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    The Easiest Business Plan: Gillian Perkins

    Uploaded by

    Michelle Marcella
    This business plan outlines an interior design consulting company that aims to provide affordable yet high quality design services to millennial customers. The company will offer moodboards, layouts, renderings, decor recommendations, and branding packages. Its competitive advantage is providing support throughout a project, from initial consultation to completion. Key goals for the first year include Rp1 billion in revenue, Rp300-600 million in profit, and landing various sized projects. The plan targets millennial customers through social media marketing and freelance websites to generate leads and grow the business.

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    The Easiest Business Plan: Gillian Perkins

    Uploaded by

    Michelle Marcella
    32 views8 pages
    This business plan outlines an interior design consulting company that aims to provide affordable yet high quality design services to millennial customers. The company will offer moodboards, layouts, renderings, decor recommendations, and branding packages. Its competitive advantage is providing support throughout a project, from initial consultation to completion. Key goals for the first year include Rp1 billion in revenue, Rp300-600 million in profit, and landing various sized projects. The plan targets millennial customers through social media marketing and freelance websites to generate leads and grow the business.

    Original Title

    Business_Success_Plan_Fillable

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    This business plan outlines an interior design consulting company that aims to provide affordable yet high quality design services to millennial customers. The company will offer moodboards, layouts, renderings, decor recommendations, and branding packages. Its competitive advantage is providing support throughout a project, from initial consultation to completion. Key goals for the first year include Rp1 billion in revenue, Rp300-600 million in profit, and landing various sized projects. The plan targets millennial customers through social media marketing and freelance websites to generate leads and grow the business.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    32 views8 pages

    The Easiest Business Plan: Gillian Perkins

    Uploaded by

    Michelle Marcella
    This business plan outlines an interior design consulting company that aims to provide affordable yet high quality design services to millennial customers. The company will offer moodboards, layouts, renderings, decor recommendations, and branding packages. Its competitive advantage is providing support throughout a project, from initial consultation to completion. Key goals for the first year include Rp1 billion in revenue, Rp300-600 million in profit, and landing various sized projects. The plan targets millennial customers through social media marketing and freelance websites to generate leads and grow the business.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 8

    THE EASIEST

    BUSINESS PLAN

    GILLIAN PERKINS
    BUSINESS
    SUCCESS PLAN
    BY GILLIAN PERKINS

    1 | Overview
    Business Name:

    Location:

    Legal Business Structure:

    Brief description of what your company does:


    Interior, Architecture, Furniture & Home Decor, Graphic Design, Branding

    Mission:
    Provide an impeccable service within budget for the millenials and to give back to the community.
    Vission:
    To be an internationally acclaimed design consultant that offers an impeccable service within budget.

    Chart of Accountability

    Yolanda Vincent Michelle


    Designer BQ & Project Branding &
    Gamker Gamker Marketing
    BUSINESS SUCCESS PLAN

    2 | Message
    What problem does your company solve for your customers?
    - Memberikan added service kepada customer, walaupun tidak membuat design dengan kita, tapi kita akan tetap memberikan masukan dan input mengenai furniture, warna, lampu, dll.
    - Membantu memecahkan masalah interior, arsitektur dan design melalui analisa menyeluruh

    What result does your company create for your customers?


    moodboard, layout, gamker, 3d rendering, furniture & home decor, brandbook

    How does your company create that result?


    melalui discussion & brainstorming dengan team dan client

    Who does your company serve?

    Why do you do what you do?


    karena kami ingin memberikan solusi terbaik kepada millenials dari aspek interior desain,
    arsitektur dan branding

    Why should customers choose you over your competition?


    We provide before, during and after service that worth more than the price our clients pay us

    Your proprietary system:


    Small project: <50million
    Medium project: 50mill - 500mill
    Big project: >500mill
    BUSINESS SUCCESS PLAN

    3 | Marketing
    Target market demographics:
    main target: millenials 27 - 37yo
    second target: >37 yo

    Target market psychographics:


    karyawan swasta pulang kerja jam 6, lihat hp sekitar jam 7 ke atas
    small business owner

    Estimated size of target market:

    Where can target market be found?


    social media (IG,linkedin,tiktok), website, referral, collaboration with property marketers,
    freelance website (sribulancer, fastwork, freelancer)

    Visibility (brand awareness) strategy:


    create an engaging content on social media, a beautiful website that function well on desktop & mobile phone, create brochures and spread them to on going project (apartments/real estates), tender

    Lead generation strategy:


    DM, Whatsapp, form di own website, PM di freelance website

    Conversion strategy:
    BUSINESS SUCCESS PLAN

    4 | Products
    Primary Product:

    Result:

    Impact:

    Product:

    Result:

    Impact:

    Product:

    Result:

    Impact:
    BUSINESS SUCCESS PLAN

    4 | Products (continued)
    Product:

    Result:

    Impact:

    Product:

    Result:

    Impact:

    Product:

    Result:

    Impact:
    BUSINESS SUCCESS PLAN

    5 | Production & Delivery


    Production System:

    Delivery System:
    BUSINESS SUCCESS PLAN

    6 | Goals
    One Year Goals
    1.000.000.000
    Revenue:

    Profit: 300.000.000 - 600.000.000

    Sales: small project: 10 project, medium project: 3 project, big project: 1 project

    Impact:

    Development:

    Five Year Goals

    Revenue:

    Profit:

    Sales:

    Impact:

    Development:

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