20201014024610cinema Industry - Edited1

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Running Head: CINEMA INDUSTRY 1

CINEMA INDUSTRY

Student`s Name:

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Date:
Running Head: CINEMA INDUSTRY 2

Introduction
Cinema typically involves the movie grouping either the short or long movies and

brought in to one document. Cinema generally has been a growing and exciting industry gaining

popularity over the recent years (Lawrence et al. 2018). Cinema is grouping movies from

different states and different screens. In this case, I will focus on the SWOT and PESTLE of the

cinema industry and other challenges relating to the cinema.

SWOT typically refers to the strengths, weaknesses, opportunities, and threats exhibited

in the business or industry center. The following are well-elaborated features of the SWOT under

the cinema analysis

Strength

The strength of the industry typically involves focusing and showing prowess or what it

considers best. Many reasons enabled the cinema industry to be progressive in the right direction.

The following explanations, such as strong visions to achieve the best from the sector, motivates

the cinema industry to work harder. They work together towards achieving their primary aim of

achieving their eyes. Another strength of the cinema industry is that it typically has a strong bond

with the cinema stakeholders and ensures the cinema reaches the best. The stakeholder aids of

different types such as financial, informational, emotional support, and many more o the industry

to ensure they achieve their visions. The sector then obtains strength because it has strong ties

with other cinema industries such as holy-wood and different types of cinema professions and

superstar, which helps them thrive well. Those big cinema producers such as holly wood help the

minor cinema industry to flourish as they also provide an excellent platform to the others.
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Weakness

The weakness typically the challenges the cinema industry faces as they carry out their

daily activities. The following are the weaknesses that face the cinema industry, including been

expensive to carry on. The cinema industry requires a lot of resources to carry out the industry's

daily activities, such as paying workers, purchasing well-modernized equipment, among others

(Gkarane S. et al. 2020). The industry is also facing a problem that is resulted from

fragmentation of the industry and to manage the sector becomes difficult. There are many

departments in the cinema industry as it is categorized into departments like sound, editing,

producing, photography, and graphics. To handle all this requires more skilled workers and more

experienced ones. Then that weakness appears in smaller towns that contribute to the drawback

cinema industry.

Opportunities

Opportunity typically refers to those out there the cinema industry can grab to ensure

they achieve their visions and profit from it. One of the possibilities is the emergence and focus

of small cities which are growing economically. This will ensure that more people spent more

time in the cinema, especially when they are on free time. Also, most people channel their focus

on those smaller movies, which has created an opportunity for the cinema industry. More interest

in the smaller movies motivates more people to indulge in cinema and produce smaller cinemas,

creating more job opportunities.

Threats

Threats refer to the hazard, drawbacks, and challenges that the cinema industry faces in

their daily activities. The disadvantages typically include the following features, such as
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competition from other industries that deal in film making. Stiff competition from other sectors

has led to the companies or industry to share the existing clients. The theatre also looks for those

in the industry to have a given experience in the industry before. They have contributed to

boredom as the audience is used to those faces for a long blood duration. There is no injection of

new blood in the industry.

PESTEL is the initials of the words which are brought together to form a word. They

typically refer to those external factors that influence the market either directly or directly. The

following is the analysis in the cinema industry.

Political factors.

There are several political standoffs to those in power, especially the United States of

America, and China brings about the competition about stiff competition in the cinema industry.

The two political stand of these two political stands to prevent free interaction and share of ideas

across the globe. It also contains those who are willing to join or have shown interest in investing

in the cinema industry to sit back and watch.

Economic factor

The high cost of the entry fee on theatre has caused the cinema industry's challenges as

70% of the total cash collected in the theatre goes to the studio, and only 30% goes to the owner.

The skyrocketing price of entry fees has contributed many people to stay back and opt not to

attend those cinemas. (Mir F et al., 2019). The emergence of smaller cheaper cinema that offers

its service at a lower price has dramatically affected cinema.

Socio-cultural factors
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In this section, a low number of people typically turn out to attend that theatre and go and

watch those cinemas. The cinema industry typically has its uniqueness that you cannot

experience while watching a movie at home. It doesn't matter how big the screen is; the

experience at the cinema come out as unique

Technological factor

The cinema industry should come up with the policies and ideas that work with the

current situation. It is advisable to use the equipment which is modernized, such as bringing

VAR on the screens. This will encourage more people into the industry and perform more. It will

assist the audience in learning more from the industry. The cinema industry should come along

with new and well-planned ideas and better tech for the industry's smooth running.

Environmental factor

The surroundings is another essential factor that plays a vital part in ensuring the cinema

industry continues and is running smoothly. The cinema industry should use LED lights that are

environmentally friendly and also friendly to people. (Mir F et al., .2019). The industry should

ensure that whatever method they use and all the techniques do not pollute the environment or

affect the surroundings and the audience or those taking part in the cinema industry.

Legal factor

The government should come up with those policies and legal rules that protect the

cinema industry. The government should come up with strict laws that ensure the cinema

industry is progressing well. The regulations, such as copywriting and piracy, should be enforced

to those who break them. Any person who has copied the cinema of another person should face
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the law. Doing this will help reduce the conflict in the industry and the smooth running of the

industry.

Challenges of Saudi Entrepreneurs to enter the Cinema Industry in KSA.

Inadequate capital

Despite Saudi Arabia having many resources, the cinema industry is about to collapse

due to insufficient funding of the sector. This sector is not well up in the form of financial

strength, and since everything requires capital for thriving and running of daily activities to

ensure it achieves its visions.

Legislation

The legislation is absent, and the rules and regulations keep on changing from time to

time, which makes it a barrier in the cinema industry. The industry rules keep on changing,

making it difficult to follow up the drive and get to the root cause of the problem. Then the

legislation that makes laws are nowhere to be found, and the industry is left alone

Breaking of the monotonous

Most people are being employed in the public field sector, and this typically makes it

difficult to discover and nature talents (Sari G. et al. 2020). Fresh graduates are taken from

universities and employed in public sectors; thus, they lack the free time to realize their talents.

The government should be giving each and everyone equal opportunity both in-office and talent

arena.

In conclusion, the cinema industry plays a vital role in ensuring the youths and young

people realize their talent and nature. The cinema industry also provides an opportunity for
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employment for those who are jobless. The industry should be protected and well-financed since

it can be a great entertainment source and the source of revenue if it is well taken care of.
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References

Gkarane, S., & Vassiliadis, C. (2020). Setting the Ground for Successful Film Tourism Practices

in Greece: A SWOT Analysis. In Strategic Innovative Marketing and Tourism (pp. 235-245). Springer,

Cham.

Lawrence, N., & Butters Jr, G. R. (2019). Introduction: Blaxploitation Cinema. The Journal of

Popular Culture, 52(4), 745-751.

Sarı, G. (2020). A Feminist Perspective Analysis of Gender in the Cinema of Saudi Arabia:

Wadjda. In International Perspectives on Feminism and Sexism in the Film Industry (pp. 59-73). IGI

Global.

Mir, F. A., & Mir, M. A. (2019). Macro-Environment Analysis of the Tourism Industry of

Kashmir. E-Commerce for Future & Trends, 6(1), 65-76.

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