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ThinkBusiness - Ie Competitor Analysis Template

The document provides a template for conducting a competitor analysis including profiles, critical success factors, and a comparison table. The template includes sections for collecting competitor information like company details, financials, customers, pricing, and strengths/weaknesses. It also provides a table to rate a business and its competitors based on important critical success factors.

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Maya Hassan
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31 views4 pages

ThinkBusiness - Ie Competitor Analysis Template

The document provides a template for conducting a competitor analysis including profiles, critical success factors, and a comparison table. The template includes sections for collecting competitor information like company details, financials, customers, pricing, and strengths/weaknesses. It also provides a table to rate a business and its competitors based on important critical success factors.

Uploaded by

Maya Hassan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Company Logo

[Your business name goes here]

Competitor analysis template

Disclaimer: We do not accept any liability for the information or consequences of any actions taken
based on the information contained on this website. You should not rely on any information
contained on the website in relation to a specific issue or decision without taking financial, banking,
investment or other advice from an appropriately qualified professional adviser. We take no
responsibility for the accuracy of information contained in the materials contained on this website
and we do not make any representations or warranties in respect of such information. Please refer
to our Terms of Use for further details.
© Bank of Ireland 2015 Bank of Ireland is regulated by the Central Bank of Ireland. By proceeding
any further you will be deemed to have read our 'Terms of Use' and 'Privacy Statement'
Competitor profile
[Complete this profile for each of your main competitors. You should draw on any
data sources that you can access, such as surveys you may have conducted or
have access to, industry data or other reputable sources of information. You may not
be able to complete the full template because you do not have the necessary data. If
you are sharing this data with others, be prepared to be able to justify the
assumptions you make. You should aim to adopt an evidence-based approach.
Include sources where necessary]

Competitor

Competitor summary profile


Name of competitor

Web address (URL)

Social media accounts


(Facebook, LinkedIn,
Twitter) Include number
of followers, fans etc

Location
Include main location and
other locations (if relevant)

Company background
History, ownership, key
figures etc

Financial information
Extracts from company
registration filings, other
sources

Employment (numbers)
Estimate or actual

Markets
Identify geographical,
sectoral markets

Market share
Actual or estimate
Customers
Type, names (e.g.
businesses, organisations
etc)

Pricing, terms of business and distribution


Price per product or
service

Refund policy (if


applicable)

Discounts or offers (if


applicable)

Terms and conditions (if


applicable)

Distribution (if relevant)


Wholesale, retail, online,
sales representatives

Marketing and communications


Tagline
Check website or social
media accounts

Key messages
Check website or social
media accounts

Advertising and
promotions List PR,
events, advertising, social
media and other forms of
promotion
Strengths and weaknesses
Strengths
List main strengths

Weaknesses
List main weaknesses
Competitor analysis
[Use this template to analyse your business against that of a competitor. Firstly, you
need to identify what a customer would regard as the Critical Success Factors
(CSFs) for businesses that offer your type of product or service. Complete that
information in the top part of the template. On the bottom part, you should rate your
business against the competitor on each of the CSFs. Use a scoring mechanism (for
instance, a scale of 1-10) to compare how you rate against the competitor]

Competitor analysis for [insert competitor name here]


Product/service: Critical Success Factors (CSF):
What are the CSFs that are important from a customer
perspective for the product/service?

1.

2.

3.

4.

5.

[Compare yourself and your competitor across the critical success factors]
Critical My business Competitor’s business [insert
Success name here]
Factors

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