POSTGRADUATE DIPLOMA IN

INNOVATION AND DESIGN THINKING

In collaboration with
OVERVIEW

“ Design can help to

improve our lives in the
As the world faces a shared challenge
unlike any we’ve experienced in the
modern era, the trajectory of entire
governments and economies is shifting.
present. Design thinking Though the future of business may be
unclear in this challenging moment, one
“
can help us chart a path
into the future.
thing is already becoming evident: the
complexities of our present moment will
drive the next era of innovation. How will
you help ensure innovation-led growth
Tim Brown within your organization?

CEO, IDEO
This nine-month online program from
Emeritus—in collaboration with MIT
Sloan, Columbia Business School
Executive Education & Tuck School of
Business at Dartmouth—offers a
comprehensive approach that
incorporates the latest innovation and
design thinking techniques and
frameworks that will enable you to
identify, analyze, conceptualize, and
create solutions that work in the
real-world.

As a participant, you’ll gain the tools

necessary to integrate the needs of
people, the possibilities of technology,
and the requirements for business
success with design thinking, systematic
inventive thinking and strategy that will
enable you to build products and services
that propel your organization forward
while honing your competitive edge.
PROGRAM FACULTY
STEVE EPPINGER General Motors Leaders for Global Operations Professor of Management
Prof. Steve Eppinger is the Professor of Management Science & Engineering Systems as
well as the Co-director for the System Design & Management Program. His research
efforts are applied to improving product design and development practices. Conducted
within MIT's Center for Innovation in Product Development, his work focuses on organizing
complex design processes in order to accelerate industrial practices, and has been applied
primarily in the automotive, electronics, aerospace, and equipment industries.

VIJAY GOVINDARAJAN COXE Distinguished Professor of Management

Vijay Govindarajan, known as VG, is the Coxe Distinguished Professor at Dartmouth's
Tuck School of Business and a Marvin Bower Fellow at Harvard Business School. VG–a
New York Times and Wall Street Journal best-selling author—is an expert on strategy and
innovation. He was the first professor in Residence and Chief Innovation Consultant at
General Electric. In the Thinkers50 rankings, VG is rated #1 Indian Management Thinker.

GITA JOHAR Meyer Feldberg Professor of Business

Professor Johar is an influential scholar in the field of consumer psychology who has
published several articles and cases on consumer adoptions of new products, on
marketing and on advertising. Her expertise in persuasion, marketing and consumer
psychology makes her uniquely qualified to lead a program on product development and
innovation. She has received her PhD from the NYU Stern School of Business.

JACOB GOLDENBERG Professor of Marketing, Visiting Professor, Columbia Business School

Jacob Goldenberg is a professor of Marketing at the School of Business Administration in
the Hebrew University of Jerusalem, and a visiting professor at Columbia Business School
and IDC. He received his Ph.D. from the Hebrew University of Jerusalem in a joint
program with the School of Business Administration and the Racach Institute of Physics.
His research focuses on creativity, new product development, diffusion of innovation,
complexity in market dynamics and social networks effects.

YONI STERN Partner at Systematic Inventive Thinking & SVP of Business Development
Yoni is a Partner at SIT and SVP Business Development. He has pioneered the strategic
development of the SIT approach with multinationals helping them achieve breakthrough
results while developing an organizational culture of innovation. He is also faculty at
Columbia University Business School, teaching “Innovate on Demand” and “Design Your
Innovation Blueprint” Executive Education courses. He holds a B.A. Magna Cum Laude in
Psychology and Sociology from Yeshiva University in New York, and an M.A. Magna Cum
Laude in Social-Industrial/Organizational Psychology from Bar Ilan University in Israel.
COURSE LEADERS

JENNY BUCK Course Leader, Emeritus

Jenny Buck has taught at Stanford University and the University of Pennsylvania in
design thinking and product design. She worked in the 1990’s for the product design
firms IDEO and Frogdesign, and later did a deep dive into neuroscience in the early
2000’s as the field was shining new light on understanding human interactions with the
manmade world. Jenny holds a bachelor of Mechanical Engineering from Duke
University and a Masters in Engineering with a concentration in product design from
Stanford University.

ELI ITIN Course Leader, Emeritus

Eli Itin is Founder and Senior Innovation Consultant at Northern Star Innovation, a
boutique consultancy specializing in the creation and management of organizational
innovation. Eli advises managers and innovators on creating internal organizational
innovation (intrapreneurship) via best practice innovation tools and methodologies, and
manages the end-to-end ideation process (Challenge to Idea to Prototype). Eli has an
MBA (Innovation & Entrepreneurship) from the IDC, Herzliya, as well as degrees in Law
and Commerce from UNSW, Sydney, Australia.

*Course Leaders are subject to change

INDUSTRY EXPERTS
In addition to course leaders, industry experts focusing on innovation and product development
share their knowledge and experience through periodic guest lectures.
PROGRAM HIGHLIGHTS
20
200 24 LIVE ONLINE
VIDEO LECTURES ASSIGNMENTS TEACHING SESSIONS

17 15 1
INDUSTRIAL EXAMPLES DISCUSSIONS CAPSTONE PROJECT

As a participant, you'll discover new tools and templates for idea generation and product
development, and learn how to overcome barriers to creativity. You will also gain valuable insights
from industry leaders through relevant case studies and examples that have been woven in to
illustrate how companies are successfully applying design thinking principles within their
organizations to create the future.
1. MIT’s Approach to Design Thinking
Design thinking is a creative and systematic approach to problem-solving by placing the user at the center of
the experience. It enables organizations to ideate better, develop new approaches to innovation, fabricate
insights and concepts; and ultimately helps meet customers’ needs more effectively.

Real - Win - Worth

0 1 2 3 4 5 6 7&8 9

Apply Consider
Join a creativity, user Consider Consider Work on Presentation
Submit Identify
Team develop service financials DFE capstone & Wrap-up
ideas user needs
solutions experience

2. Breakthrough Innovation through Systematic Inventive Thinking

Breakthrough Innovation explores the Systematic Inventive Thinking approach. The approach focuses on the
notion that function follows form, where the likely success and production viability is evaluated after visualizing
the improved product.
Systematic Inventive Thinking

Unification Division

Attribute
Subtraction Multiplication Dependency

3. Strategy is Innovation
Strategy is Innovation is developed based on Prof. Vijay Govindarajan’s framework for Leading Innovation
using the 3 Box Solution Model.

Manage the Present

Optimize the current
business
Forget the Past
Let go of the values and Create the Future
practices that fuel the current Invent a new business
business but fail the new on or business model
SYLLABUS

01 Module 02 Module
INNOVATION OF PRODUCTS BREAKTHROUGH INNOVATION
AND SERVICES: MIT’S APPROACH THROUGH SYSTEMATIC INVENTIVE
TO DESIGN THINKING THINKING
• Design Thinking Skills • Introduction to Creativity and Closed World Innovation
• Identifying Customer Needs • Changing Your Mindset: An Introduction to Fixedness
• Applied Creativity • Tools for Generating Innovative Ideas
• Design of Services • Researching Creative Ideas to Turn Patterns Into
• Financial Analysis Tools and Using the Function Follows Form Approach
• Environmental Sustainability • Using the Subtraction Template
• Using the Division Template
• Using the Multiplication Template
• Using the Task Unification Template
• Using the Attribute Dependency Template

03 Module 04 Module
STRATEGY IS INNOVATION: CAPSTONE PROJECT
HOW THE LEADERS OF
TOMORROW CREATE THE FUTURE
• Strategy is Innovation
• Strategic Intent and Core Competencies
• Box 3 Ideation
• Innovation Execution
CERTIFICATE
Upon successful completion of the program, participants will be awarded a verified digital diploma
by Emeritus Institute of Management, in collaboration with MIT Sloan, Columbia Business School
Executive Education & Tuck School of Business at Dartmouth.

EMERITUS INSTITUTE OF MANAGEMENT HEREBY CERTIFIES THAT

YOUR NAME
HAS ATTENDED AND SUCCESSFULLY COMPLETED THE

POSTGRADUATE DIPLOMA IN
INNOVATION AND DESIGN THINKING
2021

Bob Halperin Ashley Chiampo

Academic Director Learning Director
EMERITUS EMERITUS

In collaboration with:
PARTICIPANT PROFILE

WHAT WE ARE LOOKING FOR

Our participants demonstrate the following qualities:

Leadership initiative - going beyond their defined

scope of work
An ability to “make things happen;” strong execution
skills
A visionary with desire to shape the future
Multicultural experience and sensitivity
Ambitious and passionate learner
At least eight years of professional experience
ADMISSION & FEES

APPLICATION REQUIREMENTS
Applicants will be required to:

Submit a completed Application Form

Submit a current resume
Submit proof of diploma/degree in any field of study (highest qualification should be submitted)
Are at least 21 years old on or before start of the program

ENGLISH LANGUAGE PROFICIENCY REQUIREMENT

All candidates who have received their bachelor’s or other degree or diploma from an
education institution where English is NOT the primary language of instruction are required to
demonstrate English language proficiency through ANY ONE of the following methods

Obtain a TOEFL minimum score of 550 for the paper based test or its equivalent
Obtain an IELTS minimum score of 6.0
Obtain a Pearson Versant Test minimum score of 59
Obtain a Certificate of Completion for a Certificate course offered by Emeritus
Submit a document which shows that the candidate has, for the last 24 months or more, worked in
ANY ONE of these countries: Antigua and Barbuda, Australia, The Bahamas, Barbados, Belize,
Canada, Dominica, Grenada, Guyana, India, Ireland, Jamaica, New Zealand, Singapore, South
Africa, St Kitts and Nevis, St Lucia, St Vincent and the Grenadines, Trinidad and Tobago, United
Kingdom, United States of America

PROGRAM FEES APPLICATION DEADLINE

USD 3,000 (payable in 2 equal installments) 2 March 2021
Application Fee: (Non-Refundable) USD 50

Note: Singapore residents who wish to enroll PROGRAM COMMENCES

for this course will be charged GST. 4 March 2021

DURATION
9 Months, Online
EMERITUS NETWORK
On successful completion of this program, join a community of
learners on the Emeritus Network. The Emeritus Network is your 66,000+
platform to connect to a global network of individuals. Benefits of PARTICIPANTS
the Emeritus Network include:

Tuition assistance 160+

Global network that includes over 400 CEOs, presidents, vice COUNTRIES
presidents, directors, founders, and managing directors
Start-up corner to help connect, collaborate, raise capital,
invest, or identify talent
148+
PROGRAMS

BENEFITS TO THE LEARNER

Deepen Your Intellectual Capital
World-class curriculum & teaching by faculty from MIT Sloan, Columbia Business
School Executive Education and Tuck School of Business at Dartmouth.
Selective entrance criterion ensures you learn with the best

Manage Your Brand Capital

A global education on your resume
Participants scoring 90% or above in all courses, and 'Exceeds Expectations' on
the Capstone assignment will be awarded 'Emeritus Scholars' status

Enhance Your Social Capital

Make new, life-long connections with experienced business people from a wide
variety of cultures, industries and backgrounds
Inclusion in the Emeritus Network
Invitations to Emeritus Network events globally including CXO speaker series,
and industry interactions

Enhance Your Career Capital

Learn while you earn
Get noticed. Get ahead.
Understand how to manage your career and personal brand
 www.emeritus.org

Schedule a call with a Program Advisor to learn how this diploma can help you

SCHEDULE A CALL

Apply for the diploma here

APPLY NOW

E-mail: [email protected]
Call: +1 315 640 4064
We attempt to respond to queries in 24 hours or less. However, over weekends and holidays, our responses
may take up to 72 hours.

© Copyright 2020 Emeritus. All Rights Reserved.

Emeritus | Council for Private Registration No. 201510637C | Period: 29 March 2018 — 28 March 2022