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The Easiest Business Plan: Gillian Perkins

This business plan outlines an interior design consulting company that aims to provide affordable yet high quality design services to millennial customers. The company will offer moodboards, layouts, renderings, decor recommendations, and branding packages. Its competitive advantage is providing support throughout a project, from initial consultation to completion. Key goals for the first year include Rp1 billion in revenue, Rp300-600 million in profit, and landing various sized projects. The plan targets millennial customers through social media marketing and freelance websites to generate leads and grow the business.

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Michelle Marcella
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95 views8 pages

The Easiest Business Plan: Gillian Perkins

This business plan outlines an interior design consulting company that aims to provide affordable yet high quality design services to millennial customers. The company will offer moodboards, layouts, renderings, decor recommendations, and branding packages. Its competitive advantage is providing support throughout a project, from initial consultation to completion. Key goals for the first year include Rp1 billion in revenue, Rp300-600 million in profit, and landing various sized projects. The plan targets millennial customers through social media marketing and freelance websites to generate leads and grow the business.

Uploaded by

Michelle Marcella
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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THE EASIEST

BUSINESS PLAN

GILLIAN PERKINS
BUSINESS
SUCCESS PLAN
BY GILLIAN PERKINS

1 | Overview
Business Name:

Location:

Legal Business Structure:

Brief description of what your company does:


Interior, Architecture, Furniture & Home Decor, Graphic Design, Branding

Mission:
Provide an impeccable service within budget for the millenials and to give back to the community.
Vission:
To be an internationally acclaimed design consultant that offers an impeccable service within budget.

Chart of Accountability

Yolanda Vincent Michelle


Designer BQ & Project Branding &
Gamker Gamker Marketing
BUSINESS SUCCESS PLAN

2 | Message
What problem does your company solve for your customers?
- Memberikan added service kepada customer, walaupun tidak membuat design dengan kita, tapi kita akan tetap memberikan masukan dan input mengenai furniture, warna, lampu, dll.
- Membantu memecahkan masalah interior, arsitektur dan design melalui analisa menyeluruh

What result does your company create for your customers?


moodboard, layout, gamker, 3d rendering, furniture & home decor, brandbook

How does your company create that result?


melalui discussion & brainstorming dengan team dan client

Who does your company serve?

Why do you do what you do?


karena kami ingin memberikan solusi terbaik kepada millenials dari aspek interior desain,
arsitektur dan branding

Why should customers choose you over your competition?


We provide before, during and after service that worth more than the price our clients pay us

Your proprietary system:


Small project: <50million
Medium project: 50mill - 500mill
Big project: >500mill
BUSINESS SUCCESS PLAN

3 | Marketing
Target market demographics:
main target: millenials 27 - 37yo
second target: >37 yo

Target market psychographics:


karyawan swasta pulang kerja jam 6, lihat hp sekitar jam 7 ke atas
small business owner

Estimated size of target market:

Where can target market be found?


social media (IG,linkedin,tiktok), website, referral, collaboration with property marketers,
freelance website (sribulancer, fastwork, freelancer)

Visibility (brand awareness) strategy:


create an engaging content on social media, a beautiful website that function well on desktop & mobile phone, create brochures and spread them to on going project (apartments/real estates), tender

Lead generation strategy:


DM, Whatsapp, form di own website, PM di freelance website

Conversion strategy:
BUSINESS SUCCESS PLAN

4 | Products
Primary Product:

Result:

Impact:

Product:

Result:

Impact:

Product:

Result:

Impact:
BUSINESS SUCCESS PLAN

4 | Products (continued)
Product:

Result:

Impact:

Product:

Result:

Impact:

Product:

Result:

Impact:
BUSINESS SUCCESS PLAN

5 | Production & Delivery


Production System:

Delivery System:
BUSINESS SUCCESS PLAN

6 | Goals
One Year Goals
1.000.000.000
Revenue:

Profit: 300.000.000 - 600.000.000

Sales: small project: 10 project, medium project: 3 project, big project: 1 project

Impact:

Development:

Five Year Goals

Revenue:

Profit:

Sales:

Impact:

Development:

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