GET GRAMMARLY

1 Choose your blog post topic

Pick something you’re passionate about. When you care about your topic, you’ll write about
it in a more powerful, emotionally expressive way.
Pick something your readers are passionate about. And don’t be afraid to go negative
(e.g. Ten “Healthy” Foods You Should Always Avoid). The human negativity bias is legit.
Get inspired by research. 
Get inspired by other writers. 
Keep a log of every topic idea that comes your way.
2 Pick one clear angle.
Avoid a broad approach—get specific.
Think about the best approach to your topic. (Listicle, Step by Step, etc.)
3 Get organized.
Organize your thoughts with an outline. 
4 Open strong
Think of your opening paragraph as an advertisement for the rest of your blog post,
Consider using a little foreshadowing in your hook
5 Write naturally
consider writing in the first person and including some relatable anecdotes.
infuse your article with your personal style Use your own natural, conversational tone. Keep
your language simple and direct. In other words, just be you. No one else can.
6 Write emotionally
You can create interest just by using emotional language to write on topics your readers care
about.
7 Close strong
Simply end at a natural stopping point.
Wrap it up with a summary paragraph. 
Create a TL;DR.
Fish for comments. 
Ask for a social share. Ask the reader to subscribe. 
Promote a product.
Blog posts allow you and your business to publish insights, thoughts, and stories on your
website about any topic. They can help you boost traffic, brand awareness, credibility,
conversions, and revenue.
There are many popular blog formats but, here are six of the most common: The "How-
To" Post, The List-Based Post, The "What Is" Post, The Pillar Page Post, The Newsjacking

Post, The Infographic Post

"Why would someone keep reading this entire blog post?" and "What makes our audience
come back for more?"
Remember, a good blog post is interesting to read and provides educational content to
audience members.
So, how do you actually go about writing one of these engaging and informational
pieces?
1. Understand your audience.
Before you start writing your blog post, make sure you have a clear understanding of
your target audience. Ask questions like: What do they want to know about? And, what
will resonate with them?
4. Identify your first blog post's topic.
Before you write anything, pick a topic for your blog post. You may not want to jump
into a "how-to" article for your first blog post.
iterate off old topics to come up with unique and compelling new topics. This can be
done by:
Changing the topic scope
Adjusting your time frame
Choosing a new audience
Taking a positive/negative approach
Introducing a new format
5. Come up with a working title.
You might come up with a few different working titles — in other words, iterations of
approaching that topic to help you focus your writing. A working title is specific and
will guide your post so you can start writing.
6. Write an intro (and make it captivating).
First, grab the reader's attention. You can do this in a number of ways: tell a story or
a joke, be empathetic, or grip the reader with an interesting fact or statistic.
Then, describe the purpose of your post and explain how it will address a problem
the reader may be experiencing.
7. Organize your content in an outline.
The trick is to organize the info in a way so readers aren't intimidated by length or
amount of content. This organization can take multiple forms — sections, lists, tips —
whatever's most appropriate. But it must be organized!
8. Write your blog post!
9. Proofread and edit your post.
When you're ready to check your formatting, keep the blog elements in mind ...
Featured Image
Choose a visually appealing and relevant image for your post.
Visual Appearance
No one likes an unattractive blog post. And it's not just pictures that make a post
visually appealing — it's the formatting and organization of the post, too.
In a well-formatted and visually-appealing blog post, you'll notice that header and
sub-headers are used to break up large blocks of text — and those headers are
styled consistently.
Screenshots should always have a similar, defined border so they don't appear as if
they're floating in space — that style should stay consistent from post to post.
Topics and Tags
Tags are specific, public-facing keywords that describe a post. They also allow
readers to browse for more content in the same category on your blog. Refrain from
adding a laundry list of tags to each post.
Think of tags as "topics" or "categories," and choose 10-20 tags that represent all the
main topics you want to cover on your blog. Then stick to those.
10. Insert a CTA.
At the end of every blog post, insert a CTA that indicates what you want the reader to
do next — subscribe to your blog, download an ebook, register for a webinar or
event, read a related article, etc.
11. Optimize for on-page SEO.
Don't obsess over how many keywords to include. If there are opportunities to
incorporate keywords you're targeting, and it won't impact reader experience, do it. If
you can make your URL shorter and more keyword-friendly, go for it. But don't cram
keywords or shoot for some arbitrary keyword density — Google's smarter than that!
Meta Description
They are ideally between 150-160 characters and start with a verb, such as "Learn,"
"Read," or "Discover."
Page Title and Headers
Most blogging software uses your post title as your page title, which is the most
important on-page SEO element at your disposal..
Don't over-complicate your title by trying to fit in keywords where they don't naturally
belong. With that said, if there are clear opportunities to add keywords you're
targeting to your post title and headers, feel free to take them. Also, try to keep your
headlines short — ideally, under 65 characters — so they don't get truncated in the
search engine results.
Anchor Text
Anchor text is the word or words that link to another page — either on your website
or on another website. Carefully select which keywords you want to link to other
pages on your site because search engines take that into consideration when ranking
your page for certain keywords.
It's also important to consider which pages you link to. Consider linking pages that
you want to rank for a specific keyword. You could end up getting it to rank on
Google's first page of results instead of its second page — and that ain't small
potatoes.
Mobile Optimization
12. Pick a catchy title.
Start with your working title.
As you start to edit your title, keep in mind that it's important to keep the title accurate and
clear. Then, work on making your title sexy — whether it's through strong language,
alliteration, or another literary tactic.
1. List-Based Blog Post
List-based posts are sometimes called "listicles," a mix of the words "list" and
"article." These are articles that deliver information in the form of a list. A listicle uses
sub-headers to break down the blog post into individual pieces, helping readers skim
and digest your content more easily.
2. Thought Leadership Post
Thought leadership posts allow you to indulge in your expertise on a particular
subject matter and share firsthand knowledge with your readers.
These pieces help you build trust with your audience so people take your blog
seriously as you continue to write for it.
3. Curated Collection Post
Curated collections are a special type of listicle blog post. Rather than sharing tips or
methods for doing something, this type of blog post shares a list of real examples that
all have something in common in order to prove a larger point.
5. Newsjacking Post
"Newsjacking" is a nickname for "hijacking" your blog to break important news related
to your industry. Therefore, the newsjack post is a type of article whose sole purpose
is to garner consumers' attention and, while offering them timeless professional
advice, also prove your blog to be a trusted resource for learning about the big things
that happen in your industry.
6. Infographic Post
it conveys information for which plain blog copy might not be the best format.
For example, when you're looking to share a lot of statistical information (without
boring or confusing your readers), building this data into a well-designed, even fun-
looking infographic can help keep your readers engaged with your content. It also
helps readers remember the information long after they leave your website.
7. How-to Post
For this example, you need not look any further than the blog post you're reading
right now! How-to guides like this one help solve a problem for your readers. They're
like a cookbook for your industry, walking your audience through a project step by
step to improve their literacy on the subject.
The more posts like this you create, the more equipped your readers will be to work
with you and invest in the services you offer.
8. Guest Post
Guest posts are a type of blog post that you can use to include other voices on your
blog. For example, if you want to get an outside expert's opinion on a topic, a guest
post is perfect for that.
Additionally, these posts give your blog variety in topic and viewpoint. If your
customer has a problem you can't solve, a guest post is a great way to solve that
problem.
If you begin accepting guest posts, set up editorial guidelines to ensure they're up to
the same standards as your posts.
1. Know Your Audience
Before you start writing, it’s crucial that you know who your audience is, and what
they are looking for.
Instead of guessing what your audience needs or wants, try to make data-driven
decisions by doing industry research and competitor analysis.
Sounds complicated? It really isn’t.
There are tons of resources out there that you can use to make life easier. Below are
some of our favorites:
KeywordTool.io: This is a free tool that you can use to see what are some of the
most popular keywords searched by users in your industry.
Twitter Advanced Search: Simply type your keyword and select the filter
“questions” and it will show you all the questions that folks in your industry are
asking.
Quora: A great resource to find questions folks in your industry are asking.

2. Write Compelling Headlines

If you don’t have a compelling headline, then there’s a very good chance that your
blog post will not be read or shared.

3. Add Subheadings and Shorter Paragraphs to Break up the Page

Formatting is super important for blog posts. There’s nothing worse than reading a
blog post that’s just one giant paragraph.
Most of the time people skim through the content before they actually decide to read
it, so we always recommend breaking up your article with subheadings.
Anything you can do to make it easy on the user’s eyes is going to help them read
your blog post (and take the action that you want them to).
Another quick tip is to use shorter paragraphs to help your readers work their way
through your post.
Notice how small the blocks of text are. Usually, we stick to 2–3 lines of text, maybe 4
if something really needs explanation.

4. Use Bullet Points

Here are some tips that we use to write bullet points that people will actually read:
Express clear benefits. Think of bullets as mini-headlines.
Keep your bullets symmetrical. 1-2 lines each.
Avoid bullet clutter. Don’t write paragraphs in bullets.
Remember bullets are not sentences. They’re just like headlines.

5. Add Images

The human brain processes visual content a lot faster than text-based content.
That’s why adding captivating images can help boost your engagement.
There are tons of awesome free resources for finding high-quality royalty-free
images.
But honestly, you’d probably be better off taking your own photos or creating your
own images. Stock photos are great when you’re in a pinch (and we definitely use
them from time to time!), but they aren’t super personal.

6. Optimize for SEO

In the blogging world, SEO can be tricky. On the one hand, you should never put
SEO over your user’s experience (UX). On the other hand, you shouldn’t ignore
SEO, either.
The goal is to find the balance.
Add a proper meta title
Add a proper meta description
Optimize for focused keywords
Use related keyword variation
Add alt-text to your images
Embed internal links to your other content

7. Add a Clear Call-to-Action

Whether it’s to ask your readers to leave a comment, share your blog post, follow you
on social media, or purchase your product, make sure you clearly state what you’d
like them to do.
A good call-to-action is something that’s easily distinguishable and stands out.
1. Craft a Great Headline That Readers Can’t Resist
If you want to write a great blog post full of clarity, conciseness, and conviction,
spend some time crafting a quality headline that sets a clear destination, lures
readers in, and leaves them eager for your advice.
Headline Rule #1. Pick a Mouth-Watering Topic
Then your headline must promise readers the very answer to whatever is tormenting
them. The thing that keeps them up at night.
Keep the benefit specific and narrow, and readers will feel compelled to click and get
the solution to what’s bugging them.
Review comments on your posts and on posts of other sites in your niche.
Send your subscribers surveys asking them what their greatest struggles are.
Read the reviews of books in your niche on Amazon (you’ll find a gold mine of
feedback to explore).
Headline Rule #2. Steal from the Pros
If you want your headlines to grab readers, stick with what works.
No, your headlines don’t need to sound like they came straight from BuzzFeed. They
can reflect your voice and style.
The easiest templates to start with? “How to” headlines and list post headlines.
Headline Rule #3. Engage Your Senses
Engage all of your senses by using sensory words. The more your headline gives
voice to their exact experience, the more they’ll feel like your post was written for
them.
Headline Rule #4. Tease, Don’t Satisfy
Your headlines should lure readers in like a literary temptress. They should catch
readers’ attention and invoke their curiosity, not give a solution.
Headline Rule #5. Honor the Headline Commandment
The content of your post must fully deliver on exactly what the headline promises.
If the post only delivers part of the solution, readers will feel misled and lose their
trust in you.
Headline Rule #6. Trim the Fat
You want your headlines to be as ruthlessly concise and powerful as possible. So
chop out weak words and throw in power words (if appropriate).
Headline Rule #7. Don’t Be a Smarty-Pants
Your headline should make sense to all readers no matter where they’re coming from
or in what context they’re approaching your post. So you’ll want to avoid using
metaphors (unless their meaning is painfully obvious), jargon, rhymes, made-up
terms, or anything that tries to be overly clever or complicated when drafting your
headlines.
Headline Rule #8. Rock Your Style
The more you write, the more of a style you’ll develop. Once you determine what that
style is, use it consistently (or make slow and gradual changes to it if necessary) so
your audience learns and trusts your brand.
How to Write a Headline: Bonus Tip
When writing a headline, try crafting 5–10 different versions of the same headline.
The more you play with the words, the better you will get at creating clear, concise
and curiosity-invoking headlines that readers cannot resist.
Since a truncated headline can result in fewer people clicking your link in SERPs, it’s
a common SEO practice to keep your headlines 60 characters or less.
In a recent study, Brian Dean of Backlinko found that longer (14-17 words) headlines
generated more shares on social media than shorter headlines.
2. Write an Introduction That Grabs and Seduces
Introduction Rule #1. Slip into Their Shoes
If you want to captivate instead of bore, you must make readers feel like you’re
reading their minds.
Step into their shoes and write from their perspective. Show them you understand
exactly what they’re going through.
Introduction Rule #2. Get into Character
So play with your emotions. Map out the emotional journey you’re taking readers on,
and infuse those feelings into your writing. Feel what you want your audience to feel
and your words will exude those emotions.
Introduction Rule #3. Lure Readers Down the Page
#1. Open With a Short Sentence or Question
#2. Take a Knife to Your Words
#3. Set the Rhythm
Use short sentences. Even sentence fragments (totally okay).
Make your paragraphs no more than one to three sentences long.
Use delayed transitions to weave sentences together.
Make each sentence and paragraph lure readers into the one that follows.
Read the post out loud to check the flow. Are things moving forward smoothly or
stalling?
Introduction Rule #4. Make Them Beg
What are readers worried about? Do they know what will happen if they don’t solve
the problem the post is addressing? What is the worst-case scenario? Bring those
fears to the surface. Expose them.
Introduction Rule #5. Hint at the Promised Land
Finally, as you wrap up your intro, hint at the promised land. The place readers will
get to when they master your methods. The destination your post promises to take
them. But whatever you do, do not give it all away.
How to Write an Introduction: Bonus Tip
When writing an introduction, try drafting two completely different versions
approached from different angles and triggering different emotions.
If your introduction doesn’t satisfy search intent, readers will click the “back” button
and never return.
Taking the time to analyze the results in Google so you have a solid handle on why
people enter the particular query your blog post will be targeting is time well spent.
Figure out the intent, and then make sure your intro matches it.

3. Deliver Advice That’s Easy to Consume and Impossible to Ignore

Content Rule #1. Add Pitstops
Keep these four tips in mind when drafting your subheads:
#1. Add a Subhead Every Few Paragraphs
And never forget, your blog posts are all about your readers’ experience.
#2. Avoid the 3 Subhead Blunders That Make Readers Bounce
The Plain Label Subhead:  
The Spoiler Subhead: 
The Cryptic Subhead: 
#3. Compare Each Subhead to Your Main Headline
Each subhead should clearly deliver on the overall headline of your post.
If the subheads get off track and move away from that destination, readers are left
feeling lost and confused.
#4. Follow a Format
If you are listing various “ways,” “steps,” “methods,” “signs,” etc., to achieve what the
headline of the post promises, keep the format consistent.
Content Rule #2. Unleash the Unexpected
List your main points and see if you can add a unique perspective, experience, or
twist to them. Something readers aren’t expecting.
Content Rule #3. Follow a Formula
Each section is relatively similar in length. Every subhead follows a pattern. Each
section ends with an example.
The more consistency you weave into your posts, the better the reader’s experience.
Want to go even more pro? Look at the beginning, middle, and end of each section
you write, and create a guiding formula. Perhaps you start each section with a bold
statement or personal experience. Then you flesh out your advice in the middle. And
then you end each section with a one-sentence call to action.
Content Rule #4. Be Ridiculously Generous
Don’t hold back on your readers. Fully work through the problem with them. Give
them complete solutions and powerful advice. Wow them with your generosity and
they will stick around as loyal readers and customers.
Content Rule #5. Start and End Strong
Just as your introduction and conclusion should grab readers, you want the main
body of your post to start and end strong as well.
Let’s leave readers feeling pumped when they finish your post.
Example:
Writing a Blog Post: Bonus Tip
Before writing the main sections of your post, flesh out an outline to nail your points
down.The clearer and more simplified your outline is, the more clarity and conviction
your post will have.

4. Close with a Motivational Bang

Conclusion Rule #1. Give Your Readers a Pep Talk
Motivate your readers.
Conclusion Rule #2. Avoid New Information
A common mistake many bloggers make?
Suddenly inserting new information or tips in their conclusions.
It’s jarring. Don’t do that to your readers.
How to Write a Conclusion: Bonus Tip
When writing your conclusion, put yourself back in the shoes of your readers.
What will their lives be like if they accomplish the advice in your post? How will they
feel?

5. Polish Your Post So It’s Smoother Than a Slip ‘n Slide

Use this checklist when you’re ready to edit your post:
Take a Knife to It.
Motivate, Don’t Lecture. 
Add Emotion.
Make it Easy on the Eye.
Break it Down. 
Speak Their Language. 
Check Yourself. 
Don’t Yo-Yo. 
Be Smooth. 
Avoid Sharp Turns. 
Keep It Real. 
Add Highlights. 
Shoot Bullets. 
Spark the Senses. 
Be Firm. 
Give Some Eye Candy. 
Respect Nature. 
Be Consistent. 
Don’t Be Lazy. 
Kill the Weak. 
Feel the Beat. 
Do the Obvious. 
Be Honest.
How to Edit a Blog Post: Bonus Tip
A great way to self-edit your posts is to read them out loud.
Step 1: Decide what you want to write about

Step 2: Narrow down the topics with the most potential

Recap: you want to write about things that people are searching for month after
month in order to drive long-term traffic to your website.

One way to do this is by using a combination of guesswork and free tools like Google
Trends which shows you the relative popularity of any search queries you enter.

So: weed out the topics with low traffic potential to save yourself the hassle and
eventual disappointment. In this case, Mario Kart clearly has high traffic potential.

This means only selecting ideas that are related to your niche and that might convert
a reader into a customer somewhere down the line.

Step 3: Check if you can rank

Now that we’re left with a handful of ideal topics, it’s time to check for two crucial
things that can hold your blog post back from ranking: competition & intent.

Aside from the two results from “wiki” pages (see highlights above), the rest of the
results are product pages. This shows that the query has commercial search intent.
In other words, people who search for “Mario Kart” are in buying mode, not learning
mode.

Make sure that you filter out topics that you’re unlikely to rank for. You should be left
with a couple of promising topics.

Step 4: Write an outline

So: plan out the broad topics you want to cover and follow up by filling in the sub-
topics for each section. Give each section a name.
This will help to create a visual hierarchy of importance, with headers being the most
important (and only used once per post), sub-headers being more important than
sub-sub-headers and so on.

Step 5: Write a rough draft

Once your outline is in place, it’s time to flesh that skeleton out into a rough draft.

Use your headers as a guide and write your first draft. This stage is all about “getting
it out”, which means doing your best to avoid any form of interruptions to your writing.

There’s lots of time to edit for perfection later on—this stage is about getting
everything down on paper (or screen) so that you have something tangible to
work with.

The goal is to get your draft polished enough to ask for feedback on it.

PRO TIP

Writing just not flowing and you’re stuck staring at a blank document for days on
end? Here’s a fail-proof trick that works for every writer I know: it’s called a deadline.

Step 6. Get feedback

Time to make it even better. You do this by getting a second opinion on it—maybe
even a third—and then incorporating constructive criticism and suggestions.

Try to be clear about what you’d like feedback on. If you’re struggling with a particular
section, highlight that. If you already know that there are grammatical errors littered
throughout the post but haven’t gotten round to cleaning them up yet, make it clear
that you’re aware of the issue and don’t need it pointed out again. You get my gist.

Step 7. Revise your draft (repeat as needed)

Once you have your feedback, it’s time to make edits. Note all of this down. Then
start working on your next draft while incorporating the feedback you got.

Make edits based on the suggestions you believe in and leave out the things you feel
strongly against (but be sure to have a logical explanation for doing this). If you’re on
the fence, it all comes down to how much you trust the person giving you feedback.
Now is the time to rewrite sentences until they “sound right”, or rearrange your points
over and over again until they flow the best they can.

Keep getting feedback and revising your draft until you’re happy with the final
product.

Step 8. Format and upload your post

Try:

 Including relevant images in your post to break up huge chunks of text

(Remember to optimize them for SEO);
 Using headings effectively—we’ve covered this briefly, but headings help to
“break down” a lengthy post and guide readers through what to expect from
each section;
 Using bullets and lists like this one to provide information succinctly;
 Simplifying “big words”. Write how you would speak to a friend—so instead of
saying “feasibility,” say “chance.” Tools like Hemingway help to analyze your
copy and check if it can be easily understood.
PRO TIP

If you’re writing for a business, do a final read through and make sure that your post
never feels like a hard sales pitch. Feel free to promote your brand where relevant,
but do your best to provide alternatives and never shoehorn mentions or, even
worse, promotional offers.

Step 9. Polish your title and URL

Give your blog post a final polish by spicing up your title and description.

Since we want searchers to actually click into your blog post once it ranks in search
results, your post title needs to be as click-worthy as possible.

In the same vein, keep your URL as short and descriptive as possible. Think about it
this way:

Your URL could be https://www.epicgamereviews.com/2019/01/12/46854229.php

Or it could be https://www.epicgamereviews.com/zelda-botw-review/

As much as we’d all love to write about whatever we feel like, the hard truth is that we
need to have a keyword-focused approach to blogging in order for our writing to
reach a wide, consistent audience.
Grundarbeit
Die zwei Säulen einer soliden Struktur sind Ideenbildung und Recherche.

Schritt 1 – Eine Ideendatenbank aufbauen

Schritt eins: Analysiere Deine Produkte und Dienstleistungen.
Auch wenn das Blogging nicht zum direkten Verkauf geeignet ist, solltest Du Deine
Themen dennoch bewusst wählen, damit sie mit Deinem Unternehmen harmonieren.

Weitere Fragen, die Du beantworten solltest, damit Kunden Dein Produkt oder
Deine Dienstleistung kaufen:
 Warum bist Du die beste Person, um ihre Probleme zu lösen?

 Warum sollten sie nicht zu einem Deiner Konkurrenten gehen?

 Warum ist das Problem dringlich?

 Warum ist Dein Produkt gerade jetzt angebracht?

 Warum ist Dein Produkt die beste Lösung aus dem Markt?
Schritt zwei: Finde Deine beliebtesten Blogbeiträge.
Um neue Inhalte zu finden, die Deine Leser interessieren würden, solltest Du gezielt
nach Blogbeiträgen suchen, die bereits tolle Ergebnisse erzielt haben und oft gelesen
wurden.

Schritt drei: Führe eine Wettbewerbsanalyse durch.

Der bloße Gedanke an Konkurrenz versetzt viele Unternehmer bereits in Panik.

Ich bin jedoch der Meinung, dass ein bisschen gesunde Konkurrenz durchaus etwas
Gutes hat und sogar zu unserem Vorteil genutzt werden kann.

Wir könnten zum Beispiel die Strategie unserer Mitbewerber ausspionieren.

Schritt vier: Geh auf die Wünsche und Schmerzpunkte Deiner Zielgruppe ein.
ich bin immer wieder überrascht, wie viele Leute diesen Schritt ignorieren.

Du willst eine fesselnde Geschichte schreiben, eine super relevanten Inhalt erstellen und
als Autorität wahrgenommen werden.

Das kannst Du nicht erreichen, wenn Du die Leute, die Du ansprechen willst, ignorierst.
Du musst Deiner Zielgruppe im Gedächtnis bleiben und ihre Gefühle ansprechen. Hier
findest Du Ideen, um solche Inhalte zu erstellen:

 Blog-Kommentare

 Quora

 Nischenforen
  Buchrezensionen auf Amazon (schau Dir vor allem die negativen
Bewertungen an)

 Facebook-Gruppen

 Twitter-Suche
Welche Fragen werden häufig gestellt? Welche Einwände gibt es? Wobei brauchen die
Leute Hilfe?
Schritt 2 – Benutze die Michelangelo-Technik

1. Die Schritte, die Du zur Ideenfindung Deiner Blog-Themen durchläufst,

können auch zur Recherche genutzt werden. In diesem Fall konzentrierst Du
Dich aber nicht auf die Findung einer Idee, sondern auf die Inhalte.

2. Schreib die Ideen auf, die Du findest, wenn Du Dein Recherchematerial liest.
Das Lesen ist der nötige Arbeitsaufwand und die aufgeschriebene Idee ist das
Ergebnis.

3. Du willst wertvolle und datengetriebene Beiträge verfassen. Benutze

folgende Quellen, um die entsprechenden Daten zu sammeln:
Schritt 3 – Die sechs Grundsätze, um einen überzeugenden Blog-Beitrag zu
erstellen

1. Sympathie: 
2. Glaubwürdigkeit: 
3. Dringlichkeit: 
4. Autorität:
5. Gegenseitigkeit: 
6. Authentizität: 

Schritt 4 – Wie man einen Entwurf in Rekordzeit erstellt

Punkt 1: Finde einen überzeugenden Hook
Eine schlechte Überschrift ist wie ein Todesurteil.

Regel Nr. 1 – Sei super spezifisch. Nutze Zahlen in Deiner Überschrift und vermeide
schwammige Begriffe wie erstaunlich, fantastisch und toll. Es gibt noch weitere
schwache Wörter, die Deine Leser ebenfalls eindösen lassen.
Deine Überschrift folgt einem Muster.

Hier sind 11 Muster, die getestet wurden und sich als wirksam erwiesen haben:

1. Die Schlagzeile
Muster: [Geschichte] + [Effekt]
Beispiel: Der neue Google-Algorithmus versetzt Top-Blogs einen heftigen Schlag
2. Die Auflistung
Muster: [Anzahl] der Wege, um [das gewünschte Ziel] zu erreichen
Beispiel: 127 Wege, um Deinen Onlinekurs zu bewerben
3. Die brennende Frage
Muster: [Stell eine provokante Frage]
Beispiel: Ist eine E-Mail-Liste wirklich wichtig, um Geld zu machen?
4. Die lustige Gegenüberstellung
Muster: [Vergleiche zwei gegensätzliche Ideen miteinander]
Beispiel: Wie man in einer Welt voller dummer Blogger klug sein
kann (von SmartBlogger)
5. “Wie man…” (Anleitungen)
Muster Nr. 1: Wie man [Methode], um [das gewünschte Ziel] zu erreichen, indem man
[Anekdote/Metapher]
Beispiel: Wie man Content-Upgrades benutzen kann, um seine E-Mail-Liste wie wild
wachsen zu lassen
Muster Nr. 2: Wie man [Methode], um [das gewünschte Ziel] innerhalb [eines
bestimmten Zeitrahmens] zu erreichen
Beispiel: Wie man die Grundsätze der Überzeugung benutzt, um einen hitverdächtigen
Blog-Beitrag in unter 45 Minuten zu verfassen
6. Die ultimative Anleitung
Muster: Die [ultimative/komplette] Anleitung, um [vollständige Transformation]
Beispiel: Die ultimative Anleitung zum Content Marketing
7. Die Namensnennung
Muster: [Berühmte Persönlichkeit] [Methode, Ratschläge, Tipps], um [das gewünschte
Ziel] zu erreichen
Beispiel: 20 Tipps von Stephen King, um ein erschreckend guter Schriftsteller zu
werden (von SmartBlogger)
8. Der böse Schurke
Muster: [Der böse Schurke], der [Übeltat nennen]
Beispiel: Diese 10 Pseudo-Experten stehlen Dir noch Dein letztes Hemd
9. Ein unterschwelliges Gefühl ansprechen
Muster: [Sprich eine Befürchtung/eine andere starke Emotion an]
Beispiel: Ein offener Brief an alle Unternehmer, die mit ihren Umsätzen zu kämpfen
haben
10. Fehler und Warnungen
Muster: [Anzahl] der Fehler, die Leute machen, wenn [bestimmte Aktion]
Beispiel: 12 tödliche Fehler, bei der Erstellung von Werbetexten
11. Die “Warum”-Schlagzeile
Muster: [Warum] [bestimmtes Thema] [Ziel/Adjektiv]
Beispiel: Warum Kreativität oft überbewertet wird

Punkt 2 – Schreib eine fesselnde Einleitung

Regel Nr. 1: Der erste Satz sollte kurz, knackig und leicht verdaulich sein. Kurze
Sätze machen Deine Inhalte um bis zu 58 % lesbarer.
Regel Nr. 2: Betone das Problem und benutze emotionale Sprache, um Dein Verspechen
auszumalen. Hier sind 317 Power-Wörter, die Du benutzen kannst, um eine emotionale
Einleitung zu schreiben.
Regel Nr. 3: Mach von persönlichen Anekdoten und kleinen Geschichten Gebrauch, um
Glaubwürdigkeit aufzubauen und Deine Authentizität zu stärken.
Brauchst Du Hilfe? Hier sind neun wirksame Muster für Dich:

1. Das Zitat: Benutze ein Zitat, dass zu Deinem Blog-Beitrag passt. Deine Leser
sollten den Autor des Zitates kennen, darum solltest Du auf eine berühmte
Persönlichkeit aus Deiner Branche zurückgreifen.
2. Die drohende Gefahr: Du kannst einen “bösen Schurken” vorstellen und an
die Gefühle Deiner Leser appellieren.
3. Gegen den gesunden Menschenverstand: Eröffne Deine Einleitung, indem
Du eine Lösung vorschlägst, die auf den ersten Blick dem gesunden
Menschenverstand widerspricht.
4. Die Empathie: Lass Deine Leser wissen, dass Du genau weißt, wie sie sich
fühlen. Dir ging es auch schon mal so ähnlich und sie stehen mit ihrem
Problem nicht alleine da.
5. Der Schock: Fang mit einer Statistik oder einer unerwarteten Tatsache an,
die Deinen Lesern die Sprache verschlägt.
6. Die Geschichte (Storytelling): Du kannst Deine Leser mit einer packenden
Geschichte fesseln. Diese Geschichte kann wahr sein, oder es kann sich dabei
um eine Metapher handeln, solange sie zu Deinem Blog-Beitrag passt.
7. “Mach Dich sofort an die Arbeit”: Das ist eine Einleitung ohne
Ausflüchten, der “Ich will Deine wertvolle Zeit nicht verschwenden”-Ansatz.
In diesem Fall machst Du dem Leser das Ziel Deines Beitrages sofort klar.
 8. Die “Herausforderung”: Du kannst Deine Leser ruhig herausfordern. Haben
sie schlechte Angewohnheiten, mit denen sie sich selbst im Weg stehen? Sind
sie selbstgefällig?
9. Das Pop-Quiz: Du kannst eine Liste unterschiedlicher Optionen anbieten,
die am Ende ein oder zwei Möglichkeiten offen lassen.

Punkt 3 – Du musst den Mehrwert im Hauptteil anbieten

Hier sind noch ein paar Tipps, um einen dynamischen Text zu verfassen:

Tipp Nr. 1 – Das Gleichgewicht zwischen Emotion und Logik finden.

Tipp Nr. 2 – Die Leser sollten Deine Ratschläge sofort in die Tat umsetzen und
Ergebnisse sehen können.
Tipp Nr. 3 – Lass Deine Persönlichkeit durchscheinen.

Schritt 4 – Schreib eine gute Zusammenfassung

Tipp Nr. 1: Betone Deine Hauptaussage.
Tipp Nr. 2: Gib den Lesern einen Grund, schnell zu handeln.
Tipp Nr. 3: Eine positive Einstellung und Optimismus schlagen Angst.
Tipp Nr. 4: Schließe mit einer Handlungsaufforderung.

In my experience, one of the best ways to write great content is to make time to

write great content.
Step 11: Distribution

 On Twitter, I’ll share twice on the day of launching the post, then on the
next day, in 3 days, a week later, 2 weeks later, and a month later.
 On Facebook, I’ll share through both my personal profile and the blog’s
Facebook page – on the day of launching the post, the next day, a week
later, 2 weeks later, a month later.
 On LinkedIn, I’ll share right when I launch the post, a week later, and a
month later.

Each of these shares has a different angle and I’ll choose several of these for any
given post:

 A regular announcement: New blog post is out! Here’s my full step-by-

step process for writing a blog post!
 Asking a question: Do you struggle when writing? I do, too, but I’m
managing to overcome it thanks to a structured blog writing process.
Here it is!
 Citing a fact that gets people thinking: There are 140,000 new blog
post online each day. The key to getting through the clutter is a structured
writing process.
 Sharing a quote: “I stayed healthy and I stayed married.” This is what
Steven King credits his writing success to. I have some other ideas you
can use for blog post writing success.
 Adding mystery: I’ve managed to keep a successful blog for more than
11 years. I do it and stay sane while doing it thanks to this writing
process.
 A pop reference: If you like it then you should’ve written a blog post
about it! [insert Beyonce GIF here] Here’s how I get ideas for new blog
posts – and all my other steps for writing:

Use your groups and answer questions

The best thing about being online is being part of like-minded communities. Make
sure you add value to them all the time – so then every once in a while you can also
share something you wrote there. Of course, your best judgment needs to come into
play – make sure your blog post is something the group is interested in.

Mention brands and authors

A good blog post contains ideas from different sources. So when you include such
sources, give them a shout-out on social media. They will be happy to hear you value
them and might even distribute your content further.