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Framework 1 - The 9 Elements of Digital Transformation

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103 views14 pages

Framework 1 - The 9 Elements of Digital Transformation

Uploaded by

Josue Jesus
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Digitalization –

a new lifestyle
Carl-Henrik Hallström
Head of the Nordic Region

1 © 2015 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL


“what do we do about digital?”
2 © 2015 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
“digital is a lifestyle not
a technology”
3 © 2015 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
What is digital
transformation?

4 © 2015 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL


The nine elements of digital transformation

 Digitally modified Business Operational  Process digitization


businesses Models Processes  Worker enablement
 New digital products  Performance
 Digital globalization management

Customer
Experience

 Customer understanding
 Top-line growth
 Customer touch points

Source: The Nine Elements of Digital Transformation, George Westerman and Andrew McAfee, MIT Sloan Review

5 © 2015 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL


Driving customer experience and being
Driving customer experience and being customer centric can be a key differentiator; Social and mobile plays a critical role

CUSTOMER UNDERSTANDING
35% banks globally have a single customer view and 36% banks offer real-
time personalized offerings

TOP-LINE GROWTH

53% Utility CXOs consider improvement in technology as a key focus area to


drive customer centricity, in turn driving top line growth

CUSTOMER TOUCH POINTS

Organizations are enhancing customer service by significantly investing in digital


initiatives such as social media, apps, etc.

1. 92% CG CXOs believe that optimizing consumer experience is their


topmost priority
2. Web retailers have seen a growth of 28% over the previous year, total
business for banks and retailers from mobile channels: 129% rise from
smartphones and 178% lift from tablets

6 © 2015 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL


State of digital transformation
State of digital transformation – who is taking the lead?

7 © 2015 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL


Digital transformation impacts business models
Digital transformation impacts business models because it reshapes every aspect of a modern enterprise

 Seamless multichannel experience


Customer  Whenever, where ever service propositions
Centricity

 Improved real-time MIS and decision Enhanced Product &  New digital products and services
making Corporate Service  Co-creation of new products
 Seamless integration into third-parties Innovation
Control DECISION CONNECTIVITY
MAKING

AUTOMATION INNOVATION

Distribution,  Digital marketing with high ROI


 Improved targeting with customer insights Risk
 Embedded automated control and risk Marketing  Digital augmentation of traditional channels
Optimization
profiling and Sales
Digital
Fulfillment

 Full straight-through processing and automatic provisioning


 Virtual servicing and administration

8 © 2015 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL


Benefits of digital transformation
Updated Company vision

More empower workforce

Thriving culture Of innovation


Improved efficiency

Improved Customer journey


Deeper data analysis

Greater Competitive advantages


Increased customer Conversion
and loyalty
Increased internal collaboration
Source: Digital Transformation – Why and how companies are investing in new business
models to lead digital customer experience, Altimeter Group

9 © 2015 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL


….. strategic shifts

10 © 2015 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL


CUSTOMERS EXPECT YOUR
BRAND TO EVOLVE TO SUPPORT
THEIR DIGITAL LIFE
11 © 2015 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL
WiproDigital™
WiproDigital™: Driving ‘customer journey engineering’ through holistic digital solutions

2 © 2015 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL


Wipro in the Nordic Region

Presence & scale Strategic objectives for 2017

• Started the Nordic operations in 2006


• Present in all Nordic countries
• Working in the Nordic region for over 12+ years
• Over 3500 consultants working for Nordic
clients, approx. 300+ present locally
• 4 delivery centres in the Nordic Region
• Double the business in the next 3 years
• $250M turnover across the Nordic region
• Full service offerings across all verticals
• A ´glocal’ organization where the local handles
• Grow to a 700 people organisation
the relationship & the global handles the change
• Invest in local delivery capabilities
& innovation

1 © 2015 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL


Thank You
Carl-Henrik Hallström
Head of the Nordic Region
[email protected]

12 © 2015 WIPRO LTD | WWW.WIPRO.COM | CONFIDENTIAL

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