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Amity Business School: Summer Internship: Weekly Progress Report For The Week Commencing

The document is an intern's weekly progress report. It discusses determining the effectiveness of advertising for a variety of reasons, including accomplishing campaign objectives, evaluating different advertisements, and determining strengths and weaknesses of media plans. The intern was able to determine advertising effectiveness for the stated reasons. No future work plans were outlined in the report.

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Amar Rajput
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87 views2 pages

Amity Business School: Summer Internship: Weekly Progress Report For The Week Commencing

The document is an intern's weekly progress report. It discusses determining the effectiveness of advertising for a variety of reasons, including accomplishing campaign objectives, evaluating different advertisements, and determining strengths and weaknesses of media plans. The intern was able to determine advertising effectiveness for the stated reasons. No future work plans were outlined in the report.

Uploaded by

Amar Rajput
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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AMITY BUSINESS SCHOOL

SUMMER INTERNSHIP : WEEKLY PROGRESS REPORT

For the Week Commencing .

WPR 1 of 6 : week 5

Name:Anuj Malhotra..........................

Programme:MBA GENERAL Enrolment No -A0101915213…………………

Project Title:
Advertising effectiveness study


Targets for the week:

For the fifith week we were asked to determine the effectiveness of advertising is measured for a variety of reasons :
a) To determine whether a campaign accomplished its advertising objects.
b) To evaluate the relative effectiveness of several advertisements to ascertain which copy,
illustrations or layout is best.
c) To determine the strengths and weaknesses of various media and media plans.

Achievements for the week:


We were able to determine determine the effectiveness of advertising is measured for a variety of reasons as
mentioned in above targets.

Future work plans:

No future targets were determined.

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