Scribd
Upload
263 views3 pages

1 Running Head: APPLE'S NEAR COLLAPSE

1) In 1976, Steve Jobs and Steve Wozniak started Apple by doing repairs at Jobs' parents' house and developing early computers like the Apple I and II. 2) In the early 1980s, Apple faced challenges including delays in upgrading the Apple II and high prices for the Apple Lisa and III computers, which hurt sales. 3) Meanwhile, Microsoft and IBM grew the PC market with Microsoft's OS on IBM computers, taking market share from Apple. It wasn't until the Macintosh release in 1984 that Apple's fortunes began to improve.

Uploaded by

Mike Mwangi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
263 views3 pages

1 Running Head: APPLE'S NEAR COLLAPSE

1) In 1976, Steve Jobs and Steve Wozniak started Apple by doing repairs at Jobs' parents' house and developing early computers like the Apple I and II. 2) In the early 1980s, Apple faced challenges including delays in upgrading the Apple II and high prices for the Apple Lisa and III computers, which hurt sales. 3) Meanwhile, Microsoft and IBM grew the PC market with Microsoft's OS on IBM computers, taking market share from Apple. It wasn't until the Macintosh release in 1984 that Apple's fortunes began to improve.

Uploaded by

Mike Mwangi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

1

Running head: APPLE’S NEAR COLLAPSE

Apple’s Near Collapse

Student’s Name

Profesor’s Name

Course Title

Date
2
Apple’s Near Collapse
In 1976, Steve Jobs, Steve Wozniak, and Ron Wayne started Apple. They started off

doing simple repairs at Job’s parents’ house (‘How Apple nearly collapsed’, 2018). Wozniak, the

technical brain at the time developed Apple I and II. They were solely made for hobbysts and

attracted little attention from major market players. Steve Jobs, the entrepreneurial muscle knew

that these products were not sustainable in the long-term. After Ron left the company, Steve and

Wozniak secured $250,000 funding from Mark Markkula, and everything started rolling. Apple

launched its Apple II, with features such as VisiCalc it was a big hit. In 1980, apple rolled its

IPO.

Suddenly, Apple started facing remarkable hurdles. The first obstacle came when Apple

failed to deliver a cost-effective upgrade to the Apple II in perfect time. Jobs was preoccupied

with incorporating the new graphical user interface to the new Apple Lisa. This delay made Lisa

run behind schedule launching in 1983 (‘How Apple nearly collapsed’, 2018). Retailing at

$9,995 it was way above the industry’s price range: therefore only a few high-income earners

and organizations could afford it. Soon, the Apple III hit the market; it became a big sensation

due to its user-friendliness, high-end perception, and a matching price. However, it did not

generate sales revenues as expected. The low sales meant the beginning of the major storm for

Apple.

In the meantime, as Apple suffered under its doings, other company’s were quickly

developing the PC market notably, Microsoft and IBM. Therefore, users shifted towards the new

Microsoft OS running on IBM computers (‘How Apple nearly collapsed’, 2018). This made

Apple lose a significant part of its market share. Competition heightened further when Microsoft

released popular software such as BASIC and Word, almost driving Apple out of the market. It
3
Apple’s Near Collapse
was not until the agreement with Microsoft and the release of the Macintosh in 1984 that things

started to look up for the company.

Reference

How Apple nearly collapsed. 18th September 2018. How Apple nearly collapsed | Inside The

Storm | Full episode [Video]. Retrieved from https://www.youtube.com/watch?v=blPoY3yrKjQ

You might also like