INSTITUTION SCHOOL

DEPARTMENT
LOGO Course Syllabus

Course Code/Title PURPOSIVE COMMUNICATION

Day/Time/Room MWF – 8:00-9:00
Instructor
Consultation Hours

Course Description: Purposive Communication is about writing, speaking, presenting and to different audiences and for various
purposes.
Purposive communication is a three-unit course that develops students’ communicative competence and enhances their cultural and intercultural
awareness through multimodal tasks that provide them opportunities for communicating effectively to a multicultural audience in a local or
global context. It equips students with tools for critical evaluation for a variety of text and focuses on the power of language and impact images
to emphasize the importance of conveying messages responsibly. The knowledge, skills and insights that students gain from this course may be
used in their academic endeavors, their chosen disciplines, and their carries as they compose and produce relevant oral, written, audio-visual
and/or web-based outputs for various purposes.

Learning Outcomes (LOs)

Graduate Attributes At the end of the course, the students will be able to:
LO1: Expert Learner  Appreciate the differences of the verities of spoken language

LO2: Critical and Creative  Describe the nature, elements and function of verbal communication in various and multicultural contexts.
Thinker  Explain how cultural and global issues affect communication.
LO3: Fluent and Effective  Convey ideas through oral, audio-visual and web based presentation for different target audiences in local ad
Communicator global setting using appropriate registers.
LO4: Expert Doer  Adopt cultural and intercultural awareness and sensitivity and communication ideas.

LO5: Expert Self  Adopt awareness of audience in presenting ideas

LO6: Expert Community  Appreciate the impact of communication on society and the world.
 Participant
LO7: Expert Agent of  Spread the different values, perspective and knowledge about communication and be an expert agent of change.
Change

Final Course Output

LEARNING OUTCOME REQUIRED OUTPUT DUE DATE
Which LOs were achieved?
Example:
LO1, LO2, LO3, l04, l05 1. Activity, Assignment, Comprehensive oral and written reports on: Week 1-5
LANGUAGE AND COMMUNICATION
The Nature of Language
Types of Communication
Communication Processes, Principles, and Ethics

LO1, LO2, LO3, l04, l05, 2. Activity, Assignment, Comprehensive oral and written report on: Week 6-9
l06, l07 Communication and Technology

INTERCULTURAL COMMUNICATION
Communication and Globalization
Local and Global Communication in Multicultural Settings

LO1, LO2, LO3, LO4, LO5, 3. Activity, Assignment, Comprehensive oral and written report on: Week 10-15
LO6, LO7 VARIETIES AND REGISTERS OF SPOKEN AND WRITTEN LANGUAGE
Exploring Text Reflecting Different Cultures
Coping with the Challenges of Intercultural Communication

LO2, LO3, L04, LO5, LO6, 4. Oral Presentation and Interview on: Week 16-20
COMMUNICATION FOR VARIOUS PURPOSES AND ACROSS PROFESSIONS
The Oral Presentation
The Oral Presentation

Learning Plan
LOs Topics Week # Experiential Learning Activities References
LO1 Syllabus, Orientation/House Rules, 1-5
LO2  LANGUAGE AND COMMUNICATION Recorded Video/ Online Discussion Purposive Communication – Using
 Lesson 1: The Nature of Language Module
LO3 Multimedia English in Multilingual Communication
L04 Marilu Rañosa Madrunio, Isable Pefianco
L05 Martin
Recorded Video/ Online Discussion
 Lesson 2: Types of Communication Module
Multimedia

 Lesson 3: Communication Processes, Principles, and Recorded Video/ Online Discussion

Ethics Module
Multimedia

L01  Lesson 4: Communication and Technology 6-9 Recorded Video/ Online Discussion Purposive Communication – Using
L02 Module English in Multilingual Communication
L03 Multimedia Marilu Rañosa Madrunio, Isable Pefianco
L04 Martin
L05 Recorded Video/ Online Discussion
 Intercultural Communication
L06  Lesson 1: Communication and Globalization Module
L07 Multimedia

 Lesson 2: Local and Global Communication in Recorded Video/ Online Discussion

Multicultural Settings Module
Multimedia

L01  Lesson 3: Varieties and Registers of Spoken and 10-15 Recorded Video/ Online Discussion Purposive Communication – Using
L02 Written Language Module English in Multilingual Communication
L03 Multimedia Marilu Rañosa Madrunio, Isable Pefianco
L04 Martin
L05 Recorded Video/ Online Discussion
 Lesson 4: Exploring Text Reflecting Different Cultures
L06 Module
L07 Multimedia

 Lesson 5: Coping with the Challenges of Intercultural Recorded Video/ Online Discussion
Communication Module
Multimedia

L02  Communication for Various Purposes and Across 16-20. Recorded Video/ Online Discussion Purposive Communication – Using
L03 Professions Module English in Multilingual Communication
Multimedia
L04  Lesson 1: The Oral Presentation Marilu Rañosa Madrunio, Isable Pefianco
L05 Martin
L06
Recorded Video/ Online Discussion
 Lesson 2: The Oral Presentation Module
Multimedia

Grading System
CUMULATIVE GRADING SYSTEM:
Prelim Grade (PG) Criteria:
Recitation/ Participation ……………………….20%
Attendance……………………………………...10 %
Average Quizzes …………………………….…20%
Assignments/ Paperworks/ Projects……………..20%
Periodic Test ……………………………….….30%
TOTAL 100%

Midterm Grade (MG)= 1PG + Tentative Midterm Grade

3

Semi-final Grade (SPG)= 1MG + 2 Tentative Semi-Final Grade

3

Final Grade (FG)= 1 SPG + 2 Tentative Final Grade

3
NOTE: Grade should be ROUNDED OFF only in Final Grade.

References:
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Noted by:

___________________________________________
Name
Chair
Department
College

___________________________________________
Name
Dean
College