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    Schematic Diagram

    Uploaded by

    jieun
    This document compares the effectiveness of print and broadcast media for advertising a product. It describes an experiment where one group saw a print ad and another saw a broadcast ad for the same product. Both groups rated their likeness of the product and intent to buy it before and after seeing the ad. The results were then statistically analyzed to determine which advertising medium was more effective.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Schematic Diagram

    Uploaded by

    jieun
    9 views1 page
    This document compares the effectiveness of print and broadcast media for advertising a product. It describes an experiment where one group saw a print ad and another saw a broadcast ad for the same product. Both groups rated their likeness of the product and intent to buy it before and after seeing the ad. The results were then statistically analyzed to determine which advertising medium was more effective.

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    This document compares the effectiveness of print and broadcast media for advertising a product. It describes an experiment where one group saw a print ad and another saw a broadcast ad for the same product. Both groups rated their likeness of the product and intent to buy it before and after seeing the ad. The results were then statistically analyzed to determine which advertising medium was more effective.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    9 views1 page

    Schematic Diagram

    Uploaded by

    jieun
    This document compares the effectiveness of print and broadcast media for advertising a product. It describes an experiment where one group saw a print ad and another saw a broadcast ad for the same product. Both groups rated their likeness of the product and intent to buy it before and after seeing the ad. The results were then statistically analyzed to determine which advertising medium was more effective.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

    Comparison of Print and

    Broadcast Media

    Group A – Pre-test Group B - Pretest

    Written Description Written Description


    of the Product of the Product

    Rating of Likeness of the product and the Intent


    to buy it.

    Group A – Posttest Group B – Posttest

    Print Broadcast
    Advertisement of Advertisement of
    the Product the Product

    Rating of Likeness of the product and the Intent


    to buy it.

    Effectivity of
    Advertising Medium

    Statistical
    Analysis

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