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 Comparative Analysis of
Orkut & Facebook
Research Methodology 2010
Vishal Nair
Roll No 21
MMS First Year
VS

Comparative Analysis of Orkut &

Facebook201
0
ACKNOWLEDGEMENT
I express my deep gratitude to Prof.
Gowri Joshi for her constant
support, guidance and motivation which
helped me immensely in completing
this project. The project provided me
with an opportunity to understand the
fundamentals of research methods in a
better manner and apply them.
 The insistence on taking up a socially
relevant topic like the use of social
networking sites helped me to
understand the psychology of the
people
using these sites better and correlate
the research to human behavioural
aspect.
I also would like to thank our
respondents for giving us their valuable
time
and providing us with the information
needed to carry out the research
successfully.
Vishal Nair
SIES College of Management Studies
MMS (First Year) 2009-11
Roll No 21
2
 Comparative Analysis of Orkut &
Facebook201
0
Table of Contents
ACKNOWLEDGEMENT..............................
...............................................................
.................2
 1.
INTRODUCTION.......................................
...............................................................
............4
1.1
Background.............................................
...............................................................
.......5
1.2
Objectives...............................................
................................................................
.......6
1.3
Problem..................................................
...............................................................
........6
1.4
Scope &
Limitations..............................................
.........................................................6
1.5
Defining the
variables.................................................
...................................................6
2. LITERATURE
REVIEW...................................................
.....................................................7
 2.1
What is a social networking
site?.........................................................
..........................7
2.2
History of social networking
sites.........................................................
..........................7
2.3
Rise of Social Networking in
India........................................................
.........................9
2.4
About
Orkut......................................................
.............................................................9
2.5
About
Facebook................................................
..........................................................11
2.6
Comparison of Features of Orkut and
Facebook................................................
.........13
2.7
 Popularity of social networking websites
world
wide....................................................17
2.8
Popularity of social networking websites
in
India........................................................
.19
3. RESEARCH
METHODOLOGY.......................................
....................................................20
3.1
Research
design......................................................
....................................................20
3.2
Sources of
data........................................................
...................................................21
3.3
Sample
design......................................................
.......................................................21
3.4
Sample
size.........................................................
........................................................22
 4.RESULTS &
FINDINGS.................................................
.....................................................23
4.1
Data
Analysis..................................................
............................................................2
35.
CONCLUSION...........................................
................................................................
.........296.
RECOMMENDATIONS...............................
...............................................................
........307.
BIBLIOGRAPHY........................................
...............................................................
..........318.
ANNEXURES............................................
...............................................................
..........32
Annexure 1: The Invitation
Mail.........................................................
.....................................32
Annexure 2: The Online
Questionnaire.........................................
.........................................33
Annexure 2: The Online Questionnaire
3
Comparative Analysis of Orkut &
Facebook201
0
List of Illustrations
Figure 1: Launch Date of Major Social
Websites.................................................
........................8Figure 2 : New Orkut
Comment
Feature...................................................
.................................13Figure 3:
Facebook Comment
System....................................................
...................................13Figure 4: Orkut
Scrap......................................................
..........................................................14
Figure 5 : Orkut Friends
Display....................................................
............................................14Figure
6:Facebook
Friends....................................................
....................................................15Figu
re 7:Facebook
Ads..........................................................
....................................................15Figur
e 8:Orkut Basic
Info.........................................................
..................................................16Figur
e 9:Facebook
Profile......................................................
....................................................16Figur
e 10:Scrap Delete Button: Old
Orkut......................................................
...........................17Figure 11: Missing
Scrap Delete
Button......................................................
...............................17Figure 12: World
Map of Social
Networks.................................................
.................................18Figure 13:
Gender....................................................
................................................................
..23Figure 14: Looks &
Layout.....................................................
....................................................23Figu
re 15:
Features..................................................
...............................................................
..24Figure 16: Ease of
use..........................................................
.....................................................24Figu
re 17:
Groups/Communities/Fanclubs................
................................................................
.25Figure 18: Games &
Quizzes...................................................
..................................................25Figur
e 19: Business
Networking.............................................
...................................................26Figur
e 20: Keeping in touch with friends &
relatives..................................................
................26Figure 21: Spending Leisure
time........................................................
......................................27Figure 22:
Security &
Privacy.....................................................
................................................27Figure
23: Information &
Knowledge..............................................
............................................28Figure
24: User
preference..............................................
..........................................................28
Figure 24: User preference
4

Comparative Analysis of Orkut &

Facebook201
0
1. INTRODUCTION
1.1 Background
 Something which has changed the way
people use the internet is the advent of
Social
Networking. Social Networking has
beaten e-mailing as the most used
feature in the Internet.
The rapid growth of social networking
that has been observed over the last
two to three years isindicative of its
entry into mainstream culture and its
integration into the daily lives of
many people.
Social networking sites offer people
new and varied ways to communicate
via theinternet, whether through their
PC or their mobile phone. They allow
people to easily and simplycreate their
own online page or profile and to
construct and display an online network
ofcontacts, often called ‘friends’. Users
of these sites can communicate via their
profile both withtheir ‘friends’ and with
people outside their list of contacts. This
can be on a one-to-one basis(much like
an email), or in a more public way such
as a comment posted for all to see.
 In this report we have analysed two
of the most popular social networking
sites in Indiaviz Orkut & Facebook. We
have recorded the preferences of users
with respect to features andother
aspects of the websites leading us to
useful insights of user behavior thereby
identifyingthe better network among the
two. This study can help potential
advertisers to gauge thepopularity of
both websites thus helping them market
better. While it will also try to
understandthe usage patterns of the
websites thereby helping both to
improvise on the features.
The report is initiated with the
definition of the objective followed with
the research
methodology used along with the
research design, sample size, methods
used for the purpose
of conducting survey. It also
incorporates the sampling frame and
the data collection procedure.
Subsequent to this is the
Introduction to the networking sites
along with a briefdescription of the most
popular sites. The next part of the
research has the literature surveyswhich
are the articles which has been taken up
from the published reports. The data
was thenanalysed at length and
interpreted. The last part deals with the
suggestions andrecommendations that
has come up with after carefully
analyzing and incorporating the
datarecorded.
5
Orkut versus Facebook
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