6 th INTERNATIONAL CONFERENCE ON CONTEMPORARY

ISSUES IN BUSINESS MANAGEMENT

C
Conference Theme: Entrepreneurial Thinking for Strategic Excellence
O
N
Organized by
FE
RE UCP Business School, Lahore
N On February 6-7, 2020
CE  
IN
F
O CONTENT:
R  Conference Schedule
M  Keynote Speakers
AT  Session Chair Profiles
IO  Paper Abstracts
N

1 | 6th International Conference on Contemporary Issues in Business Management-2020

ABOUT CONFERENCE

UCP Business School, Lahore is organizing the 6th International Conference on

Contemporary Issues in Business Management (ICIBM) with a theme on “Doing responsible
and Sustainable Business” on February 6th-7th, 2020 in Lahore, Pakistan. As global
competition intensifies and the local entrepreneurial firms emerge at a faster pace than ever,
the conference aims to bring forth the latest insights and trends, research and its implications
that can benefit the community at large. UCP Business School following its tradition would
bring together world of reflective practice and thoughtful insights on entrepreneurial thinking
that leads to innovation and sustainability to obtain strategic excellence in organizations and
industries. In particular, the conference focuses on how to be creative, enterprising and
resourceful to face complex problems and challenges of the 21st century organizations that
are ever dynamic and technology driven. The conference brought together more than 20
universities at one forum where they have shared their research in the area of (but not limited
to) entrepreneurship, responsible and sustainable businesses, innovation, technology
management, corporate governance, challenges under Belt and Road initiative, marketing,
strategic management, human resources, creativity, R&D and other related fields.

ABOUT UCP BUSINESS SCHOOL

UCP Business School is one of the largest business schools in the country, with over 3500
students enrolled in its various degree programs, spread across five academic divisions and 6
centers led by foreign educated faculty. UCP Business School has served the community with
excellence for more than 25 years, by providing business education at tertiary level and
maintaining professional linkages with a number of British and American Universities

2 | University of Central Punjab

including University of Sterling (UK), University of Southern California (USA), and
Arkansas State University (USA). UCP Business School is part of the University of Central
Punjab.
CHAIRMAN UCP:
Mian Amer Mehmood
Mian Amir Mehmood was born on 25th of July 1960 in Model Town Lahore.
His father name is Mian Zahoor-ul Haq (late). In 1985, he completed his MBA
from Punjab University. Pakistani legislator and educationist Main Amir
Mehmood that made possible by his cooperation. His whole life filled with hardships and
these hardships started with his early life. Mian Amir is a person with entrepreneur thinking
and level of great output with efficiency and effectiveness. He works hard to accomplish his
goals regardless of circumstances he faces. He does not just work with dedication, but he also
recognized for it. Mian Amer Mehmood chose to venture into the education sector of
Pakistan. In 2013, his educational network runs 450 schools under the banner of Allied
Schools, 25 under Resource Academia, 234 branches of Punjab Group of Colleges (PGC) and
3 chartered and accredited universities with about 250,000 students. The Group has to its
credit about 1,000000 Alumni. Mian Amer Mahmood launched Punjab College of Commerce
in 1985 followed by Punjab Law College in 1987 and Punjab College of Business
Administration in 1989. In 1993, he established Punjab Institute of Computer Sciences,
followed by Muhammad Ali Jinnah University in 1996. In 2002, 2003 and 2010 he launched
the University of Central Punjab, Resource Academia School System and Allied Schools
respectively.

3 | 6th International Conference on Contemporary Issues in Business Management-2020

4 | University of Central Punjab
EXECUITIVE DIRECTOR UCP
Prof. Dr. Mansoor Ahmed
Dr. Ahmed completed the PhD degree in Microelectronics from the
University of Cambridge, U.K., in 1995, and joined academia where he
worked at different positions including Professor; Chairman; Dean;
Executive Vice President and Vice Chancellor. Dr. Ahmed research interests are in
Microelectronics and RF Engineering. He has supervised numerous MS and PhD research
projects. He authored 140+ research papers and his ISI research impact factor is 100+ with
citation index over 1000+. Dr. Ahmed is a fellow of the Institution of Engineering and
Technology (IET), UK.; a Chartered Engineer (CEng) from the UK Engineering Council and
holds the title of European Engineer (Eur Ing) from the European Federation of National
Engineering Association (FEANI), Brussels. He is a life member of PEC (Pak); IEEE EDS
and IEEE MTTS (USA).

CONFERENCE CHAIR
Dr. FAISAL MUSTAFA
Dean
UCP Business School

CONFERENCE CO-CHAIR
Prof. Dr. Ather Azim Khan
Associate Dean
UCP Business School

5 | 6th International Conference on Contemporary Issues in Business Management-2020

CONFERENCE SECERTERY
DR. IRFAN SALEEM
Associate Professor
UCP Business School

KEY NOTE SPEAKER

Prof. Dr. Wafa Khalif
Professor of Management Accounting - Researcher Resident
Faculty
Dr. Wafa Khalif completed her PhD in business Administration from
Bordeaux University in 1996. She has a very outstanding academic record throughout her
studies. She has a keen interest in the areas like corporate and accounting. She is working as a
working as a member of the AFC Board in France, member of the Laboratorie
Interdisciplinaire en Geston in Tunis and a reviewer in Society and Business Review in
Emerald. She has also expertise in SPSS and Nvivo software. She has also written a book
naming ‘Dynamique de la gestion d'entreprise, ressources et outils’ with the co-author
Hendaoui F et Ben Moussa A.

KEY NOTE SPEAKER

Dr. Ahmad Raza Bilal
Associate Professor
Faculty of Business
Sohar University, Oman
Dr. Ahmad Raza Bilal has done his PhD in Business Administration Financial Modeling for
Entrepreneurs from Universiti Teknologi Malaysia. Currently, he is working as Associate
Professor (Head – Postgraduate Degree Program) Faculty of Business at Sohar University
Oman. His expertise includes, Establishment of theoretical test center for linking technology
and entrepreneurship for research scholars to produce and justify novel business ideas using
technopreneurship research frameworks and many more. He is professional researcher and
6 | University of Central Punjab
trainer in Advance Academic Writing Skills, Triangulation Research Methodology,
Transformation of International Trade Opportunities, Strategic Financial Management etc. He
has 40+ international publications. He participated in many international conferences/
trainings among which are “Linking Corporate Social Responsibility to Organizational
Performance: An Investigation of the Financial Sector in Pakistan (2018). 6th Asia Pacific
Conference on Advance Research (APCAR-2018), conducted on 3-5 March, 2018 at
University of Melbourne, Australia (Won Outstanding Research Award. Also participate as
Conference Session Chair)”, “Session Chair Scientific and Steering Committee for 6th
International Conference on Management Research (ICMR-2015) titled “Green Economy in
the Emerging Markets, Renewable Energy Role in Sustainable Development of Emerging
Markets, held at Lahore, Pakistan on November 05-06, 2015”.

KEY NOTE SPEAKER

Dr. Jeremy Philip Brown
Assistant Professor
Faculty of Business
Sohar University, Oman

KEY NOTE SPEAKER

Prof. Dr. Muhammad Ashfaq
Professor Finance and Accounting
University of Applied Sciences, Germany

7 | 6th International Conference on Contemporary Issues in Business Management-2020

CHIEF GUEST (INAUGURAL SESSION):

Dr. Mohammad Nizamuddin

Chairperson
Punjab Higher Education Commission

Professor Dr. Mohammad Nizamuddin is currently the Chairperson of the Punjab Higher
Education Commission (PHEC). He brings with him an excellent academic and administrative
record. He did his PhD from University of Michigan, Ann Arbor, Masters from the University of
Chicago, and BA Honors and Masters in Social Work from the University of Karachi. Immediately
after completing PhD, he taught as Assistant Professor at the University of North Carolina,
Chapel Hill and as a Professor of Public Health at Columbia University. During his academic
career, he received fellowships from USAID, SIDA and the Ford Foundation. Later, He joined the
UN system and had a distinguished career with the United Nations (UN) spanning over a period
of 24 years. Dr. Nizam has held several senior positions in Jordan, Egypt, and Ethiopia. He
appointed as Director for the Asia and Pacific Region and Director for Technical Policy and
Division at the UN Headquarters, New York. Dr. Nizamuddin returned to his home country with
a mission to serve the promotion and development of higher education. He served as the Vice
Chancellor of the University of Gujrat in 2006-2014. He has also served as Vice Chancellor of
Government College for Women and University of Sialkot from 2012-2014. Dr. Nizamuddin has
also served as HEC foreign faculty professor in Punjab University's Department of Sociology. He
has been teaching PhD and Masters level courses; supervising PhD Dissertations; coordinating
department's PhD program and serving as a member of the Doctoral Program Coordinating
Committee (DPCC).  Apart from teaching, he served as a member of HEC Curriculum Committees
for reviewing and revising syllabi of Rural Sociology and Geography. In 2014, he was awarded
Sitara-i-Imtiaz, one of the highest civil awards by the Government of Pakistan, for his
contribution to higher education development in Pakistan.

8 | University of Central Punjab

CHIEF GUEST OF (CLOSING CEREMONY):

Mr. Irfan Qaiser Sheikh

Chairperson
Technical Education and Vocational Training Authority (TEVTA)

Irfan Qaiser Sheikh belongs to a very well reputed business family, which is in

business since 1883. He has graduated as BBA in Business Finance from New
Hampshire University, USA with distinction. He is the director of M/s Qaiser LG
Petrochemicals (Pvt) Ltd. M/s Qaiser Brothers (Pvt) Ltd. Involved into export of rice,
M/s Qaiser Marketing (Pvt) Ltd. Involved into the import of plastic & chemicals. Mr.
Irfan Qaiser is also serving as Chairman of technical Education & Vocational Training
Authority (TEVTA). He served as the Director of Trading Corporation of Pakistan in
2014. He Was the President of The Lahore Chamber of Commerce & Industry in 2012.
He was the Chairman of (PIAF) Pakistan Industrial & Traders Association Front The
largest & Strongest Body of Traders & Industrialist in Punjab in 2010.  

9 | 6th International Conference on Contemporary Issues in Business Management-2020

KEYNOTE SPEAKER (DAY 1)

Professor Wafa Khlif

Professor of Management Accounting - Researcher Resident Faculty
Dr. Wafa Khalif completed her PhD in business Administration from Bordeaux University in
1996. She has a very outstanding academic record throughout her studies. She has a keen
interest in the areas like corporate and accounting. She is working as a working as a member
of the AFC Board in France, member of the Laboratorie Interdisciplinaire en Geston in Tunis
and a reviewer in Society and Business Review in Emerald. She has also expertise in SPSS
and Nvivo software. She has also written a book naming ‘Dynamique de la gestion
d'entreprise, ressources et outils’ with the co-author Hendaoui F et Ben Moussa A.
Dr. Donella Caspersz
UWA Business School Australia

KEYNOTE SPEAKER (DAY 2):

Mr. Aqeel Ahmed
Senior Teaching Fellow, Design Management
10 | University of Central Punjab
Winchester School of Art at the University of Southampton.

Mr Aqeel Ahmed is Senior Teaching Fellow, Design Management within Winchester School
of Art at the University of Southampton. Mr. Aqeel is a Chartered Marketer and member of
the Chartered Institute of Marketing (MCIM). His expertise is within the development and
management of brands and brand-based intangible assets, including patents, copyrights
and trademarks. Mr. Aqeel is conducting PhD research at the University of Wales
Lampeter, on Research & Development and Intellectual Property Rights strategies for
managing a Corporate Brand Portfolio.

CONFERENCE SECRETARY

Dr. Bilal Mirza

Director, ORIC (Office of Research, Innovation &
Commercialization) / Assistant Professor
HOD Entrepreneurship & Innovation Division
University of Central Punjab, Lahore

11 | 6th International Conference on Contemporary Issues in Business Management-2020

Dr. Bilal Mirza completed his PhD in Innovation and Development (Development
Economics) from UNU-MERIT, Maastricht University, the Netherlands as a United
Nations University (UNU) Scholar. Earlier, Dr. Bilal did his Masters (M.S.) degree in
Management of Technology (Entrepreneurship and Innovation Management) from the
prestigious Swiss university, the Swiss Federal Institute of Technology (EPFL/ETHL), in
2004. Dr. Bilal Mirza is also an HEC approved PhD Supervisor. Currently, Dr. Bilal is
serving as the Head of Division, Entrepreneurship and Innovation Division at UCP
Business School as well as the Director ORIC (Office of Research, Innovation and
Commercialization) at the UCP. He is also actively involved in TECH 2.0 – UCP Business
Incubation Centre management. Dr. Bilal’s research interests include technology
entrepreneurship, pro-poor innovation, and social entrepreneurship. Dr. Bilal Mirza is
an approved supervisor from Higher Education Commission (HEC) for MS and PhD.

PANEL DISCUSSION ON – “HOW ENTREPRENEURIAL THINKING LEADS TO

STRATEGIC EXCELLENCE?”

Moderator:

Dr. Zubair Iqbal

CEO
Lahore Knowledge Park

DISCUSSANTS:

1. Mr. Manzoor ul Haq Malik

CEO M/s Shahbaz Chemical Industries (Pvt.) Ltd.
Former VP/Regional Chairman FPCCI

2. Mr. Sajjad Kirmani

Board Member PITB
12 | University of Central Punjab
CEO Infogistic

3. Mr. Badar Khushnood

CEO Bramerz

4. Dr. Zartash Uzmi

Co-Founder Pakwheels,
Associate Professor, LUMS

5. Mr. Gohar Iqbal

CEO, Johnny & Jugnu

6. Ms. Madiha Parvez

Head Incubation Centre
13 | 6th International Conference on Contemporary Issues in Business Management-2020
University of Central Punjab

7. Ms. Maryam Mohiuddin Ahmed

Founder and Director
Social Innovation Lab

SESSION CHAIR: STRATEGIC HUMAN RESOURCE-PART 1

Dr. Zafar uz Zaman Anjum

Assistant Professor, Management Sciences

COMSAT Institute of Information Technology, Lahore

Dr. Zafar uz Zaman Anjum belongs to the COMSAT Institute of Information technology,
Lahore. He is an assistant professor in department of management sciences. He has

14 | University of Central Punjab

done his PhD from Wuhan University of Technology –China. He completed his MS in
management and MS in HRM. He is the Gold medalist in MBA from MAJU, Islamabad.

SESSION CHAIR: MANAGERIAL DECISION AND

ORGANIZATIONAL PERFORMANCE

Dr. Rizwan Ahmed

Assistant Professor
Lahore School of Economics

15 | 6th International Conference on Contemporary Issues in Business Management-2020

Dr. Rizwan Ahmed is an Assistant Professor in the Faculty of Business Administration at
Lahore School of Economics. Prior to this, he was the HoD of Information and
Operations Management Division at UCP Business School. He holds PhD in Business
Process Modeling and Simulation from University of Hertfordshire UK, and MSc. and BS
in computing. Dr. Rizwan has over 10 years of academic and industry experience in
Pakistan and the UK. He held research and academic positions at University of
Hertfordshire, UK and University of Teesside, UK where he has been involved in major
applied projects in collaboration with the industry. He has also been a visiting research
fellow at Warwick Business School and University of Nottingham, UK. Dr. Rizwan has
also worked as a management consultant at Lanner Consulting UK. In his consulting and
research capacity, he has worked with the companies like British Telecom, British
Airways, IBM, Rolls Royce, Lockheed Martin, and Siemens. He has also been pivotal in a
project funded by the UK Department of Trade and Industry aimed at improving and
reengineering the production processes of precast concrete industry in the UK. Dr.
Rizwan Ahmed currently teaches courses related to Operations and Supply Chain
Management to post-graduate and undergraduate classes at LSE. His previous teaching
assignments include, Operations Management, Supply Chain Management, Project
Management, Management Information Systems, and Systems Analysis and Design, and
E-Marketing and Social Media. Dr. Rizwan has published in leading academic leading
journals such as Journal of Operational Research Society, Journal of Simulation, and
International Journal of Knowledge Management. His research interests fall in the areas
of business process reengineering, supply chain management, e-commerce, and
knowledge management.

16 | University of Central Punjab

SESSION CHAIR: CORPORATE GOVERNANCE IN
ENTREPRENEURIAL SETTING

Dr. Sania Zahra Malik

Assistant Professor
University of the Punjab, Lahore

Dr. Sania Zahra Malik obtained her PhD in Business and Management from University of
Glasgow, United Kingdom. Previously, she is an MBA in Finance from IBA, Punjab
University. She has been working at IBA for the last thirteen years, with a diverse
experience of teaching, research and administrative roles. She sits on a number of
university administrative committees as well. She is focal person for Lahore Chamber of
Commerce. As an academician, her areas of interest are Organizational Behavior,
Organization Theory, Leadership and Change Management, HRD, Research Methods,
and Critical Management Studies. She has published her work in several HEC recognized
journals, and presented papers in a number of national and international conferences.
She is an HEC approved supervisor, and is supervising five PhD students, out of which,
three are HEC scholars.

17 | 6th International Conference on Contemporary Issues in Business Management-2020

SESSION CHAIR: STRATEGIC HUMAN RESOURCES-PART 2

DR. IMRAN HAMEED

Associate Professor-HOD, Lahore Business School
University of Lahore

Dr. Imran Hameed started his career as Project Coordinator in Board of Investment,
Ministry of Industries, Pakistan. He has served Pakistan Atomic Energy Commission
(PAEC) for 9 years. In 2008, he was awarded HEC scholarship and completed his
“Master in Research” from Aix Marseille-3 University, France. He received his Doctoral
degree in Management Science from Aix Marseille University, France in 2012. He has
been teaching in well-reputed educational institutions of Pakistan including University
of Central Punjab, Iqra University Karachi and Sukkur IBA. Currently he is providing his
services as Head, Lahore Business School, The University of Lahore. He also has
international teaching experience in King Saud University, Riyadh, KSA. His research
interests include Organizational Identification, Psychological Contract, Micro CSR,
quantitative data analysis with advanced statistical techniques i.e. Structural Equation
Modeling through AMOS and Mplus. He has published research papers in top tier
journals including Journal of Management, Group and Organization Management and
Frontiers in Psychology.

18 | University of Central Punjab

SESSION CHAIR: MANAGING CREATIVITY AND DISRUPTIVE INNOVATIONS/R&D,
STARTUPS, SPINOUTS AND UNIVERSITY-INDUSTRY LINKAGES

Dr. Zahid Riaz

Associate Professor 
Lahore School of Economics

Dr. Zahid Riaz obtained his PhD and MPhil degrees from Australian School of Business,
University of New South Wales, Sydney and Australia. In addition, he has completed his
MBA and BBA (Honours) from Institute of Business Administration (IBA), Karachi,
Pakistan. He has more than 10 years of teaching, research and professional experiences
in both national and international settings. Currently, he is serving as Assistant
Professor at the Faculty of Business Administration, Lahore School of Economics,
Pakistan. Additionally, he is visiting research fellow at the School of Management,
Australian School of Business, University of New South Wales, Australia. His research
and teaching interests include corporate governance, director and executive
remuneration, corporate social responsibility and international business.

19 | 6th International Conference on Contemporary Issues in Business Management-2020

SESSION CHAIR: LEADERSHIP, INNOVATION AND CHANGE MANAGEMENT

Dr. Basharat Naeem
Assistant Professor, Management Sciences
COMSATS Institute of Information Technology,
Lahore.

Dr. Basharat Naeem has more than 20 years of professional experience serving in
Academia (such as IBA-Punjab University, COMSATS University) and Corporate world
(such as Pharmaceutical, Transportation and Advertising industries). As Academic
Researcher, he published more than 50 research papers in various peer reviewed
journals of national and international repute, such as Creativity Research Journal (ISI
Impact Factor & ABS Grade 2 journal: USA Journal), The International Journal of
Knowledge, Culture and Change Management (ABS Grade 1 journal: UK Journal) and
Pakistan Economic and Social Review (X category HEC recognized journal in Pakistan).
Got Punjab University (PU) wide Runner-Up position in Research Incentive Award for
excellent research productivity in 2011. CIIT granted Research Productivity awards for
research publications during last 3 years. Nominated by Vice-Chancellor-PU, for
participation to represent the university, in international conference “Human Capital
for Sustainable Economies” held on May 27-28, 2010 at Karlsruhe, Germany. Served
as Reviewer of Human Resource Management Journal (UK based ABS Grade 4 Star
journal) as Subject Expert. Member Graduate Co-ordination Committee, Area In-charge
HRM, Department of Management Sciences and Member Quality Enhancement Cell of
COMSATS Lahore Campus. Academic Member of American Marketing Association (AMA:
USA) and Academy of Management (AOM: USA). Secured merit scholarships in MS and
PhD from COMSATS (CIIT). Serving as External Examiner for MPhil Theses of Hailey
College, Punjab University. Advisor of Coca Cola Distributor (Al-Razziq Trader &
Distributor). Driven by excellence in research and committed to lifelong learning.

20 | University of Central Punjab

SESSION CHAIR: FINANCIAL CHALLENGES FOR STARTUPS AND NEW PRODUCTS OR
SERVICES/ENTREPRENEURSHIP IN PUBLIC AND NON-PROFIT SECTOR

Dr. Syed Zulfiqar Ali Shah

Associate Professor / Deputy Dean / Acting Chairman,
Department of Higher Study & Research (HS&R), Department of
Accounting & Finance International Islamic University,
Islamabad

Dr. Syed Zulfiqar Ali Shah is an associate professor and Deputy Dean, Faculty of
Management Sciences at International Islamic University, Islamabad. He is also an
Acting Chairman, Department of Higher Study & Research (HS&R) as well as
Department of Accounting & Finance. He did his PhD in Finance from (MAJU), ACMA and
MS in finance. His expertise belong to the field of Finance. Dr. Syed Zulifqar Ali Shah is
an Approved Supervisor from HEC.

21 | 6th International Conference on Contemporary Issues in Business Management-2020

SESSION CHAIR: MARKETING, ADVERTISING AND BRANDING OF INNOVATIVE
PRODUCTS

Dr. Osman Khan

Assistant Professor
Iqra University, Islamabad

Dr. Osman Khan has over fifteen years of experience working with companies to
improve their business performance. His main areas of expertise are in Customer
Experience Management, Customer Loyalty and Satisfaction, Leadership, Strategic
Management, Emotional Attachment, B2B Marketing, Social Media and Strategic
Marketing. He has worked with numerous companies across the globe as a consultant,
trainer, and researcher and as a member of the marketing team. His past experience
include working as a Marketing Director at a high-tech IT firm, consulting for
multinational mobile operators from Europe and the Middle East, as well as helping
firms within the UK and USA in improving customer loyalty, increasing sales, and
reassessing strategic marketing goals. Osman has an MBA and a PhD in Marketing
(Bradford). He has worked as the Director of MBA Programmes at the Royal Docks
Business School, at the University of East London. Dr. Khan has also taught at the
Kennedy School of Government at Harvard University and at the School of

22 | University of Central Punjab

Management at the University of Bradford.  He has recently published four books on
CEM, and Customer Loyalty at the European Centre for Best Practice Management.

SESSION: DIALOGICAL ORGANIZATIONAL DEVELOPMENT AND ITS RELEVANCE TO

PAKISTAN

Dr. Zafar Iqbal Jadoon,

Adjunct Professor, Department of Human Development and
Consumer Sciences, College of Technology, Univesity of Huston
Professor (On leave), UCP Business School

Dr. Zafar Iqbal Jadoon received his M.A in Public Administration from the University of
the Punjab and PhD in Public Administration from the University of Southern California,
Los Angeles, USA. Currently he is working as Adjunct Professor, Department of Human
Development and Consumer Sciences, College of Technology, Univesity of Huston,
Houston, Texas, USA. He is Professor of Public Administration, Founding Director of
Institute of Administrative Sciences (IAS) and Dean, Faculty of Economics and
Management Sciences. He is also the founding Director of Human Resources
Development Centre (HRDC), University of the Punjab. He holds a professorship at the
Department of Management, University of Stirling, UK. He looks after the Faculty and
Staff Development Program of the University of the Punjab.
He has published papers in research journals of international repute. His research focus
has been on State Enterprises, TQM, Human Resource Development and Organizational
Ageing. He is presently focusing on Governance and Administrative Reforms. He has
extensive international exposure. He has taught at several foreign universities including
23 | 6th International Conference on Contemporary Issues in Business Management-2020
University of Southern California, University of Phoenix, University of Stirling, Utrecht
University and Herriott Watt University.

Sub Theme: Strategic Human Resources - Part I

PRESENTER 1:
Paper Title: Nexus between Organizational Culture and Employees Turnover

Rabia Khokhar1, Farhan Ahmed2

Shaheed Zulfikar Ali Bhutto Institute of Science & Technology, Karachi
[email protected]

ABSTRACT
Employee Turnover is one of the major concerns for any organization in this regard a lot of
studies have been done to uncover the factors affecting Employee Turnover. Not much attention
has been given to Organizational Culture as a determinant of Employee Turnover. This research
aims to uncover the relationship between Organizational Culture and Employee Turnover. Data
from people working in different industries were collected through a structured close-ended
questionnaire. The regression model was used to determine the relationship between
Organizational Culture & Employee Turnover. Organizational Culture’s Dimensions highlighted
by previous studies are used to test the relationship. Further, these factors of Organizational
Culture are separately tested against employee turnover to see the significance of each factor.
On this basis, new model has been suggested. Overall, the study shows that Organizational
Culture has a significant impact on employee turnover and there is an inverse relationship
between Organizational Culture and Employee Turnover.

Keywords: Employee Turnover, Organizational Culture, Inverse Relationship, Factors and

Dimension

24 | University of Central Punjab

PRESENTER 2:
Paper Title: The Impact of Job Design, Job Involvement and Career Development
on Organizational Commitment: Empirical Findings from Pharmaceutical firms of
Karachi.

Qurrat-ul-Ain,
Iqra University, Karachi
[email protected]

ABSTRACT
This study explores the whether the job design, job involvement and career development
influence organizational commitment within the pharmaceutical sector of Karachi. The research
hypotheses of the study include finding the levels of job design, job involvement, career
development and organizational commitment among the employees of the Pharmaceutical
firms of Karachi, identify the relationship of job design, job involvement and career
development with organizational commitment and measure the impact of these HRM practices
on organizational commitment. A quantitative study was conducted by collecting data with the
help of questionnaires from the employees working in the pharmaceutical companies located in
Karachi. Questionnaire was developed by adopting the items of the all the four constructs. On
the basis of responses of respondents, inferences can be drawn that there are moderate levels of
job design, job involvement, career development and organizational commitment found among
the employees of pharmaceutical firm of Karachi. Moreover, job design, job involvement and
career development impacts positively on the organizational commitment. As when the
employees are provided with the practices of job design, job involvement and career
development, they feel the sense of commitment with the organization. However, the study also
suggests that high authorities of the organizations can use these human resource practices in a
positive manner to achieve high commitment level from their employees and can also take wise
decisions regarding such practices.
Keywords: Job Design, Job Involvement, Career Development, Organizational Commitment,
Pharmaceutical firms, Karachi

25 | 6th International Conference on Contemporary Issues in Business Management-2020

PRESENTER 3:
Paper Title: Employee Empowerment in Decisions and Organization’s
Development (A study of manufacturing industries of Pakistan)

Falak Shad Memon1, Samia Mohsin2

Institute of Business Management, Karachi
[email protected]
[email protected]

ABSTRACT
The aim of this research paper is to evaluate the relationship between employee
empowerment in decisions and organizational development in the manufacturing
industries of Karachi, Pakistan. In order to gather data 200 questionnaires were sent to
the leading manufacturing companies of Pakistan. Out of which only 185 companies
responded. The entire survey was inquired about participative decision-making (PDM)
with organization’s development variables. Feedback and replies from the respective
companies were analyzed using different statistical method: T-test, regression analysis
and product moment correlation. The result of this research shows that employee’s
input in decision making is statistically significant to company’s overall performance.
This study also reveals the significant difference of performance level of participating
firms with respect to the extent of administrative permission for their employee to
participation in decisions. The implication of this research is the need of senior
administration to encourage their employees to give feedbacks and establish a strong
commitment for improving firm’s outcomes.
Keywords: Participation, Decisions, Performance, Progress, Development, Participation

26 | University of Central Punjab

PRESENTER 4:

Paper Title: Workplace Incivility and Deviant Behaviours: The Mediating Effects
of Workplace Stress and Depression

Ifrah Jameel 1, Dr. Samia Naseer2, Dr. Fauzia Syed3

International Islamic University, Islamabad
[email protected]
[email protected]

ABSTRACT
This study examines how and why workplace incivility leads to detrimental employee
behaviours (Deviance and voice). Using Conservation of Resources theory (Hobfoll, 1989), we
posit that employees who experience incivility at work lose valuable resources resulting in
workplace depression and job stress. As a result of feeling depressed and stressed out,
employees engage in resource gains which are equalized in the form of higher deviant work
behaviours and enhanced voice. Data was collected from employees and their peers (n=231, Self
and Peer dyads) that were working in different government, private and semi government
organizations. Organizations were from banking, regulatory, telecom and educational sector.
We tested our hypotheses using Structural Equation modeling (SEM) technique employing
AMOS 21 software. Discriminant and convergent validity of data set was examined by running
full measurement model. The results of SEM support both the direct and indirect effects lending
full support to our meditational model. Results of SEM demonstrated that the indirect paths
running from workplace incivility to workplace behaviors (Deviant and voice) through
depression and job stress were significant. Thus, our findings lend support to the hypothesized
model whereby depression and stress are unique mechanisms through which workplace
incivility shows its deleterious outcomes in the form of deviant and voice behaviors.

Keywords: Workplace Incivility, Workplace Depression, Workplace Stress, Workplace

Deviance, Employee Voice, COR

27 | 6th International Conference on Contemporary Issues in Business Management-2020

 Sub Theme: Managerial Decision and Organizational Performance

PRESENTER 1:

Paper Title: Consequational Determinants of Turnover Intention: The Interactive

Role of Human Resource Practices.

Mehreen Waheed Butt1

University of management and Technology, Lahore
[email protected]

ABSTRACT
This paper examines the combine consequational relationship among perceived organizational
support (POS), affective firm commitment (AOC) and job satisfaction (JS) on employee’s
turnover intention (TI). The main intent of this study is to investigate the interactive role of
human resource practices to the combine relationship of AOC, POS, and JS upon Turnover
Intention.
This research used quantitative research design with deductive research approach. It’s a
descriptive nature of study. A 25- items based adopted questionnaire is used to acquire
information among studied variables from literature. Survey method is used to collect data from
various branches of banks Lahore, Pakistan. All level of managers were the unit of analysis.
Research operationalized on 200 respondent’s response after data screening process. Multiple
regression is used to measure the consequational determinants of Turnover intention.
Interactive role of HR-Practices is measured through Hierarchal regression method of
moderation analysis.
Correlation coefficient determines the significant positive relationship among POS, AOC, and JS
with Turnover Intention (TI). Multiple regression identify overall significant relationship with
combine effects of POS, AOC & JS on Turnover intention (TI). POS & AOC have positive direct
relationship on Turnover intention (TI). However, JS shows negative and inverse relationship
on turnover intention (TI). When moderating role of HR-practices involves then it improves
Overall model strength to 37% from 47% which depicts the strong role of HR-practices as
moderation. It also determine the overall significance of model again. Thus, it concludes that
28 | University of Central Punjab
POS, JS & AOC identify as consequational determinants of Turnover Intention with the
moderating role of HR-Practices.
Managers need to take care of employees, encourage their contributions and give recognition
then employee works committedly & turnover intention can decrease. Employee focused HR-
Practices strengthen & improves the bond between firm & employees.

Keywords: Perceived Organizational Support (POS), Job Satisfaction (JS), Affective

Organizational Commitment (AOC), Turnover Intention (TI), Consequational Determinants,
Interactive Role, Moderation

29 | 6th International Conference on Contemporary Issues in Business Management-2020

PRESENTER 2:

Paper Title: Dynamic Relationship of Leverage and Firm Size with Firm Financial
Performance.

Qurrat ul Ain1, Muhammad Qasim2, Dr. Ghulam Saghir3

University of Central Punjab, Lahore
[email protected]

ABSTRACT
In today’s tempestuous and extremely competitive business world, the company’s prime
objective is its profits and it is very important to know which factors effect profitability. The
study under concentration is an effort to test a relation between financial leverage, size of the
firm and firm financial performance of the cement sector of Pakistan. To accomplish my
purpose 19 cement-manufacturing companies were taken in to consideration from 2011-2016
which comprises of 114 observations. Descriptive statistics and multiple linear regression
models were applied on the sample data to check a relationship between the variables. The
findings of the study show that leverage and firm’s financial performance has a negative
relationship and size of firm has slight positive effect on firm’s financial performance. But varied
results were established after incorporating liquidity, age of firm and asset turnover as control
variables.

Keywords: Leverage, Firm Financial Performance, Size of the Firm

30 | University of Central Punjab

PRESENTER 3:

Paper Title: Impact of Organizational Culture on Knowledge Sharing In Education

Sector of Pakistan

Mahwish W. Khan1, Meryem Altaf2

University of Management & Technology, Lahore
[email protected]

ABSTRACT
This study aims to investigate the relationship between organizational cultural dimensions and
knowledge sharing in education sector. A questionnaire is derived from previous studies. The
survey covered two universities for data collection. Regression was adopted to test hypotheses.
Out of the four independent variables, trust, learning environment and organizational structure
were found to have a positive influence on knowledge sharing. A surprising finding of this study
showed that communication between staff does not have any significant impact on knowledge
sharing. The study showed overall positive relationship between knowledge sharing and
organizational culture.

Keywords: Knowledge Sharing, Organizational Culture, Trust, Organizational Structure,

Communication, Learning Environment

31 | 6th International Conference on Contemporary Issues in Business Management-2020

PRESENTER 4:

Paper Title: The Nexus between Capital Structure and Performance; A Case of
Conventional and Islamic Banks of Pakistan

Mehwish Khan
University of the Punjab, Lahore
[email protected]

ABSTRACT
The study sought to investigate the impact of capital structure on performance and elaborate
how conventional and, Islamic commercial banks in Pakistan choose their capital structure.
Moreover, the work highlights the significance of various factors that affect their choice of
capital structure.
The study takes data from the annual reports of the banks (Islamic and Conventional) listed at
Pakistan Stock Exchange during 2008-2016. The study first applies several panel data
diagnostic tests and, then projected Feasible Generalized Least Squares (FGLS) regression
model for testing primary effects of capital structure on bank performance by taking bank size,
growth and earnings volatility as control variables.The results depict that the conventional
banks have received 7.22% return on their assets and, 4.65% return on equity if they financed
their assets by a total debt of 85%. Total debt ratio of the conventional banks are moderately
highly leveraged as the average value is around 85%. On average, 14% of the selected banks
finance their assets through long term debts. While as, financing through short term debt is
relatively high i.e. 66%. This depicts that the conventional banks are financing more form short
term debts instead of long term debts. The Islamic banks received 3.23% return on their assets
and, 3.46% return on equity if they financed their assets by a total debt of 90%. On average,
3.09% of the selected Islamic banks finance their assets through long term debts. While as,
financing through short term debt is relatively high i.e. 82.4%. The regression results depicts
mixed results for conventional and Islamic banks for providing help to make elaborative policies
for banking sector of Pakistan.

Keywords: Capital Structure, Performance, Banks

32 | University of Central Punjab

 Sub Theme: Corporate Governance in Entrepreneurial Setting

PRESENTER 1:

Paper Title: Political Barriers Assessment on Solar Power Generation – A case

study of Energy Sector of Pakistan

Nayeem ul Hassan Ansari1, H.M. Amir2, Anis3 & Yousaf Aboya4

Dadabhoy Institute of Higher Education, Karachi
[email protected]

ABSTRACT
The energy sector in Pakistan, like the other developing countries has played a pivotal role in
the growth and development of the national economy. Energy act as a vital role in all of the
major sectors of Pakistan, whether in industrial or service sectors. The industrial sector is the
biggest consumer of electricity in Pakistan. Demand for electricity in Pakistan is greater than its
indigenous electricity supply, which heading the electricity crises in the country. Over the last
few decades demand has risen considerably, whereas energy supply has not augmented at a
pace to cope up rising electricity demand. The increasing gap between demand and supply over
the years is causing severe energy crises in the country. There are various barriers in energy
sector which actually hindrances the electricity generation. The objective of the study is
analyzing the impact of Political Barriers on Solar Power Generation. A questionnaire has been
designed on the basis of 7 likert scale. Respondents were taken from Solar power generation
industry on the basis of convenient sampling. To identify the barriers KMO & Bartlett’s Test
alongwith Rotated Factor matrix applied via SPSS. Results showed that 3 combined factors out
of 8 Political barriers impacted the Solar Power generation.

Keywords: Solar Power Generation, Political Barriers

33 | 6th International Conference on Contemporary Issues in Business Management-2020

PRESENTER 2:

Paper Title: The Impact of Underground Economy on Economic Growth of

Pakistan

Samreen Durrani1, M. Mahmood Shah Khan2, Afia Mushtaq3

University of Management and Technology, Lahore
[email protected]

ABSTRACT
The growth of the underground economy creates various tribulations in the formation of
effective policies and mechanism of government of Pakistan. The underground economy plays a
vital role in influencing various economic factors such as unemployment, tax net and the gross
domestic product. Present study focused to determine the impact of underground economy on
economic growth of Pakistan. Multiple linear regression was used using secondary data for
period of 37 years (1981-2017). It was found that there is negative relationship between
underground economy and gdp . Tax evasion and inflation were found to have positive
relationship in Pakistan economy.  The Pakistani economy can flourish only if government
devices and implements a plan to absorb the underground economy in the formal system and
minimize further growth of the shadow sector. The results of this study can help formulate
policies which can utilize the potential of underground economy in sustainable growth of formal
sector and to design a tax system which prevents tax evasion.

Keywords: Underground Economy, Tax Evasion, Inflation, GDP

34 | University of Central Punjab

PRESENTER 3:

Paper Title: Impact of Internal Antecedents on Corporate Entrepreneurship and

Firm Performance: Evidences From Private Banks in Hyderabad City.

Aamir Kibria1, Ashi Mir Alam2, Sehrish Marvani3

University of Sindh, Jamshoro

[email protected]

ABSTRACT
An attempt was made to find out what employees feels about the provisions and effectiveness
concerned organizations in context of internal antecedents of corporate entrepreneurship, and
how it having linkage with firm performance in private banks in Hyderabad. Questionnaires
were administered to the three levels of employee, which were the part of Top level, Middle
level and First line management
Total more than 200 close ended questionnaires were administered among participants to
examine perception of employee regarding influence of particular practices relating to internal
antecedents of corporate entrepreneurship and on firms’ performance. Impact and association
among variables were investigated with the help of SPSS. The findings suggested that selected
practices of corporate entrepreneurship and firm performance have positive and significant
linkage. The findings of existing research recommended that private banking sector of Pakistan
should pay attention on rewards and recognition activities and support intrapreneurs.
Furthermore, current research analysis has highlighted significance of corporate
entrepreneurship influencing factors in the perspective of its development and firm
performance in private banking sector of Pakistan.
Keywords: Internal Antecendents, Corporate Entrepreneurship, Firm Performance, Private
Sector Banks, Pakistan

35 | 6th International Conference on Contemporary Issues in Business Management-2020

 Sub Theme: Strategic Human Resources Part-2

PRESENTER 1:

Paper Title: Causes of Job Involvement, Job Satisfaction and Employee Turnover
Intentions: A Study on Banking Industry of Pakistan

Naila Azam Joiya1, Dr. Zia ul Haq2

University of Central Punjab, Lahore
[email protected]
[email protected]

ABSTRACT
Since turnover has been a problem for organizations and particularly it is noted relatively high
in banking sector. Employees after having experience look for jobs in some other organizations.
Thus organizations lose their experienced and trained employees and at the same time suffer
from outflow of considerable resources by hiring and training new employees. Thus study
aimed at identifying the causes that lead employees to think of leaving their jobs.
It is assumed that lack of job involvement and job satisfaction lead to turnover intentions. Thus
apart from testing the relationship between job involvement and job satisfaction and turnover
intentions the study indulges in in-depth investigation of the causes that lead employees
towards more involvement, more satisfaction and least turnover intentions. To do this data was
collected through semi structured interviews from a sample of 15 managers of 05 different
banks. Data was analyzed using content analysis method. Result of the study verifies that job
involvement and job satisfaction effect turnover intentions. The concept of halal income, eager
to learn and relevancy of employee qualification and job requirements were surfaced as major
determinants of job involvement. Fairness, reasonability of targets, flexibility of timings were
the major determinants of job satisfaction and turnover intentions.

Keywords: Job Involvement, Job Satisfaction, Turnover Intention, Halal Income, Eager to Learn
36 | University of Central Punjab
PRESENTER 2:
Paper Title: Role of Health Expenditures in Economic and Social Welfare of
Developing Countries.

Bilal Tariq, Atia Hafeez and Dr. Muhammad Irfan Chani,

COMSATS Institute of Information Technology Vehari
[email protected]
[email protected]

ABSTRACT

Health expenditures are the most important element of economic growth and social welfare.
The majority of development economists has come to the conclusion that objective of health
expenditures is to improve the human capital. Provision of health care facilities is important for
improvement of health which increases productivity of the labor force. The aim of this research
is to examine the role of health expenditures in economic growth and try to find the possible
future results of health expenditures on social welfare of Developing countries. Most of the
studies used qualitative as well as quantitative techniques to examine the role of health
expenditures in the economic growth and social welfare of Developing countries. In this
research used panel data set of developing countries. Dependent variables are economic growth
and social welfare. While life expectancy, per capita income, private health expenditures, public
health expenditures, urbanization, fertility rate, unemployment rate and labor force used as an
independent variable. The results of this study show that life expectancy, fertility rate has
significant impact on GDP. Health expenditures also have a positive impact on economic growth
and social welfare. Unemployed people have a negative impact on economic growth and social
welfare. Per capita income positively related to social welfare. And labor force has positive
impact on economic growth and social welfare of developing countries.

Keywords: Economic Growth, Health Expenditures, Social Welfare

37 | 6th International Conference on Contemporary Issues in Business Management-2020

PRESENTER 3:

Paper Title: HRM Practices and Employee Performance: Moderatoring Role of

IWE.

Muhammad Salman Chughtai1, Dr. Shazia Nauman2

Virtual University of Pakistan
[email protected]
[email protected]

ABSTRACT
Public sector organizations suffered mainly because of less performance of their employees as
there is the scarcity of HRM Practices in public sector organizations. Extending the efforts of
previous researchers, this research aims to examine the relationship between HRM Practices
and employee performance in a sample (n = 193) of employees (Junior Clerk, Senior Clerk, and
Assistant) from Lahore High Court (Principal seat and its allied Benches-Rawalpindi, Multan and
Bahawalpur). The moderating role of Islamic Work Ethics was also tested. Findings significantly
supported the proclamation Islamic Work Ethics moderated the HRM practices and employee
performance relationship. As expected, the results of moderated showed HRM practices positive
relationship with subordinates’ employee performance becomes stronger at the high value of
IWE. The research has important theoretical and practical implications for the Judiciary and as
well as for the Public sector organizations who wish to utilize the capabilities and abilities of
their employees at the optimum level by utilizing HRM practices which are also discussed at the
end.

KEYWORDS: HRM PRACTICES, EMPLOYEE PERFORMANCE, ISLAMIC WORK ETHICS

38 | University of Central Punjab

PRESENTER 4:

Paper Title: Relationship between Emotional Intelligence and Job Performance,

Job Satisfaction and Turnover Intention: An Empirical Study in context of Sialkot’s
Education Sector.

M Raja Irfan Sabir1, Kashaf Munir2

University of Central Punjab, Sialkot
[email protected]

ABSTRACT
Emotional Intelligence has turned out to be progressively famous as a measure for
distinguishing potentially effective leaders and as an apparatus for creating viable
administration abilities In this research paper we have investigated the effects of emotional
intelligence on Job performance, Job Satisfaction and turnover intention of secondary education
teachers working in Sialkot, Pakistan. We have took responses from 280 professionals working
in Universities, Colleges and Schools of Sialkot. Using Correlation and Regression analysis,
Descriptive statistics, and KMO it was found that teachers who are emotionally stable their
work performance was better as compared to those who have less control on their emotions.
The result show that the teachers working in of Sialkot have positive and significant relation
with emotional intelligence, job satisfaction and job performance but insignificant relation with
turnover intentions. Based on these findings, it is recommended that management should
include some faculty training programs in order to enhance their emotional intelligence based
on their job satisfaction.

KEYWORDS: EMOTIONAL INTELLIGENCE; JOB PERFORMANCE; JOB SATISFACTION; TURNOVER INTENTION

39 | 6th International Conference on Contemporary Issues in Business Management-2020

 Sub Theme: Managing Creativity and Disruptive Innovations/R&D, Startups,
Spinouts and University-Industry Linkages

PRESENTER 1:

Paper Title: Gas Prices and Industrial Level Production: Empirical Evidence from
Pakistan

Farhan Ahmed1, Mumtaz Ahmed2, Muhammad Kashif3

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Karachi
[email protected]

ABSTRACT
Pakistan has a vast industrial base which contributes a large portion in economic growth and
employs a large population directly and indirectly. The purpose of this research is to examine
the shocks of natural gas prices on the industries that use extensive amount of natural gas in
their production as raw material and heating source. The industries taken under study are
cement, cotton cloth, cotton yarn, glass, nitrogen fertilizer, phosphorus fertilizer, paper and
board, sheet iron and synthetic fiber and billet iron. Vector Auto regression (VAR) is applied to
check the shocks using monthly data from January 2012 to September 2017, collected from
Pakistan Bureau of Statistics (PBS). Impulse response function (IRF), Variance Decomposition
and Granger Causality test were executed from VAR estimates to examine gas price shocks on
industrial production level in short and long run. Results reveal that gas prices have shocks in
short run on all major industries but in long run they seems to stabilize and the effect is
minimized. The idea of the study is original and findings help investors, policymakers and
regulatory authorities as lots of researches have been undertaken on oil prices shocks and
industrial production, while none of research has been conducted on gas prices shocks and
industrial production.

Keywords: Gas Price, Impulse Response Function, Industrial Production level

40 | University of Central Punjab

PRESENTER 2:

Paper Title: Corporate Suicides and The Role of Innovation.

Waqar Rasool1, Nida Tariq2, Arooj Shahid3

University of Central Punjab, Lahore
[email protected]
[email protected]
[email protected]

ABSTRACT
Suicide is one of the major issues all over the world, especially in the developed countries it is
among the key causes of death. Similarly corporate suicidal trends are mounting all over the
world with no exception for underdeveloped countries. Majority of suicidal cases belong to
working group and numerous of them who die by suicide are employed at that time. Prior
studies examine diverse cases of corporate suicides in different industries but little literature
will be found on the relationship between technological innovation and corporate suicides.
Biggest economies who have emerged as technology giants and considered as hub of innovation
are facing this dilemma of corporate suicides (suicide from overwork). Latest studies done in
the United States, Japan, China, Australia, South Korea, Taiwan and India collectively indicate
rapid increase in corporate suicides in the context of a hypothesized slump working conditions
(Newsweek by Sara Waters and Jenny Chan, 2017). This study examine the rapid increase in
corporate suicides in the context of firm’s innovative capabilities. Innovation is crucial in the
growth, survival and success of organizations but it is also very crucial to study what hazards
innovation is bringing with itself. Corporate suicides is one of the hazards of technological
innovation. But when we talk about underdeveloped countries the scenario is different in terms
of corporate suicides. There is relatively low ratio of workplace or corporate suicides and
arguably the causes of suicides in underdeveloped countries are dissimilar. This study examine
the reasons behind less corporate suicides in underdeveloped countries as compared to the
developed countries and what are the prevention actions taken globally?

Keywords: Suicide, Corporate Suicide, Innovation

41 | 6th International Conference on Contemporary Issues in Business Management-2020
PRESENTER 3:

Paper Title: Knowledge Management in Alliances.

Saad Shafiq
University of Central Punjab, Lahore
[email protected]

ABSTRACT
In recent times, industry and academics are very much interested to know that how companies
develop the capabilities of alliance through managing the knowledge to achieve alliance success.
In this study, we investigate that how knowledge management that involves articulation,
codification, sharing and creation of knowledge is positively related to overall success of any
alliance. It is empirically proved that companies which coordinate and manage a company’s
overall alliance activity, with dedicated alliance purpose, have greater alliance success. In this
study we suggest that the focus on knowledge management process in alliance activity acts as
one of the main reason through which the alliance function leads to increase the chances of
alliance success. We will test our hypothesis through survey data from a sample of Pak-based
firms and their alliances.

42 | University of Central Punjab

PRESENTER 4:

Paper Title: Technology Transfer and Local Competitiveness: A Sectoral/National

Innovation System Perspective.

Sundus Qasim
University Of Central Punjab, Lahore
[email protected]

ABSTRACT
This study aims to examine the relationship between technology transfer, technology diffusion
and local competitiveness in manufacturing (food, textile, garments) industries of Pakistan
which are ranked, by World Bank Enterprise Survey 2013, amongst the most innovative
industries in Pakistan. This study proposes/hypothesizes that increase in technology transfer
and its diffusion lead to indigenous technical knowledge transfer to other firms, which make
them independent in producing similar or substitutive products and services. This in turn, adds
to increase in competitiveness and accentuates not only the firm level revenue but also
contributes to the national innovation. This study incorporates NSI (National Systems of
Innovation) as a conceptual/theoretical framework to take into account the role of several
actors and institutions in the making of national level innovation through technology transfer,
its diffusion and local competitiveness.

43 | 6th International Conference on Contemporary Issues in Business Management-2020

PRESENTER 5:

Paper Title: Fueling Women Empowerment: An Exploratory Study of the Linkages

between Women, Micro Entrepreneurship and Access to Microcredit

Sarah Wali Qazi,

Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Pakistan (SZABIST)
[email protected]

ABSTRACT
This research study explores the experiences of women about empowerment which are realized
through the utilization of microcredit. During the Literature iteration, it was evident that there
is a positive verdict between women empowerment and microcredit; also it mitigates the
feminization of poverty. This study has gauged the women’s lived experiences that how they
precipitate their thoughts for realizing empowerment with microcredit. This is qualitative study
with abductive research approach, philosophy is hermeneutic phenomenology with feminist
paradigm, and overall research design supports the truth of several subjective perspectives and
would help in constructing the meaning of empowerment from the Sindh’s context. This study is
conducted in the context of Sindh; the respondents are women who availed microcredit from
microfinance institutions and banks which are registered under State Bank of Pakistan and
Security Exchange Commission of Pakistan. For collecting the data, in-depth interviews have
been conducted by using the interview protocol and they have been continued till the saturation
level. Interpretative phenomenological analysis is applied for mining the data. From the
women’s perspectives, it is gauged that small credit empowers women and also strengthen their
families. This research would be valuable for the policy maker of microfinance they design
policies accordingly.

Keywords: Women Empowerment, Microcredit, Feminization of Poverty, Hermeneutics

Phenomenology

44 | University of Central Punjab

 Sub Theme: Leadership, Innovation and Change Management

PRESENTER 1:

Paper Title: Impact of Leader Member Exchange (LMX) on Employee Voice,

Moderating Role of Psychological Safety, Mediating Role of Psychological
Empowerment and Trust

Javaria Rehman1, Sidrah Al Hassan2,

International Islamic University, Islamabad
[email protected]
[email protected]

ABSTRACT
The purpose of this paper is to examine the impact of leader-member exchange (LMX) on
employee voice behavior, including the mediating role of trust and Psychological empowerment,
and the moderating role of psychological safety. The underlying over-arching theory used to
explain the entire model is Blau’s Social Exchange Theory (1964)
Examining how Leader Member Exchange leads to Employee voice behavior in the light of Social
Exchange Theory by Blau. Further studying how Leader Member exchanges create an
environment characterized by Psychological empowerment and Trust resulting in Employee
voice behavior. Moreover, to study the interactive effects of Psychological Safety on relationship
between LMX and Trust and the interactive effects of Psychological Safety on LMX and
Psychological Empowerment.
The current study is cross sectional in nature and has been conducted on the banking sector of
Islamabad, Pakistan. For this purpose, a total of 250 structured and self reported
questionnaires were distributed among the employees and the response rate turned out to be
83%.
Moreover, the results showed that LMX had a significant positive relationship with employee
voice behavior, while Trust and Psychological empowerment mediates the relationship.
Psychological safety did not moderate the positive relationship between LMX and Trust. And

45 | 6th International Conference on Contemporary Issues in Business Management-2020

Psychological safety moderated the relationship between LMX and Psychological empowerment
in a way that it strengthened the existing relationship.

Presenter 2:

Paper Title: Leaders’ Emotional Intelligence: Effective Leadership at Educational

Organizations

Dr. Muhammad Irfan Arif,

University of Education, Lahore
[email protected]

Abstract:
Emotional intelligence is defined as a person’s self-awareness, self-confidence, self-control,
commitment and integrity, and a person’s ability to communicate, influence, initiate change and
accept change (Goleman, 1998). Studies have shown that emotional intelligence impacts a
leader’s ability to be effective (Goleman, 1998). The purpose of this study was to measure the
emotional intelligence of the Educational leaders. For this purpose the researchers investigated
emotional intelligence of Educational Leaders by implementing a survey research. Total 300
Educational Leaders (100 Heads at school level, 100 Heads at college Level and 100 Heads at
University level) were selected from different public sector Educational Institutes of Punjab by
using convenient sampling technique. The questionnaire that was used in this study was
Santrock’s (2001) Self Assessment (SA) scale of emotional intelligence. One-Way ANOVA were
used to analyze the collected data. After careful data analysis the researchers concluded that
there is significant difference between the emotional intelligence of Educational Leaders at
different Educational Organizations. Educational leaders at university level showed greater
level of emotional intelligence among all and educational leaders at school level showed less
emotional intelligence. It was also found that the ratio of emotional intelligence is greater in
Female heads as compared to the male heads working at different educational organizations.

Keywords: Emotional Intelligence, Effective Leadership

46 | University of Central Punjab

PRESENTER 3:

Paper Title: Self-Reliance: A Gender and Communal Perspective on its

Relationship to Leadership Evaluation.
Sumera Khalid1, Farhat Iqbal Awan2
Kinnaird College for Women, Lahore
[email protected]
[email protected]
ABSTRACT
In spite of years of evidence that indicate men are more aligned with the leadership roles and
are stereotypically considered to be more suitable for leadership positions, latest developments
in the western world state an advantage to women who exhibit agentic behavior in leadership
evaluations in comparison to men as depicting men’s desirable traits will beget praise to
women. We test this proposition to evaluate if the outcome would be same in an Asian economy
like Pakistan or will there be a change in the findings due to a culture difference. In this study
we propose if women display self-reliance an agentic trait, their leadership evaluations would
be better than men. Two cross-sectional studies were conducted using convenience sampling to
collect data from a sample of 365 employees of the banking sector, including 300 subordinates
and 65 supervisors. In the first study, supervisors evaluated the 300 self-reliant subordinates on
their leadership behavior. In the second study an experiment was conducted, in which the
subordinates reviewed a case study for a male or female prospective candidate who expressed
self-reliance. Participants then answered questions about the candidate’s leadership ability and
communality. Our study 1 findings revealed, even though self-reliance was positively associated
to leadership evaluations for both men and women but the relationship was stronger for men
than women. We reasoned the outcome with the justification that there is not enough number of
educated and competent women who enter into professional careers that would ultimately
result in depicting leadership behavior in comparison to men. Next, in the experiment we
conducted our results indicated, when perceived communality mediated the relationship
between self-reliance and leadership evaluations, women were evaluated as better leaders than
men.

47 | 6th International Conference on Contemporary Issues in Business Management-2020

Keywords: Agency, Communality, Expectancy Violation, Gender, Leadership, Role
Congruity, Self-Reliance

Presenter 4:

Paper Title: The Effect of Transformational Leadership on Project Success with

Mediating Role of Work Engagement in Project Based Organizations of Pakistan

Nosheen Saba
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad
[email protected]

ABSTRACT
The aim of the study is to know the effect of transformational leadership on project success with
mediating role of work engagement in project based organizations of Pakistan, measuring the
involvement of respondents with regards to these variables. Moreover, the current study
focuses mediated mechanism of work engagement in the relationship of transformational
leadership and project success. This is a casual research because hypothesis testing is done to
assess the hypothesis of the research. The population of the study is all employees working in
project based organizations of Pakistan. The sample of the study is 200 employees working in
project based organizations of Rawalpindi and Islamabad. This study is based on convenience
sampling, the rationale for which is that data collection from this sample is easy and convenient
as based on respondents’ availability. The primary data has been collected in this study through
surveys by using 5 point Likert scale questionnaires in order to get proper outcome and
findings for the present study.

Keywords: Project Success, Transformational Leadership, Work Engagement, Project Based

Organizations in Pakistan

48 | University of Central Punjab

PRESENTER 5:

Paper Title: Impact of Charismatic Leadership Style on Organizational

Performance: A Pharmaceutical Industry of Pakistan

Nasir J. Awan
Riphah International University, Lahore

ABSTRACT
This research study is aimed at investigating the relationship of project managers’ charismatic
leadership style with employees’ job satisfaction, subordinates’ positive work attitude, project
teams’ performance, organizational commitment and turnover intentions. The research is being
conducted in line with Social Identity Theory. In particular, this study focuses on the moderating
effect of employees’ job satisfaction on the relationship between charismatic leadership and
subordinates’ positive work attitude and project teams’ performance. It also emphasizes on the
mediation effect of organizational commitment on the association between charismatic
leadership and turnover intentions. The population of this study consists of the Pharmaceutical
Industry of Pakistan. Employees working at different hierarchal level were targeted, comprising
non-managerial and managerial levels including upper, middle, and lower level management. By
using quantitative method, separate questionnaires for each construct are to be distributed and
response of over 200 targeted respondents has to be obtained from the individuals who are
familiar with project manager's leadership style, employees’ job satisfaction, subordinates’
positive work attitude, project teams’ performance, organizational commitment and employees’
turnover intention. The collected data will be analyzed to establish that there is negative
insignificant association between turnover intentions and charismatic leadership styles. Also,
organizational commitment mediated the association between leadership style and turnover
intentions. Moreover, positive relationship of other said constructs with charismatic leadership
including moderator impact of employees’ job satisfaction on this relationship will also be found
during analysis of the data.

Keywords: Charismatic Leadership, Employees’ Job Satisfaction, Subordinates’ Positive Work

Attitude, Project Teams’ Performance, Organizational Commitment, Turnover Intentions
49 | 6th International Conference on Contemporary Issues in Business Management-2020
 Sub-Theme: Marketing, Advertising and Branding of Innovative Products

PRESENTER 1:

Paper Title: Males as Impulsive Buyers: How Do They Get Affected?

Aniqa Khokhar1, Farhan Ahmed2

Shaheed Zulfikar Ali Bhutto Institute of Science & Technology, Karachi
[email protected]

ABSTRACT
Marketers and researchers have been studying impulsive buying for many years but it has been
noticed that there are very limited researches on males as impulsive buyers in the developing
countries. Data from 184 educated male consumers from different backgrounds were collected
through a structured close-ended questionnaire. A regression model was used for
understanding the effects of the factors on male consumers’ impulsive buying. This research has
highlighted that emotional state and socialization have an impact on males’ impulsive buying
behaviour. Whereas, promotion, branding of a product, in-store strategies, scarcity of a product,
and price have no impact on males’ impulsive buying behaviour. Marketers should implement
those strategies that focus on the emotional state and socialization factor of the male consumers
to stimulate impulsive buying behaviour. This research will help in providing a better
understanding of impulse buying behaviour of male consumers of Karachi, Pakistan.

Keywords: Impulse Buying Behaviour, Metrosexual Behaviour, Factors, Karachi, Pakistan

50 | University of Central Punjab

PRESENTER 2:

Paper Title: Analysis of TV Advertisement on the Life Style of Pakistani Youth: A

Case Study of Sindh Province

Liaquat Ali Rahoo1, Mariam Kalhoro2, Shadab Kalhoro3, Uroosa Sahito4 and Prof. Dr.
Arabella Bhutto5
University of Sufism and Modern Sciences, BhitShah
[email protected]
[email protected]

ABSTRACT
The aim of the study was to find Television advertisement impacts on the Pakistani youth in the
changing of lifestyle in our society. The study was conducted in the Higher education
instaurations. In the research there are main factors which are habits, moral, attitude, values
and taste. The population of study was 200 respondents take from whole Sindh on the random
base. The result of study shows that, male and female respondents point out impact of changing
lifestyle through the televisions advertisement on the youth in the harmony with their behavior,
manner, flavor and ethical principles.

Keywords: Impact, Life style, TV, Early Life, Announcement

51 | 6th International Conference on Contemporary Issues in Business Management-2020

PRESENTER 3:

Paper Title: A Model and Empirical Investigation of Internal and External Drivers
of Variety Seeking Intentions: A Case of Restaurant Industry

Rida Zainab1, Hamna Sohail2, Sadia Naeem Butt3 and Muhammad Danish Habib4
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology, Islamabad (SZABIST)
[email protected]
[email protected]

ABSTRACT

Key personal inputs to decision making processes reside in expectations about whether a
purchase will make one feel better. Integrating several theoretical reflections, this study seeks
to probe into internally and externally motivated factors contributing towards variety seeking
intentions of customers in restaurants. Data were collected from 243 restaurants customers by
using convenient sampling technique. Self administrated questionnaire based on well
established scales was used for collection of data. Data were analyzed by adopting a series of
data analysis tools including descriptive, correlation and structural Results revealed that
internal and external motivated factors significantly contribute in developing variety seeking
intentions. Furthermore, from results personality is found as a significant moderator between
motivation (internal and external) and variety seeking intentions. This study provides useful
academic as well as managerial implications to better understand those factors that influence
intentions to seek variety.

Keywords: Internally Motivated Factors, Externally Motivated Factors, Variety Seeking

Intentions, Resultants

52 | University of Central Punjab

PRESENTER 4:

Paper Title: A Model and Empirical Investigation of Perceived Justice, Perceived

Value and Brand Loyalty: A Case Study of Restaurant

Laraib Arshad1, Muhammad Danish Habib2 and Yasir Aftab Farooqi3

National College of Business Administration & Economics, Gujrat
[email protected]
[email protected]

ABSTRACT
Current globalization trends are accounted for organizations to consider beyond the concept of
quality and value in order to gain and sustain the strategic position in the market. The increased
significance of relationship marketing gets the intentions of researchers to explore the concepts
of justice, perceived value and loyalty in business practices. In competitive markets, firms use
customers' loyalty as an instrument to decrease costs, increase returns and sustain growth. As,
in the service based industries failures cannot be avoided that increase the importance of
establishing an effective failure recovery process to make favorable loyalty intentions. This
study examines the relationship between justice (procedural, distributive and interactional
justices), perceived value (hedonic and utilitarian) and loyalty intentions. To achieve the
research objective a survey method was adopted by using a sample of 300 restaurant
customers. Data is analyzed using structure equation modeling (SEM). This research is useful to
develop a comprehensive understanding of justice and its dimensions in order to generate
favorable consequences and provide empirical evidences in order to understand the failure
recovery process in restaurants industry. The findings of study are helpful for mangers to
understand that justices and perceived value are key predictors in developing positive loyalty
intention. The mangers should focus on procedural justice and interactional justice to give
customers hedonic and utilitarian values. To avoid the service failures and improve recovery
processes the employees address complaints in an effective way.
Keywords: Procedural Justice, Interactional Justice, Distributive Justice, Hedonic value,
Utilitarian Value, Loyalty, Service Failure Process

53 | 6th International Conference on Contemporary Issues in Business Management-2020

PRESENTER 5:

Paper Title: Best Practices of Top Brand of Pakistan: Case Study Methodology

Nazan Ilyas1, Anna Ilyas2 and Dr. Osman Khan3

University of Central Punjab, Lahore
[email protected]
[email protected]

ABSTRACT:
In today’s era, customers are selecting those brands which defined their personality. Brand
personality renders a significant role in ruling over the customers’ mind. The strong association
exists between the customers and the brand which helps an organization to embrace effective
branding strategies to dominate the market by offering differentiated feature to its customers as
compared to the competitors. In addition, customer satisfaction is an imperative aspect to
culminate the brands and increase the retention ratio. However, customers have a strong
loyalty towards the brand and their switching rate is very low. Whereas, marketing
communication plays an important role in promoting the brand for the potential customers. In
conducting the research, comparative case study methodology is used to explore the best
practices of leading brands of Pakistan. Five different industries are selected and in one
particular industry, one top brand practices are determined to reveal its working that makes it
successful. At the end, five top brands best practices are compared with each other to figure out
the similar functions between them.

Keywords: Brand Loyalty, Customer Satisfaction, Integrated Marketing Communication

54 | University of Central Punjab

PRESENTER 6:

Paper Title: What Make Customers Buy on Impulse: An Analysis of Impulsive

Buying Behavior

Nainan Nawaz
Iqra University, Islamabad

Abstract
The style of shopping is changing rapidly. Marketers are very eager to attract as many
customers as possible. In-store sales promotion tactics are the new favorite of the marketers
which enables them to invite customers. By doing this they attempt to generate the impulse
buying behavior. That is why this study explains the in-store sales promotion impact on the
impulse buying behavior of customers through the mediating role of urge to buy impulsively.
With the help of previous available literature a theoretical framework was formulated. And the
hypotheses for testing were formed. For the testing of hypotheses regression was applied. The
findings showed that in-store sales promotion has an impact on impulse buying behavior. And
urge to buy impulsively was also found playing the role of mediation. These findings have a
collision with previous studies. Lastly, the conclusion, implication, and further research’s
direction were given.

Keywords: In-Store Sales Promotions, Price Discount, Volume Discount, Coupons, Urge To Buy
Impulsively, Impulse Buying Behavior

55 | 6th International Conference on Contemporary Issues in Business Management-2020

 Sub-Theme: Financial Challenges for Startups and New Products /
Services/Entrepreneurship In Public and Non-Profit Sector

PRESENTER 1:

Paper Title: Removing Fallacies Regarding Use of Conventional Benchmark in

Islamic Banking and Finance

Muhammad Shujaat Saleem1, Dr. Aziz ur Rehman2

Muhammad Ali Jinnah University, Karachi
[email protected]
[email protected]

ABSTRACT
The advocates of conventional finance argue that the use of conventional benchmark in
determining the prices of the Islamic Banking and Finance (IBF) products makes the de jure
distinction but not the de facto difference between the two alternative ways of financing. To
what extent are they right? And in what way, there is no de facto difference. A thorough
examination of archival data shows that using the conventional benchmark does not make the
IBF products akin to conventional interest based products as ex ante and ex post differences
exist in the products of IBF compared to conventional banking products. Nevertheless, we
recommend the Islamic banks to strive for the implementation of Islamic Interbank Offer Rate
(IBOR); as the use of conventional benchmark creates misconceptions and misunderstandings
in the mind of general public especially in those regions where Islamic banks co-exist with
conventional banks.

Keywords: Islamic banking, Conventional Banking, Conventional benchmark

56 | University of Central Punjab

PRESENTER 2:

Paper Title: Role of Government Initiatives in Shaping Entrepreneurial Intentions

Ahmad Ahsan Akbar1, Ansar Waseem2

University of Management and Technology, Lahore
[email protected]
[email protected]

ABSTRACT
Scholars claim that entrepreneurship is the driver of economic growth. Realizing this,
governments formulate policies to boost entrepreneurial activities. Favorable government
policies and infrastructural support create the environment for entrepreneurs to step ahead
and think strategically to boost their entrepreneurial ventures. On one hand, governments focus
on developing institutions which reduce business setup, transaction, and product costs; while
on other, they attempt to develop an entrepreneurial society where entrepreneurship is
considered as positive activity. However, these initiatives are futile if they fail to inculcate
entrepreneurial intentions among citizen. This study aims to find out how government
initiatives affect the thinking of its people towards entrepreneurship. For this purpose, a multi-
level framework is proposed that highlights how government initiative shapes the perception of
people towards entrepreneurship. This framework is tested using canonical correlation
analysis. Results validate our proposed framework and show that government initiatives to
support entrepreneurship are significantly related to perception about opportunities,
capabilities, and intentions about entrepreneurship. At the end, certain recommendations are
proposed for governments to foster entrepreneurial thinking and intentions.

57 | 6th International Conference on Contemporary Issues in Business Management-2020

PRESENTER 3:

Paper Title: Role of Islamic Finance in Financial Inclusion and Agro-Production

Business: A Case of WASIL Foundation
Hafiz Zahid Mehmood
COMSATS Institute of Information Technology, Lahore
ABSTRACT
Financial exclusion, in terms of lack of access to credit from formal financial institutions, is high
for small and marginal farmers, (Nouman, 2013). It is stylized fact that agricultural financing is
extremely conducive in agricultural production businesses and help to improve farm
productivity. A paramount number of financial institutions are involved in such financing
globally and in local settings in all of the nations. Islamic Agricultural financing is an innovation,
has been, currently, introduced in agro-production businesses. Islamic Agriculture financing
mode may Include Bai Salam (advance payment) Murabaha, Modaraba and Musharika. There is
great gap in the literature concerning empirical work regarding the impact of Salam on agro
production business. Therefore this study has been devised to observe the impact of Salam,
extended by Wasil foundation, on financial inclusion of the small farmers as well as their wheat
production business in Faisalabad district. In this regard data has been collected from 90 Salam
clients (i.e. treatment group) and 100 non-Salam farmers (i.e. control group) from target area
using close ended questionnaire. Descriptive statistics, paired and independent sample t-test,
multiple linear regression (MLR) and probability regression (PR) analysis were rendered,
respectively, to achieve the results of the study.
Moreover relationship of age, education, family size, farm size, loan taken, cost of land
preparation, cost of labor, cost of irrigation and cost of chemicals with output of wheat using
MLR were estimated while probability of financial inclusion was gauged with the change in age,
education, farm size, tendency status, soil fertility, ratio of bread earners in family and off farm
income using logistic regression.

58 | University of Central Punjab

The results of this study confirms significant differences in financial inclusion, inputs
purchasing, amount of output per area, revenue and profit per unit area between treatment and
control group. Moreover, similar results were obtain in case of pre and post scenarios of Salam
clients/respondents. As far as regression results are concerned it is explored that age and
irrigation cost have significant negative relationship with wheat yield while cost of land
preparation and chemicals and loan taken have significant positive relationship with output.
Moreover, logistic regression results indicate that Age, farm size soil fertility, and ratio of bread
earners in family positively affect where tenancy status negatively to financial inclusion,
respectively.
On the basis of results of the study, it is strongly recommended to offer Salam on wider scale to
enhance financial inclusion and increase per acre output of wheat which will lead to food
security and reduction in poverty.

59 | 6th International Conference on Contemporary Issues in Business Management-2020

PRESENTER 4:

Paper Title: The Role of Commitment and Implementation Intention in Bridging

the Entrepreneurial Intention Behavior Gap

Tayyaba Munir
University of Central Punjab, Lahore
[email protected]
ABSTRACT
Many people form intentions to start their own business but very few able to translate those
intentions into behaviors. This study test the theoretical framework proposed by Anne-Flore
Adam and Alain Fayille paper’s published in International journal of Entrepreneurship and
small business, 2015. The discussed framework proposed that entrepreneur goal intention
(through commitment profile) leads towards entrepreneurship behavior where implementation
intentions and continuous commitment (as cost avoidance) act as moderators. The proposed
framework focus on how entrepreneurial goal intentions through commitment profile and
implementation intentions leads towards entrepreneurial behavior and maintain that behavior.
As commitment profile (Affective, Normative and continuous commitment) of nascent
entrepreneurs vary across these different phases of the entrepreneur process, we will see its
effect on behavior and also see that is there any best association of commitment components
that would increase the probability to become an entrepreneur. In alignment with quantitative
research tradition, a sample of more than two hundred nascent entrepreneurs is selected at
random, from local markets. To collect the data we adapt Allen and Meyer’s (1990) scales to
entrepreneurship.As it addresses the missing link between entrepreneurial intention and
behavior from a sociopsychological approach, the main objective of this study is to enhance our
knowledge of the entrepreneurial process by testing the proposed framework (Anne-Flore
Adam; Alain Fayolle, 2015) in order to see what role commitment and implementation
intentions play to bridge the entrepreneurial intentions behavior gap. In summary, this paper
provides insights on how different commitment profile influence the behavior of nascent
entrepreneur in Pakistan.

Keywords: Implementation Intentions, Entrepreneurial Behavior, Commitment profile,

Entrepreneurship process

60 | University of Central Punjab

PRESENTER 5:

Paper Title: From Dreams to Vision: Lives of Female Entrepreneurs

Huma Siraj Manj1, Ms. Samina Riaz2 and Dr. Shehla A. Yasin3
College for Women University Lahore
[email protected]

ABSTRACT
The present study focuses on the life history of successful Pakistani female entrepreneurs to
explore their lived experiences of being an entrepreneur in a patriarchal society. For this
purpose sample of five female respondents was selected through purposive sampling technique.
Two of them were innovative entrepreneurs, two were radical entrepreneurs and one was
innovative radical entrepreneur. Semi-structured interviews were conducted with the female
entrepreneurs to explore their life history, motivations, contributing factors and experiences of
being successful entrepreneur. Interpretative Phenomenological Analysis (IPA) was applied for
analysis. Six major themes emerged after transcribing the data. These were Personal
Characteristics, Family support, past challenges, Current challenges, Motivational factor and
Suggestions for future Entrepreneurs. The study has important implication for future
researchers and entrepreneurs.
Keywords: Female Entrepreneurs, Success, Innovative, Radical, Life History, Family Support

61 | 6th International Conference on Contemporary Issues in Business Management-2020

PRESENTER 6:

Paper Title: Impact of Employment on Women’s life: A Case Study of Rawalpindi

Waleed Ahmed1, Dr. Irfan Sabir2

University of Lahore, Lahore
[email protected]

ABSTRACT
Women are never considered as a central part of eastern economies as they were confined more
towards their hold house duties. In Pakistan, sociological structure and norms are also quite
challenging for the employment of women as they get resistance from plenty of stakeholders in
this regard. Dominance of gender roles, financial assistance and harassment are some of the key
issues which are emerging in women’s life due to the employment. So this study is keen to see
the impact of employment on women’s life. The research design is a case study in which this
study will analyze the women of Rawalpindi to achieve the objectives of this study. A sample of
300 women is involved in research to get a response on questionnaire based survey. A
convenient sampling technique has been used for selecting the sample. Results have been
proved that women are working to assist their families on financial front but the married ladies
are facing a tough work life balance in this regard. Moreover harassment factor is prominent
which is found ceasing the women from their jobs. The value of this study is its case study
nature which is applied on Rawalpindi that has never been done before. The study is significant
as it will enlighten many civil and human right societies to address this particular issue at much
broader platforms.

Keywords: Employment, Women’s Life, Harassment, Dominance, Financial Assistance

62 | University of Central Punjab

 CONFERENCE ORGANIZING COMMITTEE

Conference Chair Conference Co-Chair

Dr. Faisal Mustafa Prof. Dr. Ather Azim Khan

Conference Secretary Conference Coordinator

Dr. Irfan Saleem

Coordinator Corporate Linkages Secretariat Team Lead

MIS Manager Head of Student Committee

Mr. Muhammad Bilal Mustafa

63 | 6th International Conference on Contemporary Issues in Business Management-2020

 Team Member Team Member

64 | University of Central Punjab

 University Of Central Punjab
1-Khayban-e-Jinnah, Johar Town, Lahore
Tel: 92 42 35880007

1 | 6th International Conference on Contemporary Issues in Business Management-2020