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Module 2, Video 2 Worksheet: Effective Email Outreach

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24 views

Module 2, Video 2 Worksheet: Effective Email Outreach

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cp0462
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Module 2, Video 2 Worksheet: Effective Email Outreach

Besides content and site design, outreach is the most important part of SEO.
If you’re not sending out emails directly with the movers and shakers in your industry to
tell them about your site, you’re taking the “publish and pray” approach.
It’s possible to get lucky with that approach once and while…
But it’s important to me that you succeed 100% of the time…which means you need to
take luck out of the equation and start emailing the Linkerati in your industry.
But like anything in SEO, it’s not so much what you do, it’s how you do it. That’s why I
always give you proven email scripts and outreach templates after each video training
session. That way, you know exactly how to execute each strategy.
This worksheet is more of a summary of what I discussed in the video.
Here’s the formula to keep in mind for any outreach campaign:
Great Content + Targeted Outreach + Added Value = Links
Great Content
Power Pages are VERY easy to build links to with email outreach. But you don’t need mind
blowing content to get links.
Even a solid blog post or detailed guide is sometimes enough if you combine your
outreach is really targeted…
Targeted Outreach
For blogs and smaller sites, finding the person to reach out to is dead simple.
But for major authority sites, it takes a little bit of work and skill (I’ll show you how to find
the right person in the training session on resource page link building and guest posting).
It sounds like common sense, but this was a mistake I made when first starting out.
Because it was easier to just send an email to the general “contact” form, I just did that.
Needless to say, my response rate was pretty dismal.
But when I put in a little more up-front work and got my email in front of the right person,
my conversion rate skyrocketed.
Here are a ways to find the right person to contact on any site:
Footer and Sidebar: Many .edu and .gov sites put their email in the footer and sidebar
area of their site (easy to miss if you don’t know where to look!).
Email Format: Tells you the email format for (almost) any organization. Let’s say you want
to get in touch with Brian Dean at Yale.edu. This tool will tell you that the email format
Yale uses is [email protected]. So you’d send an email to
[email protected].
About Us: You’d be surprised how often a contact form or email is hidden within a site’s
about us page.
Google Search: Search for their [name] + email or “last name” + “@site.com”.
JigSaw: A professional tools that salespeople use to get in touch with VPs. Both free and
paid plans.
Also, don’t underestimate how important the TIMING of your email is when doing cold
outreach.
In general, you want to send your emails Tuesday-Thursday from 1pm-7pm EST (or
whatever their local time is). These are typically the slowest times in someone’s day, which
means they’ll have more time to read and respond (and they’re probably bored).
On the other hand, if you send an email on a Saturday, it’s going to become part of their
email deluge on Monday (and will probably be ignored).
Added Value
Getting your great piece of content in front of the right person (with the right script) is
usually enough to get your links.
But if you can actually add value to the person’s site (with let’s say, a guest post) you can
significantly increase your conversion rate.
Tools
You can definitely succeed with email outreach just by emailing people and keeping track
of your efforts in Excel.
But here are a few tools that I use and recommend to make the process easier and more
effective:
Yesware
Boomerang
BuzzStream (also has a cool Bookmarklet that automatically searches for contact
information on any site).
Canned Responses
Finally, how much effort you put into each prospect will depend on the link’s value (that
you figured out using the 3-step system in the link prospecting training session).

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