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Modes of Persuasion Used To Convince Audience

The document discusses the three modes of persuasion: ethos, pathos and logos. Ethos appeals to credibility, pathos appeals to emotion, and logos appeals to logic. These classical rhetorical appeals are effective ways to convince audiences.

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Farzeen Zehra
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46 views1 page

Modes of Persuasion Used To Convince Audience

The document discusses the three modes of persuasion: ethos, pathos and logos. Ethos appeals to credibility, pathos appeals to emotion, and logos appeals to logic. These classical rhetorical appeals are effective ways to convince audiences.

Uploaded by

Farzeen Zehra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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MODES OF PERSUASION USED TO CONVINCE AUDIENCE

Ethos, Pathos, and Logos are modes of persuasion used to convince audiences. They are
also referred to as the three artistic proofs (Aristotle coined the terms), and are all
represented by Greek words.
 ETHOS or the ethical appeal, means to convince an audience of the author’s credibility or
character.
An author would use ethos to show to his audience that he is a
credible source and is worth listening to. Ethos is the Greek word
for “character.” The word “ethic” is derived from ethos.Ethos can
be developed by choosing language that is appropriate for the
audience and topic (also means choosing proper level of
vocabulary), making yourself sound fair or unbiased, introducing
your expertise or pedigree, and by using correct grammar and syntax.

 PATHOS or the emotional appeal, means to persuade an audience


by appealing to their emotions. Authors use pathos to invoke
sympathy from an audience; to make the audience feel what what
the author wants them to feel. A common use of pathos would be to
draw pity from an audience. Another use of pathos would be to
inspire anger from an audience; perhaps in order to prompt
action. Pathos is the Greek word for both “suffering” and
“experience.” The words empathy and pathetic are derived from
pathos.
Pathos can be developed by using meaningful language, emotional tone, emotion evoking
examples, stories of emotional events, and implied meanings.

 LOGOS or the appeal to logic, means to convince an audience by use of logic or reason.
To use logos would be to cite facts and statistics, historical
and literal analogies, and citing certain authorities on a
subject. Logos is the Greek word for “word,” however the
true definition goes beyond that, and can be most closely
described as “the word or that by which the inward thought
is expressed, Lat. oratio; and, the inward thought itself, Lat.
Ratio. (1) The word “logic” is derived from logos.
Logos can be developed by using advanced, theoretical or abstract language, citing facts
(very important), using historical and literal analogies, and by constructing logical
arguments.
In order to persuade your audience, proper of Ethos, Pathos and Logos is necessary.

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