Ashish Bhargava - Performance Evaluation

Nomination & Remuneration &
Compensation Committee - Review of

Performance
Date: 12th August, 2019
Name: Mr. Ashish Bhargava
Designation: Head Amazon
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NAME OF KMP Ashish Bhargava
DEPARTMENT ECOMMERCE
CTC (RS.) 27,00,000
DATE OF JOINING 16-01-2017
Brief Profile:
Aashish Bhargava is a Bachelor of Arts and a Masters in Business Administration. He
is working with Vakrangee for the role Product Head Telecom for eCommerce
vertical. He has total 19+ years of versatile experience into Business Development,
Sales and Marketing Operations. Prior to Vakrangee he was associated with Consim
(India) Ltd as a Hub Head West where he was responsible for handling business
operations in West India. He has experiences in companies like Vodafone, Reliance
Industries Ltd. (RIL), Rockwell Industries Ltd, Usha International Ltd.
KEY RESULT AREA OF HEAD - AMAZON:
The Head’s key responsibility is to ensure services are active in all the outlets,
coordinate with the Amazon team in handling issues and augment the sales through
the channel.
➢ Standard Operating Procedure - Ensure that the Standard Operating

Procedure of complete process is strictly followed.
➢ Activation of Services: Ensure that Amazon services are activated by
performing at least one transaction in every NextGen Kendra once eligible for
service activation.
➢ Kendra Performance Targets- Ensure that each Kendra achieves the
respective performance/revenue targets for selling products and services on
Amazon.
➢ Overall Performance Targets – Ensure that overall revenue performance
target for Amazon services is achieved as per the timelines specified
➢ Daily MIS – Publishing the daily MIS of Amazon service transaction wise and
revenue wise of each Kendra and ensure achievement of the same. Timely
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escalation to higher management in case of any current/foreseeable
deviation of achievement of the target/deadline. This includes:
• Number of serviceable outlets
• Active outlets performing at least one transaction per day
• Instances of reselling and corresponding action taken
• Total revenue earned (Franchisee and Vakrangee Commission)
• Analysis of the issues encountered by the franchisee on weekly basis
and to be communicated to Amazon
• MIS for franchisee commission during Amazon Sales period
➢ Relationship Management – Maintain the relationships with the partner to
ensure timely resolution of the issues encountered such as delivery issue etc.
Ensure regular interactions with the partner on a regular basis.
➢ Specific deals and promotion: Should strive for new deals specific for
Vakrangee on a regular basis.
➢ Develop a Loyalty program such that the customer gets incentivized by
ordering through Vakrangee Kendra by coordinating with Amazon.
➢ Marketing and Awareness – Drive marketing campaigns to ensure high
customer awareness and increased footfalls for the various services at each
Kendra
• Cross sell to customer who walks in the store
• Awareness of the “Deal of the Day” and other sales occurring at regular
intervals
• Conduct marketing campaigns such as leaflet distribution, distribution
of goodies
• Benchmarking high performing Kendras and sharing the case study with
all franchisees
• Ensure that the franchisee is aware of extra earning potential related to
marketing activity performed during Amazon Sales such as poster
sticking and uploading the pictures of the same on Amazon portal
➢ Training – Provide the required training to the CRM Team, State Team and
the Franchisees regarding the benefits of creating new customer account and
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selling product on Amazon portal. Draft a Do’s and Don’ts checklist
document for the Franchisees:
• Strictly no reselling allowed
• Benefits from the income perspective i.e. potential of high franchisee
commission
➢ Awareness on recent development - Number of new growth
avenues/regions identified for present range of services and new services
introduced in sector of online shopping.
Key Performance Indicators
➢ Number of serviceable Kendras (Target - All the Kendras which are eligible
for service activation)
➢ Number of active outlets with at least one order per day.
➢ Number of Kendras meeting the Monthly performance targets for New
customer registration and Goods ordering (Target - All the Kendras which are
eligible for service activation)
➢ Total Revenue obtained
➢ Average Turn-around-time (TAT) for resolution of queries (2 days from
receiving Query)
➢ Number of Return in a month
➢ Number of instances of reselling
➢ Monthly review with the Partner
➢ Franchisee commission earned during Amazon Sale
➢ Penalties levied by Amazon, if any
➢ Real time Dashboard to be prepared and maintained for respective service
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Total Revenue to be achieved from Amazon service:
Total Revenue from New

Total Revenue from
Month Customer Registration Total Revenue (in Rs.)
Goods Ordering (in Rs.)
(in Rs.)
July 2019 56,94,000 11,82,600 68,76,600
August 2019 65,06,500 14,63,850 79,70,350
September
81,31,500 20,26,350 1,01,57,850
2019
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Nomination & Remuneration &

Compensation Committee - Review of

Date: 12th August, 2019

Name: Mr. Ashish Bhargava

Designation: Head Amazon

KEY RESULT AREA OF HEAD - AMAZON:

➢ Standard Operating Procedure - Ensure that the Standard Operating

Key Performance Indicators

Total Revenue from New

July 2019 56,94,000 11,82,600 68,76,600

August 2019 65,06,500 14,63,850 79,70,350

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