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    BB218 Tutorial CH 5 E-Commerces

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    Laurencia
    The document discusses a tutorial on e-commerce, including questions about the history of e-commerce, different types of e-commerce models, and revenue models like advertising, subscriptions, and transaction fees. Key aspects covered are business-to-consumer e-commerce, community platforms, and dynamic pricing strategies.

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    BB218 Tutorial CH 5 E-Commerces

    Uploaded by

    Laurencia
    36 views2 pages
    The document discusses a tutorial on e-commerce, including questions about the history of e-commerce, different types of e-commerce models, and revenue models like advertising, subscriptions, and transaction fees. Key aspects covered are business-to-consumer e-commerce, community platforms, and dynamic pricing strategies.

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    The document discusses a tutorial on e-commerce, including questions about the history of e-commerce, different types of e-commerce models, and revenue models like advertising, subscriptions, and transaction fees. Key aspects covered are business-to-consumer e-commerce, community platforms, and dynamic pricing strategies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    36 views2 pages

    BB218 Tutorial CH 5 E-Commerces

    Uploaded by

    Laurencia
    The document discusses a tutorial on e-commerce, including questions about the history of e-commerce, different types of e-commerce models, and revenue models like advertising, subscriptions, and transaction fees. Key aspects covered are business-to-consumer e-commerce, community platforms, and dynamic pricing strategies.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    BB218 Internet In Practice

    TUTORIAL CH 5: E-COMMERCE
    1) When did e-commerce begin?
    A) 1965
    B) 1983
    C) 1995
    D) 1999
    E) 2000

    2) Which of the following dimensions of e-commerce technology involves engaging


    consumers in a dialog that dynamically adjusts the experience to the individual?
    A)Ubiquity
    B)Personalization/customization
    C)Richness
    D)Interactivity
    E)Information density

    3) Which of the following dimensions of e-commerce technology involves the integration of


    video, audio, and text marketing messages into a single marketing message and consumer
    experience?
    A)Ubiquity
    B)Personalization/customization
    C)Richness
    D)Interactivity
    E)Social technology

    4) Varying a product's price according to the supply situation of the seller is called
    ________ pricing.
    A) menu
    B) flexible
    C) dynamic
    D) asymmetric
    E) customized

    5) Which of the following types of e-commerce involves businesses selling goods and
    services directly to individuals via the Internet?
    A) B2C e-commerce
    B) B2B e-commerce
    C) C2C e-commerce
    D) M-commerce
    E) P2P e-commerce

    6) All of the following are examples of firms that use the community provider Internet
    business model except:
    A) eBay.
    B) Facebook.
    C) Twitter.
    D) Instagram.
    E) Pinterest.
    BB218 Internet In Practice

    7) In the ________ revenue models, a firm offers some services for free but charges a
    subscription fee for premium services.
    A) free/freemium
    B) subscription
    C) transaction fee
    D) affiliate
    E) sales

    8) Netflix uses which of the following revenue models?


    A) Advertising
    B) Transaction fee
    C) Subscription
    D) Freemium
    E) Affiliate

    9) Facebook's Like button is an example of which of the following?


    A) Social sign-on
    B) Collaborative shopping
    C) Network notification
    D) Social search
    E) Newsfee

    10) Which of the following is a marketing format that uses banner ads and pop-ups with
    interactive features?
    A) Search engine ads
    B) Video ads
    C) Rich media ads
    D) E-mail ads
    E) Display ads

    11) Which of the following is the largest mobile advertising market?


    A) Google
    B) Yahoo
    C) Facebook
    D) Microsoft
    E) Twitter

    12) Uber uses a form of dynamic pricing. (True/ False)

    13) List and describe the three main categories of e-commerce.

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