T&BW (19-SE-79) Fatima Zubair

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Submitted By: Fatima Zubair

TECHNICAL & BUSINESS


Registration No: 19-SE-79
WRITING
Submitted To: Miss Fareeha Zaheer
FINAL EXAM
Communication:

Communication is neither the transmission of a message nor the message itself. It is the mutual

exchange of understanding, originating with the receiver.

Business Communication:

Business communication involves constant flow of information. Feedback is integral part of

business communication. Organizations these days are verly large and involve large number of

people.

7 C's of Business Communication:

 The 7 C’s of Communication is a checklist that helps to improve the professional

communication skills and increases the chance that the message will be understood in exactly the

same way as it was intended. The 7 C’s of communication, also known as the 7 principles of

communication are a useful way to ensure good and business communication. The 7 C’s of

Communication provide a useful check list as a result of which both written and verbal

communication pass off in a clear, plain, target group-oriented and well-structured manner.

To have effective communication, one should keep the following 7 C’s of

communication in mind:
1. Clarity:

 The message should be clear and easily understandable to the recipient. The purpose of the

communication should be clear to sender then only the receiver will be sure about it. The

message should emphasize on a single goal at a time and shall not cover several ideas in a single

sentence.

It makes understanding easier.

Complete clarity of thoughts and ideas enhances the meaning of message.

Clear message makes use of exact, appropriate and concrete words.

Example:
Even if you follow all the C's of communication mentioned above, your message will not make

a strong impact if it’s unclear. Make sure you keep your message short and clear so that it has a

lasting impact on the listeners. 

2. Correctness: 

The message should be correct, i.e. a correct language should be used, and the sender must

ensure that there are no grammatical and spelling mistakes. Also, the message should be exact

and well-timed. The correct messages have a greater impact on the receiver and at the same time,

the morale of the sender increases with the accurate message.

If the communication is correct, it boosts up the confidence level.

Correct message has greater impact on the audience/readers.

It checks for the precision and accurateness of facts and figures used in the message.

Example:

You should always run a fact check on your presentation. If the points you present are game-

changing but are based on incorrect facts, they won’t have the required impact. For instance, fake

messages going viral on social media platforms have, at times, led to panic in society. No matter

what subject, language, or medium you choose, it’s essential that the message you convey is

correct. Along with the correct facts, you must also ensure correct spelling and grammar.
3. Completeness: 

The message should be complete, i.e. it must include all the relevant information as required by

the intended audience. The complete information gives answers to all the questions of the

receivers and helps in better decision-making by the recipient.

Complete communication develops and enhances reputation of an organization.

Moreover, they are cost saving as no crucial information is missing and no additional cost

is incurred in conveying extra message if the communication is complete.

Example:

Sometimes we may start talking in English even with a person who may not be well-versed with

the language. This scenario is quite common in day-to-day life. Also, as a conversation flows, we

tend to jump from one topic to another, leaving each message incomplete. When you are

communicating with someone, your message should be complete and supported with facts and

explanations.

4. Concreteness: 

The communication should be concrete, which means the message should be clear and

particularly such that no room for misinterpretation is left. All the facts and figures should be

clearly mentioned in a message so as to substantiate to whatever the sender is saying.


It is supported with specific facts and figures.

It makes use of words that are clear and that build the reputation.

Concrete messages are not misinterpreted.

Example:

Remember the Knock app that came a few years ago? The company said it all with the tagline,

‘Unlock your Mac by knocking your iPhone’. Precise and concrete messages mean more

effective interaction with your audience.  Avoid ambiguity in your messages to help your

audience understand your point easily.

5. Concise: 

The message should be precise and to the point. The sender should avoid the lengthy sentences

and try to convey the subject matter in the least possible words. The short and brief message is

more comprehensive and helps in retaining the receiver’s attention.

It is both time-saving as well as cost-saving.

It underlines and highlights the main message as it avoids using excessive and needless

words.

Concise communication provides short and essential message in limited words to the

audience.
Example:

Do you often get lost in the flow of conversation and stretch it longer than necessary? Keep the

message, impactful, short, and simple for the receiver to understand it clearly. It is important that

the message be concise yet complete.

6. Consideration: 

The sender must take into consideration the receiver’s opinions, knowledge, mindset,

background, etc. in order to have an effective communication. In order to communicate, the

sender must relate to the target recipient and be involved.

Empathize with the audience and exhibit interest in the audience. This will stimulate a

positive reaction from the audience.

Show optimism towards your audience. Emphasize on “what is possible” rather than

“what is impossible”. Lay stress on positive words such as jovial, committed, thanks,

warm, healthy, help, etc.

Example:

Have you ever attended an event or a business meeting where you feel bored or left out? The

strength of a powerful speaker or communicator is that he/she relates to his audience and makes

them feel involved. Professional knowledge, the level of education, and interests play an

important role in helping you relate to your audience and convey the proper message.
7. Courteous: 

It implies that the sender must take into consideration both the feelings and viewpoints of the

receiver such that the message is positive and focused at the audience. The message should not

be biased and must include the terms that show respect for the recipient. Courtesy in

business communication builds strong relationships in the workplace. You can gain the trust of

your employees and customers by showing them respect. In addition, they learn to

be courteous to you in return, which creates a welcoming and nurturing work environment.

Courteous message is positive and focused at the audience.

It makes use of terms showing respect for the receiver of message.

It is not at all biased.


 Significance of 7C’s of Business communication in process of

communication:

To ensure that you communicate in the most efficient and engaging manner possible and

thereby enhance your productivity at work, 7C’s of communication is a key. The 7Cs of

communication is a very useful tool to help write high-quality Email messages. It helps ensure

your messages are clear, targeted, and well-structured - all elements which are

especially important in Email communications. It is crucial to communicate effectively in

negotiations to ensure you achieve your goals. Communication is also important within

the business. Effective communication can help to foster a good working relationship between

you and your staff, which can in turn improve morale and efficiency.

Complete and concise communication saves costs as no backtracking need occur. It also helps

in decision making since the intended audience gets all of the information required. Needless

words can muddy the message, and a concise message is more comprehensible to the audience.

A message delivered in an empathetic fashion will usually stimulate a positive

response. Clarity puts the emphasis on a specific message rather than on too many messages at

once. This lets the audience assimilate information. That’s how Consideration and Clarity

enhances communication in Business.  Communication that is particular rather than general

strengthens confidence in the audience. Concrete communication is supported with facts and

figures, and the message is typically not misinterpreted. A business memo accurately detailing

the 10 steps needed to process an order is an example of concrete communication. Courtesy in

an interchange means both the sender and receiver of the message are polite at all costs and the
viewpoints and feelings of both are taken into consideration. Correctness means the message

has been crafted using proper punctuation, spelling and grammar. A sales letter with incorrect

usage puts your company in an obviously bad light. That’s how seven C's offer simple

guidelines that will help employees remember the basics of good business communication.

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