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    abhi
    India generates approximately 9.4 million tonnes of plastic waste per year, of which 3.8 million tonnes are left uncollected or littered, polluting water bodies and soil. The Swachh Bharat Mission aims to address this issue under rapid urbanization by making waste segregation mandatory in cities and promoting collaboration between public, non-governmental and government sectors. While plastic has benefits, the current trends of plastic waste are unsustainable for the environment. Dramatic behavioral change is needed from individuals and organizations regarding their relationship with plastics.

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    Case Study

    Uploaded by

    abhi
    83 views2 pages
    India generates approximately 9.4 million tonnes of plastic waste per year, of which 3.8 million tonnes are left uncollected or littered, polluting water bodies and soil. The Swachh Bharat Mission aims to address this issue under rapid urbanization by making waste segregation mandatory in cities and promoting collaboration between public, non-governmental and government sectors. While plastic has benefits, the current trends of plastic waste are unsustainable for the environment. Dramatic behavioral change is needed from individuals and organizations regarding their relationship with plastics.

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    India generates approximately 9.4 million tonnes of plastic waste per year, of which 3.8 million tonnes are left uncollected or littered, polluting water bodies and soil. The Swachh Bharat Mission aims to address this issue under rapid urbanization by making waste segregation mandatory in cities and promoting collaboration between public, non-governmental and government sectors. While plastic has benefits, the current trends of plastic waste are unsustainable for the environment. Dramatic behavioral change is needed from individuals and organizations regarding their relationship with plastics.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    83 views2 pages

    Case Study

    Uploaded by

    abhi
    India generates approximately 9.4 million tonnes of plastic waste per year, of which 3.8 million tonnes are left uncollected or littered, polluting water bodies and soil. The Swachh Bharat Mission aims to address this issue under rapid urbanization by making waste segregation mandatory in cities and promoting collaboration between public, non-governmental and government sectors. While plastic has benefits, the current trends of plastic waste are unsustainable for the environment. Dramatic behavioral change is needed from individuals and organizations regarding their relationship with plastics.

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    CASE STUDY

    CASE STUDY

    “Making circular economy work for plastics waste”


    Researchers estimate that more than 8.3 billion tonnes of plastic have been produced since the
    early 1950s. About 60% of that plastic has ended up either in a landfill or the natural
    environment.
    We need to slow the flow of plastic, but we also need to improve the way we manage our plastic
    waste. As of now, a lot of it ends up in the environment. Only 9% of all plastic waste ever
    produced has been recycled. About 12% has been incinerated, while the rest 79% has
    accumulated in landfills, dumps or the natural environment.
    A staggering 8 million tonnes of plastic ends up in the world’s oceans every year. How does it
    get there? A lot of it comes from the world’s rivers, which serve as direct conduits of trash from
    the world’s cities to the marine environment. If current trends continue, our oceans could
    contain more plastic than fish by 2050.
    Closer to home, according to the reports of the year 2017-2018, Central Pollution Control Board
    has estimated that India generates approximately 9.4 million tonnes per annum plastic waste.
    Of this, 5.6 million tonnes per annum is recycled and 3.8 million tonnes per annum is left
    uncollected or littered. Although the recycling rate of our country is higher i. e. 38% than the
    global average of 20%, still our water bodies and even our soil has been abused due to littering
    of plastics all around.
    The GoI's Ministry of Housing and Urban Affairs has now taken up this initiative under their
    program named Swachh Bharat Mission (SBM) to curb this increasing concern under the rapid
    urbanisation. In most cities waste segregation is made mandatory, cities like Indore, Mysore
    and Sikkim are the model of Public, NGO and Government machinery working together in
    solving the plastic waste issues.
    This unprecedented plastic waste tide appears as vast as the ocean, yet, ultimately, the plastic
    tide can become as limited as our chosen relationship with plastics, which could involve a
    dramatic behavioural change on our part. “The impossible missions are the only ones which
    succeed.” The path to successful resolution of the crisis clearly appears…as we are the problem
    and the solution. There are several things that can be done from running public awareness
    campaigns, to offering incentives for recycling, to introducing levies or even banning certain
    products.

    The task
    Reducing waste is a critical issue globally. We are committed to taking responsibility for the
    plastic that we use and to play our part in creating a waste free world. We believe that plastics
    has its place, but that place is not in our streets, rivers or oceans. Plastic is a valuable material
    when used responsibly. It is often the most safe and efficient way to get products to people that
    need them but NOT at the expense of the environment.
    The teams are expected to understand the plastic waste challenge and come up with a mass
    media campaign that inspires individuals / Groups to take steps to significantly reduce plastic
    waste in environment. The key ask is to identify the right target group for this campaign, an
    insight that will engage with the audience, what triggers and barriers will be leveraged to
    influence our TG. How the model can be scalable and impact of this be measured. Also, how
    would we amplify & what would be the roadmap of executing this change through the country.

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