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A Free Content Calendar Template and Guide

This document provides a template for a content calendar to plan social media posts for Facebook, LinkedIn, and Twitter. It includes fields for the date, time, text, images, links, and notes for each post. The document also provides guidelines for best practices when posting on each platform, including recommendations for post frequency and timing for maximum engagement. For Facebook, it suggests posting up to twice per day and that engagement peaks on Thursdays and Fridays between 1-3pm. For Twitter, it recommends three posts per day with highest engagement at 12pm and 6pm and most retweets at 5pm. For LinkedIn, it suggests posting once per day on weekdays between 7-8am and 5-6pm

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Joydeep Chakraborty
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475 views2 pages

A Free Content Calendar Template and Guide

This document provides a template for a content calendar to plan social media posts for Facebook, LinkedIn, and Twitter. It includes fields for the date, time, text, images, links, and notes for each post. The document also provides guidelines for best practices when posting on each platform, including recommendations for post frequency and timing for maximum engagement. For Facebook, it suggests posting up to twice per day and that engagement peaks on Thursdays and Fridays between 1-3pm. For Twitter, it recommends three posts per day with highest engagement at 12pm and 6pm and most retweets at 5pm. For LinkedIn, it suggests posting once per day on weekdays between 7-8am and 5-6pm

Uploaded by

Joydeep Chakraborty
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Think Business

Starting a business in Ireland


https://www.thinkbusiness.ie

A free Content Calendar template


A content calendar is a useful tool. Creating a content calendar from
scratch can prove to be a complicated procedure. Below is a free
content calendar template that focuses on planning content for
Facebook, LinkedIn and Twitter. There are also examples on how to
create your own content calendar.
What information should a Content Calendar contain?

Day/Date/Time: This allows you to record when you’re posts will be published.
Characters: This tab allows you to measure how many characters are in your post which is
particularly useful in the case of Twitter.
Text: This section details the text which will be used in the body of the post.
Image: What image will be used in the post, if any at all? A useful tip is to have images
prepared in a word document and assigned to a specific post.
Campaign: Is this social media content only or are you promoting content from your
website?
Link: List any external links you will use here.
Notes: Any additional information or goals relating to the post.

The content calendar template will enable you to plan your content two weeks in advance. Below is
a useful guide on best practices for posting on social media such as Facebook, Twitter and
LinkedIn. If used in conjunction with the content calendar, it can prove to be very helpful for
optimising engagement. Go get 'em tiger.

Facebook

Facebook is the most popular social media platform for businessess. As a business, you should
focus on the quality of your content rather than the volume. Buffer (a social media management
tool) states that the general rule is that you can post up to twice a day before engagement starts to
decline. According to Quicksprout (another social media tool), the best time to post to Facebook is
at 1 p.m. for shares and 3 p.m. for likes. Engagement is at its peak on Thursday and Friday.
Monitor this as you’re finding your feet on social media, it may turn out that your target audience
have different preferences. As frustrating as it sounds, your engagement will depend on your
follower demographic.

Twitter

Firstly, when creating content for Twitter it’s important to remember that there is a character
limitation of 140. Accounts that tweet three times per day receive the best engagement according

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to Adweek, with engagement beginning to decline after the third tweet. Quicksprout discovered that
the best times for engagements on Twitter were 12 p.m. and 6 p.m. The best time for gaining
retweets was found to be 5 p.m. Posts tend to receive the most engagement on Wednesdays and
at the weekend. Again, try and test these recommendations as your target audience may behave
differently.

LinkedIn

To create brand awareness on LinkedIn make sure you join as many relevant groups as possible.
The content that you post on your own page is only seen by your connections so make sure to
branch out and join the appropriate groups. Post content once a day and only on weekdays. Why?
The majority of LinkedIn users are working professionals and tend to only use LinkedIn during
working hours. The best times to post on LinkedIn are 7 a.m. – 8 a.m. and 5 p.m. – 6 p.m.
according to Quicksprout.

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