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Sultan Kudarat State University: Purposive Communication

The document discusses the principles of effective communication. It defines communication as the process of meaning-making through a channel or medium. It then outlines the key components of the communication process: the source, message, channel, receiver, feedback, environment, context, and potential interference. It also lists nine principles of effective communication: clarity, concreteness, courtesy, correctness, consideration, creativity, conciseness, cultural sensitivity, and being captivating. Finally, it discusses some ethical considerations in communication such as respecting audiences, considering results, valuing truth, using information correctly, and not falsifying information.

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Christian J Sebellino
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375 views5 pages

Sultan Kudarat State University: Purposive Communication

The document discusses the principles of effective communication. It defines communication as the process of meaning-making through a channel or medium. It then outlines the key components of the communication process: the source, message, channel, receiver, feedback, environment, context, and potential interference. It also lists nine principles of effective communication: clarity, concreteness, courtesy, correctness, consideration, creativity, conciseness, cultural sensitivity, and being captivating. Finally, it discusses some ethical considerations in communication such as respecting audiences, considering results, valuing truth, using information correctly, and not falsifying information.

Uploaded by

Christian J Sebellino
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Sultan Kudarat State University

Isulan Campus

Isulan Sultan Kudarat

Purposive Communication

Communication Process, Principles and Ethics

Communication is inevitable. Our need for self-expression leads us to communicate not only our
thoughts but also our feelings. Communication may be done verbally or non-verbally.

Communication is understood as the process of meaning-making through a channel or a


medium. It comes from the Latin ​Communicares​, meaning to share or to make ideas common.
The connection that encompasses interaction among partakers is at the center of your learning
of communication.

Everyone needs to relate with somebody to share feelings ,ideas, needs and information or just
to establish and maintain relationships.

At home, in a community, in school or in workplace a person has to engage in communication.


Without effective communication, a relationship can break,a community will ruled with conflict
and chaos, the workplace may not achieve industrial peace resulting to low production
The Components of the Communication Process.

Understanding the communication process may help you become a better communicator:

1. Source

The sender carefully crafts the message. The sender may be anyone, an author
of a book, a public speaker in a special occasion or even a traffic enforcer.

2. Message

The message is the reason behind any interaction.It is the meaning shared
between the sender and the receiver. Message take many forms. They could
mean poems,songs, essays, news articles, road signs and even symbols.

3. Channel

The channel is the means by which a message is conveyed. When we answer a


phone call, the phone is the channel. On the other hand, when your parents
receive a notification of your absences from school, the channel is a letter. It is
the responsibility of both the sender and the receiver to choose the best channel
for interaction.

4. Receiver

The receiver is the person who receives the transmitted message. The receiver
may be part of an audience in a public speaking event, a reader of a letter or a
driver who reads road signs. The receiver is expected to listen or read carefully,
to be aware of different kinds of sender to jot down information when needed, to
provide response and to ask questions for clarification.

5. Feedback

Is essential to confirm recipient understanding. Feedbacks, like messages, are


expressed in varied forms. A simple nod for a question of verification is
considered a feedback. Thus, feedbacks may be written , spoken or acted out.

6. Environment

The place, the feeling, the mood, the mindset and the condition of both sender
and receiver are called the environment. The environment may involve the
physical set-up of a location where communication takes place, the space
occupied by both the sender and the receiver, including the objects surrounding
the sender and receiver.

7. Context

It involves the expectations of the sender and the receiver and the common or shared
understanding through the environmental signal s.

8. Interference

It is also known as barrier or block that prevents effective communication to take place.

Kinds of Interference

1.​ ​Psychological barriers are thoughts that hamper the message to be


interpreted correctly by

the receiver.

2.​ ​Physical barriers include competing stimulus, weather and climate, health
and ignorance of the medium.

3.​ ​Linguistic
and cultural barriers pertains to the language and its cultural
environment. Words may mean another in different cultures.

4.​ ​Mechanical barriers are those raised by the channels employed for
interpersonal, group or mass communication. These include
cellphones, laptops and other gadgets used in communication.
The Nine Principles of Effective Communication

Michael Osborn92009) claims that communication must meet certain standards for
effective communication to take place.

1. Clarity

Clarity Makes speeches understandable. Fuzzy language is absolutely forbidden,


as are jargons, clichés expressions, euphemisms and doublespeak language.

2. Concreteness

It reduces misunderstandings. Messages must be supported by facts such as


research data, statistics or figures. To achieve concreteness, abstract words
must be avoided.

3. Courtesy

It builds goodwill. It involves being polite in terms of approach and manner of


addressing an individual.

4. Correctness

Glaring mistakes in grammar obscures the meaning of a sentence. Also, the


misuse of language can damage your credibility.

5. Consideration

Messages must be geared towards the audience. The sender must consider the
recipient’s profession, level of education, race, ethnicity, hobbies, interests, passions,
advocacies and age when drafting or delivering a message.

6. Creativity

Creativity in communication means having the ability to craft interesting


messages in terms of sentence structure and word choice.

7. Conciseness

Simplicity and directness help you to be concise. Avoid using lengthy


expressions and words that may confuse the recipient.

8. Cultural Sensitivity
Today, with the increasing emphasis on empowering diverse cultures, lifestyles
and races and the pursuit for gender equality, cultural sensitivity becomes an
important standard for effective communication.

9. Captivating

You must strive to make messages interesting to command more attention and
better responses.

Ethical Considerations in Communication

Ethics is a branch of philosophy that focuses on issues of right and wrong in


human affairs.

Ethical Communicators:

1. Respect audience.

2. Consider the result of communication

3. Value truth

4. Use information correctly

5. Do not falsify information.

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