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This document outlines the key objectives and learning outcomes of a resort management course. The course aims to help students understand the distinct nature of resort management compared to other hotels, the resort development process, facilities and leisure market planning, recreational activities, organizational structures, guest and staff relations, risk management, and marketing strategies. It also covers evaluating investment opportunities and analyzing future challenges for resort managers.

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Marianne Aquino
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48 views2 pages

List

This document outlines the key objectives and learning outcomes of a resort management course. The course aims to help students understand the distinct nature of resort management compared to other hotels, the resort development process, facilities and leisure market planning, recreational activities, organizational structures, guest and staff relations, risk management, and marketing strategies. It also covers evaluating investment opportunities and analyzing future challenges for resort managers.

Uploaded by

Marianne Aquino
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Learning Objectives: At the completion of this course, students should be able to:

  1. Differentiate resort management from the management of other types of hotels.


  2. Trace the evolution of the resort form.
  3. Identify the economic, social, and environmental considerations in the resort planning and
development process.
  4. List the steps in the resort planning and development process and the participants involved,
emphasizing the role of management.
  5. Distinguish facilities planning for resorts from that of other types of hotels.
  6. Outline the characteristics of the leisure market.
  7. Present alternative planning concepts for resorts, and point out special planning considerations for
elements common to all resorts.
  8. Discuss the factors limiting the range of recreational activities that can be offered by a resort.
  9. Summarize the site requirements, financial aspects, and management requirements of the major
resort recreational activities.
10. Understand the basic organizational concepts and the purpose and functions of the human resources
or personnel department.
11. Understand the importance of effective guest relations.
12. Describe front-of-the-house operations and functions.
13. Define the relationships between heart-of-the-house departments and the services they provide.
14. Contribute to the development of a resort safety and security program, and give examples of security
policies and procedures from actual hotel operations.
15. Understand the four basic steps in the risk and insurance management process.
16. Design a marketing strategy and appraise the media, methods, and materials used in resort
advertising and promotion.
17. Measure profitability and outline profit planning procedures.
18. Demonstrate methods of evaluating investment alternatives.
19. Evaluate problems facing resort managers in the future, and analyze alternate sources for resort
financing.
20. Identify trends in resort design and technology.

Ecotourism is a form of tourism that involves visiting natural areas -- in the remote wilderness or
urban environments. According to the definition and principles of ecotourism established by The
International Ecotourism Society (TIES) in 1990, ecotourism is "Responsible travel to natural
areas that conserves the environment and improves the well-being of local people." (TIES,
1990). Martha Honey, expands on the TIES definition by describing the seven characteristics of
ecotourism, which are:

 Involves travel to natural destinations


 Minimizes impact
 Builds environmental awareness
 Provides direct financial benefits for conservation
 Provides financial benefits and empowerment for local people
 Respects local culture
 Supports human rights and democratic movements[4]
[5][6]
such as:

 conservation of biological diversity and cultural diversity through ecosystem protection


 promotion of sustainable use of biodiversity, by providing jobs to local populations
 sharing of socio-economic benefits with local communities and indigenous peoples by
having their informed consent and participation in the management of ecotourism
enterprises
 tourism to unspoiled natural resources, with minimal impact on the environment being a
primary concern.
 minimization of tourism's own environmental impact
 affordability and lack of waste in the form of luxury
 local culture, flora and fauna being the main attractions
 local people benefit from this form of tourism economically, often more than mass
tourism

Ecotourism Society Pakistan (ESP) explains "Ecotourism is a travel activity that ensures direct
financial support to local people where tourism activities are being generated and enjoyed. It
teaches travellers to respect local cultures of destinations where travellers are visiting. It supports
small stakeholders to ensure that money must not go out from the local economies. It discourage
mass tourism, mass constructions of hotels, tourism resorts and mass activities in fragile areas".
For many countries, ecotourism is not simply a marginal activity to finance protection of the
environment, but is a major industry of the national economy. For example, in Costa Rica,
Ecuador, Nepal, Kenya, Madagascar and Antarctica, ecotourism represents a significant portion
of the gross domestic product and economic activity.[5][7]

The concept of ecotourism is widely misunderstood and in practice is often used as a marketing
tool to promote tourism that is related to nature. This is an especially frequent malpractice in the
realm of Jungle tourism. Critics claim that these greenwashing practices, carried out in the name
of ecotourism, often consist of placing a hotel in a splendid landscape, to the detriment of the
ecosystem. According to them, ecotourism must above all sensitize people to the beauty and the
fragility of nature. They condemn some operators as greenwashing their operations: using the
labels of "green" and "eco-friendly”, while behaving in environmentally irresponsible ways.

Although academics disagree about who can be classified as an ecotourist and there is little
statistical data, some estimate that more than five million ecotourists - the majority of the
ecotourist population - come from the United States, with many others from Western Europe,
Canada and Australia.[5]

Currently, there are various moves to create national and international ecotourism accreditation
programs, although the process is also controversial.[8] National ecotourism certification
programs have been put in place in countries such as Costa Rica, Australia, Kenya and Sweden.

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