T&BW (19-SE-79) Fatima Zubair
T&BW (19-SE-79) Fatima Zubair
T&BW (19-SE-79) Fatima Zubair
Communication is neither the transmission of a message nor the message itself. It is the mutual
Business Communication:
business communication. Organizations these days are verly large and involve large number of
people.
7 C's of Business Communication:
communication skills and increases the chance that the message will be understood in exactly the
same way as it was intended. The 7 C’s of communication, also known as the 7 principles of
Communication provide a useful check list as a result of which both written and verbal
communication in mind:
1. Clarity:
The message should be clear and easily understandable to the recipient. The purpose of the
communication should be clear to sender then only the receiver will be sure about it. The
message should emphasize on a single goal at a time and shall not cover several ideas in a single
sentence.
Example:
Even if you follow all the C's of communication mentioned above, your message will not make
a strong impact if it’s unclear. Make sure you keep your message short and clear so that it has a
2. Correctness:
The message should be correct, i.e. a correct language should be used, and the sender must
ensure that there are no grammatical and spelling mistakes. Also, the message should be exact
and well-timed. The correct messages have a greater impact on the receiver and at the same time,
It checks for the precision and accurateness of facts and figures used in the message.
Example:
You should always run a fact check on your presentation. If the points you present are game-
changing but are based on incorrect facts, they won’t have the required impact. For instance, fake
messages going viral on social media platforms have, at times, led to panic in society. No matter
what subject, language, or medium you choose, it’s essential that the message you convey is
correct. Along with the correct facts, you must also ensure correct spelling and grammar.
3. Completeness:
The message should be complete, i.e. it must include all the relevant information as required by
the intended audience. The complete information gives answers to all the questions of the
Moreover, they are cost saving as no crucial information is missing and no additional cost
Example:
Sometimes we may start talking in English even with a person who may not be well-versed with
the language. This scenario is quite common in day-to-day life. Also, as a conversation flows, we
tend to jump from one topic to another, leaving each message incomplete. When you are
communicating with someone, your message should be complete and supported with facts and
explanations.
4. Concreteness:
The communication should be concrete, which means the message should be clear and
particularly such that no room for misinterpretation is left. All the facts and figures should be
It makes use of words that are clear and that build the reputation.
Example:
Remember the Knock app that came a few years ago? The company said it all with the tagline,
‘Unlock your Mac by knocking your iPhone’. Precise and concrete messages mean more
effective interaction with your audience. Avoid ambiguity in your messages to help your
5. Concise:
The message should be precise and to the point. The sender should avoid the lengthy sentences
and try to convey the subject matter in the least possible words. The short and brief message is
It underlines and highlights the main message as it avoids using excessive and needless
words.
Concise communication provides short and essential message in limited words to the
audience.
Example:
Do you often get lost in the flow of conversation and stretch it longer than necessary? Keep the
message, impactful, short, and simple for the receiver to understand it clearly. It is important that
6. Consideration:
The sender must take into consideration the receiver’s opinions, knowledge, mindset,
Empathize with the audience and exhibit interest in the audience. This will stimulate a
Show optimism towards your audience. Emphasize on “what is possible” rather than
“what is impossible”. Lay stress on positive words such as jovial, committed, thanks,
Example:
Have you ever attended an event or a business meeting where you feel bored or left out? The
strength of a powerful speaker or communicator is that he/she relates to his audience and makes
them feel involved. Professional knowledge, the level of education, and interests play an
important role in helping you relate to your audience and convey the proper message.
7. Courteous:
It implies that the sender must take into consideration both the feelings and viewpoints of the
receiver such that the message is positive and focused at the audience. The message should not
be biased and must include the terms that show respect for the recipient. Courtesy in
business communication builds strong relationships in the workplace. You can gain the trust of
your employees and customers by showing them respect. In addition, they learn to
be courteous to you in return, which creates a welcoming and nurturing work environment.
communication:
To ensure that you communicate in the most efficient and engaging manner possible and
communication is a very useful tool to help write high-quality Email messages. It helps ensure
your messages are clear, targeted, and well-structured - all elements which are
you and your staff, which can in turn improve morale and efficiency.
Complete and concise communication saves costs as no backtracking need occur. It also helps
in decision making since the intended audience gets all of the information required. Needless
words can muddy the message, and a concise message is more comprehensible to the audience.
response. Clarity puts the emphasis on a specific message rather than on too many messages at
once. This lets the audience assimilate information. That’s how Consideration and Clarity
strengthens confidence in the audience. Concrete communication is supported with facts and
figures, and the message is typically not misinterpreted. A business memo accurately detailing
an interchange means both the sender and receiver of the message are polite at all costs and the
viewpoints and feelings of both are taken into consideration. Correctness means the message
has been crafted using proper punctuation, spelling and grammar. A sales letter with incorrect
usage puts your company in an obviously bad light. That’s how seven C's offer simple
guidelines that will help employees remember the basics of good business communication.