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Project Diary: Amity Business School

The document outlines a student's weekly project diary over multiple weeks of an internship focused on researching advertising effectiveness. Each week includes lectures or tasks related to advertising objectives, forms, targets, effectiveness factors, and presenting research findings.

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Amar Rajput
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199 views7 pages

Project Diary: Amity Business School

The document outlines a student's weekly project diary over multiple weeks of an internship focused on researching advertising effectiveness. Each week includes lectures or tasks related to advertising objectives, forms, targets, effectiveness factors, and presenting research findings.

Uploaded by

Amar Rajput
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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AMITY BUSINESS SCHOOL

Project Diary

Days / Time

Monday

-Orientation was the main objective of the first day of the internship.

Tuesday

-Lecture given on the importance of advertising and its effectiveness.

Wednesday

-Lecture given on the basic objectives of the project.

Thursday

-We were asked to determine the objectives of advertising.

Friday

-A briefing was given on what various activities and roles will be performed during our internship.

Signature of Industry Guide / Project Leader


AMITY BUSINESS SCHOOL

Project Diary

Days / Time

Monday

-We were asked to do a research on the project topic advertising effectiveness study.

Tuesday

-The same research was carried on and various other aspects were determined.

Wednesday

-Lecture given on the basic forms and types of functions of advertising.

Thursday

-We were asked to determine the objectives of advertising.

Friday

-A briefing was given on what various activities and innovative techniques of advertising.

Signature of Industry Guide / Project Leader


AMITY BUSINESS SCHOOL

Project Diary

Days / Time

Monday

-We were asked to do a survey on our research project.

Tuesday

-The research survey was carried on .

Wednesday

-Lecture given on the advertising targets.

Thursday

-We were also asked to analyze the data that was collected from the research..

Friday

-A briefing was given on what various activities and innovative techniques of advertising.

Signature of Industry Guide / Project Leader


AMITY BUSINESS SCHOOL

Project Diary

Days / Time

Monday

-We were asked to prepare a presentation on the same topic advertising effectiveness.

Tuesday

-The research survey was carried on .

Wednesday

-Lecture given on different stages in advertising campaign.

Thursday

-We were asked to present our presentations on the topic and the research that was carried on .

Friday

-Presentations were continued on this day too.

Signature of Industry Guide / Project Leader


AMITY BUSINESS SCHOOL

Project Diary

Days / Time

Monday

-We were asked to come up with new and innovative ideas relating to promotion of coca cola in
universities.

Tuesday

- Same activity was carried on the next day.

Wednesday

-Lecture given on how to create advertising.

Thursday

-We were asked to determine the various factors effectiving advertising effectiveness.

Friday

-same was carried on the next day.

Signature of Industry Guide / Project Leader


AMITY BUSINESS SCHOOL

Project Diary

Days / Time

Monday

-We were asked to prepare a presentation on the same topic advertising effectiveness.

Tuesday

-The research survey was carried on .

Wednesday

-Lecture given on different stages in advertising campaign.

Thursday

-We were asked to present our presentations on the topic and the research that was carried on .

Friday

-Presentations were continued on this day too.

Signature of Industry Guide / Project Leader

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