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Data Mining Final Exam

The document appears to be a final exam for a data mining course covering essential topics like: what data mining is and its main stages; what principal component analysis (PCA) is; recommending the use of segmentation techniques to better target marketing campaigns and news articles; explaining cross validation and examples of its application; and justifying the use of a specific technique for building a risk analysis application to identify clients who may default on loans.

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Steph
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291 views1 page

Data Mining Final Exam

The document appears to be a final exam for a data mining course covering essential topics like: what data mining is and its main stages; what principal component analysis (PCA) is; recommending the use of segmentation techniques to better target marketing campaigns and news articles; explaining cross validation and examples of its application; and justifying the use of a specific technique for building a risk analysis application to identify clients who may default on loans.

Uploaded by

Steph
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Universidad Autónoma del Caribe

Faculty of Engineering
Computer Sciences Department
Final exam of Data Mining

Based on the knowledge and experience gained in the course, explain in your
own words:

1. What is data mining. Briefly explain each of its stages?


2. What is Principal Component Analysis - PCA?
3. If we want to segment the population to better allocate, for example,
marketing campaigns and recommend news articles to certain readers,
what technique should be used? Please justify your answer

4. What is the Cross Validation technique? Show some application exam-


ples
5. Risk analysis in the financial sector consists of previously identifying
possible clients who may eventually fail when responding for a loan.
What technique would you use to build a risk analysis application?
Please justify your answer

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