Ed11 Notes - Module 7
Ed11 Notes - Module 7
NOTE:
some schools have Internet technology rules that
block Flash or interactive web sites for safety of
students.
in some cases, a school will allow you to request an
exception so that MakeBeliefsComix.com can be
used in class
if your school has blocking rules in place you could
ask your administration or technology group to
allow our site to be used as an educational tool
site does not share any user information from
creating comix, so it's a safe resource for students
& teachers
Word Clouds & the Value of Simple Visualizations allow you to see what customers most about
Data visualizations (charts, graphs, infographics) business & what they like least
- give businesses a valuable way to communicate pain points (“wait time,” “price,” or
important information at a glance, but what if your “convenience”) are very easy to identify with
raw data is text-based? text clouds
if you want a stunning visualization format to Understanding how your employees feel about
highlight important textual data points, using a word your company
cloud can make dull data sizzle & immediately text cloud visualization can turn employee
convey crucial information feedback from a pile of information you’ll read
when you’re looking at an in-depth data analysis, through later to an immediately valuable
do you find it difficult to discern which points are the company feedback that positively drives
most important? company culture
anyone who’s ever stared blankly at a lengthy Identifying new SEO terms to target
database or long pages of text can relate; with so in addition to normal keyword research
many insights to comprehend, how do you know techniques, using a word cloud may make you
where to begin? aware of potential keywords to target that your
Word cloud generators site content already uses
- can help simplify this process
- if you’ve ever looked at a jumble of disparate When Word Clouds Don’t Work
words that seem to have no correlation until you word clouds aren’t perfect for every situation. You
investigate further, you’ve seen a word cloud wouldn’t use a pie chart to show company revenue
- have use in the field of data visualization growth over time, and you shouldn’t use word
Word Cloud clouds for every application, either.
- powerful Web 2.0 tools When your data isn’t optimized for context
- also known as text clouds or tag clouds
simply dumping text into a word cloud
- work in a simple way: the more a specific word
generator isn’t going to give you deep insights
appears in a source of textual data (such as a
you want
speech, blog post, or database), the bigger &
instead, an optimized data set (1 handled by
bolder it appears in the word cloud
an experienced data analysis team) will give
- the bigger & bolder the word appears, the more
you accurate insights
often it’s mentioned within a given text & the more
important it is When another visualization method would
- a collection/cluster of words depicted in different work better
sizes easy to think “Word Clouds are neat!” &
- ideal ways to pull out most pertinent parts of overuse them, even when a different
textual data (from blog posts to databases) visualization should be used instead
- can help business users compare & contrast 2 make sure you understand right use case for a
different pieces of text to find wording similarities word cloud visualization
between the 2
perhaps you’re already leveraging advanced data there are many other instances when a different
visualization techniques to turn your important visualization should be used over word clouds
analytics into charts, graphs, & infographics – this more complex data sets & projects require a team
is an excellent first step, as our brains prefer visual of developers & designers for a complete
information over any other format transformation (could an infographic or dashboard,
but word cloud applications are limited to words)
What do you do if your raw data is text-based in nature?
much of research your organization conducts will Online Word Cloud Generator
include at least some form of an open-ended - a tool that scans a body of text, turning it into
inquiry that prompts respondents to give a textual component words
answer - from there, can create a word cloud that highlights
example: you might ask current customers what most frequently mentioned words
they like or don’t like about your new product line, - if don’t prefer the cluster shape, most tools enable
or ask them to give suggestions on how your to format word cloud in various ways, including:
organization could improve; could also have Horizontal lines
chance to elaborate on any pain points they’re Columns
experiencing Formed to fit a certain shape
there are industry tools that allow you to code - most providers will allow users to choose different
such open-ended data so users can understand it layouts, fonts & color schemes depending on their
quantitatively yet, these don’t come cheap preference –can make 1 to match color scheme of
Word clouds offer a cost-effective yet powerful your brand, partners, or client
alternative – with these, you can still quantify your - while color used on a word cloud holds a primarily
text-based insights into measurable analytics. aesthetic value, can contrast hues to help
difference: you won’t create a chart or graph as categorize words or illustrate a separate data
you would with a set of numbers but instead variable
create a word cloud generator to transform most
critical information into a word cloud Why Use a Word Cloud Generator?
example: USA Today using U.S. President Barack word clouds are an unexpected yet powerful way
Obama’s State of the Union Speech 2012 VS. to display important data visualizations
2014 State of the Union address 1. Understanding Client Issues
can easily see similarities & differences from polls & surveys to social media posts &
between 2 speeches at a glance: “America” & more, your audience is talking about your brand
“Americans” still major words; “help,” “work,” & as they do so, they’re delivering valuable
“new” more prominent than in 2012 insights into psyche of your target customer.
difficult to find the answers to these questions if
Where Word Clouds Excel for Businesses you’re simply reading each comment on an
in right setting, word cloud visualizations are a individual basis; yet, when you create a word
powerful tool cloud with this feedback, you can quickly
Finding customer pain points & opportunities visualize what everyone is talking about
to connect might notice that phrases “wait time” or “attitude”
you should collect feedback from your appear to dominate cloud – reveal customers’
customers; analyzing customer feedback can pain points.
might see positive terms “affordable” and there are many online resources & apps to
“customer service” towering over others, perform this step:
revealing what you’re doing right Wordle
either way, you’ll know which topics to focus on Tagxedo
at your next meeting, & you’re already one step Tag Crowd
in direction of change WordItOut
2. Quickening Business Actions Word Cloud Generator for Chrome
when you copy text into generator & let it do its Word Cloud Python tools
job, you can see in seconds which talking points Google Word Cloud tools
appear most frequently Step 3: Export the Word Cloud
you’ll know where to start your search to hit once you create word cloud, need to move it
most important parts from program to your files
3. Analyzing Employee Sentiment some platforms will enable to download image
when ask employees to share their feedback & as a PDF, although many won’t make that easy;
opinions about workplace, can be difficult to turn in some cases, take a screenshot of image &
this kind of unstructured data into meaningful save it that way
action if you don’t know where to start before you close out of program & start
when able to see which points your employees reviewing data, there’s 1 security precaution to
are discussing at highest rate, you’ll know how keep in mind: while most of programs above are
to make valuable & meaningful changes that can either free or low-priced, keep in mind that there
boost morale, strengthen company culture, & can be some drawbacks to convenience they
improve performance. offer – any time you create a word cloud in
4. Simplifying Technical Data Wordle, it saves it to its virtual portfolio
present highly technical researching findings to might not be a deal-breaker if data you’re
a non-technical audience (community board of compiling & analyzing isn’t confidential or highly
directors); yet, when you do so, it’s common to sensitive yet, if you work in an industry
look into an audience of blank stares (healthcare or banking) that emphasizes
when present a word cloud instead, able to confidentiality & customer data protection, this
share same findings in a more accessible & can render service unusable
engaging way also a drawback if you’re using a word cloud for
expands reach & enables you to share important marketing purposes – if anyone can search
information in a way that doesn’t require Wordle’s portfolio, there’s nothing stopping them
advanced technical understanding from tapping into your most compelling data
5. Searching for Patterns in Data
with quantitative data, charts, graphs, & other Creating Your Own Word Cloud
data visualizations can help you identify key simple to plug text into a virtual generator & receive
patterns; however, pulling these same insights custom word cloud in seconds, yet this can put your
from qualitative data can prove cumbersome at most critical data sets in a vulnerable position
best and impossible at worst let our team take reins & create a one-of-a-kind
words overpowering others are your salient word cloud that’s all yours – eliminates risk of your
points & overlapping themes; would be difficult information falling into the wrong hands
to find in a tabular format, but they pop out in a a data visualization expert can help pinpoint most
word cloud cloud-worthy parts of your unstructured data set
6. Search Engine Optimization
use word cloud generator to see how your Best Word Cloud Generators Are Custom
content appears to Google bots & similar around the world, creating & sharing more data
machines; while it won’t reveal more technical than ever before & trend shows no sign of stopping
elements of SEO (headers, backlinks, alt tags), down
helps see general message that page conveys plenty of quantitative data to analyze & discuss
important because when Google “looks” at page, (from sales numbers to online traffic rates)
it does so by scanning its content & code; word qualitative inputs are often some of most insightful
cloud can reveal if you’re giving enough data points your organization can leverage – full of
attention to keywords that matter opinion, long-form feedback, & personal reflection
Word cloud generators can help make most of
How to Make a Word Cloud content, one visual at a time
making a word cloud for your website or business
isn’t difficult (as shown by their increasing 200 Ways to Use Word Clouds in the Classroom
popularity), but there are important considerations All Subjects
that need to be made so your visualization is more 1. Put your lesson plan into a word cloud to create a
than just eye-candy word cloud of what you will be learning about.
while word clouds can be incredible tools for data 2. Paste a reading from your text into a word cloud.
visualization, it’s important to understand how to 3. Copy and paste a reading from the web into a word
use them the right way cloud.
Step 1: Optimize Your Data Set 4. Put vocabulary words into a word cloud.
get a valuable, text-based data set; make sure 5. Use a word cloud to create a discussion either in
data set using is both text-based & optimized for class or posted on the web for a discussion forum.
context (copying & pasting just any textual data 6. Create a group word cloud of the entire class or sub
into a word cloud generator might not give you groups in the class.
exact insights you need) 7. Each student creates a word cloud in reflection
Step 2: Use a Word Cloud Generator Tool from a discussion, an idea, a reading, or video.
once data set is in place, next step is to run it 8. Entire class creates a word cloud in reaction to a
through a word cloud generator tool topic. In order to capture student words, have them
many businesses like & use Wordle, but there digitally input them using the Web 2.0 tools Write
are many others you can try (Tagxedo, with Me or Google Forms.
WordItOut) 9. Have students create word clouds that generate
understanding of a concept, standards or
downside to these free tools is many sites,
vocabulary word.
automatically add all text clouds to their portfolio
10. Illustrate classroom thoughts or views using a word
– meaning any site visitor can see it, potentially
cloud to survey students.
undermining your marketing efforts. (
11. Create a class word cloud that highlights class
expectation.
12. Have students come up with a set of student norms
for class or project. Put this in a word cloud.
13. Post students first names to create a class or group
word cloud.
14. Have students discover ways they could use a word
cloud to convey a concept or idea they learned in
class.
15. Post a word cloud from an online class discussion
response and discuss what it reveals in class.
16. Encourage students to create a word cloud to
brainstorm and ideas by putting articles of interest
in to word cloud and capturing ideas and words
from it.
17. Have students look at a picture in a group and have
them list words they can see that relate with a topic
studied. Have them rank importance of word and
put them in a word cloud to show the importance.
18. Show a video and ask students working in teams of
four or five to come up with words they think are
important in relationship to their studies. Have them
enter as a team their words showing frequency in
the word cloud.
19. Have students write a reflection paper on their
learning, and have them attach a word cloud to it.
20. Provide students a chance to come up with their
own idea to use a word cloud.
Science
Language Arts
Social Studies
Math
Health & PE
Family & Consumer Sciences
Art and Music
Foreign Language
Applied Arts
Careers
Tutorial:
open QRstuff
paste in a URL (under “2 Content”)
site provides a QR code image (on right side of
screen, under “QR Code Preview”) that you
download, save, & use however you want