BINUS BUSINESS SCHOOL - MASTER PROGRAM

OFF-CAMPUS EXAM

DAY – DATE: Monday, May 11, 2020

SEMESTER: Even Semester 2019/2020 Period 1

EXAM TYPE: Off Campus Examination
PROGRAM: Business Management
CODE - COURSE NAME: STAT8097 - Business Statistics (OL)
LECTURER: D3891 - Dr. Tara Farina Srihadi, M.Sc.
D6114 - Vini Indriasari, S.T., M.Sc., Ph.D.
CLASS: LOA1; LOB1

TIME ALLOWED: 18.30 – 21.30 WIB (180 minutes)

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OFF-CAMPUS EXAM REGULATIONS:

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1. Write your answers in correct and proper English only (Except for MM Young Professional
and MM Blended Learning students, you are allowed to answers in correct and proper

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Bahasa).
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2. Students are responsible for preparing all their needs for the exam, for example: Internet
connection, laptop, etc.
3. You MUST STAND BY 5 minutes before the exam starts by signing in the system.
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4. Students must submit and upload their answers through the system within the exam time.
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5. A student may complete and submit the answers of the exam into the portal before – but
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not after – the exam time ends.

6. No additional exam time will be given for tardy students.
7. A student will be considered cheating if he or she is suspected of doing plagiarism as already
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defined in the student guidelines. Plagiarism is committed through, but not limited to, the
following acts:
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- Copying the work of another student

- Directly copying any part of another person’s work
- Summarizing the work of another person
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- Using or developing an idea or thesis derived from another person’s work

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- Using experimental results obtained by another person

- Incitement by a student of another to plagiarize
- Copy pasting from a book / textbook.
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8. Any student who is caught doing the above action (s), will be listed by name and the Ethics
Committee will decide whether or not the action is considered as cheating.
9. Should the Ethics Committee consider and verify your actions as cheating, you will
immediately face expulsion from BINUS UNIVERSITY INTERNATIONAL/BINUS BUSINESS
SCHOOL - MASTER PROGRAM *).
10. If a student finds difficulty to upload the answers, they have to contact the staff within the
exam time with evidence to further process.

*) Choose one

https://www.coursehero.com/file/65607872/Final-Exam-STAT8097-Business-Statistics-OLpdf/
 1. A mail-order catalog firm would like to test the effect of the size of a magazine
advertisement and the advertisement design on the number of catalog requests received
(data in thousands). Three advertising designs and two different size advertisements
were considered. The data obtained follow.

Design Type Small Large

8 10
9 8
A
12 13
7 12
22 26
14 30

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B

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16 28
20 27

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10 18

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14 15
C
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20 19

At the 0.05 level of significance,

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a. Is there an interaction between type of design and size of advertisement?

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b. Is there an effect due to type of design?

c. Is there an effect due to size of advertisement?
(Poin: 25)
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2. A travel magazine provided ratings for the top 10 small cruise ships. The data shown
below are the scores each ship received based upon the results from their survey. Each
score represents the percentage of respondents who rated a ship as excellent or very
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good on several criteria, including Shore Excursions and Food/Dining. An overall score
was also reported and used to rank the ships.
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Ship Overall Shore Excursions Food/Dining

A 94.5 90.9 97.8
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B 93.0 84.2 96.7

C 92.9 100.0 88.5
D 91.3 94.8 97.1
E 90.5 87.9 91.2
F 90.3 82.1 98.8
G 90.2 86.3 92.0
H 89.9 92.6 88.9
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STAT8097 - Business Statistics (OL)
BINUS BUSINESS SCHOOL

https://www.coursehero.com/file/65607872/Final-Exam-STAT8097-Business-Statistics-OLpdf/
 I 89.4 85.9 90.8
J 89.2 83.3 90.5

a. Develop an estimated regression equation that can be used to predict the overall
score, given the score for Shore Excursions.
b. Consider the addition of the independent variable Food/Dining. Develop the
estimated regression that can be used to predict the overall score, given the scores
for Shore Excursions and Food/Dining.
c. Predict the overall score for a cruise ship with a Shore Excursions score of 80 and a
Food/Dining score of 90.
d. Based on R2 on the model in part (a) and (b), which model fits better?
e. Perform an F test for the model in part (b) using α = 0.05. Is there significant
relationship between overall score and all other scores?
f. Perform t tests for the model in part (b) using α = 0.05. Are the independent variables

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significant? Should a variable be dropped from the model? Explain.

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(Point: 25)

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3. Three admission test preparation programs are being evaluated. The scores obtained by

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a sample of 20 people who used the programs provided the following data. Use the
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Kruskal-Wallis test to determine whether there is a significant difference among the
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three test preparation programs. Use α = 0.05.

Program A Program B Program C

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540 450 600

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400 540 630

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490 400 580

530 410 490
490 480 590
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610 370 620

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550 570

(Point: 25)
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4. A restaurant just completed its second year of operation. Following table shows the
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value of food and beverage sales ($1000s) for the first two years of operation.
Month First Year Second Year
Jan 242 263
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Feb 235 238

Mar 232 247
Apr 178 193
May 184 193
Jun 140 149
Jul 145 157
Aug 152 161
Page 2 of 3
STAT8097 - Business Statistics (OL)
BINUS BUSINESS SCHOOL

https://www.coursehero.com/file/65607872/Final-Exam-STAT8097-Business-Statistics-OLpdf/
 Sep 110 122
Oct 130 130
Nov 152 167
Dec 206 230

a. Construct a time series plot. What type of pattern exists in the data?
b. Fit a five-month moving average to the data and plot the results.
c. Use W = 0.3 to compute the exponential smoothing forecasts for the time series.
d. What is your exponentially smoothed forecast for January in the third year?
e. Repeat (c) and (d) using W = 0.5.
f. Compare the results of (d) and (e).
(Point: 25)

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Page 3 of 3
STAT8097 - Business Statistics (OL)
BINUS BUSINESS SCHOOL

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