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Improving Search Visibility Starts With Keywords: Quick Start Seo Guide

The document provides a quick start guide to search engine optimization with 7 steps: 1) determine keywords, 2) optimize content with keywords, 3) use keywords in title tags, 4) write meta descriptions with keywords, 5) emphasize keywords in body content, 6) use keywords in internal links, 7) include keywords in image alt text and URLs.

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GOLDY TANJUNG WIJAYA
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32 views1 page

Improving Search Visibility Starts With Keywords: Quick Start Seo Guide

The document provides a quick start guide to search engine optimization with 7 steps: 1) determine keywords, 2) optimize content with keywords, 3) use keywords in title tags, 4) write meta descriptions with keywords, 5) emphasize keywords in body content, 6) use keywords in internal links, 7) include keywords in image alt text and URLs.

Uploaded by

GOLDY TANJUNG WIJAYA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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QUICK START SEO GUIDE

Improving Search Visibility


Starts With Keywords
#1: Determine the Keywords Most Likely to be Used by Your Prospects
Write your content using those keywords

#2: Begin Optimizing Each Piece of Content


Select two or three highly targeted keyword phrases identified to weave into each page:
• Use variations and modifiers of the primary keyword. Do not repeat keywords excessively, but use
them in a natural manner.
• Don’t limit your keyword use to broad or general keywords: there are too many competing web
pages that use those words.

#3: Title Tags


Create a descriptive Title that includes the primary keyword phrase that best describes the theme of
the page. Use it at the beginning of the title. (Limit to about 5-9 words)

#4: Meta Description Tag


Create a 25-word summary of the page that includes the most important keywords used on that page.
Use action-oriented, benefits-driven copy to compel the reader to respond with a click.

#5: Emphasizing Keywords in Body Content


• Use clear page headings and sub-headings that contain the keywords used on that page so that
the search engine can identify the theme of your web page.
• Use the primary keyword(s) for that page right at the beginning of the content.
• Code properly with <H1> as the main page heading, then H2 as the next sub-heading and H3 as
the sub-sub-heading. Don’t overuse <H> tags.
• Include the keywords used on that page in the page file name separated by dashes.
• Include your keywords in content contained in bulleted lists.

#6: Internal Links


When linking to pages within your site, use keywords in the link text that match the keywords the source
page is optimized for.

#7: Images
Include keywords within the alt text and in the URL, making it more likely they will be displayed in Search.

totheweb.com

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