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    English Melc 2a Q2

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    Mernie Grace Dionesio
    This document discusses biases and propaganda devices used in advertisements and messages. It begins with introducing the topic and learning objectives for identifying and evaluating biases and propaganda. It then defines biases and propaganda, and provides examples of common propaganda devices including bandwagon, plain folks, testimonial, name calling, glittering generality, technical jargon, appeal to fear, and powerful words. Students are given tasks to identify propaganda devices in samples and promote a product using persuasive language. The document encourages critical thinking about biases and propaganda.

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    © All Rights Reserved
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    English Melc 2a Q2

    Uploaded by

    Mernie Grace Dionesio
    608 views25 pages
    This document discusses biases and propaganda devices used in advertisements and messages. It begins with introducing the topic and learning objectives for identifying and evaluating biases and propaganda. It then defines biases and propaganda, and provides examples of common propaganda devices including bandwagon, plain folks, testimonial, name calling, glittering generality, technical jargon, appeal to fear, and powerful words. Students are given tasks to identify propaganda devices in samples and promote a product using persuasive language. The document encourages critical thinking about biases and propaganda.

    Original Title

    ENGLISH MELC 2A Q2

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    This document discusses biases and propaganda devices used in advertisements and messages. It begins with introducing the topic and learning objectives for identifying and evaluating biases and propaganda. It then defines biases and propaganda, and provides examples of common propaganda devices including bandwagon, plain folks, testimonial, name calling, glittering generality, technical jargon, appeal to fear, and powerful words. Students are given tasks to identify propaganda devices in samples and promote a product using persuasive language. The document encourages critical thinking about biases and propaganda.

    Copyright:

    © All Rights Reserved
    Download as PPSX, PDF, TXT or read online from Scribd
    Download as ppsx, pdf, or txt
    608 views25 pages

    English Melc 2a Q2

    Uploaded by

    Mernie Grace Dionesio
    This document discusses biases and propaganda devices used in advertisements and messages. It begins with introducing the topic and learning objectives for identifying and evaluating biases and propaganda. It then defines biases and propaganda, and provides examples of common propaganda devices including bandwagon, plain folks, testimonial, name calling, glittering generality, technical jargon, appeal to fear, and powerful words. Students are given tasks to identify propaganda devices in samples and promote a product using persuasive language. The document encourages critical thinking about biases and propaganda.

    Copyright:

    © All Rights Reserved
    Download as PPSX, PDF, TXT or read online from Scribd
    Download as ppsx, pdf, or txt
    of 25

    WEEK 3

    Biases and
    Propaganda
    Devices
    Attendance Check……
    The use of advertisement is
    very common nowadays. It
    varies in forms. Some
    advertisements are done
    through print, non-print and
    broadcast forms. They are important
    as they aid in reaching their target
    audience and/or market.
    At the end of the lesson
    you are expected to:
    1. Identify different
    propaganda devices.
    2. Evaluate biases and
    propaganda devices
    used by speaker.
    3. Give judgement based
    from own opinion about
    biases and propaganda
    devices heard;
    4. Create a propaganda
    device.
    The Philippines is
    known for its It’s
    More Fun in the
    Philippines slogan.
    What is your most
    favorite place or spot
    in your city, province
    or locality?
    Learning Task 1: Pretend to be an endorser.
    In three to five sentences, how would you
    promote or endorsed the roasted chicken
    product below. Highlight the key words
    that you will use to persuade your target
    audience. Write your answers in your
    notebook.
    Biases are judgments
    based on personal point of
    view, while propaganda
    refers to the spreading of
    information, ideas, or
    rumor that is meant to
    make people accept them.
    The ideas may be false or
    misleading. Biases and
    propaganda are both used
    to influence people to
    persuade, believe, buy or
    do something.
    There are varied
    propaganda devices
    that can influence
    you to make
    judgment. These are
    commonly used in
    advertisements,
    texts, passages
    and/or messages
    that you have
    watched, read or
    heard.
    A. Bandwagon. You are attracted
    to use a product or join an
    activity because “everyone” is
    doing it.
    Example: “Join an educational trip
    to Art in the City. Buy two (2) tickets
    and get one (1) for free. Join
    thousands of learners who have
    appreciated the beauty of arts in
    their lives for several times. So,
    what are you waiting for? It is worth
    the experience!”
    B. Plain Folks. You are
    encouraged to use a product
    because it is what “folks at
    home” are using. This uses
    ordinary people as endorsers to
    show that the product is being
    used by usual persons.
     
    Example: “This electric fan is
    assembled for you to feel the
    ambiance of nature. Feel the
    breeze of natural air within the
    corners of your home.”
    “Use Soapguard. It can
    keep you germ-free for the next
    24 hours
     C. Testimonial. You are convinced
    to use a product because it
    is endorsed or confirmed by a well-
    known personality.

    Example: “Kimi Jones, a well-known


    basketball player, says that Abibas is the
    best sporting shoes he has ever used.”
    “Juan dela Cruz, a famous
    stage actor, says Kopimo will always
    keep you awake while at work.”
     
    This propaganda device utilizes famous
    or influential people to testify about the
    beauty of a certain product to win the
    interest of customers.
    D. Name Calling. It is a device that
    persuades you to avail the product or
    service because of the negative image
    it creates against another product or
    service.
     
    Example: “Taste our original chicken
    inasal. Unlike other roasted chickens
    which use chemicals in preparing their
    products, our chickens are roasted
    using our secret and natural spices and
    ingredients.”
    E. Glittering Generality.
    You give in because you are overwhelmed by
    vague, sweeping statements that usually come in
    slogans or simple catch phrases.
     
    Example: “Air Philippines, the spirit of the Filipino,
    is the greatest airline ever in this century. It is
    powered by latest technology offering exquisite
    comfort and satisfaction for frequent and regular
    flyers.”
    F. Technical Jargon. It uses unfamiliar or highly
    technical terms to impress, confuse or deceive
    consumers or audience. It does not really
    explain how it is connected with what is being
    promoted.
     
    Example: “Soyamar with lacto-bacilli shirota
    strain is good for your tummy.”
    G. Appeal to Fear. It
    scares or frightens
    consumers so that they
    will either patronize or
    avoid the product or
    service.
     
    Example: “Cigarette
    smoking is dangerous
    to your health. It may
    result to cancer and
    other respiratory
    illnesses.”
    H. Powerful a Words. It
    uses either pleasant or
    hideous sounds to either
    lure or drive people away
    from something.

    Example: Shampoo
    commercials saying “soft,
    silky, shiny hair” to
    convince the audience to
    patronize the products
    Remember:
     
    Propaganda is not
    only used in print or
    broadcast media but
    also in any
    professional
    engagement with the
    purpose of
    convincing the
    audience to believe in
    their views, like
    political rally and
    direct selling of
    products.
    Learning Task 2:
    Identify what is
    referred to by each
    statement below.
    Choose from the
    words listed in the
    box. Write your
    answers in your
    notebook.
    ________1. This uses unfamiliar or highly
    technical terms to impress, confuse, or deceive
    Technical Jargon consumers or audience.
    Powerful  
    Words _______ 2. It scares or frightens consumers
    so that they will either patronize or avoid the
    product and/or service.
    Appeal to Fear  
    Name Calling 3. You are persuaded to use a
    Bandwagon product or join an activity because “everyone”
    is doing it.
     
    4. It uses either pleasant or hideous
    sounds to either lure or drive people away from
    something.
     
    __________5. This persuades you to avail the
    product or service because of reverse idea you
    heard about persons or things
    Learning Task 3:
    Identify the type of
    propaganda device
    used or shown in
    each sample below.
    Write your answers in
    your notebook
    ____________1. This vitamin will truly make you
    healthy, fit and strong. Once you take this daily, you
    will experience unexplainable energy. So, what are
    you waiting for? Buy now and take it.

    ____________2. A famous actress


    said, “In each break, take this
    smooth and creamy coffee.”

    ____________3. Choco-Hey is
    the best energy drink in the
    market. Take it and boost
    your energy.
    ____________4. Our services are really great. Unlike
    ordinary taxi, you are safe with us.

    ____________5. Visit and spend your


    summer in Hundred Islands in Alaminos
    City, Pangasinan...a place like a paradise
    for you and your family. So, buy two (2)
    tickets and get one (1) for free. Join
    thousands of tourists who have been here
    thrice or more.

    ____________ 6. Famous
    Actor: For my family, I’ll
    always give the best...the
    best-tasting chicken
    ____________ 7. “Use this alcohol and be
    protected against COVID-19.”

    __________ 8. Come and join


    us in the upcoming concert
    of the best Pinoy Band in the
    country. Most people like
    them. Be one of their guests.
    Hurry and buy your ticket
    now. Let us celebrate love
    and music together.
    ____________ 9. Create videos and upload them
    to YouTube. You can earn through your
    videos unlike other apps where you can only
    earn ‘likes’.
    ____________ 10. Visit and
    spend your long weekend in
    Baguio City, a place like no
    other. Enjoy your vacation at
    the summit of the
    Cordilleras. Savor our special
    delicacies. Experience our
    flower festival. Avail our
    limited promo of P2,000 per
    head for a 3-day 2-night trip.
    There are still few remaining
    slots.
    Thank
    YOU
    &
    God
    bless!!!

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