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NLC Experient Case Study

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Gomateashwar Yesodharan Sugumaar
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60 views3 pages

NLC Experient Case Study

Uploaded by

Gomateashwar Yesodharan Sugumaar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CASE STUDY: NATIONAL LEAGUE OF CITIES

HOW TRIPBUILDER MEDIA


PERSONALIZED THE APP USER
COMPANY
NATIONAL LEAGUE OF EXPERIENCE FOR NLC.
CITIES (NLC)

LOCATION
Washington, DC
SUMMARY

SOLUTIONS
Segementation of Audience; NLC (National League of Cities) partnered with
Personalized User
Experience.
TripBuilder Media to create a Multi EventMobile™
App that provided different user experiences
for registered and non-registered attendees
of its two largest events. TripBuilder Media’s
integration with Experient provided a seamless
user experience while maintaining the integrity of
the attendee information.

ORGANIZATION OVERVIEW

The National League of Cities (NLC) is a resource


and advocacy group for the nation’s cities and
their leaders. The National League of Cities
has gone mobile for two of its larger events
(the NLC City Summit & the Congressional
City Conference) by working with TripBuilder
Media to create a Multi EventMobile™ app that
encompasses both events. As two of NLC’s largest
events there are many registered attendees; but
many non-registered attendees have access to
the app as well.

GOAL: AUDIENCE SEGMENTATION DIFFERENTIATES


INFORMATION SHARED TO DIFFERENT GROUPS

With a large attendee base for these two large


events, NLC wanted to keep some of its event
information secure for only registered attendees
while allowing non-registered attendees to
have access to the app for things like the event
schedule. NLC already had an established
BENEFIT
relationship with Experient for the event
registration. So their goal was to
take the attendee information
TripBuilder Media created a already housed in Experient and
robust multi event app with pull it into TripBuilder Media’s
the ability to deliver different app. Building web services to pull
information to different this information from Experient
audience segments. into TripBuilder Media made it
easy for registered attendees to
log into the event app (since it
is the same registration number
they were given from Experient)
while also making it easy to
distinguish between registered
attendees & “guests”, making only certain
information visible for people entering the app as
guests.

HOW TRIPBUILDER MEDIA WORKED WITH EXPERIENT SO


NLC COULD ACHIEVE ITS GOALS.

TripBuilder Media built web services so that all


registered attendee information housed in the
Experient database would be found in the app
without the event organizer having to manually
enter it in the TripBuilder Media system. The
Experient information populates the attendee list
in the app for the two events and acts as the login
information for registered attendees. Attendees
that have registered through Experient enter their
registration ID when entering the app, the app
authenticates this with the information coming from
Experient, and as long as the information matches,
the attendee is logged into the app with access to all
information in the app.

If an individual attending the event is not registered


with Experient, they have the ability to enter the
app via a Guest login that allowed them to see the
majority of the event information in the app while
hiding the secure information NLC choose to only
make available to registered attendees.

TripBuilder Media’s integration with Experient allowed


NLC to differentiate audience segments while
maintaining the security of the attendee information.

BENEFIT

ABOUT TRIPBUILDER MEDIA GET IN TOUCH

TripBuilder Media’s mobile app platforms transform the way


organizations engage and communicate with their members TALK TO US

at their events, and every other day of the year. Our user-
friendly apps cover all of an organization’s activities all year OR CALL
long, providing real two-way engagement – whether it’s to
help members navigate events, connect with each other,
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engage on hot topics, get committee work done, or be part
of a community. Organizations will communicate far more WWW.TRIPBUILDERMEDIA.COM
effectively than email allows and can also generate significant
non-dues revenue. We integrate with many AMS systems and
can provide custom solutions.

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