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Arpit Cim Project

The document is a report submitted to Medi-Caps University by a group of students to fulfill the requirements for a Master of Business Administration degree. The report analyzes the return on investment of various digital marketing agencies. It was guided by Mrs. Sneha Raghuvanshi and submitted by Arpit Saxena, Mansi Tailor, Swapnil Patidar, Divyanti Surana, Monesh Haran, and Kajal Kushwaha.

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42 views6 pages

Arpit Cim Project

The document is a report submitted to Medi-Caps University by a group of students to fulfill the requirements for a Master of Business Administration degree. The report analyzes the return on investment of various digital marketing agencies. It was guided by Mrs. Sneha Raghuvanshi and submitted by Arpit Saxena, Mansi Tailor, Swapnil Patidar, Divyanti Surana, Monesh Haran, and Kajal Kushwaha.

Uploaded by

Arpit Saxena
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MEDI-CAPS UNIVERSITY

INDORE

Contemporary Issues in Management: Report


On
“RETURN ON INVESTMENT ON VARIOUS DIGITAL
MARKETING AGENCIES”
Submitted as Partial Fulfilment for
Degree Master of Business Administration to
Medi-caps University, Indore
2020
GUIDED BY SUBMITTED BY
MRS. SNEHA RAGHUVANSHI ARPIT SAXENA
MANSI TAILOR
SWAPNIL PATIDAR
DIVYANTI SURANA
MONESH HARAN
KAJAL KUSHWAH
MEDI-CAPS UNIVERSITY
INDORE

CERTIFICATE

I am pleased to certify that the project entitled “A STUDY ON


RETURN ON INVESTMENT IN E-COMMERCE
MARKETING” submitted by me is accepted.

ARPIT SAXENA
SWAPNIL PATIDAR
MONEH HARAN
MANSI TAILOR
KAJAL KUSHWAHA
DIVYANTI SURANA

INTERNAL EXAMINER EXTERNAL EXAMINER

Date: Date:
DECLARATION

I hereby declare that the project report entitled “A STUDY ON”


is benefited work done by the group for the award of degree of
MASTER OF BUSINESS ADMINISTRATION submitted to
MEDI-CAPS UNIVERSITY.

PLACE:
DATE:

Enrolment No. STUDENTS


MS20MS501045 ARPIT SAXENA
MS20MS501145 MANSI TAILOR
MS20MS501296 SWAPNIL PATIDAR
MS20MS501121 KAJAL KUSHWAHA
MS20MS501082 DIVYANTI SURANA
MS20MS501155 MONESH HARAN
ACKNOWLEDGEMENT
It is my great pleasure to express our profound gratitude to our
esteemed guide Miss. Anupama Pardeshi of Medi-Caps University,
Indore for their valuable inspiration, able guidance and untiring help,
which enabled me to carry out and complete this work.

I express my sincere gratitude to Dr. Harish Bapat, Dean, Medi-Caps


University, Indore for extending all the facilities during the course of
study.
At this juncture I also take this opportunity to express my deep
gratitude to all faculties of Management Department, for their
appreciation and moral support.

I am also thankful to all my friends who helped me directly or


indirectly to bring the dissertation work to present shape.

Dated:
INDEX
Introduction

Return on Investment: -
Return on Investment (ROI) is a performance measure used to evaluate the
efficiency of an investment or compare the efficiency of number of different investments.
ROI tries to directly measure the amount of return on a particular investment, relative to the
investment`s cost. ROI is a popular metric because of its versatility and simplicity. ROI
measure the gain or loss generated by an investment in relation to its initial cost. It allows the
reader to gauge the efficiency and profitability of an investment and is often used to influence
financial decisions, compare a company`s profitability, and analyze investments.

Digital Marketing: -
At a high level, digital marketing refers to advertising delivered through
digital channels such as search engines, websites, social media, email, and mobile apps.
Using these online media channels, digital marketing is the method by which company
endorse goods, services and brands.
“Digital is at the core of everything in marketing today—it has gone from
‘one of the things marketing does’ to ‘The thing that marketing does.’”

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