the most chosen option of Grade 8 students with a percentage of 72% followed by

Choice E with a percentage of 64%.

LEGEND:

A. It boosts my self-esteem

B. It inspires me to study well

C. It reduces depression, anxiety and stress

D. It relaxes my brain

E. It motivates me to pursue my dreams

CHAPTER V

SUMMARY OF FINDINGS, CONCLUSION, AND RECOMMENDATION

A. SUMMARY OF FINDINGS

As the result of the survey questionnaire that was distributed to 50 out of Hundreds of

students of the Grade 8 level at Salinungan National High School. I found out that:

1. The reason why Filipino students or teenagers like K-POP because Korean Popular

Music or songs serves as their inspiration.

 2. Choice B ‘K-POP songs are inspirational’, Choice A ‘K-POP songs make me feel better’

and Choice C ‘Because of the influence of friends’ are the Top 3 most chosen reason why

students like K-Pop.

3. There are some who chose Option D ‘Because Pinoy songs are out of date’

4. Majority of the student-respondents chose Option C ‘It reduces depression, anxiety and

stress’ as their main reason on how can K-POP help them.

5. The Top 3 reasons on how can K-Pop help Filipino students or teenagers, based on the

respondent’s answers:

a.) Option C “It reduces depression, anxiety and stress”

b.) Option E “It motivates me to pursue my dreams”

c.) Option A “It boosts my self-esteem”

B. CONCLUSION

Based on the findings of the study, the following conclusions are drawn:

1. Korean Popular Music (KPOP) became very influential in 2011 not only in Korea but also

around the world.

2. K-POP groups gained a lot of fans internationally. They are called ‘fandoms’.

3. Obsession can result if over addiction came upon K-POP fans and it may lead to obsessive

things that may destroy them.

4. Fan girling raises negative effects on people.

5. Nationality is at risk when people tend to overdo the support they give with K-POP Idols.

C. RECOMMENDATIONS 1. Fan girls and newbies of the fandom world should know how to

have a healthy fan girling lifestyle. They should also be aware if the negative and positive side of
fan girling to prevent being too obsessive towards Korean celebrities.

2. Idols and Aspiring Idols should know that being and Idol is not that easy. It is risky. Some

fans will overdo the support and it might lead to the fragility of one’s safety. They should also

know what to do in case they meet an obsessive fan.

3. Future researchers should know that researching about the psychological effects of fan girling

can be a little bit offensive to someone. They should know how to use correct and wise words to

explain.

‘Patriotism is the love and respect for one’s country, it is not about blindly following the beliefs

and cultural values of the country. It is to take pride in one’s origin and work for the prosperity

of the country. It is important to show Patriotism in our actions and be proud of the country we

live in’.

APPENDICES
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