IBS, Hyderabad (Academic Year - 2018-2019)
IBS, Hyderabad (Academic Year - 2018-2019)
IBS, Hyderabad (Academic Year - 2018-2019)
This course will provide an opportunity to discuss the fundamental principles of business
strategy and its applications in various business situations. Course will enable the students to
learn and apply strategic choices and decisions at various levels of businesses that operate in
diverse contexts.
Course Objective
Learning Outcomes
Text Book
Exploring corporate strategy: Text and cases, – Johnson, G., Scholes, K., & Whittington, R.,
Pearson Education.
Suggested Reference Books:
Strategic Management, 12e, Hitt, Ireland, Hoskinson & Manikutty, Cengage Learning.
Strategic Management and Competitive Advantage, 5e, Jay B Barney & William S.
Hesterly, Pearson.
Course Outline
Module Topic Learning Outcomes Case Studies/Articles Chapte
and r
Sessions
Module 1 Strategy- Strategy Levels, Dell Computers: Text 1
Sessions 1- Introduction Vocabulary,Strategic Book Case
4 Management, Strategy
as Subject of Study, Electrolux - Text Book
Strategic Lenses, Case Case
Study
Module 2 External Macro-environment, 2
Sessions 5- Environment PESTEL
10 Framework,Competitiv
e forces - Five Forces
Framework,Strategic
Groups, Market
Segments, Critical
Success factors
Module 3 Strategic Resources, eBay - Textbook Case 3
Sessions Capability Competencies, Analysis
11-15 Capabilities, Cost
Efficiency, Sustaining
Competitive
Advantage,Value
Chain, SWOT,
Managing Strategic
Capability.
Test 1: Chapter 1-2
Module 4 Strategic Corporate Governance, 4
Sessions Expectations Governance Chain &
16-21 Structures, Business
Ethics & Social
Responsibility,
Stakeholders
expectations,Corporate
Values, Mission,
Vision & Objectives
Module 5 Culture & Continuation, Strategic 4
Sessions Strategy Drift, Historical
22-24 Importance,Organizatio
n Cultures, influence &
Analysis
Mid Terms: Chapters 1,2,3,4 : AOL : Assessment of Conceptual Knowledge
Keeping in line with continuous evaluation at IBS the following evaluation schedule has been
drawn. Students are expected to go through the dates / sessions mentioned and prepare
accordingly.